The Middle Easts Largest Agribusiness Trade Event

02 04 April 2012 Dubai International Exhibition Centre

www.agramiddleeast.com
Organised by

AGRAme 2011

Feeding Middle Easts growing appetite for agribusiness products & services
It was a fantastic show. We have done a lot of contacts from different countries. You have done a fantastic job. I hope to be here next year! Congratulations
Asier San Millan AGRAGEX, Spain

AGRAme has effectively established its presence as the must attend event by the Middle Easts agribusiness industry players. Growing at an average of 50% in exhibit space every year, AGRAme is now recognized by leading players in the agribusiness industry from all over the world. With the 2011 edition, AGRAme has made its mark as the largest event in the region, showcasing 165 exhibitors from 33 countries and 8 country pavilions. With leading names in presence, AGRAme 2011 attracted more than 4800 visitors representing 75 countries. The event witnessed a 12% increase in visitors over last year. The inaugural Agribusiness Outlook Forum focused on the key issues of FOOD SECURITY and WATER RESOURCES in the Middle East region. Running over 2 days, the forum included key regional and international speakers, discussing the various perspectives to these challenging issues. The forum was attended by over 70 delegates from all over the GCC region.

We are very pleased with the customer turnout. Have made new contacts for future business opportunities. Your marketing of the exhibition has been fantastic. We are very happy overall.
James McSorley Kanoo Machinery (Massey Ferguson), UAE

AGRAme 2011 in a SNAPSHOT

Exhibitors
Dates: 29 31 March 2011 Venue: Halls 2 & 3, Dubai International Exhibition Centre Net Floor Space: 2562 m2 Number: 165 Number of countries represented: 33 Country Pavilions: Australia, China, Germany, Saudi Arabia, Spain, Turkey, UAE, USA

AGRAme Seminars

Number of sessions: 11 Speaker countries represented: 8

Agribusiness Outlook Forum

Visitors

Net trade visitors: 4874 Number of countries represented: 75

Focus on: Food Security & Water Resources Delegate countries represented: Iran, Kuwait, Qatar, Saudi Arabia, UAE Number of Delegates: 70

AGRAme 2012

Cementing AGRAmes position as the largest agribusiness event in the region

AGRAme 2012 will return with an even larger participation by exhibitors and visitors alike from 02 04 April at the Dubai International Exhibition Centre. Book your Space at AGRAme 2012 TODAY! Tel: +971 4 336 5161 Email: agramiddleeast@iirme.com Web: www.agramiddleeast.com

88%

of the AGRAme 2011 Exhibitors will return to the 2012 edition of the event.

Arab nations are considering launching an ambitious strategy involving investment of nearly $65 billion (Dh238.7bn) in the next 20 years to expand their farming sector and ensure food for their fast-growing population

AGRAme Reaching new heights with 5 years of continued success

82% of the 2011 Exhibitors rated the return on investment (ROI) from Adequate to Good 93% of the 2011 Exhibitors rated the quality of the visitors from Adequate to Very Good 79% of the 2011 Exhibitors rated the number of visitors from Adequate to Very Good 94% of the 2011 Exhibitors agree that the event was Adequate to Very Successful in meeting their overall objectives 63% of the 2011 Exhibitors agree that exhibiting at AGRAme has improved your business prospects in the region By participating at AGRAme, you will: Gain access to the lucrative and growing Middle East market Meet over 5000 regional buyers Connect with new dealers & distributors Reinforce ties with existing customers Utilize cost-effective promotion of your products and services Launch new products Generate immediate sales and orders Achieve a better understanding of the regional markets Secure alliances & joint ventures with leading suppliers in the industry Benefit from the events extensive marketing campaign with pre-show exposure through the official show website

Book your Space at AGRAme 2012 TODAY! Tel: +971 4 336 5161 Email: agramiddleeast@iirme.com Web: www.agramiddleeast.com

