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Communication Operations

AIESEC en Colombia

2012 Structure
MKT Strategic support to the AIESEC Programs: Brand Connection (external comm & EwA) Customer Focus Teams (ELD programs) IM & COMM Strategic support to the AIESEC Programs: Innovation Business Intelligence Digital Culture Internal comm & Education Processes & Knowledge Management Organizational Support

Clarification
MKT Will focus on the communications with the EXTERNAL sector and will support the brand management operations of AIESEC. IM & COMM Will Focus on the internal communications of AIESEC, managing the channels and giving support to strategic operations of the other areas.

IM&Comm Structure
Education and Support Knowledge Management & PM
Documentation & PM

Business Intelligence

IM Culture & Internal Communication


Internal Communication

MyAiesec.net Support

Data Model

IT Technologies Support

Standardization & Integration

KPIs

IM Audit & LC Processes Follow Up

Education & LTT

Learning Path

Data Analysis

Positioning & Networking

What is internal communication?


IM Culture & Internal Communication
Internal Communication

Internal communications (IC) is the function responsible for effective communication among the membership in AIESEC. The final goal is create more synergy and cohesion inside AIESEC members.
Effective internal communications is one of the key drivers of membership engagement and proven to add significant value to organizations on all metrics from productivity to customer research.

Task by our national Strategic Framework


First IC task is perform a logistical service as channel manager (Deliver Solutions) Second IC task is perform internal promotion (Empowerment) Third IC function perform as strategic adviser (External connection)

Logistical service as channel manager

IC team deliver solutions in IT tools and manage the communications process and channels in the Local entities according to their realities.

Internal promotion
With the correct manage of the communication channels IC team empower the membership of the local entities by promoting opportunities (upselling), activities of the LCs, recognitions, strategic information, operations and cocreation spaces.

Strategic adviser
By delivering the right communication messages IC team manage our brand, our organizational culture & climate and show the KM & BI process executions done by the other coordinations. By this IC team show our relevance as a strategic support area on the local and national operations.

Channels

IM Culture & Internal Communication


Internal Communication

Processes
Official Channels Manage the information for Mailing, Newsletters, & myAIESEC.net (wikis, files) platform. Facilitate access points, tutorials & support for the membership to publish information in this channels.

Official Channels

Social Media Channels

Brand & Comm Auditory

IM Culture & Internal Communication


Internal Communication

Processes
Social Media Channels Create & promote the use for Social Media (facebook, youtube, twitter, blogs) channels according to necessities. Give support to LC activities with LiveStream, WiziQ, and other share tools.

Official Channels

Social Media Channels

Brand & Comm Auditory

IM Culture & Internal Communication


Internal Communication

Processes
Brand & Comm Auditory Execute the Brand Audit in the LC. Establish Policies for the communications channels. Improve the correct use of every channel based on your local communication policies (according to the channels in use) , the brand visual guides and the AIESEC Values.

Official Channels

Social Media Channels

Brand & Comm Auditory

Implementation
Define a internal communication strategy for your LC based in 3 main issues you want to improve Create objectives and goals to improve the selected issues. Execute the processes based on your strategy and your local reality. Support on the expertise of the actual M&C VP and the communications coordinator for your activities. Remember; Theres no magic formula in communications, use what you know and what you have to achieve your goals and execute your strategy.

The 7 C communication model


The model of the "7 C's of effective communication, act as guiding elements of the strategy, focusing communication on the mission and the vision of the organization, they aim to change the attitudes of the membership and improve the organizational culture.

7 C's of effective communication


Credibility: To achieve this, it is necessary to involve the people in the process, achieve a comprehensive participation membership in the communications channels. Context: the message needs to suit the realities, there must be an open dialogue, its about what the public expects of us, not about persuade them. Content: The message must be aligned to our mission (the AIESEC way) and the vision (OUR 2015 BHAG), must express our AIESEC values, based on a willingness to learn, to share knowledge and to use creative and innovative work.

Clarity: Stay focus and make things simple, the messages must be in plain language, clear and precise.

7 C's of effective communication


Continuity and consistency: It should be consistency between what is said and done, is not enough to study the frequency with which the message is repeated but the quality of the message. Channels: It is important to keep channels clear with internal staff, there must be a permanent Brand manifestations in meetings, assemblies, mails, social media channels, etc. so communications create the organizational culture and improve the working climate. Capacity: communication is a essential part of the human behavior, so when communicate anything think in the people the message must reach, not in the message itself.

Useful links
Global Brand Wiki http://www.myaiesec.net/content/viewwiki.do?conten tid=10000196 Global Brand Experience http://www.myaiesec.net/content/viewwiki.do?conten tid=10015075 AIESEC communication principles http://www.myaiesec.net/content/viewwiki.do?conten tid=10061487 logoAIESEC visual guidelines http://www.myaiesec.net/content/viewwiki.do?conten tid=10067369

Questions?

Nicols Crdenas
Digital Culture Manager NST MC Start Elected MKT coordinator AIESEC Javeriana Communications Coordinator AIESEC Andes

Contact
nicko.cardenas@aiesec.net 3212080100 Skype: nicko.cardenas

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