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PROJECT OBJECTIVES
To study about the Indian spices market To understand the major players in the indian spices market To explore the growing competition and market trends in the spices market To study about Marketing Mix and Distribution network of various spices brands in India To study current scenario and challenges faced by packaged branded spices product in Indian market To study future scope of packaged branded spices market To undertake research to Understanding consumer perception and satisfaction towards packaged spices product in the Indian market
Research Objectives
To study the brand awareness of packaged spices product To determine the preference of brand in the mind of consumer To Study the customers perception towards the branded spices product To study the level of satisfaction of consumer from the branded spices product To understand the important parameters which influences to purchase the branded product To explore the impact of advertising and promotions on the purchase of branded spices product
Sampling Plan
Sampling Type - Convenience Sampling and Snow Ball Sampling Sample Framework Sample Size: 150 SEC A =100 SEC B=50 Male: Female=30:70 SEC MALE(30%) FEMALE (70%) Working Non working 30 35 35 15 18 17 45 53 52 TOTAL
A B TOTAL
100 50 150
Data Analysis Quantitative and Qualitative Analysis Tools for Data Collection Primary- Structured Questionnaire Secondary- Auto magazines, Internet, SIAM, Newspapers, Books TABLE OF CONTENTS 1. INTRODUCTION TO GLOBAL AS WELL AS INDIAN SPICES MARKET 1.1. What is Spices , History of spices 1.2. Share of spices in both markets 1.3. Indias share in global spice Derivative Market 1.4. Types of spices, spices growing states in india 1.5. Production of spices in india
1.6. Major spices grown in india 1.7. India- spices Export Basket 1.8. India spices: Export import 1.9. Major importer and exporter of spices market 2. INTRODUCTION TO PACKAGED SPICES MARKET 2.1. Major players of branded spices product in india a. Company History b. Market share 2.2. Spice Production Area a. Global Spice Production Areas/Centres b. Indian Spice Production Areas/Centers 2.3. Spices Packaging for export 2.4. Spices Extraction Methods 2.5. Application of Indian Spices 2.6. Logistics involve in export of products 2.7. Quality Assurances of Packaged spices product 2.8. Growth/ Challenges of packaged spices product 3. SPICE BOARD OF INDIA 3.1 The background of board 3.2 The activities of board 3.3 Association with international agencies 3.4 Major strategies for quality improvement 3.5 Board initiative for export development & promotion of Spices 3.6 Trend in Indias spice export 4. CONSUMER PERCEPTION TOWARDS THE PACKAGED SPICES PRODUCT 4.1. What is Consumer perception? 4.2. Importance of Consumer Perception 4.3. Impact of Consumer Perception on the Brands 5. CUSTOMER SATISFACTION 5.1. Introduction 5.2. 7 Steps of Customer Satisfaction 5.3. Importance of Customer Satisfaction 5.4. Customer Satisfaction Model 6. RESEARCH METHODOLOGY 6.1. Need of the study 6.2. Scope of the study 6.3. Objective of the study 6.4. Limitation of the Research 6.5. Research Design 6.6. Source of Data Collection 6.7. Sampling 6.8. Eligibility Criteria for Selecting Sample
7. DATA ANALYSIS & INTERPRETATION 8. OBSERVATION & FINDINGS 9. SUGGESTION & RECOMMENDATION 10. CONCLUSION 11. ANNEXURE 12. BIBLIOGRAPHY