TITLE- To understand consumer awareness and satisfaction towards small regional brands in India

(FMCG Product)

PROJECT OBJECTIVE To study about Small Regional Brands Market in India To understand whether small regional Brands are affecting the market share of well established brands in India To study about Marketing Mix and Distribution network of various small regional brand in India To understand whether there is possibility of the small regional brands getting modern retail push To study current scenario and future scope of the Small Regional Brands Market in India To find out the challenges faced by small regional brands entering the modern retail market To understand research to understand consumer awareness and satisfaction towards small regional brands in India (FMCG Product)

RESEARCH PLANNEED & SIGNIFICANCEThe retail sector in India is on the rise with the possibility of the FDI Policy to be announced in the near future. This will not only help the established brands, but also the small regional brands to flourish in the retail sector. The small regional brands segment has a considerable presence in the retail sector in India with the maximum population not financially strong. This market is growing at CAGR of 12-15 %. (mapsofindia.com).This study is driven by the need to be where the competition is. Growth in operations and revenues is possible only when these regional brands have presence, where actually the competitors. This study is of utmost significance because the consumers are moving and settling across geographies within the country. Hence, it is the need of the hour for these regional brands to acquire national footprint and also places where relevant communities stay.

RESEARCH OBJECTIVES To study the brand awareness and recall of small regional product To understand major players in the small regional brands (FMCG product) in India. To determine the preference of brand in the mind of consumer To study the level of satisfaction of consumer from the Small Regional product To study the different parameters used in purchasing of small regional brands by the consumer To understand small regional brand adding value to the overall organized retail store To find out the visibility of small regional product in modern retail store To explore the impact of advertising and promotion on the purchase of small regional product

Sampling PlanSampling Type - Convenience and snow ball sampling Sample size - 150 SEC B = 100 SEC C = 50 Male: Female = 30:70 SEC B C TOTAL MALE (30%) 30 15 45 FEMALE (70%) Working Non working 35 35 18 17 53 52 TOTAL 100 50 150

Age group: 20 -60 Area: Mumbai Must belong to SEC B or C Must have purchased at least once small regional product or the decision maker of small regional product

Data AnalysisQuantitative and Qualitative Analysis Tools for Data CollectionPrimary- Structured Questionnaire Secondary- Auto magazines, Internet, SIAM, Newspapers, Books

TABLE OF CONTENTSChapter 1- Introduction to Retail Industry 1.1- Retail Industry- An Overview 1.2- Emergence of Retail Sector in India 1.3- Growth of the Retail Sector 1.4- Challenges faced by the Retail Sector 1.5- Current Scenario of the Sector Chapter 2- Retail Sector Worldwide 2.1- Size of the Market Worldwide 2.2- Share of the Market 2.3- Operations & Practices in comparison to the Indian Market 2.4- Learnings from the International Market Chapter 3- Small Regional Brands Market 3.1- Emergence & History 3.2- Size of the Market 3.3- Current Scenario (Revenue Generation) 3.4- Players in the Market Chapter 4- Need For Modernization 4.1- Need for Retail Push 4.2- Viability of the Push 4.3- Brand Value & Brand Recognition 4.4- Impact on the Retail Sector Chapter 5- Awareness and Customer satisfaction Chapter 6- Related Article 6.1- Small Regional Brands Getting Modern Retail push Chapter 7- Research Methodology 7.1- Research Objectives 7.2- Sources of Data Collection 7.3- Sampling Technique 7.4- Primary Data Collection 7.5- Limitations of the study Chapter 8- Data Interpretation & Analysis Chapter 9- Suggestions & Recommendations ANNEXURES BIBLIOGRAPHY