Rakshpal Bahadur Management Institute Bareilly.

Topic : Synopsis On A Comparative Study of customer satisfaction level of using Fair and handsome & Boroline antiseptic crme for the approval of Research and Development Committee. (A case of Bareilly region). Submitted For the Partial fulfillment for The Award of

MASTER OF BUSINESS ADMINISTRATION Session- 2010- 12

Under the guidance of

Himanshu Dargan Sir
Sem

Submitted By: Anas .

MBA 4th Roll no

1001670007

Table of Content

1. 2. 3.

Introduction Objective Research Methodology Research design Sampling techniques Data collection method Analysis & Interpretation

4. 5. 6. 7.

Chapter scheme Conclusion Bibliography Questionnaire

INTRODUCTION 0F THE TOPIC

The following report attempts to make a study on the customer satisfaction level of Fair&Hansome and Boroline antiseptic cream.

The study will focus on the marketing and advertising strategy employed by Emami & Boroline in the context of the Indian macro environment and industry structure. The advertising strategy will be studied with respect to Emami's business and marketing objectives. The strategies adopted will be analyzed for each product offering. The same is followed to a minimal extent for its major competitor, Boroline cream to get an understanding of where Emami & boroline both stands.

The report initially focuses on an examination of the industry environment and the product class. The report then goes on to analyze the corporate, marketing and advertising strategies adopted by the

selected company and its main competitor. It concludes by looking at the future challenges and recommendations for the industry and the company. Emami is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction.

The Company insists on honesty, integrity and fairness in all aspects of its business and expects the same in its relationships. This has earned it the trust and respect of every strata of society that it comes in contact with and is acknowledged amongst India's 'Most Respected Companies' and amongst the 'Top Wealth Creators of India'.

Although the goal of both companies is exactly the same, the two companies rely on somewhat different marketing strategies. The creativity and effectiveness of each company's marketing strategy will ultimately determine the winner with respect to sales, profits, and customer loyalty. These companies in trying to capture market share have relied on the development of new products. In some cases the products have been successful. However, at other times the new products have failed. The following report attempts to make a study on Emami Fair & Handsome and Boroline creme Boroline is a well know antiseptic cream in India.

OBJECTIVES OF THE STUDY

My primary objective of doing this project is to acquire practical knowledge of what I have studied till now and to apply it in a way that will enhance my skills which will help me in the long run. The main objective of the project to compare the brands awareness of Emami Fair and Handsome and Boroline antiseptic crme. The company were incurring huge amount of costs in promoting the value for money but there was no fruitful result as the incidence was not increasing, so they wanted to have a replacement for that and they also wanted to increase the

incidence of Fair & Handsome as compared to its competitors. The main aim is to give a benefit to all the parties involved i.e. the consumer, the outlet and the company.

The following were the main objectives of the project:1. To know the market share of both Emami Fair&Handsome and Boroline. 2. To increase the incidence rate of Emami Fair&Handsome and Boroline. 3. To find out which brand is much sincere in its marketing activities. 4. To compare the market share of Emami Fair&Handsome and Boroline. 5. To find out the future sales of the both brands. 6. To analyze credibility of both the brands. 7. To study buying behavior & satisfaction level of customer for both the brands.

RESEARCH METHODOLOGY
The purpose of this section is to describe the research procedure. This includes the overall research design, sampling and data collection method etc. The study is mostly of exploratory in nature to provide qualitative data about the availability of various brands and packs of Emami Fair&Handsome with other competing brands. Data Collection Methods

1. Primary Sources of Data:

(a)

Retailers Survey Questionnaire

(b) Dealers & Distributors Survey (c) Consumer Questionnaire.

2. Secondary Sources of Data: Catalogues of company were studied in order to have competitive knowledge about the different brands available in the market. Different websites, magazines & newspapers were studied to collect the Information about present scenario of cosmetics market. The study is based on primary data and secondary data required for the study which was collected through structured questionnaire. The questionnaire was designed by keeping all the objectives of study in mind.

