Mitesh Patel

DC Senior Systems Engineering Manager Emerging Markets

2010 Cisco and/or its affiliates. All rights reserved. 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 1 1

 Cloud Overview and Definition

Cloud Drivers
Why Cisco?

Ciscos Cloud Strategy

Q&A

2010 Cisco and/or its affiliates. All rights reserved.

Cisco Public

Cloud Virtualization

Web
Client Server

Minicomputer

Mainframe

1960

1970

1980

1990

2000

2010

2010 Cisco and/or its affiliates. All rights reserved.

Cisco Public

Software as a Service Utility Computing Platform as a Service Grid Computing Database as a Service

Application Hosting Virtualization Infrastructure as a Service

Storage as a Service

2010 Cisco and/or its affiliates. All rights reserved.

Cisco Public

Management

Cloud is a data center that delivers services over the internet, or intranet using dynamically scaled shared resources
Key Services include:
Software as a Service (SaaS) Platform as a Service (PaaS) Infrastructure as a Service (IaaS)

How Cloud differs from traditional enterprise data centers per IDC :
Shared, standard service Solution-packaged Self-service Elastic scaling Use-based pricing Accessible via the Internet

Standard UI technologies
Published service interface/API

2010 Cisco and/or its affiliates. All rights reserved.

Cisco Public

Business Value

IT Initiatives
Virtualization Consolidation Application Integration
Cost Reduction and Revenue Generation New Service Creation and New Business Models

Data Center/Cloud

Compliance Cloud Services

Governance and Risk Management

Data Center Transformation

Source: IT initiatives from Goldman Sachs CIO Study

Consolidation (Reduce Costs)

Virtualization (Improve Agility)

Automation (Transform IT)

Cloud Ready Infrastructure

Cloud Automation

Unified Compute/IO Unified Fabric Unifies Network Services Unified Storage

Multi-tenancy Multi-site/ Virtual DC

CaaS IaaS PaaS SaaS

Shared Infrastructure Resource pools

Service Centric Pay as Used

1.Reduce Hardware Costs When utilizing services from a provider or even internal virtualization lower devise, maintenance, technical support costs Pay for what is needed vs what is potentially needed 2.Replace Capex with Predictable Opex More predicable vs Capex Predicable cost vs ongoing investment 3.Flexibility / Reduce technology risk Competitive advantage - react to change and market conditions Determine the need before buying for the need (ex. SaaS, dev/test) 4.Increased productivity Employee access anytime, anywhere, any device

2010 Cisco and/or its affiliates. All rights reserved.

Cisco Public

9 9

Public Cloud

Hybrid Cloud

Private Cloud
Automation

Virtualization Consolidation

2010 Cisco and/or its affiliates. All rights reserved.

Cisco Public

10

Rate the Challenges/Issues of the Cloud:/ON-Demand Model

Security

#1
in Security

#2

Performance Availability

Application

Hard to Integrate with In-House IT Not Enough Ability to Customize Worried Cloud will Cost More Bringing Back In-House will be Difficult Not Enough Major Suppliers Yet

0%

20%

40%

60%

80%

100%

Source: IDC
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 11 11

Lowers average TCO from $3,700-$1,200 per qtr.

IT Effectiveness
Drives Innovation Time to market

Business Results
Time to Capability

Strategic Growth

Time to Scale

Enables Agility: 60+days to 15 mins. Productivity

Business Experience

Time/Cost Saved by Re-Use Time to Provision a Service Cost/Use of service

Improves Cost: $3700 to $1200 SLA : Tiered offering Built in resiliency

Operational Functionality

Tiered SLA

2010 Cisco and/or its affiliates. All rights reserved.

Cisco Public

12

486 Exabytes
Global Consumer Internet Traffic (Annual) Video Traffic

180 Exabytes

91%
36 Exabytes
of all Consumer Internet Traffic will be Video in 2013

2007
Source: Cisco Visual Networking Index
2010 Cisco and/or its affiliates. All rights reserved.

2010

2013

Cisco Public

13

Data Centers

Mobile Devices

Data Center

Sensors

Reference: J. Rabaey, A Brand New Wireless Day, Keynote Presentation, ASPDAC Jan. 2008
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 14

Business Value
Improve Business Agility Extend Business Asset Life Maximize IT Investments Ensure Compliance

Technical Differentiation
Virtualization

Unified Fabric

Processing Power

Memory Density

Accelerate Team Performance

2010 Cisco and/or its affiliates. All rights reserved.

Cisco Public

15

Ethernet Market is in Transition - Again

TDM Telephony to VoIP 100 Mg to 1GbE Fixed vs Modular Land Lines to Cellular Wired LAN to Wireless Ma Bell Telephony to Cable VoIP 1G to 10G

This Transition will change the Core, Aggregation and Access Infrastructures.
2010 Cisco and/or its affiliates. All rights reserved.

