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Copyright 2004 Paul J. Cross/ANBC
ANBC 0904-201
Seminars
Paul J. Cross Senior Money News&Views
Reserved Seating call 1-800-228-2926 or go online to www.SeniorMoneyNewsandViews.com Where your money is makes a difference. ~ J. Gay - IL I learned practical ideas I can use now. ~ H.H. - MS
Learned how to invest $, very interesting ~ D.T. - CO All good info & knowledge about annuities. And learned how to play Smart Money Trivia! ~ B.&B. - Pollard, IL I Learned that the stock market is much riskier than my broker tells me. ~ J.B. - Phelps, TN Learned Annuities are valuable to us. You gave an excellent presentation ~ M.A. - AZ Learned More about annuities & tax savings on annuities ~ D&P S. - FL
Illinois $2,500,000 within days of a seminar Tennessee $2,000,000 within days of a seminar Colorado $250,000 within days of a seminar California a sale at the seminar Connecticut a sale at the seminar
Financial Planners all across America are standing in line to sponsor live presentations of Senior Money News & Views.
Paul J. Cross
Annuity Prospecting
An Ol Prospectors disenchanted wife once scorned, If youre gonna Prospect for Gold why in the hell dont you prospect where thars Gold! Funny thing about moneythe more you have the better you like it! The more you have the better off youll be! There is nothing so rewarding, so personally satisfying as the money business and the more you help others have more money the more money youll have. Annuities can help people enjoy more income, more financial growth, and less tax while providing more for their heirs. Funny thing about prospectingthe better you get at it the better youll like it. Wheres the Gold? Who can you help most with Annuities? Who can really benefit most with Annuities? How do you identify and prospect among those who can profit most with annuities? First learn The Top 10 Reasons People Are Transferring $Billions to Annuities therein you can better identify and relate to the leading annuity market, those who can benefit and profit most with Annuities. Herein you will learn how to help people enjoy more income, more growth, and less tax and how to have more of their remainder go to their heirs; that is their spouse, their children, and their grandchildren. And, herein lies the secret to developing & cultivating prospects with lead programs and successful ways to pre-qualify, qualify, and close annuity sales.
Its true! The golden years of retirement now require more gold. People are living longer and many are retiring earlier. Retirees now need more income with continued growth on their money for increases in retirement income. The Golden Years of Retirement now require more Gold. Americans are retiring earlier and living longer35 Million retirees and the number is growing. The number of Americans in retirement is expected to grow to 80 Million within 10 yearscould it topple the social security trust fund. Obviously the growing number of Americans in retirement will place a strain on union pension plans, the social security trust fund, retirement centers, retirement villages, and company health insurance programs for the retired. When it comes to Retirement Income Security one must take matters into ones own handsyou are the only one that can assure your own retirement. 77 Million Baby Boomers* the first of which are now approaching retirement. The total number in retirement and eligible for social security is expected to grow to more than 80 Million within 10 years. In the Wall Street Journal Monday June 28, 2004, appeared an article reporting the first of an estimated 77 Million Baby Boomers will become eligible for social security benefits in just 3 years. The anticipated strains on the social security system mean that some type of fix be that increased taxes, smaller payouts, private accounts; some type of fix will be required. Lets take a look beyond the Wall Street Journal articlethe golden years of retirement already require more gold. More than doubling the number of people in retirement will place a financial strain on union pension plans, the social security trust fund, retirement centers, retirement villages, and company health insurance programs for the retired. When it comes to Retirement Income Security one must take matters into ones own handsyou are the only one that can assure your own retirement with continued growth for increases in retirement income. Herein youll discover how to grow your own money for retirement in the Safety Zone.
*Wall Street Journal Monday, June 28, 2004.
Gallop Pole
Recently the Gallop Pole reported that people are transferring $Billions to Annuities and the number-one reason is Safety. For some their number-one reason is Safety for others the Number-one reason is for More Income and yet for others the number-one reason is for More Growth on their money!