SAMPLING UNIT Sampling units are consumers & outlets selling Emami Fair&Handsome and Boroline products.

SAMPLE SIZE Sample size is of 50 Consumers & outlets selling the product.. SAMPLING TECHNIQUE : Sampling technique is simple random sampling. METHOD OF DATA COLLECTION : Method of data collection is survey method. Data was collected both from secondary sources as well as primary data was also collected. A structured questionnaire method was used to collect primary data.

Secondary data was soured from various published sources which include magazine like A&M, Business India and Business world. Newspaper like Brand Equality, Brand wagon and The Times of India were also used. Annual Report of Emami Fair&Handsome and Boroline were also referred. Personal interview of respondent. Data was analyzed manually and with the help of computer software EXCEL, to make graphs and pie charts.

RESEARCH INSTRUMENT : Research instrument is questionnaire. UNIVERSE Bareilly (U.P.) Comparison Parameter are Price, Market & Benefits or Features of the products.

Chapter scheme
INTRODUCTION OBJECTIVE RESEARCH METHODOLOGY RESEARCH DESIGN SAMPLING TECNIQUES

 DATA COLLECTION METHOD Conclusion

Analyze of which company provides good profit margin to their retailers. Data based on the response of 50 retailers and consumers.

Brands Profit Margins

Fair&Handsome 35

Boroline antiseptic creme 13

Others 02

Bibliography Questionnaire

Conclusion:
Advertising professionals realize that the heart of any campaign is not just the product but also the position it holds in people's minds. Thus the New Emami Fair&Handsome couldnt have been predicted nor could the overwhelming response toBoroline. In the interest of aligning their marketing campaigns with various sets of social values, companies like the Emami giants, may try to emphasize their reputation for ethical conduct or the social value of their products. They might enter under-served markets, with the dual aim of distributing goods and services to those who might not otherwise have access to them, and at the same time finding profitable new business niches and creating good will toward the company.

Emami Fair&Handsome and Boroline products are practicing social marketing in rural India and interior China. International marketing can be very complex. Many issues have to be resolved before a company can even consider entering uncharted foreign cosmetics market. This becomes very evident as one begins to study the international cosmetics wars. Often, the company that gets into a foreign market first usually dominates that country's market.
Aggressive marketing and distribution: Emami continues to market its products aggressively. While huge resources are spent on new launches, existing power brands are marketed through endorsements from celebrities like Amitabh Bachchan, Shah Rukh Khan, Chiranjeevi, Kareena Kapoor, Govinda and Dharmendra. Distribution is also being strengthened and new channels of sales are being established to take care of rural markets and emerging new retail stores. The Company continues to launch new products like Fair and Handsome fairness cream for men, Navratna cool talc, Boroplus light cream and lotion, Mr. and Mrs. Black kesh kala, Malai Kesar Cold Cream and Ayurvedic OTC products like Good Morning (an Ayurvedic laxative churna), Sardi Ja (a cough syrup and Vaporub) and Memo-plus (a memory booster). It is basically for men who wants to be fair. Boroline Antiseptic Perfumed Cream contains natural Lanolin, paraffins and antiseptic actives.

Bibliography:I have taken the help of many sources which provided me the valuable information about Emami Fair&Handsome and Boroline. This information helped me in presenting this report in an effective and efficient manner. My valuable source for primary data collection was Questionnaire. Sources of secondary data:BOOKS:

Kothari C.R.; Research Methodology, New Age, New Delhi, 2007. Ltd, 2003.

Ramaswamy V.S., Namakumari S.; Marketing Management, MacmillaIndia

 Kotler P.; Marketing Management, Darling Kindersley (India) Pvt. Ltd., Delhi, 2005. Saxena Rajana; Marketing Management, Tata McGraw Hill, New Delhi, 2004. Czinkota, M.R.; Marketing Management, Pearson Education Asia, New Delhi, 2004. WEBSITES: www.google.com www.emami.com www.wikipedia.com www.boroline.com Magazines and News Papers: Business today magazine Business outlook magazine Economic Times Business Standard

Questionnaire:-