Cisco Public

16 16

 Access Evolution

Server Virtualization Multi-Core Chips 10GbE NICs 1 GbE Saturation 10 GbE Uplinks Blades, ToR Inter-Switch Bandwidth MCEC/vPC I/O Virtualization I/O & Cable Consolidation Unified Fabric DCE/FCoE

Core & Aggregation Bandwidth

Unified Fabric and I/O Interfaces

2010 Cisco and/or its affiliates. All rights reserved.

Cisco Public

17 17

Server Virtualization
Consolidation of physical servers to reduce management, power and cooling, etc

Storage Virtualization
Consolidation of physical storage assets to logical storage assets

Network Virtualization
Creating pools of network ports that are isolated, but which reside on the same physical infrastructure

+ +
Cisco Public 18 18

Virtual Data Center Infrastructure

2010 Cisco and/or its affiliates. All rights reserved.

Traditional Data Centers

Cloud Computing Public or Private

Adoption Curve

2000

2005

2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2010 Cisco and/or its affiliates. All rights reserved.

Cisco Public

19

Complexity Grows With Number of Apps

Corp
App OS Physical Server

Mktg
App OS Physical Server

Finance
App OS Physical Server App OS Physical Server

Engineering
App OS Physical Server

HR
App OS Physical Server App OS Physical Server

DB

DB

DB

Storage

DB

DB

Poor Utilization
2010 Cisco and/or its affiliates. All rights reserved.

Inflexible Infrastructure
Cisco Public 20

Applications Run on Virtualized Infrastructure

Corp
App OS Virtual Machine

Mktg
App OS Virtual Machine

Finance
App OS Virtual Machine App OS Virtual Machine

Engineering
App OS Virtual Machine

HR
App OS Virtual Machine App OS Virtual Machine

Cloud Infrastructure Service Cloud Infrastructure Service

Physical Server Storage

Physical Server

DB Service Storage

Queue

Physical Server
Physical Server
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 21

Corp
App OS Virtual Machine

Mktg
App OS Virtual Machine

Finance
App OS Virtual Machine App OS Virtual Machine

Engineering
App OS Virtual Machine

HR
App OS Virtual Machine App OS Virtual Machine

API-driven services

Self-service portal

Selective application mgmt

Cloud Infrastructure Service Pool of shared resources

Physical Server Storage Physical Server DB Service Storage Queue

Physical Server

Physical Server
Cisco Public 22

2010 Cisco and/or its affiliates. All rights reserved.

 Network, Compute and Storage Resources PreIntegrated into pods

System adds capacity by adding pods Each pod is discovered by the system, integrated into the resource pools, and assigned workloads as needed.

Nexus

NAS

Nexus

NAS

SAN UCS UCS

SAN

Pod 1

Pod 2

2010 Cisco and/or its affiliates. All rights reserved.

Cisco Public

23

Business Application Solutions

Cloud Management
Virtual Desktop Infrastructure (VDI) Tier-1 Business Applications

Cisco VXI

Integrated Computing Stacks

Vblock
Unified Data Center Networking

FlexPod
Cisco Borderless Networks

Unified Fabric Unified Delivery Services

Unified Computing

Addressing Our Customers Business Challenges

Deliver products, solutions & services to organizations to build secure Clouds

Enable Service Providers to deliver secure Cloud solutions & services to their customers

Advance the market for Cloud by driving technology innovation, open standards and ecosystem development

2010 Cisco and/or its affiliates. All rights reserved.

Cisco Public

25 25

Demand Side Enterprise/Commercial/Government

Cloud Ready Borderless Networks

Supply Side Service Provider

Cloud Ready IP NGN Public Cloud

Private Cloud
Collaboration Other Enterprise Apps
Hybrid Cloud

Hosted Collaboration

IaaS Solution

Data Center/ Virtualization

Unified Service Delivery Data Center & IP NGN

Security
Other Cloud Providers

SalesForce.co m Other

WebEx ScanSafe IronPort

Scorecard for Cloud Service Providers

Magic Quadrant for Cloud Infrastructure as a Service and web Hosting, 2010

Source: Gartner
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 27 27

WW Cisco Cloud Partners by Geography Public Posting Only (not all Wins)

2010 Cisco and/or its affiliates. All rights reserved.

Cisco Cloud partners expanding Globally

Cisco Public

28 28

The Network is the Computer, once again

Thank You
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 29 29