Contents

Introduction First Year - Course Details Trimester I Trimester II Trimester III Second Year Course Details Trimester IV Core Subjects Major Specializations: Marketing Finance HR Operations List of Verticals Trimester- V Core Subjects Major Specializations: Marketing Finance HR Operations List of Verticals Trim VI

Page

Introduction:

Program Objectives:

Plan of Study:

Foundation Week Courses: Foundations Courses are offered in first three

weeks for fresh students with following objectives.

a) To act as a bridge courses ( for students not expose to subjects earlier) b) All students will be evaluated at the end of each foundation course (objective
online test) to ensure that they have the basic knowledge of specified areas. c) They have the basic competence in Fundamental Accounting, Business Maths, Economics, Computer literacy, Communications.

Subjects for Trimester I, II and III Trimester I General Management Trimester II Trimester III

Perspective Management Legal Aspects of (100 marks) Business (100 marks) Business Communications Foreign Language (50 (100 marks) marks) German/Japanese Functional Areas Managerial economics Applied economics (50 Business Environment (50 marks) marks) (100 marks) Finance Financial A/C (50 marks) Management Financial Mgmt (100 Cost accounting (50 Accounting (50 marks) marks) marks) Taxation (50 marks) Marketing Marketing Principles (100 Financial Accounting & Marketing Applications marks) Financial Management-I & practices (100 marks) (100 Marks) HR Individuals in Managing groups for Human Resource Organization (50 marks) performance (50 marks) management (100 marks) Operations Operations Research Production (100 marks) management (100 marks) Quantitative Business Statistics (100 Research Methodology Techniques marks) & Marketing Research (100 marks) IT & Ebusiness E-Biz Foundation (100 Business Analysis Outsourcing Subjects marks) includes Information Management (50 marks) Energy in Business, process design, HCI usability & UML ) (100 marks) E-Biz Technology (100 IT Security & ERP ( Enterprise marks) Compliance (100 marks)Solutions, Overview of ERP, SCM CRM Enterprise portals) Data ware housing & Mining (100 marks) Intro to Telecom (50 marks) Integrated Project (50 Integrated Project (50 Integrated Project (50 marks) marks) marks) Total Credits 8.5 (850 marks) 9 (900 marks) 7.5 (750 marks)

Trimester I GM 101. Perspective Management I Learning Objectives Both principles and practices of management as an academic discipline as well as a profession are surveyed, examined, and reviewed. Students will acquire knowledge through the textbook, and the outdoor programs (as well as the material accessible through audio visual media) and apply them to specific real world management phenomenon. Following are specific objectives of this course: to understand the roles and functions of managers at various (entry, middle and the top) levels to explain the relationships between organizational mission, goals, and objectives to comprehend the significance and necessity of managing stakeholders to conceptualize how internal and external environment shape organizations and their responses to demonstrate empirical understanding of various organizational processes and behaviors and the theories associated with them to demonstrate critical thinking skills in identifying ethical, global, and diversity issues in planning, organizing, controlling and leading functions of management Understand organizational design and structural issues Course Content 1. 2. 3. 4. 5. 6. 7. 8. 9. Fundamentals for personal and organizational success Group Dynamics, Team building Leadership, Follower ship, Risk taking, Crisis management Decision making, Achievement Orientation Coordination, Time management Strategizing, Resource Management Power of Vision, Organization structure Networking, Ethical Judgment Managing your Career, Success Syndrome, Stretch Assignments

Reference Text 1. Management A competency building approach Heil Reigel / Jackson/ Slocum 2. Principles of Management Davar 3. Good to Great Jim Collins

GM 102 Business Communications Learning Objectives This course enhances students competencies in communicating with stakeholders, presenting under difficult or unplanned circumstances, evaluating the work of others in communication and delivering constructive feedback , running better meetings, and writing and evaluating strategic documents. Course content: 1. Understanding Communication: its process , barriers , needs, exchange of ideas 2. Developing writing skills : the process , the practice for business purposes 3. (letters, emails, reports, flyers, leaflets, brochures, annual reports, a. advertisements) 4. Developing Speaking Skills: Making Presentations , Participating in discussions/ meetings , Interview techniques 5. Developing sensitivity to, and understanding of, non-verbal aspects 6. Developing Reading skills for different purposes 7. Developing Listening skills for the workplace. 8. The impact of technology on organizational and inter-organizational communication widening our horizons. 9. Intercultural communication understanding the pitfalls to be able to overcome them. Reference books 1. Cottrell, S. (2003) The study skills handbook 2nd Ed Macmillan 2. Payne, E. & Whittaker L. (2000) Developing essential study skills, Financial Times - Prentice Hall 3. Turner, J. (2002) How to study: a short introduction Sage 4. Northledge, A. (1990) The good study guide The Open University 5. Giles, K. & Hedge, N. (1995) The managers good study guide The Open University 6. Drew, S. & Bingham, R. (2001) The student skills guide Gower 7. OHara, S. (1998) Studying @ university and college Kogan Page 8. Buzan, T. & Buzan, B. (2000) The Mind Map Book BBC Books 9. Svantesson, I. (1998) Learning maps and memory skills, Kogan Page 10. Theosarus Merrilium - Oxford

GM 103. Managerial economics (Half Credit) Learning Objectives This course introduces the basic principles of economics and their applications to managerial decision making. The course begins with the analysis of the decision making of individual consumers and producers interact with one another in a variety of market settings, ranging from situations in which firms have many competitors and few tactical options to those in which there are a small number of firms competing vigorously along several strategic dimensions. Applications covered include decision making in risky situations, pricing policies of the firms, and the relationship between market structure and the strategic choices that are open to the firm. An effort is also made to envision the features and phases of Business Cycle, as no single firm works in isolation. Course Content : Meaning and Features of Managerial Economics; Concepts of Economics relevant to business :-wants, utility, demand, supply, production, consumption, wealth, welfare, distribution, cost, revenue, price, firm, industry, market, profits, competition, monopoly, optimization, maximization, average and marginal concepts, elasticity of demand and supply, micro and macro analysis. Determinants of Demand, Demand forecasting; Cost curves short term and long term production function, economics and diseconomics, Break-even analysis, Different market categories such as Perfect Competition, Monopoly, Monopolistic Competition and Oligopoly. Market and equilibrium price, Revenue structure in different market categories; Profits maximization and other Objectives of a Firm. Risk, uncertainty, innovation and profits. Pricing decision, policies and practices; Price-discrimination and Dumping; appraisal of profitability of a project. Macroeconomics business cycle and business policies. Reference Text Managerial Economics Joel Dean Managerial Economics: Concepts & Cases Mote, Paul & Gupta. Fundamentals of Mangerial Economics James Pappas & Mark Hershey. Managerial Economics Milton Spencer & Louis Siegleman Economics Samuelson

F104 Financial Accounting - Half credit Learning objectives: Designed to develop an understanding of accounting principles for users of accounting information. The course looks at how users of financial information interpret accounting reports when making business decisions. The emphasis is on profitability concepts and performance evaluation. Focus will be on recognizing, understanding and finally, applying in the real world the basic financial accounting concepts. Course contents: 1. Introduction to Accounting : Concept and necessity of Accounting; An Overview of Income Statement and Balance Sheet. 2. Introduction and Meaning of GAAP; Concepts of Accounting; Impact of Accounting Concepts on Income Statement and Balance Sheet. 3. Accounting Mechanics : Process leading to preparation of Trial Balance and Financial Statements; Preparation of Financial Statements with Adjustment Entries. 4. Revenue Recognition and Measurement; Capital and Revenue Items; Treatment of R & D Expenses, Preproduction Cost, Deferred Revenue Expenditure etc. 5. Fixed Assets and Depreciation Accounting. 6. Evaluation and Accounting of Inventory. 7. Preparation and Complete Understanding of Corporate Financial Statements; 8. In the Vertical Form of Financial Statements. (Balance Sheet in Horizontal or Vertical Format) 9. Important Accounting Standards. 10. Preparation of Cash Flow Statements Reference text: 1. 2. 3. 4. 5. Financial Accounting: Text & Case: Deardon & Bhattacharya Financial Accounting for Managers T.P.Ghosh Financial Accounting Reporting & Analysis Stice & Diamond Financial Accounting: R. Narayana swamy Full Text of Indian Accounting standard Taxman Publication

F105 Cost Accounting - Half credit Learning Objectives: The course emphasizes the decision facilitating aspects of cost accounting by using the theme of Different costs for different purpose. The focus on basic concepts, analyses, uses and procedures helps recognizing cost accounting as a managerial tool for business strategy and implementation. Course Content: Cost Accounting Fundamentals: The Accountants role in the organization,(management accounting, financial accounting and cost accounting, strategic decisions and the management accountant etc) How the contemporary business environment has influenced cost management. Explain the use of cost management information in the different functions of management and in different types of organizations. An introduction to cost, cost terms, their use and importance, Classification of cost by function, elements and behavior, Measurement of cost in a required format, Preparation of cost sheet. Materials & labour accounting and control. Overhead accounting and control. Methods of costing- job costing, process costing and service costing. Cost control system- design and application.

Reference texts: Cost accounting- A managerial emphasis- Charles Horngren, Srikant Datar, George Foster. Cost Accounting- Colin Durry. Cost accounting- Babatosh Banerjee. Cost Accounting Khan & Jain. Note: Students should refer the latest editions of the above texts.

