Question 1 No.

Gender

2 3 Age Group Occupation

4 Education Level

5 Income

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43

Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male

31-35 11-15 36+ 31-35 31-35 31-35 31-35 36+ 31-35 36+ 31-35 36+ 31-35 31-35 31-35 36+ 11-15 36+ 31-35 31-35 31-35 36+ 31-35 36+ 31-35 36+ 31-35 36+ 31-35 36+ 36+ 31-35 36+ 36+ 31-35 36+ 31-35 36+ 31-35 36+ 31-35 31-35 36+

Private Employee Student Private Employee Student Student Private Employee Private Employee Business Person Private Employee Student Student Private Employee Other Student Student Student Private Employee Student Student Student Student Business Person Private Employee Student Student Student Private Employee Student Student Private Employee Student Student Private Employee Private Employee Government Employee Business Person Student Student Private Employee Student Student Student Student

Graduate Post Graduate Graduate Graduate Post Graduate Graduate Graduate Post Graduate Post Graduate Graduate Graduate Graduate Graduate SSC Graduate Diploma Other Diploma Graduate Graduate Graduate Graduate Diploma Diploma Graduate HSC Diploma Diploma HSC Graduate HSC Diploma Graduate HSC Post Graduate Graduate Graduate Graduate Graduate HSC HSC Graduate Graduate

5,001-15,000 35001+ 35001+ 35001+ 15,001-20,000 15,001-20,000 25001-35000 5,001-15,000 35001+ 5,001-15,000 5000 or less 35001+ 15001-25000 5000 or less 5000 or less 5000 or less 25001-35000 5000 or less 5000 or less 5,001-15,000 5000 or less 35001+ 35001+ 5,001-15,000 5000 or less 15001-25000 5000 or less 5000 or less 35001+ 15001-25000 5,001-15,000 35001+ 25001-35000 35001+ 35001+ 35001+ 25001-35000 5000 or less 5000 or less 35001+ 5000 or less 15001-25000 5000 or less

44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60

Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male

31-35 36+ 36+ 36+ 36+ 31-35 36+ 31-35 31-35 31-35 31-35 31-35 31-35 31-35 36+ 31-35 31-35

Private Employee Student Private Employee Student Student Private Employee Student Student Private Employee Business Person Student Government Employee Student Business Person Business Person Business Person Government Employee

Graduate Graduate Graduate Graduate Graduate Graduate HSC Graduate Graduate Graduate HSC Post Graduate SSC SSC SSC Post Graduate Graduate

5000 or less 5,001-15,000 15001-25000 5000 or less 15001-25000 15001-25000 15,001-20,000 5,001-15,000 5,001-15,000 35001+ 15001-25000 35001+ 5000 or less 35001+ 15,001-20,000 35001+ 15,001-20,000

6 Frequency of visiting Face Wash salon

7 what type of service do you like most? Face Wash Salon

Monthly Every 2-3 months Monthly Every 2-3 months Weekly Occationaly Occationaly Every 2-3 months Monthly Monthly Every 2-3 months Twice in a month Occationaly Twice in a month Every 2-3 months Every 2-3 months Twice in a month Monthly Monthly Every 2-3 months Twice in a month Occationaly Twice in a month Every 2-3 months Every 2-3 months Twice in a month Monthly Monthly Every 2-3 months Twice in a month Occationaly Twice in a month Every 2-3 months Every 2-3 months Twice in a month Every 2-3 months Monthly Monthly Every 2-3 months Twice in a month Occationaly Twice in a month Every 2-3 months

Massage pedicure-manicure Facial pedicure-manicure Hair-treatment Hair-treatment pedicure-manicure Hair-treatment Massage Hair-treatment Hair-treatment Others Hair-treatment Massage Hair-treatment Facial Facial Facial pedicure-manicure Hair-treatment Hair-treatment Hair-treatment Body piercing/Tattoo Hair-treatment Hair-treatment Hair-treatment Hair-treatment Others Hair-treatment Body piercing/Tattoo Hair-treatment Facial Hair-treatment Facial Facial Hair-treatment Facial Facial Hair-treatment Hair-treatment pedicure-manicure Hair-treatment Others

2 3 3 3 2 3 4 2 3 3 2 4 2 2 4 2 2 3 2 3 1 1 1 1 3 3 5 4 3 3 3 3 3 1 3 5 2 3 3 2 3 3 1

Every 2-3 months Twice in a month Monthly Every 2-3 months Monthly Every 2-3 months Weekly Occationaly Occationaly Every 2-3 months Monthly Monthly Every 2-3 months Twice in a month Occationaly Twice in a month Every 2-3 months

Hair-treatment Hair-treatment Hair-treatment Facial Hair-treatment Hair-treatment Facial Hair-treatment Facial Hair-treatment Others Facial Facial Hair-treatment Others Hair-treatment Hair-treatment Hair-treatment

4 3 3 5 2 1 1 2 2 1 5 2 5 4 5 1 2

8 rank your favorite Man's grooming salon Persona Adams Ben thai Men's Planet Razors and scissors 3 2 5 2 3 1 5 3 1 1 3 1 3 1 1 1 1 2 5 2 4 3 2 2 1 2 1 5 1 2 5 2 1 2 1 4 3 2 1 1 1 1 2 1 1 4 4 4 4 2 1 5 2 1 2 1 3 5 3 3 4 3 1 2 2 5 4 4 4 4 3 4 4 2 4 2 5 5 1 4 4 2 3 2 2 4 4 4 1 1 1 2 3 4 2 5 4 3 4 5 2 5 4 1 1 4 3 4 4 3 2 1 2 1 2 1 1 1 5 3 2 2 1 1 5 4 4 4 5 5 5 2 5 5 5 1 5 4 4 5 5 5 4 3 4 5 5 4 5 5 5 3 5 5 5 3 2 5 5 4 5 4 4 4 3 5 5 4 5 5 5 3

Total care 5 5 2 5 5 5 1 5 4 4 5 5 5 4 3 4 5 5 4 5 5 3 4 4 1 1 1 2 3 4 2 5 4 3 4 5 2 5 4 1 1 4 3

Face Wash salon Price 5 4 2 3 4 4 5 3 5 3 3 3 3 4 1 5 4 3 5 2 2 5 3 5 4 4 1 5 4 3 2 2 3 4 1 4 3 2 3 3 2 4 4

3 1 1 2 4 3 3 3 3 4 3 3 1 1 4 3 1

5 5 4 4 5 2 2 1 1 3 1 5 2 3 2 2 4

2 2 5 1 1 4 4 4 4 2 2 1 3 2 1 4 3

1 4 2 3 3 5 5 5 5 5 4 4 4 5 3 5 5

4 1 2 4 3 3 3 3 4 3 3 1 1 4 3 1 3

4 5 5 1 2 3 4 4 4 1 3 4 2 2 2 4 4

Face Wash salon Quality 5 3 5 3 4 4 5 4 5 4 4 3 4 5 1 4 4 4 1 3 5 5 4 5 5 3 2 4 5 5 3 2 3 2 1 1 4 2 4 3 2 5 5

