WINTER TRAINING REPORT ON

STUDY ON MARKETING STRATAGIES OF IMAGE-DB For

LOHIA NETORKS Pvt. Ltd.(ImageDB.com)

BY BARNIK RAY A-08

In Partial Fulfillment for the award of the degree

POST GRADUATION DIPLOMA IN BUSINESS MANAGEMENT BATCH- JANUARY 2011-2013

NEW DELHI INSTITUTION OF MANAGEMENT F-13,OKHLA PHASE-1, NEW DELHI

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NEW DELHI INSTITUTION OF MANAGEMENT

WINTER TRAINING REPORT ON PHOTOGRAHY INDUSTRY

STUDY ON MARKETING STRATEGIES OF IMAGE-DB

FOR

LOHIA NETORKS (IMAGE db)

Under the supervision Of

Mr. DEBAJIT ADHIKARY

Submitetted ByBARNIK RAY ROLL NO.-A 08

Submitted to-

GAJENDRA SHARMA

CONTENTS

Acknowledgement4 Declaration5 Idea of photography..6 Executive Summary..7 Company Profile8 What is Imagedb & how they work..11 Government Policies or Taxation.21 Products of Imagedb .......25 Competitor of Imagedb....27 Marketing strategy of Imagedb31 Questionnaire32 Contacts of advertising company.36 Analysis of questionnaire with graphs.40 Job Assigned.49 Key Responsibilities.49 Details of Work50 Conclusion51

ACKNOWLEDGEMENT

I take the opportunity to thank all the people without whose efforts, the completion of this project would not have been possible. I would like to convey my sincere thank to Mr. DEBAJIT ADHIKARY for his whole hearted support and valuable guidance in helping me by providing with relevant material & Suggestion for successful accomplishment of my project.

I also owe a great thanks to Mr. MANAV LOHIA & our CRC members for providing me an opportunity to go through winter training, and providing me this golden opportunity to be a part of the said esteemed company and letting me work on this project.

I would also like to thank my all friends and colleagues who helped me time and again while I was working on the project.

BARNIK RAY

DECLARATION
I BARNIK RAY student of New Delhi Institution of Management 2011-2013 declare that every part of the project report STUDY ON MARKETING STRATEGY OF IMAGEDB that I have submitted is original.

I was in regular contact with the nominated guide and contacted Two times for discussing of project.

DATE OF SUBMISSION__________________________________________

FACULTYS COMMENTS:_________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _________________________________________________________

SIGNATURE:

photograph is not a commodity, photography is an art. Like any other form of art, there cant be a price tag on the artists work. For ages, there have been artists who work for free & many others who take millions for their work. So the two are not the same. Moreover, there is not even a single free resource for buying creative images with Indian faces. Even if someone sells the same for free, its illegal, as one need to pay a person/ model in the picture and get an agreement signed by him/her for using his/her picture.

EXECUTIVE SUMMARY

This project is an effort to:-

Understand the basic idea of marketing strategy of Image db.

Know about the strategy of photography industry. Identify different types of product promotion. Know about the internet marketing. Identify the resources of photography industry. Analysing the market of photography industry. Analysing the major part of internet marketing. After analysing use graphs on the basis of questionnaire.

COMPANY PROFILE
Imagedb.com was the first Stock photo agency to pioneer high quality Indian content and is the premium Stock photo agency in Asia. We specialize in creating, distributing, and licensing locally relevant Indian model-released lifestyle and business images via our Collections Uniquely India, Exotica and SastyPhotos. Our image collections reflect the visual trends, styles and issues that are currently in India, home of the world's fastest growing economies. Imagedb.com moves beyond photos-as-usual to deliver shots starring multi-cultural casts engaged in the stuff of life. Prospective Customers These pictures/Images are now available for sale at reasonable prices and it is of interest to: Publishing Houses, Magazines, Newspapers, Ad Agencies, and Corporate etc. who require photographs on diverse topics from time to time. This model of sale is widely popular and has virtually replaced the concept of assignment photography, wherein you need to hire a photographer, props, models, locations etc. as it is too time consuming requires great effort and planning; and is costly.

ImageDB are in the voyage of translating life into contents and allowing the essence of life captured in the contents to find their way towards fullest and truest manifestation. To achieve their goal they are engaged in Producing, Processing and Distributing contents. At Imagedb presently maintaining database of high quality, art directed fresh collection of Indian images and are continuously in the process of augmenting and enriching the same.

What they do? Imagedb feels pride in presenting a plethora of products and services to their esteemed clients. They have products such as Stock Images and Footage at one end and on the other whole canopy of services that includes Image Key Wording, Retouching, Masking or Clipping path, Image filterisation etc. They are also indulged in Commercial Assignment Shoot to cater to the varying needs of our customers. While delivering their services and products they do ensure that they are not only being the best but also speak aloud of the inner idea that our customers have envisaged. So what they do is to make ideas come alive and let the images speak for themselves.

How do they do? ImageDB understands that ideas and perception as what the world means and we draw our satisfaction by paraphrasing those ideas through images. And to deliver the same along with a vast technical resource pool we put our enormous efforts towards meaningful interpretation of your understanding.

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WHAT IS IMAGEDB AND HOW THEY WORK

Stock photo agency is usually an online portal that stocks and sell digital photographs. The photographs are copyrighted by the library; they are produce in house and are available to everybody for price. Many companies and design houses feel more comfortable with licensing existing images rather than initiating a new production. They stand to save the cost of studio, models, art director, equipment, photographer and other overheads. The images cover a plethora of subject like lifestyle, business, family, travel etc. and can be licensed for usage in advertisement, seasonal campaigns, brochures, company profile, posters ,website and even as book cover.

