Questionnaire

Dear Sir/Madam, Thanking you for agreeing to participate in this survey. This study is meant to understand the effect of use of Mascots as spokesperson in TV advertisement towards consumer purchase intention regarding Aerated Soft Drink. This information provided by you will be used only for academic purpose and kept strictly confidential. Gender Age Male 13 to 24 years 36 to 44 years Education High School Graduate Doctorate Occupation Student Salaried Retired Annual Family Income [ [ [ [ [ [ [ [ [ ] ] ] ] ] ] ] ] ] Female 25 to 35 years above 45 years Undergraduate Post Graduate [ [ [ [ [ ] ] ] ] ]

Others_________________ Businessman Professional House wife ] Rs. 1, 00,000 3, 00,000 ] Rs. 7, 00,000 9, 00,000 ] Above Rs. 11, 00,000 [ [ [ [ [ [ ] ] ] ] ] ]

Less than Rs. 1, 00,000 [ Rs. 4, 00,000 6, 00,000 [ Rs.9, 00,000 11, 00,000 [

1) Which brand of Aerated Soft Drink you usually drink? Coca Cola [ ] 7up / 7up Nimbooz [ ] Fanta [ ] Pepsi [ ] Sprite [ ] Mirinda Orange [ ] Other__________

Limca [ ] Thumps Up [ ] Montain Dew [ ]

Fido Dido
Kindly give your opinion through to the following statements as per given photo regarding Mascot credibility in Aerated Soft Drink Advertisement. 1. Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree No. C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 Particulars Mascot in advertisement is attractive. Mascot in advertisement is classy. Mascot in advertisement is beautiful. Mascot in advertisement is elegant. Mascot in advertisement is sexy. Mascot in advertisement is dependable. Mascot in advertisement is honest. Mascot in advertisement is reliable. Mascot in advertisement is sincere. Mascot in advertisement is trustworthy. Mascot in advertisement is expert. Mascot in advertisement is experienced. Mascot in advertisement is knowledgeable. Mascot in advertisement is qualified. Mascot in advertisement is well skilled. 1 2 3 4 5

Kindly give your opinion through to the following statements regarding Attitude towards brand . 1. Strongly Disagree No. B1 B2 B3 B4 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree 1 2 3 4 5

Particulars 7 Up soft drink is good. 7 Up soft drink I like very much. 7 Up soft drink gives pleasant feelings. 7 Up soft drink is of high quality.

Kindly give your opinion through to the following statements regarding Attitude towards advertisement of Aerated Soft Drink. 1. Strongly Disagree No. A1 A2 A3 A4 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree 1 2 3 4 5

Particulars This advertisement of the 7 Up is good to see. This advertisement of the 7 Up is increasing likability. This advertisement of the 7 Up is irritating you. This advertisement of the 7 Up is interesting.

Kindly give your opinion through to the following statements regarding... Purchase intention of Aerated Soft Drink . 1. Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree 1 2 3 4 5

No. Particulars P1 I like to purchase the 7 Up soft drink after watching advertisement. P2 I purchase the 7 Up soft drink because it is very probable (satisfaction). P3 After watching advertisement it is possible to purchase the 7 Up soft drink P4 After watching advertisement I know it exist in market and then I purchase 7 Up soft drink.

Fanta Girl
Kindly give your opinion through to the following statements as per given photo regarding Mascot credibility in Aerated Soft Drink Advertisement. 1. Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree No. C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 Particulars Mascot in advertisement is attractive. Mascot in advertisement is classy. Mascot in advertisement is beautiful. Mascot in advertisement is elegant. Mascot in advertisement is sexy. Mascot in advertisement is dependable. Mascot in advertisement is honest. Mascot in advertisement is reliable. Mascot in advertisement is sincere. Mascot in advertisement is trustworthy. Mascot in advertisement is expert. Mascot in advertisement is experienced. Mascot in advertisement is knowledgeable. Mascot in advertisement is qualified. Mascot in advertisement is well skilled. 1 2 3 4 5

Kindly give your opinion through to the following statements regarding Attitude towards brand . 1. Strongly Disagree No. B1 B2 B3 B4 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree 1 2 3 4 5

Particulars Fanta Soft Drink is good. Fanta Soft Drink I like very much. Fanta Soft Drink gives pleasant feelings. Fanta Soft Drink is of high quality.

Kindly give your opinion through to the following statements regarding Attitude towards advertisement of Aerated Soft Drink . 1. Strongly Disagree No. A1 A2 A3 A4 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree 1 2 3 4 5

Particulars This advertisement of the Fanta is good to see. This advertisement of the Fanta is increasing likability. This advertisement of the Fanta is irritating you. This advertisement of the Fanta is interesting.

Kindly give your opinion through to the following statements regarding... Purchase intention of Aerated Soft Drink . 1. Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree 1 2 3 4 5

No. Particulars P1 I like to purchase the Fanta Soft Drink after watching advertisement. P2 I purchase the Fanta Soft Drink because it is very probable (satisfaction). P3 After watching advertisement it is possible to purchase the Fanta Soft Drink P4 After watching advertisement I know it exist in market and then I purchase the Fanta Soft Drink.