9 belief about price and quality Persona Adams Ben thai Men's Planet Price Quality Price Quality Price Quality 4 3 3 4 1 5 5 1 4 3 4 4 3 3 5 4 5 3 4 5 4 5 3 4 4 4 4 4 4 4 2 2 3 3 1 2 1 5 5 4 5 5 5 5 3 5 5 3 3 5 4 5 2 1 5 5 5 4 4 2 5 4 5 5 5 5 4 3 3 1 3 5 2 3 4 4 5 1 1 2 5 5 1 1 3 5 1 1 2 2 1 2 2 5 3 5 4 4 5 3 5 2 4 4 3 3 5 4 4 5 2 2 1 1 4 4 4 2 2 3 5 5 3 3 2 2 1 1 2 5 4 4 2 1 5 1 1 4 5 3 1 2 2 3 5 1 2 2 3 4 1 1 5 4 4 5 4 2 2 4 5 4 4 5 2 1 1 2 3 5 5 5 3 3 4 2 3 1 2 5 4 3 2 2 5 3 5 4 1 5 4 5 4 5 5 1 2 4 5 2 5 5 1 3 3 4 5 3 3 5 5 4 3 2 2

2 2 2 4 5 4 1 3 4 4 3 2 3 1 4 2 3 5 3 2 3 4 5 3 4 4 3 3 4 4 4 5 1 5 4 5 5 4 1 1 4 4 1

Raxors & Scissors Price Quality 2 2 1 1 3 4 4 1 2 3 1 1 5 2 5 3 2 4 4 1 1 1 5 1 1 3 3 2 3 5 3 1 1 3 2 3 1 1 3 5 4 2 1

1 1 1 2 2 4 4 2 4 3 2 1 3 2 2 3 2 3 4 1 1 2 3 1 2 5 5 2 1 1 2 1 2 4 2 4 1 3 3 4 1 2 3

3 3 1 1 1 5 5 4 4 1 1 5 2 2 1 5 5

3 4 4 4 5 1 4 4 4 2 1 3 5 5 1 3 3

2 5 2 5 4 3 5 5 4 4 3 3 5 5 2 1 3

5 1 3 5 1 2 3 4 4 3 4 2 4 3 4 1 2

3 1 3 3 2 4 4 5 5 3 5 2 4 3 4 3 2

4 3 1 3 4 4 5 5 4 3 5 5 3 4 5 5 4

5 4 5 4 5 2 4 5 5 2 4 4 3 4 5 4 5

2 2 2 2 3 5 2 3 1 2 2 1 1 1 1 2 1

4 2 4 2 3 1 2 3 2 1 2 1 1 1 1 2 1

Total care Price Quality 1 3 5 5 4 4 1 4 3 5 5 2 5 1 4 2 3 2 3 3 3 5 4 3 2 5 5 3 5 4 4 4 2 5 4 5 5 5 5 2 3 5 2

4 5 4 4 4 4 2 2 5 5 4 5 5 5 3 4 5 5 1 5 5 3 2 4 5 2 4 1 1 1 1 5 5 1 5 2 4 3 4 1 5 4 5

4 3 1 3 4 4 5 5 4 3 5 5 3 4 5 5 4

3 4 4 4 5 1 4 4 4 2 1 3 5 5 1 3 3

10 What comes in your mind when you hear the word "Face Wash"?

Luxury salon Nice decoration Nice decoration Nice decoration Nice decoration Nice decoration Nice decoration Variety of service Luxury salon Variety of service High relative price Variety of service Luxury salon Good Location Good Location Variety of service High relative price Luxury salon Others High relative price Others Luxury salon High relative price Variety of service Nice decoration Good core service Good core service Good Location Good customer service Good Location Good core service Good core service Good Location Nice decoration Good core service Nice decoration Nice decoration Good core service Good Location High relative price Good core service Others Good core service

High relative price Good core service Good core service Good core service Good core service Others Good core service Nice decoration Good customer service Nice decoration Good customer service High relative price Nice decoration Luxury salon Good customer service Nice decoration Luxury salon

11 Who Influences you to take service from "Face Wash"?

Friend/Colleague Friend/Colleague Myself Friend/Colleague Myself Friend/Colleague Friend/Colleague Friend/Colleague Friend/Colleague Family Myself Friend/Colleague Friend/Colleague Myself Friend/Colleague Friend/Colleague Friend/Colleague Myself Family Friend/Colleague Friend/Colleague Family Friend/Colleague Family Family Friend/Colleague Family Myself Family Family Friend/Colleague Family Myself Myself Myself Myself Family Family Friend/Colleague Friend/Colleague Friend/Colleague Family Friend/Colleague

Family Myself Friend/Colleague Friend/Colleague Myself Friend/Colleague Friend/Colleague Friend/Colleague Friend/Colleague Myself Friend/Colleague Friend/Colleague Friend/Colleague Myself Friend/Colleague Friend/Colleague Friend/Colleague

12 How did you come to know about "Face Wash"? Status Friends/ Relatives/ Associates Magazines Friends/ Relatives/ Associates Newspapers Friends/ Relatives/ Associates Friends/ Relatives/ Associates Others Friends/ Relatives/ Associates Friends/ Relatives/ Associates Magazines Friends/ Relatives/ Associates Friends/ Relatives/ Associates Magazines Magazines Friends/ Relatives/ Associates Friends/ Relatives/ Associates Others Magazines Friends/ Relatives/ Associates Friends/ Relatives/ Associates Friends/ Relatives/ Associates Friends/ Relatives/ Associates Others Friends/ Relatives/ Associates Others Friends/ Relatives/ Associates Newspapers Friends/ Relatives/ Associates Friends/ Relatives/ Associates Others Friends/ Relatives/ Associates Friends/ Relatives/ Associates Magazines Friends/ Relatives/ Associates Friends/ Relatives/ Associates Magazines Friends/ Relatives/ Associates Friends/ Relatives/ Associates Others Friends/ Relatives/ Associates Others Friends/ Relatives/ Associates Friends/ Relatives/ Associates 5 4 3 4 2 5 3 4 4 4 4 2 5 3 3 5 4 3 5 3 5 5 4 5 3 4 5 5 4 5 4 5 3 5 4 4 4 4 5 4 4 5 4

13 Belief of different attributes of "Face Wash" Price ConvenientEnvironment 4 4 3 4 2 4 3 5 5 4 1 3 1 4 4 4 4 2 3 4 4 5 4 5 4 3 4 4 5 5 5 1 4 4 4 1 4 4 1 5 5 1 4 5 5 3 3 3 4 2 4 4 3 4 4 5 5 5 3 5 3 5 5 3 5 5 5 4 5 3 4 4 4 5 4 5 5 3 3 3 1 4 5 3 4 1 5 4 5 5 3 4 2 4 5 4 4 4 3 4 4 5 5 5 4 4 5 5 4 5 5 5 5 4 5 4 4 5 4 5 5 5 3 4 5 4 3 5 4

Website Friends/ Relatives/ Associates Friends/ Relatives/ Associates Friends/ Relatives/ Associates Magazines Friends/ Relatives/ Associates Friends/ Relatives/ Associates Magazines Friends/ Relatives/ Associates Friends/ Relatives/ Associates Others Friends/ Relatives/ Associates Friends/ Relatives/ Associates Others Friends/ Relatives/ Associates Friends/ Relatives/ Associates Newspapers