The products and services encompass stock photography, content development through its in-house production, distribution of third party images through their extended network & many more. In the arena of image related business it has been observed that often there compromise by different companies, in which to keep the price low many a times of legal angels are overlooked; may be accidentally or intentionally. But they at always ensure that while you get the finest service s and the products at the most affordable price you never face any unwanted legal issues what so ever it may be.

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They provide solutions for a dynamic environment where business and technology strategies converge. Our approach focuses on new ways of business combining IT innovation and adoption while also leveraging an organizations current IT assets. We work with large global corporations and new generation technology companies to build new products or services and to implement prudent business and technology strategies in todays dynamic digital environment.

Keywording Service Imagedb is an India based leading Keywording specialist. We are currently working with more than dozen Clients in U.S, UK, Asia and Europe. Currently, Imagedb works 24/7 and processes approximately 50,000+ images/month. Imagedb employs 50 trained and experienced professionals who have worked on various image-processing projects. Their Keywording process done by specialized SEO team, we guarantee a quality service which is Fast, Easy and affordable, we save you the required time, effort and expertise. Imagedb offers upto 60% savings on the image processing cost. They work as per the Getty and iStockphoto guidelines which are totally as per their Controlled Vocabulary. They have in-house CVM (Controlled Vocabulary Management) which is organized and maintained by our professionals on daily basis with deep research. They give importance to the quality; an in house quality checking mechanism assures value. They do micro stock style key wording for many photographers and stock agencies. Prices for their services are more than competitive, and this is one more point to their advantage. They can say with confidence that their prices are lower the average price level in the market! Besides, we have a discount system for large volumes and long-time customers.

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What is Key wording and Meta Tagging? Keywords are words, nouns and or adjectives used to describe or express the apparent attributes of a given image. Key wording is basically describing different aspects of a given image/photo using the most precise and compact words/phrases. In short it is creating a pen sketch of an image so that even if the image is not present the keywords alone suffice to create a mental image. Image key wording is a process which involves assigning keywords to an image to help the customer narrow down his search to a particular theme. These may include different types of descriptions, subject, concepts, ethnicity, occupations, objects, etc. It is an important link between images and sales. No two images are alike and hence the description varies. We do Key wording on Kwapp.com, developed by us. It is web based asset management software designed with the purpose of easy and accurate Key wording. We are providing the Key wording service for the last six years and the management has the experience of more than 10 years in the Stock Photo industry. Till date we Key worded more than one million images. Various feature in Kwapp.com such as Group check, List check, Captions check, Controlled vocabulary, Synonyms, and many more are created help minimize errors and maximize efficiency. How do we Key wording at Imagedb ? General Guidance: Following are some general guidelines for Key wording that we use to practice here to provide customers better search on the web. Captions: Captions are written as a definitive and grammatically accurate sentence which best describes the image. A Caption can be 1. 250-character limit 2. Concise but detailed description of the image. If appropriate and relevant to the image, Caption includes the following:

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1. 2. 3. 3. 1. 2. 3. 4. 1.

Location Photographic technique Latin names for plants/wildlife/scientific images We do not include the following in a Caption: Ethnicity Trade names or the copyright symbol The CD title or publicity plug/account Caption examples: Young woman in-line skating

2. Couple sitting on riverbank, Paris, France 3. Close-up of Blue-footed Booby (Sulane bouxi) Keywords are written as definitive and subjective words which best describe the image. An important component of this process also includes the assignment of image attributes or properties. Key wording is tagging the image with the Keywords (most important words). Basic Key wording- non-redundant, unsimilar, primary keywords. Important Key words - We add the seven most relevant keywords at the front; normally repeat those in the description and the title as the main. Example: Title: (50 characters maximum) "male student jumping" Description: (100 characters maximum) "Male student jumping and smiling isolated over a white background" Keywords: (50 words maximum) man, male, student, jumping, education, smiling, isolated, jump, smile, white, background, people, person, you adult, happy, joy etc with other adjectives and conceptual words that relates to the images. Controlled They are also adding more general keywords and conceptual keywords which are not part of the Controlled Vocabulary but are used by websites like Dreamstime, Crestock, iStockphoto etc. They use "Finessing" strategy. That is carefully researched keywords to find which ones produce the most sales. Omission of Junk Keywords - We don't use Junk keywords which helps the customer to search images as per their requirement in lesser time Correct title if necessary
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File number of keywords added in excel spreadsheet in order to keep track of added keywords We are also expert in Key wording images online at ALAMY. Our expert and experienced Key worded will follow the exact Alamy guidelines and keyword the images accordingly. The photographers and stock photo agencies can send us the User name and Password for their Alamy login, and we can keyword them online FAQs about Key wording They request you to send the sample work (Free of cost services) to test Quality & processes, we can send FTP details or you can send us five to 10 images as attachment with instruction set at this very mail address. At Last we want to state that prices are pretty flexible depending upon the nature of work and volume of work you are giving to us. Turnover Time: Standard: Within 21 Days But once you deliver the final images then Imagedb will confirm the delivery date. Deliver of Images: We need Low Resolution files (600 Pixels) on FTP or CD/DVD. Embedded in Low Resolution files. Stock Photos Stock photo agency is usually an online portal that stocks and sells digital photographs. The photographs are copyrighted by the library, they are produced in house and are available to everybody for a price. Many companies and design houses feel more comfortable with licensing existing images rather than initiating a new production. They stand to save the cost of studio, models, art director, equipment, photographer and other overheads. The images cover a plethora of subjects like lifestyle, business, family, travel etc. and can be licensed for usage in advertisements, seasonal campaigns, brochures, company profiles, posters, websites and even as book covers. Problems with Stock photos The products and services of Imagedb.com encompass stock photography, content development through its in-house production, distribution of third par images through

