Professional Documents
Culture Documents
CHAPTER List Of Table List Of Graphs List Of Abbreviations Acknowledgement Declaration Certificate PAGE NO. v-vii viii ix x-xi xii
Chapter 1: Introduction
1-1: Introduction To Insurance 1-2: History Of Insurance 1-3: Insurance Definition 1-4: Insurance Versus Assurance 1-5: Need Of Insurance 1-6: Principle Of Insurance 1-7: Benefit Of Insurance 1-8: Types Of Insurance 1-9: Life Insurance Principle 1-10: Life Insurance Product 1-11: Life Insurance Products Scenario In India 1-12: Service In Modern Economy 1-13: Definition Of Service 1-14: Marketing Service Physical Goods 1-15: The Objectives and Hypothesis 1-16: Scope of Study 1-17:Defination of Research 1-18:Research Methodology 1-19:Type of Research 1-2 2-3 3-4 4-5 5-7 7-9 9-9 10-13 13-14 14-19 19-21 22-23 23-23 24-25 25-26 26-27 27-27 27-28 28-28
1-20:Collection the Data 1-21:Determing sample Size 1-21-1:Sample Size 1-22:Analysis of Data 1-23:Hypotheis Testing
II
2-8-4: Place 2-9: Elements Of Promotional Mix 2-9-1: The Role Of Promotion 2-9-2: The Objective Of Promotion 2-9-2-A) Information Dissemination 2-9-2-B) Product Demand 2-9-2-C) Product Differentiation 2-9-2-D) Product Highlights 2-9-2-E) Sales Stabilization 2-10) Explanation Of Each Elements Of Promotional Mix 2-10-1) Advertising 2-10-2) Sales Promotion 2-10-3) Public Relation And Publicity 2-10-4) Personal Selling 2-10-5) Direct Marketing
87-88 88-89 89-89 90-90 90-90 91-91 91-91 92-92 92-94 94-106 94-97 98-100 100-103 103-104 105-106
107-111 107-109 107-110 109-110 110-111 111-112 112-113 113-114 114-128 119-120 120-127 127-127 127-127 128-128
3-2-1) Product Different Ion 3-2-2) Customer Service 3-2-3) Distribution Channel 3-2-4) Promotion 32-5) Brand Building 3-2-6) Hedging The Insurance
III
3-3) Current Promotional Strategies Adopted By Life Insurance Companies In Iran 3-3-1) Methods For Promoting Of Life Insurance Product In Iran 3-3-1-A) Agency 3-3-1-B) Advertisements 3-3-1-C) Personal Selling 3-3-1-D) Direct Selling
128-130
131-134
130-131 131-131 132-132 132-134 135-172 173-193 173-185 185-192 192-193 194-218 194-198 199-204 205-218
Annexure
1. questionnaire for insurance companies 2. questionnaire for life consumer of insurance product 3. Bibliography and References
IV