4 4 4 5 3 4 5 4 5 5 4 4 4 4 4 2 3 243 243

1 4 3 4 2 5 4 4 4 5 3 4 5 4 3 4 3 216 216

5 5 4 4 2 4 4 4 4 4 1 3 4 5 3 3 1 228 228

4 4 5 4 5 5 4 4 4 5 5 5 4 4 4 3 3 258 258

3 ibutes of "Face Wash" Staffs Technology 4 3 5 5 2 1 5 5 5 1 3 3 1 2 2 4 2 5 5 1 3 5 3 3 5 3 2 2 3 3 5 5 2 3 2 5 4 3 4 3 4 4 4 5 3 2 3 2 2 1 3 5 5 3 3 3 4 3 5 3 5 4 4 5 3 2 5 1 4 2 5 5 5 5 2 4 4 4 3 5 5 4 3 4 4 3

Status 4 4 3 5 2 5 3 5 4 5 5 4 5 5 4 5 4 5 4 5 5 5 5 5 5 2 3 3 1 5 3 2 5 5 4 3 4 4 5 4 5 5 5

14 Belief of different attributes of Ideal brand Price ConvenientEnvironment Staffs Technology 5 5 5 5 3 5 4 4 5 4 5 5 5 5 5 5 4 5 4 5 5 5 5 5 4 5 5 5 5 5 2 5 5 5 5 4 5 5 5 5 5 5 5 3 2 3 1 2 4 3 4 4 2 5 2 3 1 2 3 5 1 5 3 3 1 3 5 3 3 3 2 2 4 3 3 2 4 2 3 3 5 3 4 3 5 2 4 3 5 5 3 5 4 5 5 4 5 5 5 5 5 5 3 5 4 5 5 5 5 5 4 4 2 3 3 4 2 5 4 4 5 4 5 4 5 5 5 4 5 5 3 4 5 3 5 3 4 5 4 4 5 5 5 4 5 3 5 3 3 5 5 4 4 4 5 5 4 5 5 5 4 5 4 5 4 5 4 5 3 4 5 4 3 3 4 5 2 4 5 4 5 2 3 5 4 5 5 5 2 3 4 5 5 3 5 5 5 5 4 5 3 4 5 4 4 5 5 3 5 3 5 4 4 4 4

4 2 3 3 3 5 3 2 4 5 3 3 4 4 4 5 3 204 204

4 4 4 4 2 5 2 4 3 5 3 4 5 4 4 3 3 218 218 0

2 4 2 2 2 3 5 5 5 4 4 4 4 4 5 3 3 240 240

5 5 3 5 1 5 5 5 5 4 3 5 5 5 5 4 2 275 275

3 4 2 3 3 1 3 1 5 1 2 3 4 4 4 3 3 178 178

5 5 3 5 2 5 5 5 5 4 5 5 5 5 5 3 3 262 262

3 5 2 3 2 5 5 5 5 4 3 3 3 4 4 3 3 248 248

4 4 1 4 1 5 4 3 5 4 4 5 5 5 4 2 2 239 239

Status

15 Belief of different attributes of "Persona Adams" Price ConvenientEnvironment Staffs Technology 5 4 4 3 2 5 3 5 5 5 4 5 4 5 5 5 4 3 4 5 5 1 3 4 4 5 4 3 3 4 3 3 3 3 4 4 4 5 5 5 5 5 5 4 3 4 3 3 4 3 5 5 5 3 5 4 4 5 5 5 2 4 5 4 1 3 4 4 3 5 3 4 4 3 4 4 4 5 4 5 3 5 5 5 5 1 5 4 4 5 2 5 4 5 5 5 4 5 5 3 3 5 5 4 4 5 2 5 3 3 5 3 4 2 3 4 3 3 3 4 3 5 5 4 5 5 5 4 5 4 4 3 5 5 4 4 5 4 5 3 5 5 5 5 5 5 4 4 5 3 1 5 4 5 5 4 5 5 5 4 3 5 4 5 3 4 3 5 4 4 4 4 5 5 5 2 2 4 3 3 5 4 5 4 1 3 5 5 3 2 3 4 1 1 5 5 3 2 3 3 3 3 4 2 5 5 5 4 3 4 4 3 5 5 4 4 3 4 3 3 4 4 5 5 4 5 5 4 3 5 5 5 3 4 5 4 1 3 4 2 4 4 4 4 4 4 4 4 3 5 4 4 2 4 3 5 5 4

Consu Face Wash salon is affordable 5 3 4 4 3 4 4 5 5 3 4 2 4 4 4 4 4 3 4 3 5 4 3 5 4 4 3 5 4 4 5 4 3 4 3 3 4 4 5 3 4 5 4 4

5 5 5 5 5 5 4 4 4 5 3 4 5 4 4 5 5 252

1 1 3 4 4 5 5 1 1 1 1 3 4 4 5 2 2 216

3 5 4 4 5 5 4 4 4 5 4 4 5 5 5 2 3 246

3 5 5 5 4 5 4 4 4 1 5 4 4 4 5 5 2 252

2 4 4 3 4 5 5 5 5 1 4 5 3 4 4 3 3 219

4 5 2 4 3 5 3 4 3 1 4 4 2 4 5 3 3 227

4 4 4 4 5 5 4 4 4 4 4 4 4 4 3 2 2

Face Wash salon is affordable Strongly Agree Neutral Agree Agree Neutral Agree Agree Strongly Agree Strongly Agree Neutral Agree Disagree Agree Agree Agree Agree Agree Neutral Agree Neutral Strongly Agree Agree Neutral Strongly Agree Agree Agree Neutral Strongly Agree Agree Agree Strongly Agree Agree Neutral Agree Neutral Neutral Agree Agree Strongly Agree Neutral Agree Strongly Agree Agree Agree

16 Consumer level of agreement with the statement Environment is a important feature I prefer the service of Facewash salon 4 Agree 2 Disagree 3 Neutral 3 Neutral 4 Agree 4 Agree 4 Agree 4 Agree 3 Neutral 2 Disagree 4 Agree 3 Neutral 4 Agree 3 Neutral 3 Neutral 3 Neutral 5 Strongly Agree 4 Agree 4 Agree 4 Agree 3 Neutral 4 Agree 2 Disagree 4 Agree 1 Strongly disgree 3 Neutral 4 Agree 3 Neutral 3 Neutral 2 Disagree 3 Neutral 3 Neutral 4 Agree 4 Agree 4 Agree 3 Neutral 3 Neutral 2 Disagree 2 Disagree 1 Strongly disgree 4 Agree 5 Strongly Agree 4 Agree 2 Disagree 3 Neutral 2 Disagree 4 Agree 3 Neutral 3 Neutral 4 Agree 3 Neutral 2 Disagree 3 Neutral 3 Neutral 3 Neutral 2 Disagree 3 Neutral 2 Disagree 2 Disagree 3 Neutral 5 Strongly Agree 3 Neutral 4 Agree 3 Neutral 3 Neutral 3 Neutral 3 Neutral 2 Disagree 4 Agree 2 Disagree 2 Disagree 1 Strongly disgree 3 Neutral 3 Neutral 3 Neutral 3 Neutral 4 Agree 3 Neutral 3 Neutral 4 Agree 3 Neutral 4 Agree 4 Agree 3 Neutral 4 Agree 2 Disagree 3 Neutral 2 Disagree

