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1.1.

INTRODUCTION TO THE TOPIC:

Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. In short, perception is described as a persons view of reality. Every person perceives the world and approaches the life problem differently. The opinion about and the evaluation of a particular event differ from person to person. Reactions of people, to different situations, are also different. The reason is that people behave on the basis on what they perceive reality to be and not necessarily as what reality is. Perception is one of the most important psychological factors affecting the human behavior, because perception is the way an individual experiences the situation. In simple word it can say that perception is the act of seeing what is there to be seen. But what is seen is influenced by the perceiver, the object and its environment. Peoples perception is influenced by their needs. Therefore Perception is very much important in understanding the human behavior as well as their different needs. In a competitive marketplace where business competes for customers, customers perception is seen as a key differentiator and increasingly has become a key element of business strategy. Customers perception with a companys product is often seen as the key to a companys success and long term competitiveness. With study of customers' perceptions, companies can determine the actions required to meet the customers' needs. They can identify their own strengths and weaknesses, where they stand in comparison to their competitors, chart out path future progress and improvement. Therefore the study is conducted, to know the customers perception in water purifier i.e. Pure-it by Hindustan Unilever Limited, in the households, schools and various place of the region of Lake Town, Dumdum park, Baguiati, Rajarhat and Narayanpur.

1.2.

OBJECTIVE OF THE STUDY:

Every research has certain objectives. This study also has done reminding certain objectives. The objectives behind this study are discussed below 1. To find out customers awareness about water born diseases i.e. how much they aware about water born diseases which is a biggest problem in India. 2. To find out customers existing usage pattern of drinking water i.e. from where they get there drinking water as well as how they purify their drinking water. 3. To find out customers perception regarding water purifier. 4. To find out factors that offering satisfaction to the customers. 5. To bring out customers suggestions regarding after sales service.

1.3.

RESEARCH METHODOLOGY:

a. Research Design: A research design is a framework or blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the information needed to structure or solve marketing research problems. A research design lays the foundation for conducting the project. A good research design ensures that the marketing research project is conducted effectively and efficiently. There are several methods of research design such as Descriptive research, Casual research and exploratory research. Among those the descriptive research design has been followed mostly which asks for knowing the characteristic of certain groups such as age, sex, education level, occupation or income. This research has been done for knowing customers awareness about water born diseases, process of using drinking water, and interest level in pure-it. Therefore Descriptive

research design is used to research the above attributes.

b. Data Collection Method: Data, which are the important part of conducting research, are divided into two parts, one is Primary data and another one is Secondary data. The Primary data is the first hand data or raw data that is collected by the researcher or someone else depending on the purpose of study. In this study primary data is collected by setting up a questionnaire that includes customers name, sex, source of water, usage pattern, awareness of diseases, awareness of boiling, awareness of candle filtration and their interest level in pure-it. The data is collected from 70 people from the area of Lake Town, Dumdum park, Baguiati, Narayanpur and Rajarhat by visiting 45 households and rest from visiting doctors chambers and giving demonstration in schools. The Secondary data is the second hand data which has been gathered for some other purpose but currently using for research purpose. In this study secondary data is collected from company websites and other websites, which helped in understanding about companys product and related research about the product. c. Sampling Technique: Sampling technique is the technique of designing the collected data into small samples. The technique may be broadly classified as non-probability and probability.