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FACEBOOK IN 2012
FACEBOOK IN 2012
850
million
monthly
active
users
FACEBOOK IN 2012
850
million
monthly
active
users 483
million
daily
active
users
FACEBOOK IN 2012
850
million
monthly
active
users 483
million
daily
active
users 425
million
monthly
active
users
whove
used
Facebook
mobile
products
FACEBOOK IN 2012
850
million
monthly
active
users 483
million
daily
active
users 425
million
monthly
active
users
whove
used
Facebook
mobile
products Available
in
more
than
70
languages
FACEBOOK IN 2012
850
million
monthly
active
users 483
million
daily
active
users 425
million
monthly
active
users
whove
used
Facebook
mobile
products Available
in
more
than
70
languages Accounts
for
more
than
95%
of
social
networking
time
on
the
web
Tuesday, March 20, 2012
Friend Feed Pin Posts Milestones Starred Stories Private Message Admin Panel Activity Log
1.
Cover
Image 2.
Prole
Picture 3.
Timeline 4.
About
Section 5.
Apps 6.
Highlights 7.
Composer 8.
Pinned
Post 9.
Friend
Activity
Tuesday, March 20, 2012
COVER IMAGE
PROFILE PICTURE
PROFILE PICTURE
180
x
180
pixels
gets
resized
to
32
x
32
pixels
PROFILE PICTURE
180
x
180
pixels
gets
resized
to
32
x
32
pixels Follows
you
around
Facebook
and
the
Web
PROFILE PICTURE
180
x
180
pixels
gets
resized
to
32
x
32
pixels Follows
you
around
Facebook
and
the
Web Should
be
your
logo,
brand,
product
or
spokesperson
PROFILE PICTURE
180
x
180
pixels
gets
resized
to
32
x
32
pixels Follows
you
around
Facebook
and
the
Web Should
be
your
logo,
brand,
product
or
spokesperson If
your
brand
is
you,
use
a
headshot
PROFILE PICTURE
180
x
180
pixels
gets
resized
to
32
x
32
pixels Follows
you
around
Facebook
and
the
Web Should
be
your
logo,
brand,
product
or
spokesperson If
your
brand
is
you,
use
a
headshot Can
be
creatively
combined
with
your
Cover
Image
ABOUT SECTION
ABOUT SECTION
155
characters
long
ABOUT SECTION
155
characters
long Good
to
include
URL
(start
with
http://
to
make
it
clickable)
ABOUT SECTION
155
characters
long Good
to
include
URL
(start
with
http://
to
make
it
clickable) If
URL
is
too
long,
use
shortening
service
(bit.ly)
ABOUT SECTION
155
characters
long Good
to
include
URL
(start
with
http://
to
make
it
clickable) If
URL
is
too
long,
use
shortening
service
(bit.ly) Should
describe
your
company
and
what
you
do
ABOUT SECTION
155
characters
long Good
to
include
URL
(start
with
http://
to
make
it
clickable) If
URL
is
too
long,
use
shortening
service
(bit.ly) Should
describe
your
company
and
what
you
do Entire
box
is
automatically
linked
to
your
Info
page
APP DISPLAY
APP DISPLAY
Only
4
displayed
users
must
click
the
drop
down
/
more
arrow
APP DISPLAY
Only
4
displayed
users
must
click
the
drop
down
/
more
arrow 1st
one
photos,
cant
be
changed;
others
can
make
good
use
of
this
prime
real
estate
APP DISPLAY
Only
4
displayed
users
must
click
the
drop
down
/
more
arrow 1st
one
photos,
cant
be
changed;
others
can
make
good
use
of
this
prime
real
estate Thumbnail
is
customizable
111
x
74
pixels
APP DISPLAY
Only
4
displayed
users
must
click
the
drop
down
/
more
arrow 1st
one
photos,
cant
be
changed;
others
can
make
good
use
of
this
prime
real
estate Thumbnail
is
customizable
111
x
74
pixels Choose
thumbnails
that
encourage
the
user
to
click
Tuesday, March 20, 2012
HIGHLIGHT FEED
HIGHLIGHT FEED
Allows
users
ability
to
choose
how
they
interact
with
your
page
HIGHLIGHT FEED
Allows
users
ability
to
choose
how
they
interact
with
your
page Highlights
what
FB
deems
most
important
HIGHLIGHT FEED
Allows
users
ability
to
choose
how
they
interact
with
your
page Highlights
what
FB
deems
most
important Posts
by
Page
only
admins
posts
shown
HIGHLIGHT FEED
Allows
users
ability
to
choose
how
they
interact
with
your
page Highlights
what
FB
deems
most
important Posts
by
Page
only
admins
posts
shown Posts
by
Others
everyone
except
admins
posts.