M106. Marketing Principles Learning Objectives This course introduces students to the theoretical and conceptual aspects of the subject of marketing management. Specific course goals are to introduce students to concepts and terminologies of marketing. Concentration is on the areas of market planning, analysis and basic marketing strategy formulation. The course employs a balanced mix of case and class discussions. Class lectures and discussions provide an exposition of key concepts and are supported by research on current marketing practices. Course Content 1. Introduction to Marketing: Evolution of Marketing, Customer Centricity, Satisfaction, Value and Retention 2. Evaluation of Market Opportunities: Strategic Planning Processes, Market 3. Information Systems and Demand Forecasting 4. Scanning Environment: Scanning Macro-environment, Understanding 5. Consumer/Business Markets and Behavior and Dealing with Competition; 6. International Markets 7. Rural Markets 8. Social Marketing 9. Market Research: Basics of research, interpreting and reading market research reports 10. Segmentation, Targeting and Positioning 11. Designing Marketing Mix and Strategy: Product / Service and Brands, Pricing, 12. Channels, Promotions

Reference Text 1. Philip Kotler(2003). Marketing Management: Eleventh Edition, New Delhi: Pearson EducationBasic Marketing,13th edition, Perrault and McCarthy 2. V. S. Ramaswamy and S Namakumari (2002). Marketing Management: Planning, Implementation and Control (3rd Edition). New Delhi: Macmillan India Ltd. 3. Rajan Saxena (2003), Marketing Management, Second Edition. New Delhi : Tata McGrawhill 4. Marketing Management Text & Cases Tapan K. Panda.

HR 107. Individuals in Organizations (OB 1) (Half Credit) Learning Objectives This course is designed to provide students with an understanding of people's behaviour in organizations. The course demonstrates the importance of people in the success or failure of organisations in the increasingly competitive, global work environment. The course is designed to ensure students recognise that understanding human behavior is a pre-requisite to a fuller understanding of business and to give students a clear understanding of both the theoretical and applied basis of the subject. Course Content 1. Origin, Nature & Scope of Organizational Behavior and its relevance to Organizational Effectiveness and Contemporary Issues 2. Personality: Meaning and Determinants of Personality: Process of Personality Formation; Personality Types; Assessment of Personality Traits for Increasing Self Awareness, MBTI 3. Perception: Perceptual Processes, Johari Window, Effect of perception on Individual Decision Making, Attitudes and Behavior, Perceptual Errors. 4. Values: Sources of Values, Effect of Values on Attitudes and Behavior. 5. Attitudes: Components and Effects of Attitude and Work Performance. 6. Motivation Concepts: Motives, Theories of Motivation and their Applications for Behavioral Change, Need Theories, Process Theories. 7. Self Management: Learning Concepts and Skills, Time Management, Goal Setting, Stress Management, Personal Effectiveness. 8. Interpersonal Behavior: Interpersonal Conflict and Management of One-to-One Relationship, Conflict Resolution styles. Reference Text 1. Understanding Organizational Behavior Udai Pareek 2. Organizational Behavior Stephen Robbins 3. Organizational Behavior Fred Luthans

Q108 Business Statistics ( Full Credit) Learning objectives: Introduces the statistical methods for analysis of business and economic data. The role of probabilistic concepts such as independence, conditional probability, expectation, and variance, and probability models such as the Bernoulli, binomial, Poisson, and normal are examined. Particular emphasis is placed on topics that relate to model formulation, estimation of model parameters, hypothesis testing and simple and multiple regressions Course Content The course aims at developing skills that are needed to deal with numerical information. To reduce large amount of data into a meaningful form so that effective decision making is possible. 1. 2. 3. 4. 5. 6. Basic Statistical Concepts Summarization of Data Elementary Probability Theory: Elementary Statistical Distributions :Binomial, Poisson, Hyper geometric Negative Exponential, Normal, Uniform Sampling distributions: For Mean, Proportion, Variance from Random Samples, Standard Normal (3); Chi-Square And Variance ratio ,(F) Distribution 7. Statistical Estimation Point & Interval estimation & confidence interval for Mean, Proportion & Variance 8. Test of Hypothesis 9. Tests for specified values of Mean, Proportion & Standard Deviation, Test of goodness of fit 10. Simple Correlation & Regression /Multiple Correlation & Regression Spearmans rank Correlation 11. Analysis of Variance ,One-way & Two-way Classification (for Equal Class) Reference Books 1. 2. 3. 4. 5. Statistics for Management Richard L Levin Statistics a fresh approach D.H.Sanders Statistics concepts & applications H.C.Schefler Practical Business Statistics Andrew F. Siegel Statistics for Business with Computer applications Edward Minieka & Z.D.Kurzeja 6. Basic Statistics for Business & Economics Mason, Marehas

EB 109 E-Business Foundation (Full Credit) Learning objectives: The objective of this subject is to introduce the phenomenon of e-business from a business perspective. Participants will learn about how e-business has evolved over years and where it is going. The subject also introduces various e-business models, infrastructure required to run e-business, role of government and businesses. The subject also covers emerging trends and a focus on India as potential e-business market. Course Content: 1. The story so far: Gain a perspective into evolution of e-business and its impact on organization. 2. Technology Universe: Understand and demystify technology spectrum and their place in organization: Communication networks, Data Centers, Application Software, and Business Intelligence. 3. E-business concepts and frameworks. 4. E-business models: Understand emergence of various e-business models, their status and emerging changes. 5. Case Study: - E-business and supply chains- Amazon.com. 6. Class Presentations- E-business and government. 7. Class Presentations- Setting up an E-commerce venture in India. 8. Class Presentations - Emerging Trends: Enterprise Business Mobility. 9. Class Presentations - Emerging Trends: Cloud Computing and SaaS. 10. Class Presentations- Emerging Trends: Web 2.0. 11. Group Exercise: A look into the future: Impact of emerging trends on organizations and management practices. Reference Books 1. Web Technologies: Achyut Godbole & Atul Kahate 2. The Offshore Nation: The rise of services globalization: Atul & Avinash Vashistha 3. The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson 4. e-Business 2.0: Roadmap for Success (2nd Edition) by Marcia Robinson, Don Tapscott, Ravi Kalakota. 5. The world is flat by Thomas L. Freidman
Websites www.cio.com www.economist.com www.mckinseyquarterly.com www.emarketer.com www.ittoolbox.com

EB 110 E-business Technology (Full Credit)

Learning objectives: The purpose of this course is to provide an MBA student a perspective on the various technologies and platforms required to build IT/e-Business solutions. The course will provide input on the overall technology landscape, the pros and cons of each technology option and provide a comparative understanding about competing technologies, products and platforms. The technologies covered include Web technologies, mobile technologies, and Server and Network Technology platforms to name a few. While this course includes both hardware and software platforms hardware, network infrastructure and telecom would be discussed in greater detail in courses such as Infrastructure management, Introduction to telecom. Hence this course will focus more on the application side of e-business. Course Content: 1. Computer and IT and Networking fundamentals components of hardware and software basic principle of working and the attributes of each hardware/software components forming part of a typical IT infrastructure the discussion would cover Operating systems, other systems software, Hardware components such as the desktop, modem, servers etc. 2. Internet fundamentals how internet works, the OSI Model, the TCP/IP Protocol, the concept of Domain and IP for a domain, applications on the Internet viz e-mail, ftp etc overview of HTML , various other protocols used in the Internet such as SMTP, IMAP, Pop3, HTTP etc. 3. Database Management systems the role and purpose of a DBMS, concepts related to RDBMS. Sample SQL statements for data manipulation basic concept of database design and the notion of Normalisation of a database features of a DBMS system. 4. Web Application Development Platforms overview of the two main platforms viz .Net and Java various concepts related to web development and web platforms such as the Virtual Machine, N Tier architecture, the Transaction Monitor, Component Development pros and cons of each platform. Overview of Various other development languages for the front end and server side viz ASP, Java Script etc. 5. Open Source the open source movement open source solutions in various areas such as OS, DBMS, etc. 6. Presentations by student groups on the technology component which they have studied this should highlight competing products/brands, relative strengths of each and a comment from the buyers point of view. Reference Books: 1. Web technologies by Achut Godbole and Kahate , Tata McGraw Hill 2. Web resources such as www.ciol.com , www.gartner.com. 3. Trade magazines, such as Dataquest, Express Computers, Network Computing etc. Trimester II

GM 201. Legal aspects of Business Learning Objectives: To familiarize the students with the basic concepts of law. To provide adequate knowledge of recent developments in Law Course content: 1. 2. 3. 4. 5. 6. 7. 8. Indian Contract Act Sale of Goods Act Salient Features of Companies Act Restrictive & Unfair Trade Practices (Competition Act) Cyber Laws including e-commerce Regulations Intellectual Property Rights- Different Acts Exposure to International Business Treaties , Negotiation Laws Exposure to Laws Governing Business Restructuring (including A&M, Sickness, Closure etc.) 9. Consumer Protection Act 10. Concept of VAT Reference Text 1. 2. 3. 4. Business Law by N.D.Kapoor Business Law by Bhulchandani The company act by Avtar Singh Cyber Laws by Taxation Publishers

GM 202 Business language

Students need to learn one foreign language. They can choose between German, Japanese or French. GM 203. Applied Economics (Half Credit) Learning Objective This course will enable the students to have a through understanding of the principles of Economics that apply to an Economic system as a whole. Such a course places particular emphasis on the study of National Income and price level determination, and also develops students familiarity with Economic performance measures, the financial sector, stabilization policies, and economic growth. Course Outline : 1. Introduction to Macroeconomics - Tools of Macro-economics National Income and related Concepts Green NNP & Uses of National Income Data. 2. Goals of Macro-develop Economics Conflict in goals - Macro-economics and the Great Depression. 3. Indian Economic History, and its comparison with other Asian economics, genesis of Indias economic crisis of 1991, the connection between oil crises and Indias economic history a comparison with the Latin American Countries. 4. Money: Evolution of Money, Role of money in a countrys economic development, Introduction to Monetary Economics: Monetarists versus the Keynesians. 5. Role of Monetary Policy, Objectives of Monetary Policy, the money supply process, tools of Monetary Policy, Aggregate Demand and Supply Analysis. 6. Introduction to Central Banking and Commercial Banking. Role of banking in the Economy, understanding banking crisis. 7. Monetary Policy Strategy: the International experience, how monetary policy impacts business and business cycles. 8. Money and Inflation, Inflation and Employment. Causes of Financial instability, Balance of Payment Crisis and role of IMF and World Bank. Reference Text 1. The Economics of Money, Banking and Financial Markets, Frederic S. Mish kin, Columbia University, Pearson, 2004. 2. Various publications of the Reserve Bank of India. 3. World Development Report, World Bank, (various years) 4. Key Web resources: www.bis.org, www.imf.org, www.worldbank.org, www.rbi.org.in, http://finmin.nic.in, www.economist.com, www.feer.com. 5. Economic Samuelson F204 Management Accounting Half credit