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our extended network and many more. In the arena of image related business it has been observed that often there is a compromise ma by different companies, in which to keep the price low many a times the legal angels are overlooked; may be accidentally or intentionally. But we at imagedb always ensure that while you get the finest services and the products at the most affordable price you never face any unwanted legal issues who so ever it may be. Why to work with us? To put it very simply with a production house that is comprised of 3000 sq. Feet area, fully air conditioned studio for photography and film making, equipped with state of the art technology, supported by experienced and dedicated work force is where every image and every video speaks out about which even thousands of words will render inadequate. If your idea needs to be articulated, Imagedb.com's stock photos does have a images that will speak out so loud that your idea will reach to the world circumventing regional or linguistic confinements. We have options for add-on benefits which include a complete stock of wardrobe and props, wide variety of models, option to rent portions of the studio, options to rent/engage the studio or photographers exclusively. TERMS AND CONDITIONS The right to use this site and its content is granted to you only if you agree to be bound by the terms and conditions hereby stated ("Terms and Conditions"). By using this website and/or registering as a member, you indicate your acceptance of these Terms and Conditions. This site is operated by Lohia Networks, 40 IDC, M.G Road, Gurgaon -122001, Haryana, India. All the rights on the content included in our website such as images, text, graphics, illustrations and software (the" Content") are owned by Imagedb.com LLC. or its licensors. All elements of the Imagedb.com LLC website, including without limitations, the design and the Content are protected by industrial and intellectual property laws and international treaties Use of the Content Unless explicitly permitted by Imagedb.com, you may not reproduce, distribute, transmit or otherwise exploit the Content in any way. You must abide to all other
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terms and conditions regarding the licensing of Images. You shall indemnify Imagedb.com and its licensors against any losses, expenses, cost or damages incurred as a result of your breach of the present Terms and Conditions or your unauthorized use of the Content. Although Imagedb.com uses its best efforts to ensure the accuracy of the Content on the site, this site may contain errors, mistakes or inaccuracies. We make no guarantees as to the accuracy, correctness or reliability of the Content. Imagedb.com may change the Content of this site, at any time, without prior notice. In no event shall Imagedb.com be liable to you for any damages of any kind arising out of or in connection with the use of this site. Law and Venue These Terms and Conditions of use shall be interpreted, construed and governed by the laws of India, and all disputes arising under the present shall be submitted to the jurisdiction of the Courts and Tribunals of the city of Delhi, India. Should any clause of these Terms and Conditions be found unenforceable, whenever possible this will not affect any other clause and each will remain in full force and effect? Privacy Policy Imagedb.com respects your right to privacy. This privacy policy tells you about our practices in regards to any information we collect online. Imagedb.com does not sell or lease information about its customers to third parties. Imagedb.com shall not provide any of your personal information to other companies or individuals without your permission. However, we may need to provide your name and delivery address to third parties that Imagedb.com uses for delivering purpose or when we are required by law. Imagedb.com does not sell or lease information about its customers parties. Imagedb.com shall not provide any of your personal information companies or individuals without your permission. However, we may provide your name and delivery address to third parties that Imagedb.com delivering purpose or when we are required by law.
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to third to other need to uses for

Imagedb.com will take all reasonable steps to protect the confidentiality of your personal information, however be aware that perfect security on the Internet does not exist.

Use of Cookies When you visit Imagedb.com website, we place a "cookie" in the hard drive of your computer. A "cookie" is a small piece of data that a website can store on your web browser and later retrieve. Cookies allow Imagedb.com to make its website more useful by storing information about your preferences. For example, cookies enable this website to recognize the information you have consented to give us, such as the light boxes you have created and determined what areas of the website are most of your interest. You can set your browser's option not to accept cookies, though as a result you may not then be about to access all of the features of Imagedb.com site. COMPING LICENSE AGREEMENT This is a legal agreement between you and Imagedb.com Please read carefully this agreement. By downloading any image from this site you agree to b bound by the terms and conditions of this agreement. If you do not agree with the terms and conditions of this agreement do not use or download the images contained in this site. If you are entering into this agreement on behalf of your employer, this license and all the restrictions and limitations recited herein apply to your employ as well as to you as a representative of your employer. All the images included in this site are copyrighted and all rights to these images are owned by Imagedb.com and its licensors. All rights that are not specifically granted to you by this agreement are reserved. I Grant of License for Comping Use Only By this Agreement, Imagedb.com grants you, for a period of 30 days, a personal, non-exclusive and non- transferable right to use the Images solely for viewing purposes and to create preliminary layouts and comps. You may make only one copy of the Image into your computer hard