For the Top 10 Reasons People are transferring $Billions to Annuities We went to AnnuityIllustrated.com
10. Your reminder in annuities is payable in one check directly to your named heirs. That is your spouse, your children, and your grandchildren. That helps protect your money from creditors claims and frivolous lawsuits that might crop in your estate when youre no longer here to defend yourself. 9. Because your remainder in annuities is payable directly to your named beneficiary(ies) that saves you probate court costs, administrative costs, and legal fees and that means more money for your heirs. You might say annuities leave your family money not court battles and legal fees. 8. Guarantees! No other money contract provides all the Iron Clad Guarantees of the Annuity. Will Rogers said, I am more interested in the return of my money than the return on money. Annuities can provide you with a guaranteed return of your money and a guaranteed annual interest rate on your annuity. Annuities provide guaranteed, safe, secure growth on your money with tax advantages. 7. Safety! Safety of principal is important to most people. Most people feel safe in the Bankafter all if your Bank was unsafe your Banker would tell youright? Wrong! The FDIC has disclosed an alarming number of Bank foreclosures and the $Millions of dollars uninsured. In many regards the Annuity is the safest money contract available. 6. Tax Favored Income. The Annuity offers many tax advantages and tax incentives. The annuity can save you tax dollars and the annuity can save retirees income-tax dollars on their social security income. Thats money you can spend, save, or invest. 5. Develop An Income With 100% Tax Dollars. The tax-deferred annuity automatically reinvests tax dollars for you. To learn how you can develop an income with 100% Tax Dollars go online to AnnuityIllustrated.com and order the booklet, Secret 3-Ways to Develop An Income With 100% Tax Dollars. 4. To Reduce Or Eliminate Income Tax On Social Security Income. The interest credited to your bank accounts can trigger income tax on 50% to 85% of your Social Security Income but not the interest credited to your annuity. For the FREE Report on Ways To Reduce Or Eliminate Income-Tax on Your Social Security Income go online to AnnuityIllustrated.com. 3. Stop Paying Tax On Interest Accumulation. You reach into your own pocket to pay income-tax on interest credited and accumulating in Bank Accounts and Money Market Accounts. Transfer those accounts to annuities and that saves you tax dollars that you can spend, save, or invest.
2. More Income. Annuities offer tax savings during the accumulation phase and during the income payback phase. That means more spendable income for you. 1. More Growth. With Annuities you can Grow Your Own Money in the safety zone. To learn how you can have 45% more growth on your money talk with an ANBC Certified Annuity Consultant you can find one near you in the Gateway to the Financial World at ANBC.com
Annuity Marketing
Herein we will identify 3-primary Annuity markets The retired or senior group The pre-retirement soon to retire group The Qualified retirement plans market group Marketing approaches and successful prospecting methods are relative to the target group. The retired or senior group: Direct mail News paper ads Radio & TV-commercials Seminars The pre-retirement group: Direct mail News paper ads Radio & TV-commercials Seminars The Qualified retirement plans market group Employer sponsorship Mail box stuffers; where permitted Direct mail Radio & TV-commercials Seminars Whats your style? How consistent are you? How successful do you want to become?
Pay Forward
Its the business investment that pays big dividends Smart business promotion doesnt costit adds to your bottom line! Your success in annuity selling will be largely determined by your investment in direct mail, newspaper, radio & TV commercials, and seminar sellingits your best investment! Most agents dont start out selling annuities and many agents never know the personal satisfaction and the personal rewards of helping people enjoy more income and more growth on their money. Some will never know the feeling of personal gratification from clients who are loyal supporters. In this report you just might discover secret ways of developing loyal supporters that promote you, your knowledge, and your servicesits now in your hands. The only way to get a payback is to first pay forward! Your Direct Mail Campaign. Direct mail is your best way to reach your target audience in a timely manner, when & who you choose. Direct mail is an effective way to Develop a response for Information Free Reports Free Booklets Deliver your message Develop seminar RSVPs People are hungry for information on ways to enjoy more income, more growth, and ways to pay less tax. With annuities you can help people enjoy so much money they just may feel guilty. Samples of successful direct mail letters are included in a special prospecting package available from your ANBC Marketing Manager. Consider all the factorsways annuities can earn your clients more money. Its in your hands now. Success Tip Your ANBC Marketing Manager can help you develop successful direct mail programs.