Agree Agree Agree Agree Strongly Agree Strongly Agree Agree Agree Agree Agree Agree Agree Agree Agree Neutral Disagree Disagree

4 4 4 4 5 5 3 3 4 3 3 3 3 3 3 3 3

Agree Agree Agree Agree Strongly Agree Strongly Agree Neutral Neutral Agree Neutral Neutral Neutral Neutral Neutral Neutral Neutral Neutral

4 3 4 3 4 3 4 4 5 2 4 2 3 4 4 4 4

Agree Neutral Agree Neutral Agree Neutral Agree Agree Strongly Agree Disagree Agree Disagree Neutral Agree Agree Agree Agree

17 Last time I went

18 Usually I go

Local Salons Ben Thai Local Salons Face Wash Local Salons Face Wash Local Salons Local Salons Face Wash Local Salons Face Wash Local Salons Ben Thai Local Salons Face Wash Local Salons Local Salons Local Salons Face Wash Local Salons Local Salons Local Salons Face Wash Local Salons Local Salons Local Salons Local Salons Persona Adams Local Salons Local Salons Local Salons Face Wash Face Wash Local Salons Face Wash Local Salons Local Salons Persona Adams Local Salons Local Salons Local Salons Local Salons Persona Adams

Persona Adams Local Salons Local Salons Local Salons Face Wash Local Salons Ben Thai Local Salons Face Wash Local Salons Local Salons Local Salons Face Wash Local Salons Face Wash Local Salons Ben Thai Local Salons Local Salons Persona Adams Local Salons Face Wash Local Salons Local Salons Persona Adams Local Salons Local Salons Local Salons Local Salons Persona Adams Persona Adams Local Salons Local Salons Face Wash Local Salons Local Salons Local Salons Face Wash Local Salons Face Wash Local Salons Local Salons Local Salons

Local Salons Local Salons Local Salons Local Salons Local Salons Persona Adams Local Salons Local Salons Local Salons Local Salons Local Salons Local Salons Local Salons Persona Adams Local Salons Local Salons Face Wash Face Wash

Persona Adams Local Salons Razors & Scissors Local Salons Persona Adams Local Salons Local Salons Face Wash Local Salons Face Wash Local Salons Local Salons Face Wash Face Wash Local Salons Local Salons Local Salons Persona Adams

19 Liklihood of taking service of Face Wash Salon next time? Rugged/delicate Definitely will go Probably will go Definitely will not go Probably will go May or may not go Probably will go May or may not go May or may not go Definitely will go May or may not go May or may not go Definitely will not go May or may not go Definitely will go Definitely will not go May or may not go Definitely will not go Probably will go May or may not go Definitely will not go Probably will go May or may not go May or may not go Probably will go May or may not go May or may not go Probably will go Definitely will not go Definitely will not go Probably will go May or may not go Definitely will not go Definitely will not go Probably will go May or may not go May or may not go May or may not go May or may not go Probably will go May or may not go Probably will go May or may not go May or may not go 3 1 2 5 2 2 3 1 4 3 4 2 1 4 4 3 3 3 3 4 3 1 4 1 2 2 1 3 3 2 4 1 2 4 5 4 3 4 3 2 1 3 2 Excitable/Calm 1 5 1 5 3 2 3 1 5 2 4 5 1 5 5 1 5 3 4 5 4 1 4 1 2 4 1 4 4 4 5 1 2 3 1 5 3 1 3 3 3 4 4

Definitely will not go May or may not go Probably will go May or may not go Definitely will not go Definitely will not go Definitely will go May or may not go May or may not go Probably will go Probably will go May or may not go Definitely will go May or may not go Probably will go May or may not go Probably will go Definitely will go

2 1 4 3 2 3 2 1 4 1 2 4 2 2 4 1 3

2 1 3 4 3 5 5 3 5 5 4 2 5 3 3 2 4

20 describe yourself Dominating/Submissive Youthful/Adult 5 1 1 5 3 3 3 3 2 4 5 3 1 4 4 2 4 2 4 1 4 1 4 5 2 5 2 2 3 4 3 1 3 4 4 5 1 5 3 4 1 3 3 5 5 2 5 3 3 4 4 5 2 1 5 1 5 2 3 4 2 3 5 3 5 2 1 3 5 1 4 5 5 2 3 4 3 1 5 5 4 3 4 4 4 4

Organized/Unorganized 2 1 3 1 3 4 3 4 1 3 5 5 5 2 3 1 5 3 3 2 5 1 3 1 2 1 4 4 2 3 4 3 3 4 5 3 3 1 3 3 1 2 2

3 5 4 3 3 3 4 3 4 5 3 3 4 4 4 3 2

4 2 3 4 4 3 5 5 5 1 5 2 5 4 4 3 2

4 1 2 4 3 1 1 3 4 5 2 4 1 2 4 3 2

Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male

Male Female

60 0

Figure : Total Sur

Male Male Male Male Male Male Male Male Male Male Male Male Male

Figure : Total Survey Gender

0%

Male Female 100%

Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male

Male Female

17 0

Figure: Face Wash consume

100%

: Face Wash consumer gender

0%

Male Female 100%

31-35 26-30 26-30 31-35 26-30 21-25 16-20 31-35 26-30 26-30 31-35 21-25 26-30 26-30 31-35 26-30 36+

Figure: Age of the Cons

Age 11-15 16-20 21-25 26-30 31-35 36+ 0 1 5 7 3 1 17

18%

gure: Age of the Consumers of Face Wash salon

6% 0% 6% 18% 29% 11-15 16-20 21-25 26-30 41% 31-35 36+

Private Employee Student Private Employee Student Student Private Employee Private Employee Business Person Private Employee Student Student Private Employee Other Student Student Student Private Employee Student Student Student Student Business Person Private Employee Student Student Student Private Employee Student Student Private Employee Student Student Private Employee Private Employee Government Employee Business Person Student Student Private Employee Student Student Student Student Private Employee Student Private Employee Student

Occupation Government Employee Private Employee Business Person Student Other

3 15 11 30 1 60

Student Private Employee Student Student Private Employee Business Person Student Government Employee Student Business Person Business Person Business Person Government Employee

Figure: Surveyed People Occupation

2% 5% 25% 50% 18% Government Employee Private Employee Business Person Student Other

nt Employee

Private Employee Private Employee Private Employee Business Person Student Private Employee Private Employee Student Business Person Student Business Person Private Employee Student Private Employee Business Person Student Business Person

Occupation Government Employee Private Employee Business Person Student Other

0 7 5 5 0 17

Figure: Face Wash Consumers (Occupation)

0% 29% 0% Government Employee 41% Private Employee Business Person 30% Student Other

Graduate Post Graduate Graduate Graduate Post Graduate Graduate Graduate Post Graduate Post Graduate Graduate Graduate Graduate Graduate SSC Graduate Diploma Other Diploma Graduate Graduate Graduate Graduate Diploma Diploma Graduate HSC Diploma Diploma HSC Graduate HSC Diploma Graduate HSC Post Graduate Graduate Graduate Graduate Graduate HSC HSC Graduate Graduate Graduate Graduate Graduate Graduate

Figure: Su

Education Post Graduate Graduate HSC SSC Diploma Other

18 20 9 8 4 1 60

15%

Graduate Graduate HSC Graduate Graduate Graduate HSC Post Graduate SSC SSC SSC Post Graduate Graduate

