The Hyundai brand is not unknown even to a layman.

The company has managed to permeate the minds of the people with exceeding diligence. Hyundai has embraced many marketing techniques to build its brand image globally. "Creating Happiness" was the tag line of one of its campaigns, which it had undertaken for brand building. This is not just a tag line but the company indeed endeavors to make it happen likewise. This was the tag line it had embraced for one of its campaigns in promoting its electronic goods in India. In addition to cars, Hyundai has also entered the digital arena. Even though, marketing strategies are taken care of by the different personnels appointed by the company stationed at various places, nevertheless, some of the brand building tools are also suggested by the apex management.

Hyundai Cars:
Set up in the year 1967, Hyundai Motor Co., registered a sale of USD$26.1 billion in the year 2004. There are many countries in which Hyundai vehicles are sold and it is being increasingly felt that price is no longer a measure for the sale of Hyundai cars. In fact the brand image has worked on the minds of the people. In the year 2006, the yoy appreciation value recorded was 17%. It has been listed in cars of Best Global Brands, where it occupies the 84th position. Hyundai's brand value was evaluated at $4.1 billion in the year 2006. The company has managed to bring about brand management in an effective manner by keeping up the quality of the vehicles. The quality has never been compromised with. As a brand building strategy, Hyundai has struck an equilibrium between quality as well as quantity. Due to effective marketing techniques, the company has been able to strike roots in a number of countries more prominently in countries like India, Europe, China and North America. Brand management skills affect marketing, communications and decision making in the company. Some of the prominent advertisement tools opted for by this brand include sponsoring the FIFA World Cup held in the year 2002. Hyundai was one if the sponsors. Again it sponsored the FIFA Germany World Cup in the year 2006. In fact, Hyundai was the first company to have employed the fame of an Indian Bolly wood actor. This was a new strategy adopted by this brand with respect to cars. In India, it broke all linguistic barriers and the company reached out to the people in all the possible regional languages.

Hyundai Electronics:
Hyundai also branched out in the field of electronics. Its aggressive marketing spree became prominent in various countries. In India alone, it had worked out a plan with a desire of generating profits ranging between Rs 600 during the period 2005 to 2006. reports

revealed that Hyundai had assigned as much as Rs 60 crores for the purpose of brand building in the country.