Your Message
It bridges the gap between success and failure Your message does it open doors or does it close doorsslams doors shut? Your message does it get a favorable action or a knee jerk reaction? Direct mail, newsletters, newspaper ads, radio & TV commercials provide a means of delivering your message and seminar invitations deliver both an announcement and your messagean outline of your seminar presentation. Your message should capture or command attention, identify a problem or a need, and offer an easily acceptable solutionand offer a reason to respond in a non-threatening manner. Example: For your FREE Report send a self-addressed stamped envelope to First identify your target audience and then develop your message and the means of delivering your message to your target audiencethe emphasis is on reaching your target audience. Multiple sources of delivering your message to your target audience will build creditability and increase the response ratios to profitable levelsnote the sole purpose of your message is to get favorable, desired, responses from your target audience. Always deliver more than you promised. Enclose something special with your FREE Report. A pen, a refrigerator magnet, another free offer, a seminar invitation, your personal agency free drawing card for a diner gift certificate are examples of delivering more than you promised. What to do with this small, self-addressed, stamped, envelope? Tape it to a large manila envelope and add the additional postageit assures your envelope is opened. Now you have developed a prospect. A prospect that merits a phone call from you. And, now comes the confrontation face to face. But, first we have to make that phone call.
Seminar Selling
50 to 1 the odds are in your favor Seminar sellingwhat makes it work? Is it the numbers and the oddsa numbers game? Does it require brilliant polished speakers? Is it costlyor does it add to the bottom line? What are the key elements of Successful Seminar Selling? Everyone is doing seminars, its too late to starttheres one somewhere everyday! Thats why you should start today and become the competition in seminar sellingit works or everyone else wouldnt be doing it. Here are the Key Elements of Successful Seminar Sellingknocks the socks off the competition! Checklist: Preplanning The Mailing List Seminar Location Sponsors The Registration Process The Presentation Luncheon procedures Door Prize Drawing Luncheon wrap-up Appointment setting Follow-up Your ANBC Marketing Manager is your personal guide to successful seminar selling. Success Tip: No.3 Schedule multiple seminars in the same location and use the same mailing list multiple times. Announce your next up-coming seminar.
How long does it take you to develop 50 prospects and make a presentation to 50 prospects? Lets rephrase the question how many prospects will it require to make 50 presentations? 1 to 1 or 50 to 1? Given the choice would you roll the dice for 1 to 1 odds or 50 to 1? Personally, Ill take 50 to 1 anytime. What is your closing ratio for prospects developed the traditional way? Consider this: How many mailers would you have to mail to get 50 responses? Out of 50 responses how many appointments will you get? Out of 50 responses how many presentations will you make? 50 Prospects equals ____ Appointments ____ Presentations ____ Sales closed Traditional prospecting is as slow as the tortoiseits sure but it is slow. Traditional Prospecting or Seminar Selling? It doesnt have to be one or the other. They work together. They compliment each othertogether they will make you more successful! The wealth of the nation is in the hands of 30Million Seniors and 77Million Baby Boomers approaching retirement. Retirees and those soon to retire greatly need guaranteed, safe, secure growth. They need income and continued growth on their money for future income increases needed to maintain the current standard of living. And, they need an exit strategy to ease the cost of transfer of assets to heirs. The re-distribution of wealthlet it be to the owners heirs not to the probate courts, attorneys, and the IRS. Reach out and enrich someone. The more you reach out the more lives you can enrich. The best way, the cost effective way, to reach a larger target audience is Seminar Selling.
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Seminar School
Pre-seminar Planning
Tips that have the homely virtue of working
Planning Tips 1. 2. 3. 4. 5. Complete all planning six weeks in advance. Mail invitations 5-weeks in advance. Deliver Phone message number one 4-weeks in advance. Mail admission tickets 3-weeks in advance. Deliver Phone message number two 1-week in advance.
