Why now?

The Expansion of the Governance Frenzy

Paula Furnace, IBM World-Wide Business Unit Executive Information Governance Solutions

Information Agenda Information Management

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What do you think of when I say

Big Data?

Massive data volumes which traditional methods have difficult both storing and analyzing.

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So you think you DONT have a Big

Data problem?

Lets take a look at some evolution

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Data Volume Storage Evolution

1956 5 MB 1979 250 MB 1980 1 GB 2007 1 TB August 2011 120 Petabytes

Grow capacity Grow capacity by 245 MB by 755 MB

Grow capacity by 999 GB

Grow capacity by 119,999,000 GB

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So what does Big Data have to do with Data Quality?

?Having the option to STORE more data usually means we do (have you looked in your closet lately?)

?Makes it easier to be sloppy with controlling that data Do you know where it is stored? Where it comes from? How much of it is duplicated? Whether or not you can trust it? ?The result can be: Increased management costs Security fines Poorer data quality which makes your business suffer

This spiraling increase in data growth is driving a new sense of urgency for better governance
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IBM has been doing this a long time -- since 2005

1) Define Business Problem 2) Obtain Executive Sponsorship 3) Conduct Maturity Assessment 4) Build Roadmap

5) Establish Organisational Blueprint

6) Build Business Glossary

7) Understand Data

8) Create Metadata Repository

9) Define Metrics

10) Govern Data Quality

11) Govern Master Data

12) Govern Lifecycle of Information

13) Govern Security & Privacy

14) Govern Analytics

15) Measure Results

Entry Points Minimum Required
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IBM Information Governance Unified Process

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Top performers have implemented an Information Governance strategy & processes

How important is an end to end approach, combining all 5 aspects of governance, to the success of an information governance strategy? Rating of 4 and 5 shown, base on a scale of 1-5, where 1=Not at all important and 5=Critically important 4 100% 75% 50% 25% 0%
LOW PERFORMER HIGH PERFORMER (10% (negative or less than 5% growth or more in 2010) growth in 2010) (n=61) (n=68)

What best describes your firms plans to implement an end-to-end information governance strategy and related process? Selections indicating current implementation shown Already implemented, not changing

5 - Critically important

? 2%
39%

40% 30% 57% 20% 11%

? 71%

29%

51%

35%

10% 10% 0% 7%

LOW PERFORMER HIGH PERFORMER (10% (negative or less than 5% growth or more in 2010) growth in 2010) (n=61) (n=68)

Base: 129 US and European enterprise decision-makers involved in data management and governance initiatives Source: A commissioned study conducted by Forrester Consulting on behalf of IBM, August 2011
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32% of companies have implemented Information Governance

What best describes your firms plans to implement an end-to-end information governance strategy and related process? Already implemented and further enhancing Already implemented, not changing Planning to implement in the next 12 months Planning to implement have 32% in a year or more implemented IG. Interested but no plans Not interested 1% 10% 30% 22% 14% 22% On what organizational level have you implemented the following aspects of information governance?* Individual project level Department Line of business Subsidiary / company Cross-enterprise / corporate level 5% Data security and privacy 14% 3% 77% 5% Standardization & metadata 8% 18% 17% 51% management 2% 50% have Master data management 8% 22% 14% 54% implemented IG 3% in silos. Information/data quality 9% 20% 9% 57% 6% Data lifecycle management 11% 26% 11% 43% 0% 25% 50% 75% 100%

Base: 203 US and European enterprise decision-makers involved in data management and governance initiatives *Base: 65 data management decision-makers who report having already implemented an end-to-end information governance strategy Source: A commissioned study conducted by Forrester Consulting on behalf of IBM, August 2011
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74% of companies are planning an Info Governance project

What best describes your firms plans to implement an end-to-end information governance strategy and related process? Already implemented and further enhancing Already implemented, not changing Planning to implement in the next 12 months Planning to implement in a year or more 10% 30% 22% 22% On what organizational level have you implemented the following aspects of information governance?* Individual project level Department Line of business Subsidiary / company Cross-enterprise / corporate level 5% Data security and privacy 14% 3% 77% 5% Standardization & metadata 8% 18% 17% 51% management 2% Master data management 8% 22% 14% 54% 3% Information/data quality 9% 20% 9% 57% 6% Data lifecycle management 11% 26% 11% 43% 0% 25% 50% 75% 100%

Interested but no plans planning 14% 74%

an IG project.