Learning objectives: This course focuses on the basic concepts and techniques in management accounting and their application in the changing competitive environment. Course content: Distinction between Cost Accounting & Management Accounting. Marginal Costing & Cost Volume Profit Analysis: 1. Limitations of absorption costing. 2. Segregation of Costs purpose and importance, 3. Cost-volume-profit assumptions and terminology, essentials of CVP analysis, 4. Computation of Break even Point, Margin of safety, Angle of incidence, 5. Using CVP analysis for decision making- make v/s buy, operate v/s shut down, Product mix, capacity utilization, profit Planning, export pricing etc. 3. Tools for planning and control-Budgetary Control: 1. Budgets and budgeting cycle, advantages of budgets, budget committee, and Budget manual, 2. Functional Budgets, Master Budget, Responsibility budget and performance Budget. 3. Flexible Budgeting its importance, 4. Zero Based Budgeting, achieving success with ZBB and drawbacks of ZBB. 4. Standard costing and Variance analysis. 5. Responsibility Accounting Cost Centre, Profit Centre, Revenue Centre & Investment Centre Approaches Use of Responsibility Accounting in Performance evaluation, Transfer pricing for decision making. Reference texts: 1. Cost accounting- A Managerial Emphasis- Charles Horngren, Srikant Datar, George Foster. 2. Cost Accounting- Colin Durry. 3. Management accounting- Charles Horngren. 4. Management accounting for profit control- Keller & Ferrara. 5. Management Accounting Khan & Jain.
Note: Students should refer the latest editions of the above texts.

F205 Financial Accounting & Financial Management (Full credit)( Currently under revision) Existing syllabus given in Trim I & Trim III respectively

F 206 Elements of Taxation - Direct & Indirect Taxes Half credit Learning Objectives The course aims to inculcate the spirit of understanding a complex law like Income tax Act through the text of the law itself and understanding the rationale for the scheme of the law. It helps in demystifying the complicated subject of taxation. Course content Direct Taxes 1. Scope of Income Tax 2. Definitions/Concepts (To the extent necessary to compute taxable income) 3. Residential Status and Scope of Income Incidence of Taxation 4. Heads of Income and Computation there under; 5. Exclusion from Total Income (S.10) 6. Deductions from Gross Total Income 7. (Chapter VI A) Indirect Taxes
1. 2. Sales taxes Excise duty

Reference Text
1. Bare Text of Direct Tax Laws. 2. Government Notifications, Rules, Circulars, Clarifications 3. Students guide to Income Tax Dr. Singhania Vinod 4. Taxation Singhvi & Chopade (Only Chapters pertaining to Central Excise, C.S.T & MVAT)

HR 207 Managing Groups for Performance (Half Credit) Learning objectives This course covers key concepts associated with individual, interpersonal and group processes within organisations. The course aims to enable students to explore the key dynamics of the multi-cultural work environment produced by the interaction of the above processes. By the end of this course, successful students will recognise the key issues in managing people across different hierarchal levels and utilise appropriate conceptual frameworks to explain differences. They will also be able to identify and explain the impact of variables in the application of key organisational behavior theories by managers. Course content: 1. Organizational Design: 7 S Framework, Structure, size, technology, environment of organization; organizational conflicts causes and resolution 2. Organizational Roles: Concept of roles; role dynamics; role conflicts and stress. 3. Culture: Environment, organizational culture and climate, contemporary issues relating to business situations, Role of Leader in creating Cultures. 4. Leadership: Concepts and skills of leadership; leadership and managerial roles, leadership styles and effectiveness; contemporary issues in leadership, Distributed Leadership. 5. Group Behavior: Work groups formal and informal groups and stages of group development. 6. Group Dynamics: Concepts of Group Dynamics, group conflicts and group decision making 7. Team Effectiveness: Nature of effective groups, making team effective impact of job design on work motivation, empowerment; cross functional and self directed teams. 8. Power and Politics: sources and uses of power; politics at workplace, tactics and strategies. 9. Organizational Change: Process of change and Organizational Development Reference Text: 1. Organizational Behavior: Emerging Realities for the Workplace Revolution Steven L. McShane, Mary Ann Young Von Glinow; McGraw-Hill College; March 2004 2. Organization Behavior; Stephen P Robbins; Prentice Hall; November 2004 3. Organization Behavior; Fred Luthans, McGraw Hill / Irwin; 10th Ed.; February 2004

OP 208 Operations Research ( Full Credit)

Learning Objectives: The purpose of this course is to study the basic tools for quantitative methods for decision making. The emphasis is on solution methods and strategies.This is an introductory course in operations research (OR). The objective is to introduce the student to the OR process and to a number of different areas within OR. The primary emphasis will be on linear programming and its applications, covering modeling, the simplex method, post optimality analysis, and the transportation and assignment problems. Course content: 1. Introduction to OR: Concepts, Genesis, and Application Potential to Diverse Problems in Business &Industry, Scope and Limitations. 2. Assignment Problem: (AP) Concepts, Formulation of Model, and Hungarian Method of Solution Maximization / Minimization Balanced / Unbalanced Prohibited Assignments Problems. 3. Transportation Problem (TP): Concepts, Formulation of Model Solution Procedures for IFS and Optimality Check - Balanced / Unbalanced Maximization / Minimization Case of Degeneracy Prohibited Routing Problems Post-Optimal Sensitivity Analysis. 4. Linear Programming (LP): Concepts, Formulation of Models, Diverse Problems Graphical Explanation of Solution - Maximization / Minimization Simplex Algorithm Use of Slack / Surplus / Artificial Variables Big M Method/ Two Phase Method Interpretation of the Optimal Tableau (Unique Optimum, Multiple Optimum, Unbounded ness, Infeasibility & Redundancy Problems.) 5. Linear Programming (LP): Duality Principle Primal / Dual Inter-relation Post Optimal Sensitivity Analysis for changes in b-vector, c-vector, Addition/Deletion of Variables/ Constraints Dual Simplex Method Problems Limitation of LP vis-vis Non-linear Programming Problems, Brief Introduction to Non-LP models and associated problems. 6. Network Analysis: Minimal Spanning Tree Problem Shortest Route Problem Maximal Flow in Capacitated Network Concepts and Solution Algorithms as Applied to Problems Project Planning & Control by use of CPM/PERTConcepts. 7. Definitions of Project, Jobs, Events Arrow Diagrams Time Analysis and Derivation of the Critical Path Concepts of Floats, free, interfering, independent) Crashing of a CPM Network Probability Assessment in Pert Network. 8. Queuing (Waiting-line) Models: Concepts Types of Queuing Systems (use of 6 Character Code) Queues in Series and Parallel- Problems based on the results of following models (M/M/1) Single Channel Queue with Poisson Arrival Rate, and Negative Exponential Service Time, With and Without Limitations of Queue Size. (M/G/1) Single Channel with Poisson Arrival Rate, and General Service Time, PKFormulae 9. Inventory Models: Types of Inventory Situations Fixed Quantity/Fixed Review Period Cost Involved Deterministic Probability Models Economic-Order-

Quantity (EOQ) and EBQ for Finite Production Rate- Sensitivity Analysis of EOQ EOQ Under Price Break Determination of Safety Stock and Reorder Levels Static Inventory Model (Insurance Spares). 10. Digital Simulation: Concepts Areas of Application Random Digits and Methods of Generating Probability Distributions Applications to Problems in Queuing, Inventory, New Product, Profitability, Maintenance etc. 11. Replacement & Maintenance Models: Replacement of Items Subject to Deterioration and Items Subject Random Total Failure Group vs. Individual Replacement Policies. 12. Game Theory : Concepts-2-person, n-person games zero- sum and Non-zero-sum games- Solution Procedures to 2-person zero sum games Saddle point, Mixed Strategy, Sub-games Method for m x 2 or 2 x n games Graphical Methods 13. Equivalence of Game Theory and Linear Programming Models Solution of 3x3 Games by LP Simplex including Duality Application for Maximizing/ Minimizing Players Strategy Reference Text 1. 2. 3. 4. 5. 6. Operation Research - Taha Quantitative Techniques in Management N.D.Vora Quantitative Techniques in Management J.K.Sharma Operations Research, Methods & Problems Sasieni M. & others Principles of Operations Research N.M. Wagher Operation Research V.K.Kapoor

Q 209 Research Methodology And Marketing Research ( Full Credit) Learning Objective This course attempts to define what research is, why we do research, and the various methods that researchers use to investigate problems. The module provides a framework to students for designing and executing research. Course Content 1. Relevance and Scope of Research in Management 2. Steps involved in the research process & Converting Business Problems to Research Objectives. 3. Research Design. 4. Data Collection: Questionnaire Design. 5. Analysis Part 1 6. Analysis Part 2 7. Product Concept & Pricing Testing 8. Brand and Communication Research 9. Presenting Research Data 10. Syndicated Research Brief Introduction to TAM, IRS, Consumer Panel, Retail Panel Reference Text The faculty will be sharing a list of relevant reference sources throughout the course.

EB 210 Business Analysis (Information Energy in Business)( Full Credit)

Learning Objectives To help participants understand the importance of Information and Information Systems in todays world To clarify Key terms and concepts related to information To expose participants to a few typical information systems such as Accounting, MRPII, Inventory etc To explain these in terms of information flow as well as broaden their perspective on these in terms of the variations in these systems based on the nature of business. To study Business Processes and Information flows in a variety of businesses. To help participants appreciate the relationship between Information Systems/IT to business and organizational strategy To train participants in designing a good MIS report To train participants to study and document business processes. The purpose of the exercise is to get a good understanding of a business process. To train participants to map the information required for a given decision making process. To document the decision process and highlight the information needed for taking the decision. To understand how information can be used in various areas to bring about competitive advantages to an organization. To introduce the concept of Information Security.