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drive for the limited purposes of examination and preliminary layouts and comps, being understood that such copy shall be destroyed after usage. II Unauthorized Uses By the present agreement, you are not granted the rights to: use the Images for any advertising, promotional editorial use or any commercial application of the Images create derivative works, being anything sourced from or referenced from a pre-existing Image license, sell, publish or distribute any of the Images in whole or in part place the Images On-line in a downloadable, FTP or other similar format use the Images in any defamatory, libelous, pornographic, fraudulent, infringing or tortuous way. Advance written permission is required for use of Images for sensitive subjects, included, but not limited to, substance abuse, physical or mental abuse, alcohol, tobacco, AIDS, cancer or other serious physical or mental ailments or the disparagement of a person or product use the Images or allow the use of the Images in any way that violates the right to privacy o publicity use the Images for any other purposes than the ones specifically granted in paragraph 1 ii Without limiting Imagedb.com Pvt. Ltd's rights on the Images, any unauthorized use of Images constitutes copyright infringement entitling Imagedb.com to exercise all rights and remedies under applicable copyright laws and treaties. iii You agree to indemnify and hold Imagedb.com harmless from any and all claims, liabilities, damages, costs and expense including lawyer's fees, arising from any unauthorized use of an Image. III Divisibility & Severability Should any clause of the present Agreement is found unenforceable, whenever possible this will not affect any other clause and each will remain in full force and effect. IV Indemnity You agree to indemnify an hold Imagedb.com harmless from any and all claims, liabilities, damages, costs and expenses including lawyer's fees, arising from any unauthorized us of an Image. V Law and Venue This Agreement shall be interpreted, construed and governed by the laws of India, and all disputes arising under this agreement shall be submitted to the jurisdiction of the Courts and Tribunals of the city of Delhi, India. Notwithstanding this, this shall not preclude Imagedb.com from reserving the right to resolve a dispute in another competent jurisdiction. ii Should any clause of the present Agreement be found unenforceable, whenever possible this will not affect any other clause and each will remain in full force and effect.

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LICENSE AGREEMENT This is a legal agreement between you and Imagedb.com Please read carefully this agreement. By downloading any image from this site you agree to b bound by the terms and conditions of this agreement. If you do not agree with the terms and conditions of this agreement do not use or download the images contained in this site. If you are entering into this agreement on behalf of your employer, this license and all the restrictions and limitations recited herein apply to your employ as well as to you as a representative of your employer. All the images included in this site are copyrighted and all rights to these images are owned by Imagedb.com and its licensors. All rights that are not specifically granted to you by this agreement are reserved.

LICENSING TERMS (End-User License Agreement for RF/RM images) This is a legal agreement between you and Imagedb.com Please read this agreement carefully. By downloading and/or using any image you agree to be bound by the terms and conditions of this agreement. If you do not agree with the terms and conditions of this agreement do not download or use any image contained in this site. If you are entering into this agreement on behalf of your employer and/or principal, this license and all the restrictions and limitations recited herein apply to your employer and/or principal as well as to you as a representative and/or agent of your employer and/or principal. You hereby further warrant and represent to Imagedb that you have full and express authority to enter into this agreement on behalf of your employer and/or principal and that you will n use any image obtained from Imagedb for the benefit of any other person or entity without entering into a separate license with Imagedb.

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Government Policies or Taxation aspects Imagedb.com is committed to protecting your privacy. This privacy policy tells you about our online collection and use of data. The terms of this policy apply to all Imagedb.com websites, unless different terms are specified in a form or contract provided to you online or offline. By using this site, you understand and agree to the terms of this policy. This site is owned by Lohia Networks Pvt. Ltd and may be accessed in the Indi and abroad. For data protection purposes, Imagedb.com is the controller and, unless otherwise noted, is also the processor of data. Information collect may be retained, and may be stored, processed, accessed, and used in jurisdictions whose privacy laws may be different and less protective than those of your home jurisdiction. When you visit this site, certain kinds of information, such as the website that referred you to us, your IP address, browser type and language, and ace times, may be collected automatically as part of the site's operation. We also may collect navigational information, including information about the page you view, the links you click, and other actions taken in connection with the site. They may combine your visit and navigational information with personal information that you provide. You may always choose not to provide personal information, but if you so choose, certain products and services may not be available to you. Personal information (e.g., your username and password, your name, your mailing address, email address, and phone number) is collected when you register. Additional personal information (e.g., your credit ca number and billing address) is collected to process transactions or to provide you with products and services. Imagedb.com collects and uses your personal information to operate and improve our sites, to process your transactions, to provide customer service, t perform research and analysis aimed at improving our products, services and
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technologies, and to display content that is customized to your interests a preferences. We also use your personal information to communicate with you. We may send transaction-related communications such as welcome letters, billing reminders, and purchase confirmations. We may also send you surveys or marketing communications to inform you of new products or services or other information that may be of interest. If you do not wish to receive marketing communications, you may adjust your "Personal Information Preferences" as described below or follow the "unsubscribe" instructions included within each email communication. Please keep in mind that, if you choose not to receive marketing communications, you will continue to receive transactional or account communications (e.g., confirmation emails and account balance statements). Personal information collected by Imagedb.com may be stored and processed in India or any other country in which Imagedb.com or its affiliates, subsidiaries, contractors or agents maintain facilities, and by using our sites or services, you consent to any such transfer of information outside of your country. If you would like to exercise any of your data protection rights (including the right to have your personal information deleted), please contact us. We may share your personal information with service providers who perform services on our behalf. For example, we may hire other companies to handle the processing of payments, to provide data storage, to host websites, to fulfill orders and shipments, to assist in direct marketing, to conduct audits, et Those companies will be permitted to obtain only the personal information they need to provide the service. They are required to maintain the confidentiality of the information and are prohibited from using it for any other purpose. Information about our customers, including personal information, may be disclosed as part of any merger, acquisition, or sale of the company and/or its assets, as well as in the unlikely event of insolvency, bankruptcy, or receivership, in which personal information would be transferred as one of the business assets of the company. We will notify you of such an occurrence as described in the Changes to This Privacy Policy" section below.

