Brand Awareness Towards Heritage Milk Products at Heritage Foods India Pvt. Ltd By Mr.

Prabhakar Hall Ticket No. : 141409672156 Under the guidance of: Mr. Ranga Rao

Project submitted in partial fulfilment for the award of the Degree of MASTER OF BUSINESS ADMINISTRATION by Osmania University, Hyderabad -500007 (2009-2011)

ANNEXURE I

DECLARATION
I hereby declare that this Project Report titled Customer Relationship Management submitted by me to the Department of Business Management, O.U., Hyderabad, is a bonafide work undertaken by me and it is not submitted to any other University or Institution for the award of any degree diploma / certificate or published any time before.

Mr. Prabhakar MBA, IV Semester Hall Ticket No. : 141409672156

Signature of the Student

ANNEXURE II

CERTIFICATION
This is to certify that the Project Report title Customer Relationship Management submitted in partial fulfilment for the award of MBA Programme of Department of Business Management, O.U. Hyderabad, was carried out by Praveen Kumar under my guidance. This has not been submitted to any other University or Institution for the award of any degree/diploma/certificate.

Mr. Ranga Rao, Placement officer NIBM, Hyderabad Signature of the Guide

ABSTRACT
Consumer awareness with special reference to their buying habits, user behavior attitude competitor, market share and opinion about heritage milk products and their sales performance in formulating and appropriate market strategy to grasp a good market like vijaya, companies cutting the market share of heritage products

The part of study enables company to know the brand awareness of heritage and takes necessary action come out from the strategy to keep it as market reads wits strong position and maintain its brand equity among the other players i.e., vijaya tirumula & mother diary.

ACKNOWLEDGEMENT
Survey is an excellent tool for learning and exploration. No classroom routine can substitute which is possible while working in real situations. Application of theoretical knowledge to practical situations is the bonanzas of this survey. Without a proper combination of inspection and perspiration, its not easy to achieve anything. There is always a sense of gratitude, which we express to others for the help and the needy services they render during the different phases of our lives. I too would like to do it as I really wish to express my gratitude toward all those who have been helpful to me directly or indirectly during the development of this project. First of all I wish to express my profound gratitude and sincere thanks to my esteemed learned Director Ch. Shyam Sunder, Director, NIBM, Hyderabad, who allowed me to conduct the survey. I would like to thank my mentor Mr. Ranga Rao who was always there to help and guide me when I needed help. I would like to thank Mr. Azaam, (Sr. Executive), Heritage Foods India Pvt. Ltd AT HYDERABAD. His perceptive criticism kept me working to make this project more full proof. I am thankful to him for his encouraging and valuable support. Working under him was an extremely knowledgeable and enriching experience for me. I am very thankful to him for all the value addition and enhancement done to me. No words can adequately express my overriding debt of gratitude to my parents whose support helps me in all the way. Above all I shall thank my friends who constantly encouraged and blessed me so as to enable me to do this work successfully.

PRABHAKAR MBA

TABLE OF CONTENTS
TITLE LIST OF TABLES LIST OF FIGURES CHAPTER 1: Introduction Need for the study Objective of the study CHAPTER 2 : Literature Review CHAPTER 3 : Industry profile Company Profile CHAPTER 4 : Research Methodology Data analysis and Interpretation CHAPTER 5 : Findings Conclusion Suggestions BIBLIOGRAPHY QUESTIONNAIRE PAGE NO. A B

1 9 11

12 15 23 47 49

59 61 63 65 67