Figure: Surveyed People Education

2% 7% 13% 15% 33% 30% Post Graduate Graduate HSC SSC Diploma Other

Graduate Post Graduate Graduate Post Graduate Post Graduate Post Graduate Graduate Diploma Graduate Post Graduate Post Graduate Post Graduate Graduate Graduate HSC Post Graduate Graduate

Education Post Graduate Graduate HSC SSC Diploma Other

10 5 1 0 1 0 17

Figure: Consumers of Face Wash(Education)

6% 0% 6% 0% Post Graduate Graduate 29% 59% HSC SSC Diploma Other

st Graduate

5,001-15,000 35001+ 35001+ 35001+ 15,001-20,000 15,001-20,000 25001-35000 5,001-15,000 35001+ 5,001-15,000 5000 or less 35001+ 15001-25000 5000 or less 5000 or less 5000 or less 25001-35000 5000 or less 5000 or less 5,001-15,000 5000 or less 35001+ 35001+ 5,001-15,000 5000 or less 15001-25000 5000 or less 5000 or less 35001+ 15001-25000 5,001-15,000 35001+ 25001-35000 35001+ 35001+ 35001+ 25001-35000 5000 or less 5000 or less 35001+ 5000 or less 15001-25000 5000 or less 5000 or less 5,001-15,000 15001-25000 5000 or less

Income 5000 or less 21 5,001-15,000 9 15001-25000 12 25001-35000 11 35001+ 7 0 60

15001-25000 15001-25000 15,001-20,000 5,001-15,000 5,001-15,000 35001+ 15001-25000 35001+ 5000 or less 35001+ 15,001-20,000 35001+ 15,001-20,000

Figure: Surveyed People (Income)

0% 12% 18% 35% 5000 or less 5,001-15,000 15001-25000 25001-35000 20% 15% 35001+

25001-35000 35001+ 5000 or less 25001-35000 5,001-15,000 15000-25000 15000-25000 5000 or less 35001+ 15000-25000 25001-35000 15000-25000 5000 or less 25001-35000 35001+ 35001+ 25001-35000

Income 5000 or less 5,001-15,000 15000-25000 25001-35000 35001+

Figure: Consume
3 1 4 5 4

24%

17

29%

Figure: Consumers Of Face Wash (Income)

0% 24% 18% 6% 5000 or less 5,001-15,000 15000-25000 29% 23% 25001-35000 35001+

Monthly Every 2-3 months Monthly Every 2-3 months Weekly Occationaly Occationaly Every 2-3 months Monthly Monthly Every 2-3 months Twice in a month Occationaly Twice in a month Every 2-3 months Every 2-3 months Twice in a month

Frequency of visiting Face Wash salon Daily Weekly Twice in a month Every 2-3 months Occationaly Monthly

0 1 3 6 3 4 17

Figure: Frequency of visiting Face Wash salon

0% 23% 6% 18% Daily Weekly Twice in a month 18% 35% Every 2-3 months Occationaly Monthly

Massage pedicure-manicure Facial pedicure-manicure Hair-treatment Hair-treatment pedicure-manicure Hair-treatment Massage Hair-treatment Hair-treatment Others Hair-treatment Massage Hair-treatment Facial Facial Facial pedicure-manicure Hair-treatment Hair-treatment Hair-treatment Body piercing/Tattoo Hair-treatment Hair-treatment Hair-treatment Hair-treatment Others Hair-treatment Body piercing/Tattoo Hair-treatment Facial Hair-treatment Facial Facial Hair-treatment Facial Facial Hair-treatment Hair-treatment pedicure-manicure Hair-treatment Others Hair-treatment Hair-treatment Hair-treatment Facial

Which type of service do you like most? Hair-treatment Facial Massage Body piercing/Tattoo pedicure-manicure Others total

29 17 3 2 5 4 60

Hair-treatment Hair-treatment Facial Hair-treatment Facial Hair-treatment Others Facial Facial Hair-treatment Others Hair-treatment Hair-treatment Hair-treatment

Figure: Which type of service do you like most?

3% 5% 8% 7% 49% 28% Hair-treatment Facial Massage Body piercing/Tattoo pedicure-manicure Others

30 25 20 15 10 5 0 Place 01 Place 02 Place 03 Place 04 Place 05 Place 06 Face Wash Salon Persona Adams Ben Thai Man's Planet Rezzors & Scissors Total Care

Face Wash Salon Persona Adams Ben Thai Man's Planet Rezzors & Scissors Total Care

Place 01 Place 02 Place 03 Place 04 Place 05 Place 06 10 14 9 7 11 9 17 13 9 8 9 4 9 8 13 13 9 8 8 12 11 9 12 8 11 9 8 15 10 7 5 4 10 8 9 24 60 60 60 60 60 60

60 60 60 60 60 60

Belief about the Price and Quality of different man's salons Facewash Persona Adams Ban Thai Men's Planet Price Quality Price Quality Price Quality Price Quality 5 5 4 3 3 4 1 2 4 3 5 5 1 4 3 2 2 5 4 4 3 3 5 2 3 3 4 5 3 4 5 4 4 4 4 5 3 4 4 5 4 4 4 4 4 4 4 4 5 5 2 2 3 3 1 1 3 4 2 1 5 5 4 3 5 5 5 5 5 5 3 4 3 4 5 5 3 3 5 4 3 4 4 5 2 1 5 3 3 3 5 5 4 4 2 2 3 4 5 4 5 5 5 3 4 5 5 4 3 3 1 1 1 1 3 5 2 3 4 4 5 4 4 5 1 1 2 2 4 4 5 5 1 1 3 3 3 4 5 1 1 2 2 5 5 1 1 2 2 5 3 3 2 3 5 4 4 5 3 2 2 5 5 2 4 4 3 3 5 5 3 5 4 4 5 4 3 4 2 2 1 1 4 5 5 5 4 4 2 2 3 3 4 5 5 5 3 3 2 4 4 3 2 1 1 2 5 4 1 2 4 4 2 1 5 3 5 4 1 1 4 5 3 3 4 5 1 2 2 3 5 4 3 5 1 2 2 3 4 4 2 3 1 1 5 4 4 4 2 2 5 4 2 2 4 5 3 3 5 4 4 5 2 1 4 2 1 1 2 3 5 5 1 1 5 5 3 3 4 4 4 1 2 3 1 2 5 5 3 4 4 3 2 2 5 5 2 2 3 5 4 1 5 4 3 4 4 5 4 5 5 1 3 3 1 2 4 5 2 1 2 2 5 5 1 3 3 4 4 5 4 5 3 3 5 4 4 5 5 4 3 2 2 1 4 3 3 2 5 3 4 5 5 3 4 5 1 1 3 4 5 1 4 2 3 3 1 5 1 1 4 5 5 3 3 4

