RICK DEMARCO

Morgan Hill, CA 95037 Rick0216@charter.net H (408) 612-8032 C (650) 804-8268

Specialist in Building Long-Term Relationships and Increasing Bottom Line

SENIOR MARKETING EXECUTIVE

Highly motivated and skilled professional seeking dynamic, high growth organization that welcomes fresh ideas, initiative, dedication, and experience; demanding excellence in consistently meeting business objectives and exceeding targets. Exceptional ability to work under high pressure, offering extensive experience complemented by a proven ability to build high-level client loyalty. Build high performance teams and inspire others to goal achievement. Professional Profile Dynamic and innovative with strong leadership skills and a proven track record of success in comprehensive marketing strategy development and execution for both large and small organizations. Unique combination of multi-functional experience as a successful executive leader in marketing, operations, general management, sales, accounting, and human resources, along with expertise in leadership and team effectiveness as co-founder of a leadership consulting firm. Passion for developing and executing comprehensive 360-degree marketing strategies that address the needs of both customers and employees to effectively drive activation both inside and outside of the organization. Technical competency in marketing, general management and human resources, strong leadership and team building skills, and ability to inspire and influence others resulting in success. Expertise in both business-to-business and business-to-consumer strategies. Known for developing breakthrough strategies that grow sales and earnings, utilizing blend of marketing skills, financial acumen, collaborative team building, and strong inspirational and motivational skills. Effectively able to communicate complicated concepts in an understandable manner. Experienced in supervision, training, motivation and evaluation of personnel. Skilled in finding problems and performing necessary change through project management or other methods. Adept and experienced in problem solving and providing solutions. Excellent qualifications in leadership and interpersonal communications. Persuasive, with ability to communicate effectively with culturally diverse audience. Public speaking and executive management briefing experience. Proven leader and expert in the emerging engagement field

PROFESSIONAL EXPERIENCE
HEWLETT-PACKARD Palo Alto, CA DIRECTOR INTERNAL BRAND ALIGNMENT 2009 - 2011 Leveraged experience in branding and marketing strategy and execution to focus on galvanizing and inspiring more than 325,000 employees around activation of a global HP Brand strategy and around delivery of the brand promise. Recruited to serve in custom created position. Served as a key member of the Brand Strategy team that moved HP from 12th in Interbrands Best Global Brands to 10th in two years, creating a $12 billion increase in brand value. Drove alignment with HR, communications, and marketing around a unified HP Brand strategy focused on the total broad portfolio of products and services. Co-led a team with HR to define and articulate the company values and culture. Developed internal plan to engage all employees on a global scale. Invited as an expert speaker on internal alignment and employee engagement at the 2011 Marcus Evans Annual Internal Branding Conference and the 2011 Brand 50 Summit. - Page 1 of 3 -

Rsum Rick DeMarco

(650) 804-8268

Rick0216@charter.net

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ECOQUEST INTERNATIONAL Greenville, TN VICE PRESIDENT AND GENERAL MANAGER, ACTIVTEK ENVIRONMENTAL 2005 - 2009 Chosen to hold full P&L responsibility for a new business unit targeting commercial and industrial market segments in the HVAC industry. Drove sales from $0 to $20 million, achieving a 15% increase in EcoQuest International sales Authored business plan with targeted market segments and business processes for each targeted market, resulting in a presence in two markets in which the company formerly did not participate. Developed training and sales tools which significantly improved the quality of the sales force and their resulting effectiveness. Negotiated strategic partnership agreements that had the potential to double the size of EcoQuest International from $150 million to $300 million in sales. THE LEADERSHIP ZONE Inverness, IL PRESIDENT/CO-FOUNDER 2001 - 2005 Co-founded and served as President and Marketing Executive for an organization that worked with companies on leadership behavior and organizational effectiveness. Developed proprietary leadership models and programs, with unique presentation format, customizable for the clients. Established strong client base in first year of operation, including Abbott Labs, Wrigley Corporation, Stewart Title, and American Cancer Society. Drove sales from $0 to $500,000 in the second year of operation. Created significant value and equity in the company that resulted in an acquisition of majority ownership by one of the companys clients. JORDAN INDUSTRIES Deerfield, IL PRESIDENT, DEFLECTO HARDWARE DIVISION 1999 - 2001 Recruited as Vice President of Sales and Marketing and promoted immediately to President with full P&L responsibility for the $125 million division. Won 100% of the venting business from Home Depot which increased sales by 20% from $100 million to $120 million. Introduced new products that added $5 million to gross revenues. Developed marketing strategy that changed product mix to improve profitability by 10% and improve brand equity. Created and initiated a strategic five year plan with new products and new channels of distribution. CARRIER CORPORATION Indianapolis, IN VP OF MARKETING, RESIDENTIAL 1995 - 1999 Managed marketing for the $1.5 billion residential division with strong focus on a multi-brand strategy. Led the division to record earnings for three consecutive years. Developed a comprehensive multi-brand strategy to position three primary brands against varied consumer market segments. Launched environmentally friendly refrigerant, increasing sales by 10%, from $1.3 billion to $1.45 billion. Increased department efficiency; reduced costs by 15%, while maintaining strong marketing performance. Introduced price competitive brand to complement the premium brands and participate in the price sensitive market segment. Developed innovative advertising campaigns to uniquely position each of the three brands, targeted at their market segment. WHIRLPOOL CORPORATION Benton Harbor, MI GENERAL MANAGER, KITCHEN AID BRAND 1993-1995 1989 - 1995 Held full P&L responsibility for the premium brand of major appliances with revenues of $300 million. Developed long range strategic plan which drove an increase in earnings by over 25% on a volume increase of 7%, from $280 million to $300 million. Created an innovative advertising campaign which increased brand awareness by over 20%. Integrated product and program introductions with Whirlpool and Roper brands to manage a multi-brand approach to the market.

Rsum Rick DeMarco

(650) 804-8268

Rick0216@charter.net

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Developed new products to introduce a true KitchenAid family look targeted at the purchase decision makers of the identified market segment. Vice President, KitchenAid Portable Appliances 1991-1993

Accountable for $100 million portable appliance division.

Led division to record sales two years in a row with an earnings increase of more than 30% on increased revenues of 14%, from $85 million to $100 million. Expanded small appliances to the global marketplace. Launched three new products to move company from a stand mixer company to a full small appliance player. Negotiated a sourcing arrangement with a European company for a new product. Expanded channels of distribution to increase sales to record levels Began with company as Controller of Whirlpool Consumers Services with total financial responsibility for newly formed parts and services operation, first year revenue of $225 million.

Additional Employment Corporate Controller, Radio and Cable Television - Palmer Communications, Des Moines, IA VP and General Manager, Kentucky/Controller, Centel Cable - Centel Cable Television, Oakbrook, IL Staff Accountant - Trans Union Corporation, Lincolnshire, IL

EDUCATION
Bachelor of Science in Accounting Cum Laude ~ Northern Illinois University DeKalb, IL Certified Public Accountant in Illinois PROFESSIONAL TRAINING leadership, communications, financial management, media relations

AFFILIATIONS
AICPA, International Association of Business Communicators (IABC), Employee Engagement Network