Course Content Basic Concepts about Information & the need for Information in an Organisation Info Energy for day to day workflows Defining MIS needs of a manager CSF Methology a more complete understanding Information Energy for Business Decisions Relationship between Information Systems and Organisation Information as a Strategic Tool Information as an Asset and the need for Information Security The role of IT in Information Systems Reference Text MIS a Conceptual Framework by Davis and Olson McGraw Hill Publication 2nd Edition Case Studies : o Cases/Caselets Authored by Prof Pradeep Pendse on Determining Information Needs Evaluating Information Requirements

Caselet on Information Security

EB 211 IT Compliance & IT Security ( Full Credit) Learning Objectives General understanding about compliance requirements for enterprise risk in the current context. Understanding the principles and basic provisions and implementation requirements for each of the standards.

Course Content Explaining the context and overview of compliances in various areas IT Act and related Indian Laws Sarbanes Oxley Act and related US Legislations SAS 70 BS-7799 HIPAA ITIL IT Governance Framework COBIT The COBIT model, key IT processes etc Reference Text COBIT 3.0/4.0 IT Governance Institute BS 7799 IT Security Standards Appropriate Standards like Sarbanes Oxley IT Act 2000 IT Security Learning Objectives Understand risk associated with IT Appreciate need for the framework in accordance to IT Security Governance. Understand the Audit view point

Course Content 1. Importance of Risk Management in IT. View of Information as an asset and the need to protect it. 2. Risk Management- Definition of Threat / risk 3. Risks associated with IT, Broad approaches to Risk management.

4. Various Controls such as for: Physical Security Anti-Virus, Anti Spam etc Media Handling Application Security Access Controls Environmental Controls Security w.r.t External Agencies 5. Mapping of security products to various areas and controls 6. Business Continuity Management 7. Business Continuity Plan 8. Disaster Recovery Plan 9. Emergency Response Management Backups onsite, offsite and escrow Enterprise view of IT Security : IT Policy, Organisation for IT Security, need for enterprise wide monitoring of IT Security 10. Concept of IT Governance COBIT Framework overview, Identifying various IT Management Processes as per COBIT 11. IT Standards BS7799 overview . Relating previous learning to BS7799 12. Auditing considerations Approaches to Audit , Collecting Evidence , Tools for auditing Reference Text 1. 2. 3. 4. 5. 6. 7. IT Security Governance by IT Governance Institute (ITGI) BS:7799/ISO/IEC:17799 Business Application (System & Web) Process Flow and Security Database Security Network and Communication Security Business Continuity Management Information Systems Control and Audit Ron Weber -- Pearson

Trimester III GM301 Business Environment (Full Credit) Learning Objectives: Understand the meaning of business within the context of the changing environment Environmental Analysis and Scanning to identify growth opportunities and threats Identify Key Business Growth Engines for the world Understand the forces that shape the relationship between government and business and between business and society Understand the forces and trends in both the national and the international business arena Understand the meaning and scope of the modern corporation: Multinational National Corporations, Global Companies, Transnational Companies

The module will be delivered through lectures and presentations on 11 industry segments. Lectures will provide the basic material coverage and the projects/ presentations will provide the students the opportunity to explore some of these issues in more depth and detail. They will focus on particular themes and issues. Course content: 1. 2. 3. 4. 5. 6. 7. 8. Introduction to business and its environment Economic forces that shape the business Social forces that shape the business Competitive environment Five forces analysis Swot analysis of industry / product category Industry sector presentations & analysis Impact of M&A in shaping business environment Review of infrastructure and oil industry

Reference Text: 1. Economic Environment of Business, S.K.Misra and V.K.Puri, Himalaya Publishing House, 2005 2. Business Environment, Francis Cherunilam, Himalaya Publishing House, 2005 3. Business Environment Aswathappa, HPH

F302. Financial Management (Full Credit)

Learning Objectives The objective of the course is to introduce the students to the fundamentals of Financial Management. The course covers the introduction of basic concepts in the subject. Course Content 1. Objective of Financial Management 2. Financial Performance Appraisal using Ratio Analysis, Fund Flow Analysis & Cash Flow Analysis 3. Sources of Finance Short Term / Long Term, Domestic / Foreign, Equity/ Borrowings/Mixed etc. 4. Cost of Capital & Capital Structure Planning, Capital Budgeting & Investment Decision Analysis (using Time Value for Money Theory) 5. Working Capital Management Estimation & Financing 6. Inventory Management 7. Receivable Management 8. Cash Management 9. Dividend Policy/Bonus Theory & Practice Reference Text: 1. 2. 3. 4. 5. Financial Management - Brigham Financial Management - Khan & Jain Financial Management - Prasanna Chandra Financial Management - Maheshwari Financial Management S.C.Pandey

M 303. Marketing Applications & Practices (Full Credit) Learning Objectives: The course introduces students across specializations to the application aspects of marketing Management, its relevance in an organization and equips them with the subject aspects to understand marketing decision making. Students will also be exposed to specialized aspects of marketing practices in B2B marketing, rural markets, Services business, Retail management, one-to-one marketing, and market research practices in the field of marketing. Essential component of this module is a term project in groups covering all industry verticals. Course content 1. 2. 3. 4. Marketing Overview, Announcement of term projects Awadh Agro foods case analysis & STPD applications Suzuki Samurai case analysis & Market positioning & differentiation applications Standard Machines case discussions & Branding/value pricing issues for industrial products 5. Services marketing & Starbucks value proposition 6. B2B marketing & Industrial buyer behavior for Black & Decker products 7. Demand Forecasting and its application in Agro products 8. Rural marketing & practices of FMCG companies 9. Wall mart case analysis & Retail strategies 10. Phillips Hi Fi stereo case & Integrated marketing communications 11. Direct Marketing

Reference Text 1. 2. 3. 4. 5. 6. Philip Kotler 11th edition, Marketing Management Prentice Hall India Basic Marketing,13th edition, Perreault and McCarthy Tata McGraw Hill Marketing management Indian context Dr.Rajan Saxena Tata McGraw Hill Marketing Management Ramaswamy & Namkumari Macmillan Marketing Lamb , Haire, McDonald Marketing Zickmund & dAmico

HR 304. Human Resource Management (Full Credit) Learning Objective To understand the psychology of Individual and organizational behavior. To understand the need for planning, Budgeting, Marketing in H.R. practice. To link the actual Individual performance to salary.

Course Content 1. Human Resource Management Its Scope, Relationship with other social Sciences Approaches to Human Resource Management / Inter Disciplinary Approach, Recent Trends, Role of Line manager in HR functions. 2. Organization of HR Functions HR Department, Its Organization Policies, Responsibilities and Place in the Organization. 3. HR Planning: - Manpower Planning, Job Analysis, Job Description, Scientific Recruitment and Selection Methods. 4. Motivating Employees Motivational Strategies, Incentive Schemes, Job enrichment, Empowerment Job-Satisfaction, Morale, Personnel Turnover, and Compensation Strategies. 5. Performance Management Systems MBO Approach, Performance Counseling, Career Planning, Performance Appraisal, and HR Score cared. 6. Training & Development Identification of Training Needs Training Methods, Management Development Programme, ROI of Training. 7. Organization Development Organization Structures Re-engineering, MultiSkilling, BPR 8. Management of Organizational Change 9. HRD Strategies for Long Term Planning & Growth Productivity and Human Resource Management. Reference Text 1. Human Resource Management P.Subba Rao 2. Personnel Management C.B. Mammoria

OP 305. Production Management (Full Credit) Learning Objectives: This course covers the production management related issues in manufacturing systems. It blends theoretical and practical perspectives. The subject coverage includes introduction to production function and systems, value addition process thru latest techniques such as JIT, SMED, planning process in scheduling and inventory, reliability in manufacturing thru efficient plant layouts and maintenance and lastly control thru quality control measures. The module also covers world class manufacturing practices. Course content: 1. The Production Function: Nature & Scope, interface with other functional areas like Marketing, Finance, Personnel, and Materials. 2. Types of Production Systems: Job, Batch & Flow Systems, Assembly Lines, Process Plants, Intermittent & Continuous Production. 3. Concept of Value Adding Ratio or Manufacturing Velocity: Organizing production function to maximize manufacturing velocity, superiority of flow production. 4. Plant Layouts: Flow or line layout, Cellular layout, U-shaped Cells, Workstation 5. JIT: Just in Time Management 6. Batch Sizing: SMED (Single Digit Minute Exchange of Dies) for Batch Size Minimization 7. Inventory Management: Type of Inventory Management Systems, Detailed Mathematical Treatment of P, Q, and MRP Systems, Selective Inventory Control Techniques like ABC Analysis, HML Analysis, FSN Analysis, SDE Analysis etc., Make and Buy Decision. 8. Scheduling Objectives, Elements of Scheduling, Master Scheduling, Priority Planning, Facility Loading, Sequencing Problem of Scheduling. 9. Reliability, Maintenance & Plant Services: Objectives, Types of Maintenance, Breakdown and Preventive Maintenance, Introduction to Estimation of Systems Reliability, Fault Free Analysis. 10. Quality Control: Total Quality Control, What is Quality, Inspection, Quality Control, Introduction to Control Charts & Types of Control Charts Mean, Range, Proportionate Defective (p) and (c) Charts. 11. Emerging Trends: World Class Manufacturing Practices with respect to other Continents. Reference text : 1. Production & Operations Management -S. N. Chary 2. Production & Operations Management -James. B. Dilworth 3. Modern Production Management -By E. S. BUFFA 4. Production and Operations Management -By Norman Gaither 5. Theory and problem in Production and operations Management -By S. N. Chary 6. Production and operation Management - By Chunawalla Patel

EB 306 Outsourcing Management (Half Credit) Learning Objectives Understand Business Processes and types of processes that can be outsourced. Indias strengths and weaknesses in the BPO world Understand Delivery and Measurement Techniques for BPO Services. Challenges in managing a BPO unit.