2 3 4 4 4 1 3 4 2 2 2 4 4 Total Average 198 3.3

1 5 5 4 4 1 1 5 2 2 1 5 5 210 3.5

5 1 4 4 4 2 1 3 5 5 1 3 3 252 4.2

4 3 5 5 4 4 3 3 5 5 2 1 3

1 2 3 4 4 3 4 2 4 3 4 1 2

2 4 4 5 5 3 5 2 4 3 4 3 2

4 4 5 5 4 3 5 5 3 4 5 5 4 222 3.7

5 2 4 5 5 2 4 4 3 4 5 4 5 210 3.5

234 172 193 3.9 2.866667 3.216667

y of different man's salons Razzors & seissors Price Quality 2 2 1 1 3 4 4 1 2 3 1 1 5 2 5 3 2 4 4 1 1 1 5 1 1 3 3 2 3 5 3 1 1 3 2 3 1 1 3 5 4 2 1 2 2 2 2

Price 1 1 1 2 2 4 4 2 4 3 2 1 3 2 2 3 2 3 4 1 1 2 3 1 2 5 5 2 1 1 2 1 2 4 2 4 1 3 3 4 1 2 3 4 2 4 2

Total care Quality 1 3 5 5 4 4 1 4 3 5 5 2 5 1 4 2 3 2 3 3 3 5 4 3 2 5 5 3 5 4 4 4 2 5 4 5 5 5 5 2 3 5 2 4 3 1 3

4 5 4 4 4 4 2 2 5 5 4 5 5 5 3 4 5 5 1 5 5 3 2 4 5 2 4 1 1 1 1 5 5 1 5 2 4 3 4 1 5 4 5 3 4 4 4 Perceptual Mapping

3 5 2 3 1 2 2 1 1 1 1 2 1 168 2.8

3 1 2 3 2 1 2 1 1 1 1 2 1 186 3.1

4 4 5 5 4 3 5 5 3 4 5 5 4 156 2.6

5 Column1 1 Price 4 Quality 4 4 2 1 3 5 5 1 3 3 144 2.4

Face Wash 3.3 3.5

Persona Adams 4.2 3.9

Ben Thai Men's Planet Rezzors & Scissors Total Care 2.866666667 3.7 2.8 2.6 3.216666667 3.5 3.1 2.4

Luxury salon Nice decoration Nice decoration Nice decoration Nice decoration Nice decoration Nice decoration Variety of service Luxury salon Variety of service High relative price Variety of service Luxury salon Good Location Good Location Variety of service High relative price Luxury salon Others High relative price Others Luxury salon High relative price Variety of service Nice decoration Good core service Good core service Good Location Good customer service Good Location Good core service Good core service Good Location Nice decoration Good core service Nice decoration Nice decoration Good core service Good Location High relative price Good core service Others Good core service High relative price Good core service Good core service Good core service

What comes in your mind when you hear the word Face Wash salon? Good core service Luxury salon High relative price Variety of service Good customer service Nice decoration Good Location Others total

Good core service Others Good core service Nice decoration Good customer service Nice decoration Good customer service High relative price Nice decoration Luxury salon Good customer service Nice decoration Luxury salon

Good customer service

the word Face Wash salon? 11 7 7 5 7 10 7 6 60

Figure: Position of Face Wash on Peoples Minds

Good core service 10% 12% 11% 17% 12% 12% 8% Luxury salon 18% High relative price Variety of service Good customer service Nice decoration Good Location Others

on
Good core service Luxury salon High relative price Variety of service Good customer service Nice decoration Good Location

Who Influences you while making purchase decision of "Face Wash"? Myself Friend/Colleague Friend/Colleague Friend/Colleague Myself Friend/Colleague Friend/Colleague Myself Friend/Colleague Family Myself Friend/Colleague Marketing activity Friend/Colleague Friend/Colleague Marketing activity Friend/Colleague Myself

Figure: Influence Factors

Myself Sales people Family Marketing activity 0% 12% 29% Friend/Colleague Others

0%

53%

Factors
Friend/Colleague Others

Myself Family Friend/Colleague Sales people Marketing activity Others

5 1 9 0 2 0 17

6%

Friends/ Relatives/ Associates Magazines Friends/ Relatives/ Associates Newspapers Friends/ Relatives/ Associates Friends/ Relatives/ Associates Others Friends/ Relatives/ Associates Friends/ Relatives/ Associates Magazines Friends/ Relatives/ Associates Friends/ Relatives/ Associates Magazines Magazines Friends/ Relatives/ Associates Friends/ Relatives/ Associates Others Magazines Friends/ Relatives/ Associates Friends/ Relatives/ Associates Friends/ Relatives/ Associates Friends/ Relatives/ Associates Others Friends/ Relatives/ Associates Others Friends/ Relatives/ Associates Newspapers Friends/ Relatives/ Associates Friends/ Relatives/ Associates Others Friends/ Relatives/ Associates Friends/ Relatives/ Associates Magazines Friends/ Relatives/ Associates Friends/ Relatives/ Associates Magazines Friends/ Relatives/ Associates Friends/ Relatives/ Associates Others Friends/ Relatives/ Associates Others Friends/ Relatives/ Associates Friends/ Relatives/ Associates Website Friends/ Relatives/ Associates Friends/ Relatives/ Associates Friends/ Relatives/ Associates

How did you come to know about "Face Wash salon"?

Newspapers Magazines Billboard Friends/ Relatives/ Associates Website Others

3 9 0 38 1 9

total

60

Magazines Friends/ Relatives/ Associates Friends/ Relatives/ Associates Magazines Friends/ Relatives/ Associates Friends/ Relatives/ Associates Others Friends/ Relatives/ Associates Friends/ Relatives/ Associates Others Friends/ Relatives/ Associates Friends/ Relatives/ Associates Newspapers

Source of Information
Newspapers Billboard Website Magazines Friends/ Relatives/ Associates Others 5% 2% 15% 15% 0%

63%

Status 5 4 3 4 2 5 3 4 4 4 4 2 5 3 3 5 4 3 5 3 5 5 4 5 3 4 5 5 4 5 4 5 3 5 4 4 4 4 5 4 4 5 4

Price 4 4 3 4 2 4 3 5 5 4 1 3 1 4 4 4 4 2 3 4 4 5 4 5 4 3 4 4 5 5 5 1 4 4 4 1 4 4 1 5 5 1 4

13 Belief of different attributes of "Face Wash" Convenient Environment Staffs 5 5 3 3 3 4 2 4 4 3 4 4 5 5 5 3 5 3 5 5 3 5 5 5 4 5 3 4 4 4 5 4 5 5 3 3 3 1 4 5 3 4 1 5 4 5 5 3 4 2 4 5 4 4 4 3 4 4 5 5 5 4 4 5 5 4 5 5 5 5 4 5 4 4 5 4 5 5 5 3 4 5 4 3 5 4 4 3 5 5 2 1 5 5 5 1 3 3 1 2 2 4 2 5 5 1 3 5 3 3 5 3 2 2 3 3 5 5 2 3 2 5 4 3 4 3 4 4 4

Technology 5 3 2 3 2 2 1 3 5 5 3 3 3 4 3 5 3 5 4 4 5 3 2 5 1 4 2 5 5 5 5 2 4 4 4 3 5 5 4 3 4 4 3