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If you license copyrighted photographs of the National Basketball Association, Women's National Basketball Association, National Basketball Development league or any of their respective affiliates(collectively, the "NBA Parties"), your personal information may be shared with the NBA Parties, their affiliated entities and business partners, and used for their commercial activities, including marketing. Please see the "Personal Information Preferences" section below for instructions on how you can revoke your consent to have your information shared with the NBA Parties. Imagedb.com respects your right to make choices about the use and disclosure of your personal information. If at any time you decide that you do not want to receive marketing communications from us, please let us know by contacting your Account Executive; or sending an email to sales@imagedb.com If you choose not to receive marketing communications, please be advised that you will continue to receive transactional or communications (e.g., confirmation emails and account balance statements). Imagedb.com uses "cookie" to enable you to sign in to our services and to help personalize your online experience. A cookie is a small text file that is placed on your hard drive. Cookies contain information, including personal information that can later be read by a web server in the domain that issued t cookie to you. The information that cookies collect includes the date and time of your visit, your registration information, and your navigational and purchase history. You have the ability to accept or decline cookies. Most browsers automatically accept cookies, but you can usually modify your browser setting to cookies. If you choose to decline cookies, you may not be able to sign in or use other interactive features of our sites and services that depend on cookies. In addition to cookies, we may use other technologies, including single-pixel gifs (also known as web beacons) on our websites and in promotional e-ma messages or newsletters. These tiny electronic images assist us in determining how many users have visited certain pages or opened messages or newsletters. We do not use these images to collect personal information. The security of your personal information is important to us. We follow generally accepted industry standards to help protect your personal

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information. F instance, when you enter sensitive information (such as a credit card number) on our registration or order forms, we encrypt that information using secure socket layer (SSL) technology. No method of transmission over the internet, or method of electronic storage, is 100% secure. Therefore, while we strive protect your personal information, we cannot guarantee its absolute security. If you choose to use our email referral services to tell a friend about our products or services (including images in your Light box, promotional campaigns, new websites, job postings, etc.), we will ask you for your friends name and email address. We will use that information to send your friend a onetime email inviting him or her to visit the site and review the product or service you have selected. We may use a third-party provider to administer this 24unction but any such third party provider may only use the information submitted to facilitate this one-time email. Neither Imagedb.com nor any third-party provide stores this information after the email is sent. We may link to websites, including those of our third-party content providers that have different privacy policies and practices from those disclosed here. We assume no responsibility for the policies or practices of such linked sites, and encourage you to become acquainted with them prior to use.

Changes to This Privacy Policy We reserve the right to change the terms of this privacy policy at any time. When we make changes, we will revise the last updated date at the top of the policy. If there are material changes to this statement or in how Imagedb.com will use your personal information, we will notify you by prominently posting a notice of such changes here or on our home page, or by sending you an email. We encourage you to review this policy whenever you visit one our sites.

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PRODUCTS OF IMAGEDB: PRODUCT OVERVIEW ImageDB provide solutions for a dynamic environment where business and technology strategies converge. Our approach focuses on new ways of business combining IT innovation and adoption while also leveraging organization current IT assets. We work with large global corporations and new generation technology companies - to build new products or services and to implement prudent business and technology strategies in todays dynamic digital environment. ImageDB provides the best designers from India with US Management support to eliminate the outsourcing barrier. We use fully hand-drawn clipping paths and masking techniques for zero tolerance quality results. At ImageDB we have leveraged our strong technology background coupled with expertise in process management to manage any organizations critical or non-critical enterprise processes and applications. We offer low price for Clipping Path and Photoshop Masking service to eliminate your routine works in Graphic Design and Desktop Publishing. ImageDB globally provides the best value (High quality at low cost) with flat rate for well defined complexity levels. ImageDB provides 24/7 and 365 Days services, due to holiday & time-zone differences between the West and India. We are providing the Masking service for the last 5 years and the management has the experience of more than 10 years in the Stock Photo industry with the staff of more than 100 employees. Till date we masked more than one million images. Image Processing & Graphics Service At Imagedb we provide Online Image processing and image retouching services. We offer Digital image processing techniques which are generally more versatile, reliable, and accurate. Our competence in providing processing solutions for digital images (masking, imager-touching, cleaning & cloning). Commercial Photography Assignment

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What is Commercial Assignment? Commercial assignment is an amalgamation of client's ideas processed with flawless workflow and produced the reality of life. It can sell something or advertise a movie or place to go, or persuade others to watch an upcoming to TV show. FootageDB Videos actualize by deceiving the eyes, which fail to perceive the individual frames in motion. But at footagedb we emphasize that each of the different images concatenated and flowing in a soothing stream catches the complete attention of the viewer.

Image Key wording Service We provide solutions for a dynamic environment where business and technology strategies converge. Our approach focuses on new ways of business combining IT innovation and adoption while also leveraging an organization's current IT assets. At Imagedb we provide Online Image processing and image retouching services. We offer Digital image processing techniques which are generally more versatile, reliable, and accurate. Our competence in providing processing solutions for digital images (masking, imager-touching, cleaning & cloning) emanates from our vast experience. We have a dedicated team of highly skilled and experienced professionals serves the image processing requirements of our clients. An in-house quality testing mechanism assures value addition and delivers highly satisfied & repeat clients. Videos actualize by deceiving the eyes, which fail to perceive the individual frames in motion. But at footagedb we emphasize that each of the different images concatenated and flowing in a soothing stream catches the complete attention of the viewer. This collection of footages not only portrays the ideas but also imparts a pleasant and mesmerizing experience of sight and sound.