Course Content 1. 2. 3. 4. Introduction to BPO/ITES as a concept Industry Perspective Growth, Players , Segments etc Indias Competitive Position in BPO/ITES BPO Services offerings and their Metrics Accounting and Transaction Processes HR Processes Supply Chain Management 5. Infrastructure required for a BPO 6. Hiring Processes in BPO companies 7. Operational processes in a BPO company 8. Evolution of Call Centres 9. How a call Centre Works In bound and Outbound 10. Technology Infrastructure required for Call Centres 11. Logic used in call handling 12. Call Vectoring 13. Integration of all Requirements 14. Managing a Call Centre Call Forecasting, SLAs, Determining Trunking and Seats required etc 15. Future Trends emergence of KPO 16. Staying Competitive Reference Text 1. Handbook of Call Centre Management Keith Dawson -- CMP Press 2. Business Process Outsourcing Jyoti Kulkarni Welingkar Publication 3. Presentations from Faculty

EB 307 ERP ( Enterprise Solutions, Overview of ERP, SCM CRM Enterprise portals) Data ware housing & Mining (100 marks) Course content: Overview of IT applications in a common manufacturing cum marketing organizations. Overview of Applications in various Industry verticals such as Banking and Finance, Retail, Telecom, Healthcare etc Enterprise Resource Planning (ERP) - Functional view of business processes and how they are integrated using an ERP. Benefits of ERP. Supply Chain Management Need for Supply chain integration, Application overview of supply chain solution, advanced concepts such as Demand planning and Supplier Relationship management functional and product perspective Customer Relationship management Concept of CRM, modules of a CRM product and what they do such as sales force automation, forecasting, contact management etc Business Intelligence and Data Warehousing o Purpose of Data Warehousing, difference between data warehouse and a conventional Database , Data warehousing products, Steps in building a data warehouse Extraction, Transformation and Loading (ETL) etc Data marts v/s Data Warehouse o Multidimensional Analysis tools o Data Mining Concept of Data Mining, Various models and algorithms for mining, technology tools used for data mining Knowledge Management - Need for KM, Types of Knowledge, Capturing , storing, reusing Knowledge , Implementing a KM initiative application of KM in various industries. Enterprise Content Management role of content management ERP and other transaction related records, web content, and other unstructured content. Integrating Content management in organizational workflows and ERP systems etc Examples of content management tools and applications in various businesses Enterprise Portals Concept of an enterprise portal, benefits to an organization, technologies available for building such portals. Enterprise Application Integration- Challenges in integrating various enterprise applications evolution of platform neutral concepts such as XML to achieve integration. other modern technologies for application integration

Reference Text 1. Presentations from the professor 2. ERP Dr Rahul Altekar 3. Demos/Screen Shots of ERP Software such as SAP CRM and SCM etc

EB 308 Intro to Telecom (Full Credit) Learning Objectives Learning Objectives Understanding the Telecom Industry and its evolution, the various technologies used in telecom, the use of telecom in e-business, the future of telecom. Course Content 1. Evolution of telecom 2. World telecom market 3. Telecom in India 4. Telecom and E-Business 5. The telecom technology world 6. Wireline technologies 7. Wireline and Wireless technologies 8. Wireless technologies 9. Networking technologies 10. Networking technologies- Wireless Reference Text 1. 2. 3. 4. Introduction to Telecommunication -- Gupta Technology Forecast 2003 -- PWC Making sense of broadband -- McKinsey Quarterly Survey of Telecom -- The Economist

Trimester IV Marketing General Management (250 Marks) International Business (100 Marks) Services Management (100 Marks) Summer Project Evaluation (50 Marks) Grooming (50 Marks) Finance International Business (100 Marks) Services Management (100 Marks) Summer Project Evaluation (50 Marks) Grooming (50 Marks) Operations International Business (100 Marks) Services Management (100 Marks) Summer Project Evaluation (50 Marks) Grooming (50 Marks) HR International Business (100 Marks) Services Management (100 Marks) Summer Project Evaluation (50 Marks) Grooming (50 Marks) IR and Labour Laws (100 Marks) OSTD (100 Marks) Psychometrics (100 Marks)

Functional Areas (300 Marks) Product and Brand Advanced Financial Management (100 Management (100 Marks) Marks) B2B Marketing (100 Corporate Law (100 Marks) Marks) Distribution and SCM (100 Marks) Productivity Techniques (100 Marks) Production Planning and Control (100 Marks) Financial Markets & Materials Security Analysis Management (100 (50 Marks) Marks) Mergers & Acquisitions (50 Marks)

IT & Ebusiness Subjects (200 Marks) IT Infrastructure IT Infrastructure ( 50 Marks) ( 50 Marks) Digital Business & Digital Business & Strategy (150 Marks) Strategy (150 Marks) Industry Industry Vertical(100 marks) Vertical(100 marks) 8.5 9 IT Infrastructure IT Infrastructure ( 50 Marks) ( 50 Marks) Digital Business & Digital Business Strategy (150 & Strategy (150 Marks) Marks) Industry Industry Vertical(100 Vertical(100 marks) marks) 9 9

Verticals (100 Marks) Total Credits (900 Marks)

Trimester V Marketing General Management Finance Operations HR

Integrative Manager Integrative Manager Integrative (300 Marks) (300 Marks) Manager (300 Marks)
Strategic Cost Management (100 Marks)

Integrative Manager (300 Marks)

Functional Areas Strategic Marketing (300 Marks) (100 Marks) Sales Management & Sales Promotion (100 Marks) Marketing Finance (50 Marks

Fiscal Policy and Corporate Tax Planning (100 Marks) SAPM (50 Marks) World Class Compensation Manufacturing (100 Benefits (100 Marks) Marks) Quantitative Quantitative Managerial Techniques in Techniques in Counseling (100 Marketing (50 marks) Finance (50 Marks) Marks)

Design and New OD & Change (50 Product Marks) Development (100 Marks) Logistics and SCM HRP (50 Marks) (100 Marks)

IT & Ebusiness Subjects (200 Marks)

Managing IT Projects Managing IT Projects Managing IT ( 50 Marks) ( 50 Marks) Projects ( 50 Marks) Digital Business & Digital Business & Digital Business & Strategy(100 marks) Strategy(100 marks) Strategy(100 marks) IT Quality (50 Marks) IT Quality (50 Marks)IT Quality (50 Marks)

Managing IT Projects ( 50 Marks) Digital Business & Strategy(100 marks) IT Quality (50 Marks)

Verticals (100 Marks) Total Credits (900 Marks) Trimester VI

Industry Verticals (100 Marks)

9

Industry Verticals (100 Marks)

9

Industry Verticals Industry (100 Marks) Verticals (100 Marks)

9 9

Final Project (2 credits) (200 marks)

Trimester IV
Course structure: Core subjects - Two credits Core subjects are common for all specializations and subjects focus on areas like business policy, economics and general management Functional majors Four credits All students opting for different specializations are required to complete all majors listed under respective specializations. Electives Two credits All students have a choice of selecting two courses from a basket of electives assigned for their specialization. This will enable the students to pick up electives across all specializations and will also allow them to choose courses fitting to industry verticals they would like to focus for their career. A minimum batch size requirement for offering an elective is 25.

General Management GM401. International Business ( Full Credit)

Learning Objectives To give the students an overview of the International Business Process and the various collaborative strategies from the industry perspective Course Content 1. 2. 3. 4. Overview of the International Business Process PEST factors affecting International Business Government influence on trade International Trade Theories Foreign Direct Investment (FDI) Country Evaluation and Selection Collaborative Strategies International Marketing International Trade Agreements International Trade Organizations Foreign Exchange International HR Strategies International Diplomacy

5.
6. 7. 8. 9. 10.

11.
12. 13.

Reference Text 1. 2. 3. 4. 5. International Business International Business International Business International Business International Business Daniels and Radebough Sundaram and Black Roebuck and Simon Charles Hill Subba Rao

GM402.Services Management ( Full Credit)

Learning objectives: This course integrates operations, marketing, strategy, information technology, and Human resources issues relevant to service firms and firms developing service as a source of competitive advantage. The course also looks at the implications of relationships,loyalty, customer satisfaction, service recovery and other critical elements in services marketing. At the end of this course, students will have a clear understanding of marketing and management issues faced by service organizations; and how marketing, operations and human resource management issues need to be integrated and driven by a customer focus to create a successful service organization. Course content:

1. Introduction Nature of services, the services marketing mix

2. Consumer Behavior consumer expectations of service. 3. Creating service products 4. Designing service processes 5. Branding, positioning, pricing 6. Managing demand, capacity and service assets 7. Designing the service environment 8. Managing customer loyalty 9. Customer complaints and service recovery 10.Service Productivity and Quality 11.HRM in services 12.Word of Mouth referrals

Reference Text

1. Zeithaml, V, M.J. Bitner, and D. Gremler (2006), Services Marketing, 4th Ed.
McGraw Hill

2. Christopher Lovelock. Jochen Wertz, Chatterjee Services Marketing, 5th Edition,

Pearson Edition.

GM 403 Summer Project Evaluation ( Half Credit) All students need to submit a project report of their summer internships by end July. The assessment for this project will be thru presentations followed by Viva, as well as by project guides for respective students from industry. GM 404 .Grooming ( Half Credit)

IT & E-Business Subjects (200 Marks) IT 403 IT Infrastructure ( Half Credit)

Learning Objectives Understand Role of the IT Function and the processes and tasks involved Managing the IT function in a large organization Understanding various frameworks used for Planning IT and Information Systems and evaluating the success or other wise of the IT function Dealing with Vendors and Managing the process of Outsourcing Understand the complexity of modern IT infrastructure and the challenges in managing these. Discussion /cases in this area. Frameworks such as ITIL & COBIT would help. Course Content Long Term Planning of IT IT Governance overview of frameworks such as COBIT etc Managing IT as a function/appreciation current challenges faced by CIO IT Scorecard IT Services Management etc.