Total

4 4 4 5 3 4 5 4 5 5 4 4 4 4 4 2 3 243 4.05

1 4 3 4 2 5 4 4 4 5 3 4 5 4 3 4 3 216 3.6

5 5 4 4 2 4 4 4 4 4 1 3 4 5 3 3 1 228 3.8

4 4 5 4 5 5 4 4 4 5 5 5 4 4 4 3 3 258 4.3

4 2 3 3 3 5 3 2 4 5 3 3 4 4 4 5 3 204 3.4

4 4 4 4 2 5 2 4 3 5 3 4 5 4 4 3 3 218 3.633333333

Face Wash (Cognitive Component - Measuring Beliefs about Specific Attribute) Attributes Status Price Convenient Environment Staffs Technology Total 243 216 228 258 204 218 Average 4.05 3.6 3.8 4.3 3.4 3.633333333 A-I -0.45 -0.1 -0.4 -0.066666667 -0.733333333 -0.166666667 A-I I 0.45 0.1 0.4 0.066666667 0.733333333 0.166666667 Weight 0.15 0.15 0.2 0.2 0.25 0.1 Weighted Average 0.0675 0.015 0.08 0.013333333 0.183333333 0.016666667 0.38

0.3

0.1

0.1

0.167

0.48

0.01

14 Belief of different attributes of Ideal brand Status Price Convenient Environment Staffs Technology 4 4 3 5 2 5 3 5 4 5 5 4 5 5 4 5 4 5 4 5 5 5 5 5 5 2 3 3 1 5 3 2 5 5 4 3 4 4 5 4 5 5 5 5 5 5 5 3 5 4 4 5 4 5 5 5 5 5 5 4 5 4 5 5 5 5 5 4 5 5 5 5 5 2 5 5 5 5 4 5 5 5 5 5 5 5 3 2 3 1 2 4 3 4 4 2 5 2 3 1 2 3 5 1 5 3 3 1 3 5 3 3 3 2 2 4 3 3 2 4 2 3 3 5 3 4 3 5 2 4 3 5 5 3 5 4 5 5 4 5 5 5 5 5 5 3 5 4 5 5 5 5 5 4 4 2 3 3 4 2 5 4 4 5 4 5 4 5 5 5 4 5 5 3 4 5 3 5 3 4 5 4 4 5 5 5 4 5 3 5 3 3 5 5 4 4 4 5 5 4 5 5 5 4 5 4 5 4 5 4 5 3 4 5 4 3 3 4 5 2 4 5 4 5 2 3 5 4 5 5 5 2 3 4 5 5 3 5 5 5 5 4 5 3 4 5 4 4 5 5 3 5 3 5 4 4 4 4

0 #DIV/0!

2 4 2 2 2 3 5 5 5 4 4 4 4 4 5 3 3 240 4.5

5 5 3 5 1 5 5 5 5 4 3 5 5 5 5 4 2 275 3.7

3 4 2 3 3 1 3 1 5 1 2 3 4 4 4 3 3 178

5 5 3 5 2 5 5 5 5 4 5 5 5 5 5 3 3 262

3 5 2 3 2 5 5 5 5 4 3 3 3 4 4 3 3 248

4 4 1 4 1 5 4 3 5 4 4 5 5 5 4 2 2 239 3.8

4.2 4.366666667 4.133333333

Status 5 4 4 3 2 5 3 5 5 5 4 5 4 5 5 5 4 3 4 5 5 1 3 4 4 5 4 3 3 4 3 3 3 3 4 4 4 5 5 5 5 5 5

Price

15 Belief of different attributes of "Persona Adams" Convenient Environment Staffs 4 3 4 3 3 4 3 5 5 5 3 5 4 4 5 5 5 2 4 5 4 1 3 4 4 3 5 3 4 4 3 4 4 4 5 4 5 3 5 5 5 5 1 5 4 4 5 2 5 4 5 5 5 4 5 5 3 3 5 5 4 4 5 2 5 3 3 5 3 4 2 3 4 3 3 3 4 3 5 5 4 5 5 5 4 5 4 4 3 5 5 4 4 5 4 5 3 5 5 5 5 5 5 4 4 5 3 1 5 4 5 5 4 5 5 5 4 3 5 4 5 3 4 3 5 4 4 4 4 5 5 5 2 2 4 3 3 5 4 5 4 1 3 5 5 3 2 3 4 1 1 5 5 3 2 3 3 3 3 4 2 5 5 5 4 3 4 4 3 5 5 4

5 5 5 5 5 5 4 4 4 5 3 4 5 4 4 5 5 252

1 1 3 4 4 5 5 1 1 1 1 3 4 4 5 2 2 216

3 5 4 4 5 5 4 4 4 5 4 4 5 5 5 2 3 246

3 5 5 5 4 5 4 4 4 1 5 4 4 4 5 5 2 252

2 4 4 3 4 5 5 5 5 1 4 5 3 4 4 3 3 219

#DIV/0! 4.2 3.6 4.1 4.2 3.65 Persona Adams( Cognitive Component - Measuring Beliefs about Specific Attribute) Attributes Status Price Convenient Environment Staffs Total 252 216 246 252 219 Average 4.2 3.6 4.1 4.2 3.65 A-I -0.3 -0.1 -0.1 -0.166666667 -0.483333333 A-I I 0.3 0.1 0.1 0.166666667 0.483333333 Weight 0.15 0.15 0.2 0.2 0.25 Weighted Average 0.045 0.015 0.02 0.033333333 0.120833333 0.24

Adams" Technology 4 3 4 3 3 4 4 5 5 4 5 5 4 3 5 5 5 3 4 5 4 1 3 4 2 4 4 4 4 4 4 4 4 3 5 4 4 2 4 3 5 5 4 Attribute status Price Convenient Environment Staffs Technology Weight 0.15 0.15 0.2 0.2 0.25 0.1 1.05

Attributes status Price Convenient Environment Staffs Technology

Weight (%) 15% 15% 20% 20% 20% 10%

4 5 2 4 3 5 3 4 3 1 4 4 2 4 5 3 3 227 3.783333333 Technology 227 3.783333333 -0.016666667 0.016666667 0.1 0.001666667

Face Wash salon is affordable 5 Strongly Agree 3 Neutral 4 Agree 4 Agree 3 Neutral 4 Agree 4 Agree 5 Strongly Agree 5 Strongly Agree 3 Neutral 4 Agree 2 Disagree 4 Agree 4 Agree 4 Agree 4 Agree 4 Agree 3 Neutral 4 Agree 3 Neutral 5 Strongly Agree 4 Agree 3 Neutral 5 Strongly Agree 4 Agree 4 Agree 3 Neutral 5 Strongly Agree 4 Agree 4 Agree 5 Strongly Agree 4 Agree 3 Neutral 4 Agree 3 Neutral 3 Neutral 4 Agree 4 Agree 5 Strongly Agree 3 Neutral 4 Agree 5 Strongly Agree

Environment is a important feature 4 Agree 3 Neutral 4 Agree 4 Agree 3 Neutral 4 Agree 4 Agree 3 Neutral 5 Strongly Agree 4 Agree 3 Neutral 2 Disagree 1 Strongly disgree 4 Agree 3 Neutral 3 Neutral 4 Agree 4 Agree 3 Neutral 2 Disagree 4 Agree 4 Agree 3 Neutral 4 Agree 3 Neutral 3 Neutral 3 Neutral 3 Neutral 3 Neutral 2 Disagree 5 Strongly Agree 4 Agree 3 Neutral 3 Neutral 4 Agree 2 Disagree 3 Neutral 3 Neutral 4 Agree 3 Neutral 3 Neutral 4 Agree

