A PROJECT REPORT ON CONSUMER PERCEPTION TOWARDS LIBERTY FOOTWEAR

Submitted in partial fulfillment for the degree of

MASTER OF BUSINESS ADMINSTRATION

Submitted To: Mr.Rajender Jhorar (Assistant Professor)

Submitted By: Harsh Kumar MBA 4th Sem. Roll No. 10021

JAN NAYAK CH. DEVI LAL INSTITUTE OF BUSINESS MANAGEMENT BARNALA ROAD , SIRSA. 125055 (HARYANA) 2010-2012

ACKNOWLEDGEMENT

A project report is never the sole product of the person whose name appeared on the cover. Putting ones idea and thoughts on a paper is solitary test best carried out behind closed doors? I have worked closely with and been greatly assisted by number of persons.The list of person who provides the relevant information will run into pages. I express my sincere thanks to Dr.Kuldeep Singh (Principal), Dr Sashi Kapur(Director) and my guide Mr.Rajender Jhorar for providing me such a golden opportunity for doing my Project report . I am proud of my family because of whose support and coopration I was able to meet all the challenges that come during this duration. Finaly, it is my foremost duty to thanks all my respondents, who help me complete my Project report without which this Project report would not have been possible.

(HARSH KUMAR)

STUDENT DECLARATION

This is to certify that I HARSH KUMAR the student of JAN NAYAK CH. DEVI LAL INSTITUTE OF BUSINESS MANAGEMENT SIRSA studying in MBA 4TH sem have submitted a Project report on the title CONSUMER PERCEPTION TOWARDS

LIBERTY FOOTWEAR, for the partial fulfillment of the degree of Master of Business
Adminstration (MBA) to K.U.K. I solemnly declare that the work done by me is original and no copy of it has been submitted to any other university for an award of any other degree, diploma and fellowship on similar title.

(HARSH KUMAR)

PREFACE
Management

is a vital function concerened with all aspects of an enterprises and hence a course

in business administration has become a sort of pre requisite for a successful career in today dynamic business environment . Throries on management aim at establishing the best way of doing thing undyingly , the situational needs determine their mode of application .Effective management is always a situational management needs to be exposed to realities in the field ,which puts test to the classroom learning.

I have divided my report in five parts-Introduction Review of literature, Research Methodology, Data Analysis and Conclusion.

JAN NAYAK CH. DEVI LAL INSTITUTE OF BUSINESS MANAGEMENT POST BOX 81, BARNALA ROAD SIRSA-125055 PH: 01666-248800-01

GUIDE CERTIFICATE

THIS IS TO CERTIFY THAT MR. HARSH KUMAR,ROLL NO.10021, UNIVERSITY ROLLNO..,A STUDENT OF MASTER OF BUSINESS ADMINISTRATION IN J CD INSTITUTE OF BUSINESS MANAGEMENT SIRSA HAS SUCCESSFULLY COMPETED THE SUMMER TRAINING REPORT ON CONSUMER PERCEPTION TOWARDS

LIBERTY FOOTWEAR UNDER MY GUIDANCE TOWARD THE PARTIAL

FULFILMENT OF HIS MASTER OF BUSINESS ADMINISTRATION.

(DR. KULDEEP SINGH)

PRINCIPAL

(MR.RAJENDER JHORAR) ASSISTANT PROFESSOR