Reference Text Managing IT Infrastructure TMI

IT 403 Digital Business & Strategy ( One & Half Credit) (currently under revision) Course content:

Exposure to software development process Software Lifecycles such as Waterfall, Spiral, Prototyping, Rational Unified Process, Agile Methodologies Various phases in each lifecycle model, and the pros and cons of these approaches to software development (2 sessions) Analysis and Design of Information systems (4 sessions) o Assessing the Feasibility of a system o Gathering detailed requirement o Use of Structured methods such as Data flow, Entity Relationship diagrams etc Use of Object Analysis and Design o Use Cases and visualization of the IT based solution o Design of Inputs , Outputs and other interfaces Documenting Software requirements - various documents used at different stages of software development process User Requirement Specifications (2 sessions) Software Estimation challenges in Estimation of software methods of software estimation such as Line of Code, Function Point, COCOMO, Use Case Point Method etc Estimating a Coding Task versus non-coding activities such as Documentation etc Software Quality and Testing Need for testing, Quality assurance of software at each phase in the lifecycle, Various types of tests such as Black box v/s White box, Functional test, code reviews , Stress tests, load tests etc Use of Use Cases for functional testing, Preparing Test Data and Test Cases, overview of Automated methods for testing (2 Sessions) Review of Student Presentations on exercise which requires them to analyse a business process, document the requirements, Analysis and Conceptual design of the system, estimation of the software size (1 Session) What is architecture ? Why Software Architecture ? goals and purpose of architecture Types of Architectural views of software Project Managers view, The Engineering view, the Usecase view etc 4+1 view of architecture Layers of architecture organizational Architecture, Information Architecture, IT Architecture , Application Architecture etc What is a Pattern ? Application to software design , benefits of using design patterns Explanation of key Design patterns GRASP Patterns etc Explanation of key Architectural patterns Overview of Enterprise Architectural Framework The Zachmanns Framework

Reference Text The Art of Software Architechture Stephen Albin

Software Engineering -- Pressman

Functional Areas (300 marks) Marketing Specialization M 405 Product & Brand Management ( Full Credit) Learning Objectives The course examines the tools and techniques available for strategic market product and brand planning. Specific decisions to be addressed are product policy, the selection of product market strategies, new product development, product-line modification, brand equity and brand building strategy. Course Content 1. Introduction to product management: Role of product management in contemporary marketing environment Product policy issues Product marketing planning process/Annual product plan Product analysis: category/competitor/customer/ demand Developing a product strategy New product development strategy Market selection and direction-Role of product portfolio planning Managing existing products over product life cycle Understanding brands and the brand building process Brand Equity Analysis Brand Positioning Strategy Brand Identity 13. Brand Articulation: Articulating brand identity through Brand Design- Logos, Name, Packaging, Mascot Brand Execution: Executing brand identity through integrated marketing communications Brand Extensions: Extending brand identity through line and category extensions Managing Brand in Global Markets Legal Issues in Branding Reference Books 1) Ramanuj Majumdar (1999) Product Management in India. New Delhi: Prentice Hall 2) Baker, M & Hart, S, Product Strategy and Management, Prentice Hall, 1999 3) Morse, S, Successful Product Management, Kogan Page, 1994. 4) Hisrich, R, and Peters, M, Marketing Decisions for New and Mature Products, 2nd Ed, prentice Hall, 1991 5) Lehman,DR and Winer,(2002). Product Management, New Delhi: Tata Mcgraw Hill. 6) Keller, K, Strategic Brand Management, Prentice Hall, New Jersey, 1999 7) Aaker, D A, Building Strong Brands, Free Press, 1996 8) Aaker, D A, Managing Brand Equity, Free Press, 1994 9) Kapferer, Jean Noel, Strategic Brand Management, Kogan Page, 1997 10) Gilmore, F Brand Warriors, Harper Collins Business, 1998

2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 14. 15. 16. 17.

11) Pran K.Chaudhary (2001), Successful Branding, Hyderabad: University Press

M 406 B2B Marketing ( Full Credit)

Learning Objectives The business market is huge; quadruple the size of the consumer market. How do companies sell to other companies effectively? To succeed in this sector we need to understand organizational buying behavior and the needs of their target audiences, and by creating, delivering and measuring value. This course focuses on the strategies, tools and techniques of successful business marketing. Key among these is the notion of the demand chain, which comprises market intelligence, product or solution development, positioning for value and go-tomarket tactics: distribution channels, demand generation, sales force management, account penetration and customer relationship management. Course Content 1. Introduction to Industrial Marketing, Differences between Industrial & Consumer Marketing 2. Industrial Marketing Environment, Types of Customers, Segmentation 3. Derived demand concepts 4. Industrial Buyer Behavior , 5. Industrial Marketing Research, 6. Branding of Industrial, High Technology & Commodities 7. Industrial Advertising & Promotions, 8. B2B Product Decisions, New Product Development, 9. Industrial Pricing Decisions. 10. Role of Services in Industrial Marketing 11. Industrial Distribution 12. Internet Marketing Reference Text 1. Industrial Marketing Analysis, Planning and Control By Robert Reeder, Edward G. Briety and Betty Reeder Prentice Hall of India. 2. Industrial Marketing Management By Michael D. Hutt [Arizona State University], Thomas W. Speh [Miami University] Published by Holt Sarenders

3. Industrial Marketing By Krishna K. Havaldar Tata McGraw Hill

M 407 Distribution and SCM ( Full Credit) Learning Objective In addition to developing the knowledge and understanding of distribution functions, this course also aims to develop skills required to manage logistics & supply chain related issues. The students should be enabled to appreciate, & analyze, distribution problems, solve them, by working collaboratively within groups, using and working with numerical information, negotiating, resolving conflicts and making, reporting and evaluating distribution decisions. Course Content

1. The roles of distribution function in the marketing mix and the meaning of
distribution, logistics, and supply chain management. 2. SCM issues, opportunities, and strategies. Value chain. 3. Distribution budgeting and control systems: Cost of distribution: inventory, warehousing, material handling, order processing, packing and transportation 4. Forecasting and managing supplies across the supply chain. 5. Channel design and management for consumer, industrial products, rural markets and services. Managing channel members, selection, training, development, motivation and performance appraisal of channel members. Handling & resolving channel conflicts. 6. Financial dimensions of dealer management. 7. Systems, ERP solutions opportunities and challenges. . 8. Fiscal levies / regulations in distribution CST , VAT , Octroi , Excise duties etc 9. Techniques Of Modern Physical Distribution Management Logistics Management. Use of technology. 10. Inventory & stock management 11. Warehouse Management 12. Alternate modes of transportation Road, air, rail and sea 13. OR models related to SCM. Reference Text

1. Logistical Management Donald J Bowersox / Bowersox & Closs.

2. Physical Distribution Management Logistical Approach Dr.K.Khanna 3. Logistics & SCM by Martin Christopher 4. SCM (Strategy, Planning, & Operations) by S Chopra, & P Meindl

Finance Specialization F 404 Advanced Financial Management Learning Objectives The objective of the course is to extend the knowledge given to the students in FM I to the higher level. This course takes detailed study of the subjects in Financial Management. Course Content 1. Corporate Finance Capital Structuring - Theory & Practice Investment (Project) Identification & Feasibility Analysis with sensitivities. Financing Options - structuring & evaluation Off-shore / On-Shore Instruments, Multiple Option Bonds - Risk Analysis, Financial engineering Financial Benchmarking - concept of shareholder value - maximization. 2. Investment Banking Valuation of Corporate / Projects / Investment Opportunities - Due Diligence Procedures Credit Rating of Countries / State / Investment & Instruments Joint Venture Formulations - FIPB / RBI Merchant Banking -- Role & Functions - Loan Syndication - IPO - Primary Issue Management 3. Infrastructure Financing Issues & Considerations (Financial Feasibility, Pricing & Earning Model) Financing Options Sick companies Act / Provisions of BIFR / Rehabilitees of sick units / Restructuring of Sick units. 4. Indian financial systems.

Reference Text: 1. Financial Management Brealey & Myers 2. Financial Management Brigham & Houston 3. Indian Financial Systems M.Y.Khan

F408. Corporate law ( Full Credit) Learning Objectives: To familiarize the students with the basic concepts of law. To demonstrate an understanding of the main principles of contract law and company law To understand the relation and importance of the relation of industry and legal framework To provide adequate knowledge of recent developments in Law. To give a brief overview of the Competition Act To acquaint students with provisions of the Consumer protection act Course content 1. 2. 3. 4. Indian Contract Act Sale of Goods Act Salient Features of Companies Act Competition Act 2002 Cyber Laws Information Technology Act and E-commerce Regulations Intellectual Property Rights Laws relating to IPR Exposure to International Business Treaties, Negotiation Laws Exposure to Laws Governing Business Restructuring (M & A, Sick Industrial Cos. Foreign Collaboration & JVs, Business Restructuring- Commercial aspects SEBI laws relating to M&A etc.) Consumer Protection Act

5.
6. 7. 8. 9.