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COMPITETORS The competitors are Images Bazaar, Getty Images, and Photo India etc. IMAGES BAZAAR: Images Bazaar, the worlds largest collection of Indian stock photography. The suit for Copyright Infringement was filed at the District Court, Delhi and is pending disposal. BIFM infringed on Images Bazaars copyrighted photographs and used them illegally, without permission and without getting the due license and not paying the requisite license fee for the same. It is alleged by Images Bazaar that BIFM used several of Images Bazaars images without permission, license and without paying any license fee for the same. BIFM used the said images in various newspaper advertisements and also on their website. It is pertinent to note that despite being served with legal notice and civil suit being filed against them, BIFM is in continued usage of Images Bazaars images in their advertisements in newspapers and on their website. Images Bazaar is committed to fight against infringement and is very active towards protecting their IP assets so that the owner/artist get their due reward for the hard work put in their artistic and creative work. Images Bazaar has got valid licenses for all the photographic images appearing on their website, www.imagesbazaar.com hence has all the rights required to further license, sell, use, reproduce and commercially exploit the photographic images featured on the aforesaid website. It is pertinent to mention herein that none of the photographic images appearing on the aforesaid website can be used without the prior permission, authority or license granted by Images Bazaar. Accordingly, any reproduction, adaptation, communication to the public, issue of copies and/or any other unlicensed use of the images without paying Images Bazaar the prescribed license fee in respect of the said images, amounts to infringement of Copyright in the image. Traffic, Back link, HTM L Validity and Language Information: Our information show s that the average traffic count f or this website is 43000 unique visitors per month. There are also 4 back links f rom the other websites to this domain.

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GETTY IMAGES: Getty Images has 21 offices worldwide and tailors its products and services for customers in more than 100 countries. It uses direct and indirect s ales forces to reach its customers, which include advertising and design agencies, publishers , corporate communications departments , and film production companies . Getty offers localized image data and contextual search capabilities in 6 local languages , and its products are seen by millions of people each day in news papers , magazines , advertising, film s , books , on television, and on the web. Getty Image s, a le a ding creator and distributor o f digital media, is partne ring with Indaba Music, the music creation site , to help independent musicians and produce r get their songs feature d in advertisements. Getty Images M specialize in commercial music licensing, will be regularly tapping into India bass s 600,000-strong co m munity to curate a profess catalog o f track s that fit the up-to -the -minute need o f Getty Image s client base , which include s all three major broadcast tele network s, le a ding cable television network s, and to p brands. The first batch o f content source d through this partnership, entitle d The Ho t Sound, asked Indabas musician community to pop songs base d o n several track s that showcase current trending production styles including LMFAOs Party Rock Anthem , feature dina Kia commercial, as well a s Jennifer Lope z featuring Pit bulls On the Flo o r and David Guetta featuring Flo Rida & Where The m Girls At. Getty Images Music will add the resulting track s to its data base and shop the m to clients seeking muss advertisements, TV shows, film s, we b content, and o the r sync placements. Mo re opportunities will be launching so o n.Music ha s always be e n important to the adve rtising industry, but no w it is absolutely essential that add campaigns feature gets stuck in your he a d and form s a strong association with the pro duct in the viewers mind, said Vince Bannon, Vice P re side Entertainment Partnerships for Getty Images. The addition o f Indaba

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content to Getty Image s music offering will enable outraces the finest and most comprehensive music from o ne platform. Getty Images is com mitted to protecting your privacy. This privacy policy tells you about our online collection and us e of data. The term s of this policy apply to all Getty Images websites, unless different term s are specified in a form or contract provided to you online or offline. By using this site, you understand and agree to the term s of this policy. This site is owned by Getty Images and may be accessed in the United States and abroad. For data protection purpos es , Getty Images is the controller and, unless otherwise noted, is also the process or of data. Information collected may be retained, and may be stored, processed, accessed, and used injuries dictions whose privacy laws may be different and les s protective than those of your home juries diction. When you visit this site, certain kinds of information, such as the website that referred you to us , your IP address , browser type and language, and access times , may be collected automatically as part of the site's operation. We also m ay collect navigational information, including information about the pages you view, the links you click, and other actions taken in connection with the site. We m ay combine your visit and navigational information with personal information that you provide. You m ay always choose not to provide personal information, but if you s o choose, certain products and services may not be available to you. Personal information (e.g., your username and pas s word, your name, your m ailing address, email address, and phone number) is collected when you register. Additional personal information (e.g., your credit card number and billing address) is collected to process trans actions or to provide you with products and services .

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PHOTO INDIA: India's Leading Stock Photo Agency Specializing in Assignments, Food & Wine Photographry and Production Services - PhotoIndia.com is a leading photo agency involved in creating and distributing visually compelling content to publishers, advertising agencies, design bureaus, manufacturing units, non-profits, the hospitality industry and a host of other private and governmental organizations. We offer a network of more than 150 established photographers across the country covering every style and department of photography. Our assignment photographers will shoot anywhere and anytime, from conception to completion, and will deliver quality on time and with budget. PhotoIndia.com is a leading photo agency involved in creating and distributing visually compelling content to publishers , advertising agencies , design bureaus , manufacturing units , nonprofits , the hospitality industry and a host of other private and governmental organizations . We offer a network of more than 150 established photographers across the country covering every style and department of photography. Our assignments.

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Marketing Strategy Of ImageDB

Digital marketing: Web Banners (300 X 90 pixels on afaqs, Specyboy, betterphotography, MD blog, etc)
1. 2. 3. 4.

E-mail marketing (Benchmark e-mailer, Bulk mailing) SMS marketing ( SMSware, other Free SMS service, way2sms etc)

Blogging (invite freelancer content writer, photographers, People interested in Stock Photo) Social Media Marketing (Via FB, Twitter, Digg, Del.ici.ous, G+, Linkedin, Flicker etc) Online advertising (via Google Adwords, Facebook PPC, Twitter advertising, flickr ad etc) Print Media

5.

6.

1. 2. 3.