Not interested

1%

Base: 203 US and European enterprise decision-makers involved in data management and governance initiatives *Base: 65 data management decision-makers who report having already implemented an end-to-end information governance strategy Source: A commissioned study conducted by Forrester Consulting on behalf of IBM, August 2011
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Successful Information Governance includes several aspects

How would you rate your current level of success in the following aspects of an end-to-end information governance strategy? Rating of 4 and 5 shown, base on a scale of 1-5, where 1=Not at all successful and 5=Very successful

HIGH PERFORMER (10% growth or more in 2010) (n=68) LOW PERFORMER (negative or less than 5% growth in 2010) (n=61)

+15%
83% 72%

+16%
59% 51%

+104%
51%

+77%
46%

+111%
38%

25%

26% 18%

Data security and privacy

Information/data quality

Data lifecycle management

Master data management

Standardization & metadata management

Base: US and European enterprise decision-makers involved in data management and governance initiatives Source: A commissioned study conducted by Forrester Consulting on behalf of IBM, August 2011
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Data quality and consistency continue to be the most critical data management challenges
Which, if any of the following are your biggest information/data management challenges today? (Rank up to 3, in order of most challenging)

Security and privacy are the most talked about, but data quality is where the biggest issues lie. (Director
LOB, mid-sized US management consulting firm)

Base: 203 US and European enterprise decision-makers involved in data management and governance initiatives Source: A commissioned study conducted by Forrester Consulting on behalf of IBM, August 2011
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So Whats Different Now about Data Quality?

?Nothingits the same problembut steroids.

Big Data makes it expand like its on

?And if you dont have a solid approach already, youre going to have

a LOT more of the same GIGO AND a LOT FASTER

In order to manage this, you need to do 3 things:

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? ? ?

Know where to focus your attention Automate as much as possible Be proactive and stay on top of your data
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The Next Wave of Data Quality

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The Next Wave of Data Quality

Lets look at a real simple example. Identify the error below in the next 10 seconds.

Australia is locted in the southern hemisphere.

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The Next Wave of Data Quality

Lets look at a real simple example. Identify the error below in the next 10 seconds.

Australia is locted in the southern hemisphere.

located is misspelled

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The Next Wave of Data Quality

Find the errors below in the next 10 seconds

This past weekend I walk around Darling Harbour. As I wondered around town, I realized I was lost and stopped to ask someone for assistance. Can you help me find Liverpool Street.

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The Next Wave of Data Quality

Find the errors below in the next 10 seconds walk should be past tense grammatical error

This past weekend I walk around Darling Harbour. As I wondered around town, I realized I was lost and stopped to ask someone for assistance. Can you help me find Liverpool Street.
Texan spelled version instead of Australian. Punctuation is incorrect. Should be a ?

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The Next Wave of Data Quality

Fun Australian facts - find the errors below in the next 10 seconds

There are 150 species of Australian spiders . The average person swallows three spiders a year. Sharks are immune too all known diseases. The population density in Australia is usually calculated in people per km2, not per km2 per person. The Great Barrier Reef has a mailbox. You can ferry out there and send a postcard, stamped with the only Great Barrier Reef stamp . The Australian Alps, or Snowy Mountains as they are also known, receive more snow then Switzerland. Melbourne has the third largest Greek population in the world, after Athens.
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The Next Wave of Data Quality

Fun Australian facts - find the errors below in the next 10 seconds

There are actually 1,500 There are 150 species of Australian spiders . The average person species! swallows three spiders a year. should be to instead of too Sharks are immune too all known diseases. The population density in Australia is usually calculated in km2 per person, not people per km2, not per km2 per person. people per km2 The Great Barrier Reef has a mailbox. You can ferry out there and send a postcard, stamped with the only Great Barrier Reef stamp . The Australian Alps, or Snowy Mountains as they are also known, Should be than receive more snow then Switzerland. Melbourne has the third largest Greek population in the world, after Athens. Melbourne has the second largest
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The Next Wave of Data Quality with Big Data is about

?Improving speed and accuracy ?Intelligent self-learning data quality rules ?Improved contextual & logical understanding with noise filtering

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Free copy here: ftp://public.dhe.ibm.com/common/ssi/ecm/en/imm14074usen/ IMM14074USEN.PDF

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Available for Purchase on Amazon.com or here: http://www.mc-store.com/5125.html

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