45% 89%

of the 2011 Exhibitors secured deals worth US$ 50,000 or above

of the 2011 Exhibitors will recommend others to exhibit at AGRAme

Exhibitor Testimonials
Hearing back from AGRAme Exhibitors

Martin Hanika, Alltech Inc, USA The 2011 AGRAme exhibition was a successful event for the Alltech Middle East team and we look forward to exhibiting at the event again in 2012. Greg Jackson, Border Valley Trading, USA 2011 AGRAme was a very successful show. We made some very good contacts and appreciate all the help and support from the staff . Geoff Lloyd, Indigrow, UK This is our 3rd year at AGRAme and it has now become a regular meeting point for our customers in Asia. Louise Corbett, EPIC Green Solutions, UAE The event has allowed us great access to key stakeholders.We have been amazed at the immense interest in our system and solutions. So many have requested more information and further contact from us at EPIC Green Solutions.

Denis Johnson, J.T. Johnson & Sons, Australia We are very happy with the organisation of the trade show and were able to meet many new potential customers.We will be here next year. Bart Vandenberghe, Vitafor N.V., Belgium The show was also this year a success and we confirmed our participation for next year. Julien Fitte, Richel, France It is a good base to make contacts not only from UAE but also from other countries in the Middle East. Marino Spinella, Di Martino S.P.A., Italy We get nice visitors and we really hope to get good results from the meetings done. It is important for us to meet companies from the UAE and next door countries at this event. Pere Vendrell, Venso, Spain We have had a good time in the trade show.We met interesting people and we hope to get a good business in this area.

Partner Event - VETme AGRAme will co-locate VET Middle East, a dedicated event for the growing veterinary market in the Middle East, presenting the latest veterinary technologies, equipments, medicines and other products and services.VETme is the only available platform to introduce veterinary products and services in the Middle East region. For more details, visit www.vetmiddleeast.com

ABOUT DUBAI Dubai is an important international trading centre and the regional hub of the Middle Easts commercial activity. The United Arab Emirates is a politically safe country supported by a strong energy based economy. Liberal trade policies provide an opportunity to capitalize on the incredible growth of Dubai and offers access to a market of outstanding potential for overseas companies in a wide range of sectors. THE VENUE The Dubai International Exhibition Centre is the regions most modern, purpose-built exhibition centre. It is centrally located in the heart of Dubais business district and only 20 minutes from Dubai International Airport. The venue has all facilities expected of an international exhibition centre including meeting points,VIP lounges, Internet and business centre facilities, hotels and restaurants, all providing the ideal environment to conduct business.

ORGANISED BY About the Organisers Informa Exhibitions organises over 100 business to business exhibitions annually via a global network of offices in UK, Brazil, UAE, India, Singapore, China and Australia. Some of Informa Exhibitions leading brands include IPEX, Monaco Yacht Show,Vitafoods, Cityscape and Arab Health. Informa plc, employing over 8,000 people across 150 cities worldwide, is the largest publicly-owned organiser of exhibitions, events and training in the world providing inspiring marketplaces and opportunities for knowledge to be shared. For more information please visit www.informaexhibitions.com or www. informa.com Tel: +971 4 3365161 Fax: +971 4 4072485 PO Box 28943, Dubai, UAE Email: agramiddleeast@iirme.com Web: www.agramiddleeast.com

Agribusiness Middle East Exhibition

Achieving food security ranks high on regional governmental agenda

Approximately 90% of the food requirements are met through imports due to the unsuitable climate, limited water resources and uncultivable soil conditions. The collective annual food bill for the GCC region alone hovers in the $9 - 10 billion range, of which the United Arab Emirates share is about 60 percent. Qatar National Food Security Programme is aiming to achieve self sufciency by 2023 as plans are being made to gradually increase domestic crop production whereas the UAE is looking at buying lands overseas and creating food reserves. Innovative solutions in the agriculture sector are in great demand in the region to overcome food security issues and AGRAme is the only platform to meet the leading decision makers in the region.

