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    Branding is a passion, but not a Shakespearian one, blind and unconditional that preoccupies and ends disappointing. As the tastiest meals need seasoning, a brand strategy needs to be enriched with other subjects to be efficient: consumer psychology, online communication, creativity, etc. Brands should be like Ende’s novel, with a lot of adventures to-arrive and no end on the horizon, so shoulders to the wheel!

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    Branding is a passion, but not a Shakespearian one, blind and unconditional that preoccupies and ends disappointing. As the tastiest meals need seasoning, a brand strategy needs to be enriched with other subjects to be efficient: consumer psychology, online communication, creativity, etc. Brands should be like Ende’s novel, with a lot of adventures to-arrive and no end on the horizon, so shoulders to the wheel!

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    106 views2 pages

    CV Elodie Roy

    Uploaded by

    Elodie Roy
    Branding is a passion, but not a Shakespearian one, blind and unconditional that preoccupies and ends disappointing. As the tastiest meals need seasoning, a brand strategy needs to be enriched with other subjects to be efficient: consumer psychology, online communication, creativity, etc. Brands should be like Ende’s novel, with a lot of adventures to-arrive and no end on the horizon, so shoulders to the wheel!

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    of 2

    Elodie ROY

    Brand manager
    elodie.roy1@neuf.fr
    +34 628 432 842

    I am an empathetic person. I believe listening to people is the best way to learn about them, detect their needs and find it a solution. Problems dont exist; only challenges and surprises do. I feel quite identified with Einstein quote: You can never solve a problem on the level on which it was created which means we should always be searching for creative and responsible solutions. It lies in being open-minded and keeping on training in every subject that could be relevant to improve final results. Also being multitask and hardworking helped me in other work experiences.

    WORK EXPERIENCE
    February 2011 - April 2012

    Junior Brand Consultant

    Allegro 234, branding agency, Madrid (Spain) Brand positioning Insights Market researches Branding online: content creator and community manager, in english and spanish
    April - June 2010

    Communication Assistant in a Communication and Marketing department


    Acieroid, construction sector, Barcelona (Spain) Knowledge management Realization of corporate work tools
    March - April 2009

    MAIN CHARACTERISTICS
    Operational immediately Ability to manage deadline Multitask Hardworking Team work Perfectionist Curious Creative Initiative Persevering Responsible

    Communication Assistant in a Communication and Development department


    Hit West, radio, Nantes (France) Online reputation management Private concert planning Press relationship
    January - February 2008

    PR

    Boule de Neige, Vannes (France) Development of the service wedding organization Events conceptualization

    LANGUAGES
    French: native speaker Spanish: bilingual 3 years studying and working in Spain Exchange in Zaragoza since my thirteen English: European level B2 TOEFLL ITP Bilingual Baccalaureate

    EDUCATIONAL BACKGROUNG
    Seminars attendance: Naming: how to create brand names, February 2012 Strategic marketing, February 2012 Copyright and the internet era, May 2011 Social Taboos: how to communicate, March 2011 Psychology: women place in society, March 2011 Visual identity & design, November 2010 Master in Corporate Communication and Strategic Planning
    Universidad Pontificia de Salamanca (Spain) - 2011

    COMPUTER SKILLS
    IT tools: Microsoft Office Design software: Photoshop, InDesign Editing software: Final Cut Surveys analyse software: Modalisa

    Degree in Information and Communication Sciences


    Universit Catholique de LOuest (France) - 2007-2010

    PUBLICACIONES
    For Brandixit, the branding community
    Branding What is your brand smelling of? -

    HOBBIES
    Travelling: for me, travelling represents a never-ending source of creativity. I love to meet people from other cultures and learn about their habits and daily life. Playing basketball: I have been playing basketball for thirteen years. What I enjoyed in this game is team spirit and the necessity to quickly read what is your competitors strategy so you can find the appropriate response. Playing the piano: music is my favourite way to express emotions and relax. Reading: last books I read: Everyone To His Own Creativity - Jean Cottreaux La Celestina - Fernando de Rojas The Metamorphosis - Franz Kafka

    February 2012 The Louvre, a Parisian experience? Not only. - January 2012

    Saving banks | Statute changes versus brand changes - March 2011 A coffee please!... Starbucks, Costa, MacDonald, Le Pain Quotidien or Nespresso? - February 2011 Insights Insights 2012 | Transparent brands Creativity Lose touch to boost co-innovation January 2012

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