Reference Text 1. 2. 3. 4. 5. 6. 7. Business Law by N.D.Kapoor Business Law by Bhulchandani The company act by Avtar Singh Cyber Laws by Taxation Publishers Intellectual Property Law by P.Narayanan Merchantile Law by S.S.Gulshan Merchantile Law by M.C.Kucchal

F408. Financial Markets & Security Analysis ( Half Credit) Learning objectives: Build awareness of various financial services on offer in the modern financial market place and how they work. Build awareness and knowledge about project financing, securitization, credit cards, venture capital financing and credit rating. Course Contents: 1. 2. 3. 4. 5. 6. Introduction to Financial Markets and Services Innovative methods of project financing (Securitization, Factoring, Forfeiting etc.) Management of Public Issue Credit card, Debit card and Smart card Credit rating Venture capital Financing

Reference Text: 1. 2. Financial Services by M.Y.Khan Financial Services by Dr. S. Gurusamy

F407 Mergers & Acquisition Half credit Learning Objectives Build awareness and basic knowledge of how mergers and acquisitions happen and how they are implemented from proposal to valuation to integration, including dealing with regulatory hurdles and opportunities Course Contents 1. Introduction / Types. 2. Rational 3. Valuation -DCF. 4. Other methods. 5. Impact of Mergers on the EPS of the receiving company. 6. Boundaries of negotiation. 7. Chain letter game. 8. Income Tax Act (Sec 72A) Reverse mergers. 9. Issues relating to Take-over. 10. Clause 40 A & 40 B 11. SEBI Code 12. Managerial issues involved in Take-over. 13. Identification of the target company 14. Company Act procedure. 15. Courts view on exchange ratio. 16. Leverage buyouts. Reference Text 1. 2. 3. 4. Principal of corporate finance- Brealey Myers Valuation- Copeland Valuation- Damodaran HLL-TOMCO Case study

Operations specialization OP 404. Productivity Techniques ( Full Credit) Learning Objectives The Purpose of this subject is to bring the concept of efficiency, effectiveness and productivity, how this affects national prosperity Course Content

1. Concept of Productivity and applications

2. Measurement of productivity 3. Approach to productivity Improvements 4. Work Measurement / Work study Method Study: Intro and solution of jobs, flow diagram, string dia, flow process chart, multiple activity chart, travel charts, principles of motion economy, classification of movements. Micro motion study, simo-charts Work Measurement: Purpose, use, techniques and procedure of work measurement, time study, activity sampling, synthesis, analytical estimating, predetermined motion time systems. 5. Value Analysis, Value Engineering and applications. 6. Job Evaluation 7. Learning Curve & Ergonomics 8. Wage Incentives 9. O & M applications 10. Benchmarking and setting standards 11. Role of TQM / QCs / JIT in productivity 12. Indian case studies. Reference Books 1. 2. 3. 4. 5. 6. Productivity Techniques P.S.Shrike Introduction to work study A Hand book --- ILO Quality Circle in Action Mike Robson Productivity Journals Handouts Ralph M Barnes Motion and time study, design and measurement of work New York John Wiley and Sons.

OP405. Production Planning & Control Systems ( Full Credit) Learning Objectives Optimal use of all resources going into manufacturing processes is the key objectives of PPC: Be it plant & machinery, materials, manpower or methods, everything synchronized to meet Customer demands without losing out on Cost or Quality. Course Content 1. Role of production Planning Objectives and control in different manufacturing systems meaning of PPC Various functions and responsibilities 2. Aggregate Planning Types of production plans, Long-short term plans phases of aggregate planning Preparing of Demand forecast Determination of Optimal production Strategy Heuristic methods. 3. Capacity Planning Determination of capacity requirements, capacity for a single and multistage systems, evaluation of alternative plant sizes, determination of equipment requirements for successive production stage. 4. Decision based on capacity utilization 5. Plant Layout Determination Objectives, Factors affecting layout optimization, use of travel chart, use of compute models like 6. Documents used in PPCS / Importance of process knowledge 7. Design of continuous flow system 8. Intermittent Production systems 9. Job shop scheduling 10. Flexible Manufacturing systems 11. Role of computer in PPCS Exposure to ERP packages 12. Inventory control of WIP 13. Evaluation of PPC function. Reference Text 1. 2. 3. 4. Production Planning & Inventory Control - John F Magee Production Planning & Control - L. C. Jhamb Elements of PPC - By Samuel Eilon PP & Inventory Control - By Seetharama L Narasimhan, Dennis W. Mc Leavey, Peter J. Billington 5. Manufacturing Planning & Control - By Vollman , Bery , Why bark, Jacobs

OP407. Materials Management ( Full Credit) Learning Objectives Understand basic principles of MM / SCM Strategic role of MM / SCM Integrated approach Purchasing as a profit center Warehousing principles and practices

Course Content 1. Materials Management Strategic role of MM / SCM from the point of view of Finance and Cost Origin and basic concepts of Materials Management Profit centre concept of MM Integrated concept of MM Centralization Vs Decentralization system of MM MM as a prelude to Supply Chain management

2. Inventory Management
3. 4. Need for inventory control Types of inventories Factors influencing inventories Techniques of inventory control inventory control system Conventional systems and recent systems WIP and effect on inventories Inventory control systems related to finished goods Purchasing Management Objectives / Profit centre concept essentials of purchase function Purchase policies procedures Purchase cycle / Ordering system Make or Buy Decisions Legal aspects of Purchasing Right pricing / price cost analysis / Price forecasting techniques Negotiations in Purchasing Purchasing ethics / Buyer seller relationship Vendor Development / ancillarization / purchasing systems Use of IT in purchasing Imports in the liberalization era. Stores Management Objectives / Types of Stores / Major functions and responsibilities Stores layout / MH and storage systems Quality Preservation methods and shelf life items Stock verification / Records Management

Codification / Standardization / Variety Reduction Controlling costs ON materials Tools / Dies / Spares inventories and Management Management of Scrap / Disposals Evaluation of Materials Management Norms and Yardsticks for measurement Various parameters for evaluation Use of IT and efficiency. Data analysis and continuous Improvement

5.

Reference Text 1. 2. Materials Management Prof P Gopalkrishnan SCM Prof R.R Mohanty 3. Purchasing & Inventory Management K.S Menon 4. Material Management M M Verma Sultan Chand and Sons. 5. Donald W Dobles Lamber Lee Jr. and Davind N Burt Purchasing and Materials Management New Delhi: Tata Mc Grow Hill 4th Edition 1994

HR specialization HR404. Industrial Relations & Labor Laws Learning Objectives 1. To understand the psychology of individual and organizational behavior. 2. To understand the Laws of the land & their application. 3. To conduct an Industrial audit climate survey. Course Content Industrial Relations 1. IR Role of Employer, Employees & Govt. An overview 2. Collective bargaining conciliation adjudication Concepts, live case studies and trends in settlements. 3. Voluntary arbitration meaning, scope and methodology 4. Strike, Lockout, Public utility service meaning and scope 5. Role of trade unions meaning, scope traditional v/s modern 6. Standing orders - meaning, scope and methodology 7. Grievance handling meaning, scope, design of process, procedure, settlement 8. Industrial relation audit how, why, design, conducting an audits, analysis and presentations. 9. Industrial jurisprudence Indian Constitution Labor Laws
1. 2.

3.
4.

5. 6. 7. 8. 9.

Factory Act - 1948 Industrial Disputes Act- 1947 Bare Act Contract labor regulation- 1970 Provident Fund Act ESIC/S Act Workman Compensation Act Shop & Establishment Act Standing Orders- 1946- Trend analysis of case laws (overview only) Reference Text

1. Dynamics of Industrial Relations C. B .Mamoria 2. Industrial and Labor Laws S. P. Jain

3. Industrial & Labor Law- A.N. Sarma.

HR 405 OSTD (Organization structure, Theory and Design) Learning Objectives To understand psychology of individual and organizational behavior. To understand the need for planning, Budgeting, designing organizational Structures in HR practice. To link Individual performance to organizational structure and goals.

Course Content 1. Organization structure and their impacts, assessing the existing organization, structure and its effectiveness. 2. Determinants of Structure Environment, Size technique, Control & power 3. Structure Technology Environment 4. People relationship people and their impact on organization structure and viseversa 5. Understanding of organization structure and Design Organizational theories and their critical evaluation power and authority 6. Designing of Organization in changing corporate environments 7. Decision Making Models- Any 2 Organisation as a system Models- population- Ecology Model Resource dependence Model Any 2 Models Rational contingency Model must be done Transaction Cost Model Institutional Model Challenges of organizational design and Inter Organisation relationships Reference Text 1. Organizational Theory Oliver E. Williamson 2. Organizational Theory Edwin A. Gerloff 3. OSTD Pradeep Khandwala 4. OSTD Madhur Shukla

HR 406 Psychometrics ( Full Credit) Learning Objectives To help students understand different Quantitative techniques. To develop a test make it valid and reliable.

Course Content

1. Individual Differences - Meaning scope, Measurement of individual differences 2. Psychological tests scope, limitations, Essentials while considering and
choosing a test 3. Characteristics of scientific measurement techniques Reliability, validity, standardization, Factors affecting reliability, Types of validity 4. Test construction procedure and scaling techniques, Item development, Item analysis, Norm Development 5. Objectivity in administering and scoring, Interpretation of test scores, Measurement of Intelligence 6. Types of intelligence, Creativity measurement test 7. Aptitude tests types use of these tests for recruitment and selection 8. Use of psychometric tools in behavior assessment 9. Personality tests use MBTI, 16PF/Firo A/B 10. Factor Analysis, ANOVA 11. Assessment Centers How/Why selecting faculty/Consultants, Evaluation 12. Ethics in testing, Social considerations and myths in testing Reference Text 1. 2. 3. 4. Training Instruments for Human Resource Udai Pareek Journals of Training and Development Pfeifer & Jones Psychological Testing - Anne Anastasi & Susana Urbina Psychological Testing - Robert M. Kaplan

Industry Vertical ( Full Credit) Banking Telecom Media Retail

Banking ( Fundamentals of Banking) Course Content 1. Financial System and the economy role of financial system in economic growth 2. Central Banking changing role in the wake of globalization study of Central Banks of different countries 3. Banking Sector Reforms Narasimham Committee I & II 4. Basic Banking Sources and uses of Bank funds, retail banking, important laws in banking. 5. Financial statements of banks 6. Reserve requirement for banks and its significance in the economy 7. Credit different types of credit schemes and their features 8. Credit Appraisal- commonly used financial ratios 9. Legal aspects of lending, documentation 10. Early warning signals in credit monitoring 11. N P A Management, CDR 12. Banks Investment Portfolio 13. Remittances 14. Non-Resident Deposit Accounts 15. Case studies

Telecom

Course Content Telecom Reforms overview, Regulation in the Telecom Industry Telecom Industry structure Service Providers - Wireline Industry - Wireless Industry - Data Services: PDNs, ISPs, VSATs,VPN, IDCs, IPLCs, VOIP, Carrier grade VOIP, etc... Equipment Providers - Cables - Handsets - Telecom equipment - Network equipments

For each industry we need to study - Industry size - Players in the industry Study of various services - Cellular services & networks - Basic telecom services - Enterprise network services - ILD/ NLD services Network design & commercials(ROI)- CASE STUDY METHODOLOGY - Cellular services - Carrier backbone - Telecom lastmile - Enterprise network design (LAN, WAN) Global Perspective - Comparison of select services with Global scene - China comparison Role of technology in future - Evaluation of right tech mix: DWDM Vs. Optical, WILL Vs. Cell, CDMA Vs. GSM etc.