Publicity materials (Calendars, Gifts items, Albums, Books, Leaflets etc) News papers (regular updates of events, create a Buzz in the industry) Magazines (Article on photography related, Service related)

Outdoor Advertising 1. Professional Hoardings and Banners in all the metros.

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QUESTIONIER: Imagedb is based on internet marketing. As per internet marketing I made questionier.The questioniers are :

1. How do you get to know about Imagedb? General newspapers or magazines .................................................. Specialist magazines ....................................................................... Direct mail ....................................................................................... In my local outlet............................................................................. From friends or colleagues .............................................................. From sales reps ................................................................................ From special exhibitions or seminars ..............................................

2. Which social network you prefer for business information: Facebook ......................................................................................... Orkut ................................................................................................ Twitter ............................................................................................. Linkedin........................................................................................... Digg .................................................................................................

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3. How would you like to know about our future products? e-mail alerts ..................................................................................... Mobile SMS .................................................................................... Phone call ........................................................................................ Sales Representative ......................................................................

4.

Preferred mode of payment:

Online .............................................................................................. Cheque ............................................................................................. Demand Draft .................................................................................. Cash payment ..................................................................................

33

5. How would you like to share your views? Through Social networks ................................................................ Blogging .......................................................................................... E-mail .............................................................................................. Letter ...............................................................................................

6. Demand of images and videos: Constant throughout the year .......................................................... High during festivals .......................................................................

7. Type of categories for your business: Royalty free ..................................................................................... Right Managed ................................................................................ Editorial ...........................................................................................

8. Type collection you prefer: Uniquely India ............................................................................... Exotica ............................................................................................. Sasty Photo ......................................................................................

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9. Your preference communication with us: Via e-mail ........................................................................................ Via help desk ................................................................................... In person ..........................................................................................

10. How up-to-date is the content on our website? Extremely up-to-date ....................................................................... Very up-to-date................................................................................ Moderately up-to-date ..................................................................... Slightly up-to-date..

35

Contacts of advertising agencies

Company Head city Phone no. E-mail Web site

AB & M Communivation Pvt Ltd.

Abhijit Basu, Managing Director

Gurgaon

Tel: 0124 - 4522300

Email: abhijit@abm.co.in

www.abm.co.in

AJASTRA MEDIA PVT LTD

Ishan Sharma, Director

Noida

+91-9999222351 9953595526

info@ajastra.com

www.ajastra.com

ALAKNANDA ADVERTISING PVT LTD

Sriram Gopal, Director

New Delhi

011 26386831/32, 26383727/29

aaldel@alaknandaindia.com

www.alaknandaindia.com

BRAND BUILDERS

Prakhar Agrawal, Director

New Delhi

+919810089835

info@brandbuilders.in

www.brandbuilders.in

BUSINESS MOVERS

Manmeet Singh, Chief Executive Officer

New Delhi

+91-011 41721239

info@businessmovers.org

www.businessmovers.org

CHANDEL ADVERTISING PVT LTD

Renu Singh Chandel

New Delhi

91-11-45585141/50

info@chandelads.com

www.chandelads.com

CHIRANJN ADVERTISING CRYSTAL CRYSTAL HUES LTD

Ranjan Khanna, Chief Executive M. L. Sudheen,

New Delhi

+91-1126445097

chiranjn@hotmail.com

NA

New Delhi

+91-11-30881595 98, 41377561

info@crystalhues.com

www.crystalhues.com

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President

CURRENT ADVERTISING PVT LTD

M. L. Aggarwal, Chairman

New Delhi

+91-1123678165 27534319

current@gmail.com ,

NA

DEEP PURPLE

Tarun Jain, CEO

New Delhi

+91-9818181001 8750134141

dpurple.ad@gmail.com

www.depurple.com

DEZINOGRAPHIST.COM

Harpreet Singh, Director

New Delhi

+91-1145534085

harpreet@dezinographist.com

www.dezinographist.com

EG COMMUNICATIONS PVT LTD

P. K. Gupta, CEO

New Delhi

+91-1123315044 23314967

egcom@bol.net.in ,

NA

ELEPHANT

Anjan Roy, Director

New Delhi

+91-1146509422

anjan@brandplanet.in

www.elephantdesign.com

EMINENZ

Nitin Mittal, Founder

New Delhi

+919818784990

mail@eminenzmedia.com

www.eminenzmedia.com

FACTS N FICTION

Shiva Rana , Managing Director

New Delhi

+91-11-6510 3710

shivarana@gmail.com;

www.factsnfiction.com

FUSIONAD

Ahmad Hussain / Sanjay Rajora

New Delhi

+91-11-4134 , 4619 0941 5541

info@fusionad.net,

www.fusionad.net

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GLAZE ADS

Tarun Nanda, Chief Executive Officer

New Delhi

+91-11-2572 0267 , 11-2586 0058

glaze_team@indiatimes.com +91-

www.glazeads.com

IDEA POTLI

Moon Agarwal, Founder & Creative Head - Art / Copy

New Delhi

+91-1146604959

moon@ideapotli.com

www.ideapotli.com

IDEN ADVERTISING

Ashyma Paul

New Delhi

+91-1126932949

iden99@gmail.com

NA

ISHTIHAAR

Rajinder Arora, CEO

New Delhi

+91-1123733100 23766200

info@ishtihaar.com ,

www.ishtihaar.com

K'S ADVTG. & MKTG

K.K. Malhotra, Proprietor

New Delhi

+91-11-2332 , 7745 11-2332 8242

NA +91-

NA

KORE MEDIA SERVICES

Tarun Choudhary, Proprietor

New Delhi

97820119851

info@koremedia.in

www.koremedia.in

MAGIC MUSHROOM

Candy Singh, Ceative Director

Gurgaon

244287065

talk@magicmushroom..co.in

magicmushroom.co.in

MCCANN ERICKSON (INDIA) LTD

Prasoon Joshi, Chairman

New Delhi

+91-1141913397

debashis.paul@mccann.com

www.mccann.com

38

1. How do you get to know about Imagedb?

From From From special General newspapers Specialist Direct In my local friends or sales exhibitions or or magazines magazines mail outlet colleagues reps seminars 9 4 14 2 4 7