The Mailing List 1. 1,500 names, age sort 60 to 80, income sort AGI $25,000 plus. Seminar Location (Facility must list) 1. Good meeting and dining facilities. 2. Easy to locate, a place where seniors like to go. Sponsors 1. For promotional purposes local sponsors that can donate door prizes; gift certificates, advertising materials etc. (i.e. negotiate a free diner gift certificate from the seminar facility) add value to your program. Note: Merchants that solicit business from Seniors welcome the opportunity of sponsorship.
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The Registration Process sets the stage for success! Long lines are a good thing!
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Remember the last time you made so much money you felt guilty?
(optional) Its obviously been a while. Good morning Im _______________and Im proud to sponsor todays program and Im proud to introduce your speaker. Paul Cross the radio show host on Senior Money News & Views, the president of ANBC and he is the founder of the nationally accredited Certified Annuity Consultant program. Mr. Cross has made a long-time career helping people accumulate wealth on the way to retirement and helping people in retirement enjoy more income, more growth on their money, and pay less tax, while providing more for their heirs. Today you will learn so many ways to earn more money you just may feel guilty. And, now here is your speaker Paul Cross.
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The final 5
The Conclusion of 60 Minutes Live 60 Minutes Live identifies with people helping them understand how they can have more income, more growth on their money, how they can pay less tax, and provide more for their heirs. It is the final 5 minutes that prepares the audience for their free individual consultation with you. Accomplished with a Grand Prize Drawing Card that is handed out in the final 5 minutes. The Grand Prize Drawing Card provides the opportunity to sell you and your services. The Card lets them order additional free information, free books, free reports, etc. The card also lets them indicate their preference of a morning or an afternoon consultation, and their preference of your office or their home. For greater success learn how to use this card and the final 5. Best wishes for many Million Dollar seminars!
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Paul J. Cross School on Seminar Selling Setting appointments 50 prospects closing ready page 1 of 4
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Phone Message Number Three Hello Mr(s) {name} this is {name}from Senior Money News & Views. Did you enjoy our seniors luncheon program? (WFR) And was the lunch good? Mr(s) {name} many people just like you have scheduled an appointment with {your name} because they would like more income and more growth on their money while reducing or eliminating the income tax on their social security income. I can schedule you for your free consultation and for delivery of your free {Booklet or reports} Monday afternoon or Tuesday Morning? (WFR) Great I have you penciled in for {10am on Tuesday} here in {your name} office located {give good directions like 1333 El Camino, that is right on the corner of S. 14th St. and El Camino diagonally across from the Pekin Manor). Now be sure and come early and I will have coffee and cookies for you. Bye for now. Note: If the appointment is in their home confirm the address from the Grand Prize Drawing Card i.e. Mr(s) {name} you live at 123 Adams Streetthats just down the street from..the intersection of?
Paul J. Cross School on Seminar Selling Setting appointments 50 prospects closing ready page 2 of 4
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Paul J. Cross School on Seminar Selling Setting appointments 50 prospects closing ready page 3 of 4
Paul J. Cross
Money
Funny thing about moneythe more you have the better you like it
Annuities can help your clients enjoy more income and more growth on their money with less
income tax! And, their remainder in annuities is available to their heirs in one check.
ANBC can help you sell more annuities. ANBC can help you with Annuity Prospecting and Annuity Selling Seminars. ANBC can help you develop annuity-marketing materials to reach out to your clientele. ANBC can help you in the development of your first seminar. ANBC can provide ongoing assistance & guidance in seminar selling. ANBC can help you and your clients enjoy more income and more growth. Free Admission
To the next Paul Cross 2-day Annuity Prospecting & Seminar Selling School When you sign on with ANBC
Paul J. Cross, President, CEO and Founder of ANBC is the author of numerous books, newspaper columns and newsletters on financial matters and estate planning. He has 25 years experience as a public speaker on financial matters and is the radio talk show host of Senior Money News & Views on News Radio 1470 WMBD. Paul Cross is the founder and host of the Annuity Expo that annually tours major cities across America, and also founded the nationally accredited ANBC Certified Annuity Consultant Program.