Exhibit Pro le
Agricultural Products Agricultural Vehicles Animal Husbandry Bee Keeping Canning & Processing Consultancy Services Crop Production Dairy Equipment Deep water well-drilling Farm Building Farm Management Farm Training Feeding Systems Feeds Fencing Fertilizers Floriculture Genetics Greenhouses Insect Netting Insecticide Sprayers Irrigation Systems & Equipment Livestock Milking Machines Movers Netting/Shade Systems Packaging Pest Control Plant Stock Power Generation & Management Systems Pumps Research & Development Refrigeration & Cold Storage Seeds Silos Slaughterhouses Soil Conditioners Technology Transfer Training Programs Veterinary Supplies

Visitor Pro le
Agents & Distributors Agribusiness Investors & Entrepreneurs Agriculture Technologists Agricultural Storage, Transport & Logistics Experts Educators & Students Farmers & Farm Managers Government Authorities Importers, Exporters & Traders Industry & Trade Media Wholesalers & Retailer

Book your Space at AGRAme 2012 TODAY!

Tel: +971 4 336 5161 Email: agramiddleeast@iirme.com Web: www.agramiddleeast.com

Poultry & Livestock Middle East Exhibition

Governmental subsidies are driving the growth of the industry

Poultry industry in the Middle East has seen signicant growth over the last decade but increasing population and expansion of the hospitality sector has pushed the country to import poultry and livestock products from other countries all over the world. Poultry expansion projects are growing around the region. The year 2010 saw total investments in Saudi Arabian poultry industry surpass US$ 8 billion whereas rest of the GCC countries have also followed suit with signicant investments in the poultry sector. As the GCC countries explore options to grow their poultry and livestock sector, it is an excellent chance for relevant product manufacturers and service providers to capitalise on this opportunity

Exhibit Pro le
Amino Acids Health Supplies & Laboratory Services Animal Husbandry Services Breeding Supplies Composting Equipment Consultancy Services Egg Processing & Packaging Machinery Dairy Food Manufacturing Equipment Dairy Processing Supplies Farms & Hatcheries Feed Processing Systems & Supplies Feed Technology Feed Supplements and Additives Fencing, Shelters & Structures Genetics Humidiers & Temperature Control Incubators Livestock Management Technology Milking Machines Packaging & Labeling Equipment Pest Control Poultry Management Software Refrigeration & Transport Research & Development Silos and Feed Troughs Slaughterhouses Technology Transfer Veterinary Supplies Water Pumps, Piping & Feeding Equipment Waste Management Equipment & Technologies

Visitor Pro le
Farmers & Breeders Technologists Educators & Students Government Authorities Investors & Entrepreneurs Importers, Exporters & Traders Agents & Distributors Veterinary & Animal Health Specialists Transport & Logistics Experts Wholesalers & Retailers Industry & Trade Media

Book your Space at AGRAme 2012 TODAY!

Tel: +971 4 336 5161 Email: agramiddleeast@iirme.com Web: www.agramiddleeast.com

Fishing & Aquaculture Middle East Exhibition

UAE is on track for marine life conservation with signi cant investments

As a pioneer in aquaculture among the countries of the GCC, the United Arab Emirates is endowed with many natural lagoons, bays and creeks, most of which are encircled by mangrove swamps providing ideal spawning and nursery grounds for a wide variety of sh and shrimp species.Aquaculture concerns like Marine Resources Research Centre and International Fish Farming Company (ASMAK) are leading the development of this sector in the region. In a recent move, UAE has established Khalifa Bin Zayed Centre for Marine Research, which will be developed at a cost of US$ 20 million.The centre will help ensure increased sh stocks in the UAE territorial waters and protect such resources from irrational consumption. In a pursuit to further develop their aquaculture sector, the GCC countries are seeking latest relevant technology from manufacturers worldwide and AGRAme is a perfect platform to meet the top decision makers in the region.

Exhibit Pro le
Aquatic Cages & Containment Aquatic Pest Control Boat & Pontoon Builders Breeding Supplies Cleaning, Scaling & Filleting Equipment Consultancy & Diagnostic Services Feed Processing Systems & Supplies Feed Supplements and Additives Feed Technology Fish Nets & Equipment Fishing Tackle & Technology Genetics Hatcheries & Fingerling Supplies Health Supplies & Laboratory Services Inventory & Management Software Measuring & Labeling Equipment Recreational Fishing Supplies Refrigeration & Transport Research & Development Seafood Processing & Packaging Machinery Seafood Processing Supplies Technology Transfer Waste Management Equipment & Technologies Water Pumps, Piping & Feeding Equipment

Visitor Pro le
Agents & Distributors Aquaculture Investors & Entrepreneurs Educators & Students Fishermen & Aquaculture Farmers Government Authorities Importers, Exporters & Traders Industry & Trade Media Industry Specialists Restaurant, Catering & Hospitality Suppliers Storage, Transport & Logistics Experts Wholesalers & Retailers

Book your Space at AGRAme 2012 TODAY!