Graph No. 1

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2.Which social network you prefer for business information

Facebook 21 Orkut 5 Twitter 3 Linkedin 19 Digg 13

Graph No. 2

40

3. How would you like to know about our future products?

e-mail alerts 17

Mobile SMS 3

Phone call 12

Sales Representative 5

Graph No. 3

41

4. Preferred mode of payment

Cash payment 7 2

Online 17

Cheque 8

Demand Draft

Graph No.4

42

5. How would you like to share your views

Through Social networks 19

Blogging

E-mail Letter 14 23 8

Graph No.5

43

6.Demand of images and videos

Constant throughout the year High during festivals 18 23

Graph No.6

44

7.Type of categories for your business

Royalty free 24

Right Managed 11

Editorial 7

Graph No.7

45

8.Type collection you prefer

Uniquely India 19

Exotica 17

Sasty Photo 23

Graph No.8

46

9.Your preference communication with us

Via e-mail 23

In person 11

Via help desk 18

Graph No.9

47

10. How up-to-date is the content on our website?

Slightly up-todate
18 5

Extremely up-to-date
8

Very up-to-date
14

Moderately up-to-date

Graph No.10

48

JOB ASSIGNED/ TITLE To survey stock photography advertising agencies.

KEY RESPONSIBILITIES Talk to the photography add agencies and feedback from them how imagedbs photos.

49

DETAILS OF WORK: I learned about digital marketing. How photography industry make you rich? In short, digital marketing is all about selling of photograph. Like other company Samsung, Titan, Maruti etc, they do not have photography studio and they do not work on it. But when they need to give some advertisement on news paper or television they need photos or videos as they require as per their advertisement. Then they give this type of company to take the photos. And also Imagedb took photos and posted on their own website, if any other company need photos from their website they can purchase photos from here.

Now a days this type of industries do marketing on the social networking sites like Facebook, Twitter etc. Because this is a FMCG product and by internet it will sperdout very fast rather than the old traditional marketing. And I also study marketing strategy of Imagedb and I try to conclude how much I understand from their business. Some of the conclusions are:

In today's world web 2.0 technoogy is really gaining prominance, therefore it is imparative that particularly social networks be used in their fullest for better marketing. In this context though every social networking site seems to have been in some use it is the facebook , Linkedin and Digg are the major preferred sites. Imagedb has to make use of these sites more, As the most preferred mode is e-mail alerts the present strategy to conitnue is correct. And may be followed in the manner already being in use, Royality free images are more in demand. So it would be prferable if collection and variety in this segment be increased further along with keeping the other two categories in their usual level.

50

CONCLUSION The following conclusions have been arrived after analyzing the responses to the questioner obtained from different participants:

1. Imagedb needs better presence in News paper and general magazines. As direct email is most preferred, it will be wise to focus on communicating to our customers via e-mail. And for that dedicated executives may be appointed. As far as the other modes are concerned they be continued with present resource and manner. (As per graph No.1, Page No.40).

2. In today's world web 2.0 technoogy is really gaining prominance, therefore it is imparative that particularly social networks be used in their fullest for better marketing. In this context though every social networking site seems to have been in some use it is the facebook , Linkedin and Digg are the major preferred sites. Imagedb has to make use of these sites more vigorously. (As per graph No. 2,Page No.41) 3. As the most preferred mode is e-mail alerts the present strategy to conitnue is correct. And may be followed in the manner already being in use. (As per graph No.3, Page No.42) 4. 1. From the above it is apparent that customer are more comfortable with online transactions for their products. So it is highly important that online mode of selectopn of images and payment be persued and developed rigorously. (As per graph No. 4, Page No.43) 5. Social netwoking sites and blogging needs to worked upon more. Further their usage can also help in serach engine optimization to help customer reach imagedb website.(As per graph No.5, Page No.44)

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6. 1. As the graph depicts the demand of images is more or less constant and have slight rise during the festive seasons, it would be good to keep on augmenting all types of images with some enhanced focus during the festive seasons.(As per graph No.6, Page No.45) 7. Royality free images are more in demand. So it would be preferable if collection and variety in this segment be increased further along with keeping the other two categories in their usual level.(As per graph No.7, Page No.46)

8. Again this graph pertaining to question number 8 sasty photo category is in demand. So the present focus in of imgedb to augment this section is to be continued.(As per graph No. 8, , Page No.47) 9. This graph depicts that communication via e-mail is more preerred by customers than sales person visit. This avenue needs to be explored further.(As per graph No.9, Page No.48)

10. This graph is pointing towards the requirement of further improvement in the content of Imagedb website.(As per graph No. 10, Page No.49)

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BIBLIOGRAPHY

53

BOOKS

MARKETING MANAGEMENT BY PHILIP KOTLAR BUSINESS STATISTICS BY LEVIN BUSINESS STATISTICS BY GUPTA AND MP GUPTA ADVERTISEMENT AND SALES PROMOTION BY Dr. S.L GUPTA AND V.V. RATNA

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REFERANCES

www.imagedb.com www.afaqs.com www.tomhcanderson.com http://www.marketresearch.com

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