Resources http://www.supercommindia2003.com/ http://www.investindiatelecom.com/ http://www.indiabandwidth.com/ http://www.idcindia.com http://www.trai.gov.in/

Media (Integrated Marketing Communications) Learning Objectives: The course enables students to strategize, plan and implement a multi-channel communications program in synergy with the marketing strategy. The course gives an overview of the process of communication with specific concentration on advertising, public relations, sales promotion, direct marketing, personal selling and other newer media of communication Course Contents: 1. Introduction to Integrated Marketing Communications: Evolution of IMC, Need for IMC, Overview of IMC components Advertising, PR, Consumer and Trade Promotions, DM, Personal Selling and E-commerce

2. Advertising Organizational structure of advertising agency and its function. Evaluation of agency functioning. 3. Conducting a Situational Analysis- 3Cs analysis, Advertising Research 4. Setting objectives with specific reference to 7 Box Strategy, Brand objectives, Consumer attitude and market structure 5. Segmentation, Targeting and Positioning for an Integrated Marketing Communication programme 6. Brand Image Building 7. Developing the overall campaign 8. Advertising preparing and executing an advertising strategy through process of copy and art direction, production, media planning and buying 9. Promotions Trade and Consumer Promotions. Strategies and tactics for effectiveness. With select case studies 10.Personal selling Conventional selling practices and new trends call centers, multi-level marketing, viral marketing 11.Direct marketing the evolution from mail order selling to database marketing. The emerging trend towards CRM 12.PR and media management profiling target audiences and crafting media exposure strategies. Building media relationships 13.Internet and Mobile Advertising 14.Evaluating IMC Programs- using appropriate metrics, determining effectiveness levels, setting benchmarks. Reference Text Advertising and Promotion: An Integrated Marketing Communications Perspective, George Belch, Michael Belch, San Diego University Advertising Management: Rajeev Batra, John G. Myers, David A. Aaker No Logo: Naomi Klein Aekar: Building strong brands, free press 1996

Retail

Trimester V Marketing General Management 300 Marks) ( (300 Marks) Finance Operations HR

Integrative Manager Integrative Manager Integrative (300 Marks) Manager (300 Marks)
Strategic Cost Management (100 Marks)

Integrative Manager (300 Marks)

Functional Areas Strategic Marketing (300 Marks) (100 Marks) Sales Management & Sales Promotion (100 Marks) Marketing Finance (50 Marks

Fiscal Policy and Corporate Tax Planning (100 Marks) SAPM (50 Marks) World Class Compensation Manufacturing (100 Benefits (100 Marks) Marks) Quantitative Quantitative Managerial Techniques in Techniques in Counseling (100 Marketing (50 marks) Finance (50 Marks) Marks)

Design and New OD & Change (50 Product Marks) Development (100 Marks) Logistics and SCM HRP (50 Marks) (100 Marks)

IT & Ebusiness Subjects (200 Marks)

Managing IT Projects Managing IT Projects Managing IT ( 50 Marks) ( 50 Marks) Projects ( 50 Marks) IT Compliance (50 IT Compliance (50 IT Compliance (50 Marks) Marks) Marks) IT Quality (50 Marks) IT Quality (50 Marks)IT Quality (50 Marks)

Managing IT Projects ( 50 Marks) IT Compliance (50 Marks) IT Quality (50 Marks)

Blended Subjects CRM (50 CRM) (50% Tech. Orients 50 Marks) Verticals (100 Industry Verticals Marks) (100 Marks) Total Credits (900 Marks) 9

CRM (50 CRM) Industry Verticals (100 Marks)

9

CRM (50 CRM)

CRM (50 CRM)

Industry Verticals Industry (100 Marks) Verticals (100 Marks)

9 9

General Management (300 Marks)

GM 501 Integrative Manager (300 Marks) Learning Objectives

The course Draws upon the conceptual knowledge gained from various subjects in the past four trimesters and unfolds leadership dilemmas which go beyond the realm of functional areas and have implications across the organization. The course thus aims at developing the correct mindset and attitude of an integrative manager who integrates knowledge & skills and brings them to bear in real life scenarios. The course is Case based and discussions would invariably lead to evaluating multiple options apart from the actions taken by the protagonists. Learning Outcome Students experiences real life situations which involve decisions at a top management level. Student is able to integrate knowledge and skills from various functional areas and is able to go beyond narrow functional perspectives. Students ability to analyze situations from a holistic perspective will be developed Students will understand several alternate courses of actions for each case scenario.

Reference Text HBS Cases HBS Articles Key Takeaways Industry structure Analysis Timing is important in Strategy Dilema Rich V/S King Serial Entrepreneurs Opportunity Identification Entrepreneurship Entrepreneurs need not own resources

IT E-Business Subjects (200 marks) 502 Managing IT Projects (50 marks)

Learning Objectives To train and sensitize participants to various challenges and the way to deal with them in full life cycle IT projects whether for Software or Infrastructure. Learn fundamentals concepts related to Projects and provide technical knowledge on topics such PERT/CPM etc Widen the Participants horizon about various project Domains and be able to build a body of knowledge consisting of Standardised Work Breakdown Structures for various such domains. For instance Setting up a Large Data Centre, Software Engineering Project, Implementation of Enterprise Solutions, Mass Multilocation rollouts, Setting up a Call Centre etc Learn how to identify Risk and manage risk effectively Understand the technical and managerial aspects of managing requirements and customer expectations in any project Understand Role of the IT Function and the processes and tasks involved Managing the IT function in a large organization Understanding various frameworks used for Planning IT and Information Systems and evaluating the success or other wise of the IT function Dealing with Vendors and Managing the process of Outsourcing Understand the complexity of modern IT infrastructure and the challenges in managing these. Discussion /cases in this area. Frameworks such as ITIL & COBIT would help. Course Content 1. PMI Framework Detailed Discussions on all the 9 knowledge areas 2. Case Studies on Planning and Tracking IT Projects 3. Perculiar Nature of IT Projects 4. Managing the Estimation Process 5. Configuration Management 6. Goals/Scope/Requirements Management CSFs characteristics of a good requirements document IEEE Standard on Requirement Management 7. Feasibility Study Cost/Benefit 8. Managing People 9. Managing Customer Needs and Expectations 10. Long Term Planning of IT 11. IT Governance overview of frameworks such as COBIT etc

12. Managing IT as a function/appreciation current challenges faced by CIO 13. IT Scorecard 14. IT Services Management etc. Reference Text 1. A Guide to PMBok Project Management Institute 2. Various Cases on the subject Prof Pradeep Pendse

503 IT Compliance ( 50 marks)

Learning Objectives General understanding about compliance requirements for enterprise risk in the current context. Understanding the principles and basic provisions and implementation requirements for each of the standards.

Course Content Explaining the context and overview of compliances in various areas IT Act and related Indian Laws Sarbanes Oxley Act and related US Legislations SAS 70 BS-7799 HIPAA ITIL IT Governance Framework COBIT The COBIT model, key IT processes etc Reference Text COBIT 3.0/4.0 IT Governance Institute BS 7799 IT Security Standards Appropriate Standards like Sarbanes Oxley IT Act 2000

504 IT Quality (50 marks)

505 CRM (50 Marks)

Learning Objectives to learn the strategy and activities of internet and online marketing to deepen knowledge of internet and online marketing in the marketing concept and marketing mix to learn how to develop a customer relationship management to learn how to use and practice marketing with the help of Social Software (weblogs, wiki, forum e.g.) to learn how to handle the dynamic of Social Software in marketing 2.0 to learn how marketing activity could be integrated into a successful concept

Course Content Features of the old economy Features of new economy Whats the difference between old and new economy Communications tools of new economy Website Expertise: Criteria of a good internet site? Develop a system with scores, how to evaluate success factors of an internet site Internet Advertising, Newsletter- and e-mail marketing, Permission marketing/Viral marketing, Avatar/Affiliation Marketing eCommerce, e Customer Relationship Data Mining, WebMining Search Engine Marketing, Telemarketing Mobile Marketing Weakness of traditional promotion marketing Categorize blogs: corporate blogs, employee blogs, marketing blogs, research blog, public relations blogs e.g. Key words of blogging: bloggershere, tagging, RSS feeds, trackback e.g. Features of social software tools and discuss how to use it in business practice, Social Software Technique and Tools, Tagging, RSS, Perma link, Weblog, Wiki, Instant Messaging (Skype, ICQ, Yahoo!Messanger), Forums, Social Bookmarking (YouTube, Flickr, deli.icio.us, http://del.icio.us/, Social Service (OpenBC, http://www.diggvsdot.com)

Others: Google Earth, mushups e.g. Social Media Optimizing (SMO), Word of Mouth Marketing

Reference Text

Trim VI Specialization Project ( 2 Credit)