4 4 4 4 4 4 5 5 4 4 4 4 4 4 4 4 3 2

Agree Agree Agree Agree Agree Agree Strongly Agree Strongly Agree Agree Agree Agree Agree Agree Agree Agree Agree Neutral Disagree

4 3 4 4 4 4 5 5 3 3 4 3 3 3 3 3 3 3

Agree Neutral Agree Agree Agree Agree Strongly Agree Strongly Agree Neutral Neutral Agree Neutral Neutral Neutral Neutral Neutral Neutral Neutral

I prefer the service of Facewash salon 2 Disagree 3 Neutral 4 Agree 4 Agree 2 Disagree 3 Neutral 3 Neutral 3 Neutral 4 Agree 4 Agree 4 Agree 4 Agree 3 Neutral 3 Neutral 2 Disagree 3 Neutral 4 Agree 3 Neutral 2 Disagree 1 Strongly disgree 5 Strongly Agree 2 Disagree 2 Disagree 3 Neutral 4 Agree 2 Disagree 3 Neutral 2 Disagree 2 Disagree 3 Neutral 3 Neutral 3 Neutral 3 Neutral 2 Disagree 2 Disagree 1 Strongly disgree 3 Neutral 3 Neutral 3 Neutral 4 Agree 4 Agree 3 Neutral

2 2 4 3 4 3 4 3 4 4 5 2 4 2 3 4 4 4

Disagree Disagree Agree Neutral Agree Neutral Agree Neutral Agree Agree Strongly Agree Disagree Agree Disagree Neutral Agree Agree Agree

Column1 Measurement of affective component Statements Face Wash salon is affordable Environment is a important feature I prefer the service of Facewash salon

Column2

Column3

Column4

Column5

Strongly Agree 8 10 4

Agree 31 24 19

Neutral 15 22 22

Disagree 5 4 13

Column6

Column7

Strongly disagree 1 0 2 60 60 60

Last time went to. Local Salons Ben Thai Local Salons Face Wash Local Salons Face Wash Local Salons Local Salons Face Wash Local Salons Face Wash Local Salons Ben Thai Local Salons Face Wash Local Salons Local Salons Local Salons Face Wash Local Salons Local Salons Local Salons Face Wash Local Salons Local Salons Local Salons Local Salons Persona Adams Local Salons Local Salons Local Salons Face Wash Face Wash Local Salons Face Wash Local Salons Local Salons Persona Adams Local Salons Local Salons Local Salons Local Salons Persona Adams Local Salons

Last time went to. Persona Adams Face Wash Ben Thai Local Salons total 9 11 2 38 60

Local Salons Local Salons Local Salons Local Salons Persona Adams Local Salons Local Salons Local Salons Local Salons Local Salons Local Salons Local Salons Persona Adams Local Salons Local Salons Face Wash Face Wash

Figure: Service taken last time

Persona Adams Face Wash Ben Thai Local Salons

15% 18% 64%

3%

Usually I go to Persona Adams Local Salons Local Salons Local Salons Face Wash Local Salons Ben Thai Local Salons Face Wash Local Salons Local Salons Local Salons Face Wash Local Salons Face Wash Local Salons Ben Thai Local Salons Local Salons Persona Adams Local Salons Face Wash Local Salons Local Salons Persona Adams Local Salons Local Salons Local Salons Local Salons Persona Adams Persona Adams Local Salons Local Salons Face Wash Local Salons Local Salons Local Salons Face Wash Local Salons Face Wash Local Salons Local Salons Local Salons Persona Adams

take service usually from Persona Adams Face Wash Ben Thai Local Salons Razors & Scissors Total Care 6 12 2 39 1 0 60

Local Salons Razors & Scissors Local Salons Persona Adams Local Salons Local Salons Face Wash Local Salons Face Wash Local Salons Local Salons Face Wash Face Wash Local Salons Local Salons Local Salons Persona Adams

take service usually from

Persona Adams Local Salons Face Wash Razors & Scissors 2% 0% 10% 20% 65% Ben Thai Total Care

3%

Liklihood of taking service of Face Wash Salon next time? Definitely will go Probably will go May or may not go Definitely will not go Definitely will not go 11 16 21 4 8 60

Definitely will go Probably will go Definitely will not go Probably will go May or may not go Probably will go May or may not go May or may not go Definitely will go May or may not go May or may not go Definitely will not go May or may not go Definitely will go Definitely will not go May or may not go Definitely will not go Probably will go May or may not go Definitely will not go Probably will go May or may not go May or may not go Probably will go May or may not go May or may not go Probably will go Definitely will not go Definitely will not go Probably will go May or may not go Definitely will not go Definitely will not go Probably will go May or may not go May or may not go May or may not go May or may not go Probably will go May or may not go Probably will go May or may not go May or may not go

Definitely will not go May or may not go Probably will go May or may not go Definitely will not go Definitely will not go Definitely will go May or may not go May or may not go Probably will go Probably will go May or may not go Definitely will go May or may not go Probably will go May or may not go Probably will go Definitely will go

Liklihood of taking service of Face Wash Salon next time?

Definitely will go Definitely will not go Probably will go Definitely will not go May or may not go

7%

13%

18%

27% 35%

Rugged/delicate 3 1 2 5 2 2 3 1 4 3 4 2 1 4 4 3 3 3 3 4 3 1 4 1 2 2 1 3 3 2 4 1 2 4 5 4 3 4 3 2 1 3 2 2

Excitable/Calm 1 5 1 5 3 2 3 1 5 2 4 5 1 5 5 1 5 3 4 5 4 1 4 1 2 4 1 4 4 4 5 1 2 3 1 5 3 1 3 3 3 4 4 2

Dominating/Submissive 5 1 1 5 3 3 3 3 2 4 5 3 1 4 4 2 4 2 4 1 4 1 4 5 2 5 2 2 3 4 3 1 3 4 4 5 1 5 3 4 1 3 3 3

Youthful/Adult 5 5 2 5 3 3 4 4 5 2 1 5 1 5 2 3 4 2 3 5 3 5 2 1 3 5 1 4 5 5 2 3 4 3 1 5 5 4 3 4 4 4 4 4

1 4 3 2 3 2 1 4 1 2 4 2 2 4 1 3

1 3 4 3 5 5 3 5 5 4 2 5 3 3 2 4

5 4 3 3 3 4 3 4 5 3 3 4 4 4 3 2

2 3 4 4 3 5 5 5 1 5 2 5 4 4 3 2

Organized/Unorganized 2 1 3 1 3 4 3 4 1 3 5 5 5 2 3 1 5 3 3 2 5 1 3 1 2 1 4 4 2 3 4 3 3 4 5 3 3 1 3 3 1 2 2 4 Rugged/delicate Excitable/Calm Dominating/Submissive Youthful/Adult Organized/ Unorganized 2.53 3.48 3.2 3.8 3.4

Personality
4 3.5 3 2.5 2 1.5 1 0.5 0

1-5

Rugged/delic Excitable/Cal Dominating/ Youthful/Ad ate m Submissive 2.53 3.48 3.2 3.8

Series1

1 2 4 3 1 1 3 4 5 2 4 1 2 4 3 2

Youthful/Ad Organized/ ult Unorganized 3.8 3.4