Tel: +971 4 336 5161 Email: agramiddleeast@iirme.com Web: www.agramiddleeast.com

Flower & Garden Middle East Exhibition

UAEs infrastructure and public utility projects drive garden & landscaping sector growth

The UAE has witnessed a rush of growth in landscaping infrastructure and industrial development over recent years. Dubai Municipality has plans to increases green areas by 4% over 2010 - 2011 by increasing the number of public parks and landscaping projects. Garden and landscaping sector is growing at an annual rate of 12% in the GCC region and is set to reach US$ 16.5 billion. Boom in the hospitality sector and continued growth in infrastructure and public utility projects in the UAE has led to growth in the garden and landscape market, promising rewards for companies exhibiting at the Flower & Garden Middle East Exhibition.

Exhibit Pro le
Composting Equipment Crop Production Fertilizers Floriculture Supplies Floriculture Technology Flower Processing & Packaging Flower Storage & Transport Technology Gardening equipment Genetics Green Houses Hydroponics Equipment & Supplies Insect Netting Insecticide Sprayers Irrigation Pipes & Equipment Irrigation Technology & Software Land Reclamation Landscaping Mowers & Gardening Tools Netting & Shade Systems Nurseries Pesticides & Chemicals Plant Stock Research & Development Seeds & Seedlings Soil Conditioning Street Furniture & Features Sunshades Technology Transfer Tillers Tissue culture techniques Training Programmes Water Pumps and Technology Windbreaks

Visitor Pro le
Agents & Distributors Educators & Students Farmers & Farm Managers Government Authorities Horticulture Technologists Importers, Exporters & Traders Industry & Trade Media Investors & Entrepreneurs Landscaping Professionals Nurserymen & Growers Real Estate Developers Storage, Transport & Logistics Experts Wholesalers & Retailers

Book your Space at AGRAme 2012 TODAY!

Tel: +971 4 336 5161 Email: agramiddleeast@iirme.com Web: www.agramiddleeast.com

Machinery & Supplies Middle East Exhibition

Regional agro-food requirements de ne the need for agricultural machinery

Arab nations are considering launching an ambitious strategy involving investment of nearly $65 billion (Dh238.7bn) in the next 20 years to expand their farming sector and ensure food for their fast-growing population. The UAE amongst other nations has also joined the quest to reduce annual spending of over US$ 4 billion on imported food supplies. Industry experts in the country are advocating the import of relevant technology and equipments to increase the countrys ability to produce locally and eventually, reliance on domestic produce. With the growing concern for food security and consequential investments in agriculture in the Middle East, the need for agricultural machinery is more than ever before. Machinery & Supplies Exhibition is the only available platform in the Middle East to introduce your agricultural machinery brand.

Exhibit Pro le
Components, Spare Parts and Accessories Equipment for Fruit,Vegetables and Other Crops Equipment for Harvest Screening, Transportation, Treatment & Storage Machines & Equipment for Application of Fertilizers Machines & Equipment for Harvesting Machines & Equipment for Irrigation & Drain Machines & Equipment for Plant Protection Machines & Equipment for Seeding and Drilling Machines & Equipment for Soil Processing Machines & Equipment for Sowing Machines for Soil Treatment & Tillage Mobile Loading Machines Multifunctional Machinery Tractors

Visitor Pro le
Agents & Distributors Agribusiness Investors & Entrepreneurs Agriculture Technologists Farm & Farm Managers Government Authorities Horticulture Technologists Importers, Exporters & Traders Real Estate Developers

Book your Space at AGRAme 2012 TODAY!

Tel: +971 4 336 5161 Email: agramiddleeast@iirme.com Web: www.agramiddleeast.com