Allows
users
to
see
what
others
are
saying
about
your
brand
Tuesday, March 20, 2012
TIMELINE NAVIGATION
TIMELINE NAVIGATION
Allows
users
to
easily
navigate
your
page
by
date
TIMELINE NAVIGATION
Allows
users
to
easily
navigate
your
page
by
date Since
users
can
now
dig
deeper
into
your
pages history,
make
sure
you
prune
your
page
TIMELINE NAVIGATION
Allows
users
to
easily
navigate
your
page
by
date Since
users
can
now
dig
deeper
into
your
pages history,
make
sure
you
prune
your
page Go
through
each
date
in
your
pages
past
and
ask,Does
this
represent
my
company
the
way
I
want
it
to?
ACTIVITY FEED
ACTIVITY FEED
Activity
Feed
is
the
new
Wall
ACTIVITY FEED
Activity
Feed
is
the
new
Wall Facebooks
Edgerank
algorithm
decides
which
stories
are
to
be
displayed
and
which
are
to
be
hidden.
ACTIVITY FEED
Activity
Feed
is
the
new
Wall Facebooks
Edgerank
algorithm
decides
which
stories
are
to
be
displayed
and
which
are
to
be
hidden. Admins
can
change
/
edit
any
post
with
the
little
pencil
icon
at
the
top
right
of
all
posts.
ACTIVITY FEED
Activity
Feed
is
the
new
Wall Facebooks
Edgerank
algorithm
decides
which
stories
are
to
be
displayed
and
which
are
to
be
hidden. Admins
can
change
/
edit
any
post
with
the
little
pencil
icon
at
the
top
right
of
all
posts. Admins
can
also
disable
posting
for
specic
fans
in
case
someone
starts
spamming
your
page
PIN POSTS
PIN POSTS
Pinning
posts
keeps
it
at
the
top
of
your
activity
feed
for
7
days
PIN POSTS
Pinning
posts
keeps
it
at
the
top
of
your
activity
feed
for
7
days Use
it
for
important
updates,
contests,
announcements
etc
PIN POSTS
Pinning
posts
keeps
it
at
the
top
of
your
activity
feed
for
7
days Use
it
for
important
updates,
contests,
announcements
etc Add
links
and
additional
info
in
the
description
PIN POSTS
Pinning
posts
keeps
it
at
the
top
of
your
activity
feed
for
7
days Use
it
for
important
updates,
contests,
announcements
etc Add
links
and
additional
info
in
the
description Pin
posts
by
clicking
pencil
icon
at
the
top
right
of
the
post
Tuesday, March 20, 2012
FRIEND FEED
FRIEND FEED
Focuses
on
highlighting
the
users
friends
interaction
with
the
page.
FRIEND FEED
Focuses
on
highlighting
the
users
friends
interaction
with
the
page. Shows
interaction
from
your
fans
friends
FRIEND FEED
Focuses
on
highlighting
the
users
friends
interaction
with
the
page. Shows
interaction
from
your
fans
friends Increases
social
proof
FRIEND FEED
Focuses
on
highlighting
the
users
friends
interaction
with
the
page. Shows
interaction
from
your
fans
friends Increases
social
proof Feature
can
be
turned
o in
admin
panel
MILESTONES
MILESTONES
Used
to
highlight
important
dates
&
events
MILESTONES
Used
to
highlight
important
dates
&
events
Admins
set
the
date
of
milestones
which
enter
the
timeline
at
that
date
MILESTONES
Used
to
highlight
important
dates
&
events
Admins
set
the
date
of
milestones
which
enter
the
timeline
at
that
date Milestones
hold
more
weight
in
FBs
algorithm
so
they
will
appear
in
more
fans
newsfeeds
MILESTONES
Used
to
highlight
important
dates
&
events
Admins
set
the
date
of
milestones
which
enter
the
timeline
at
that
date Milestones
hold
more
weight
in
FBs
algorithm
so
they
will
appear
in
more
fans
newsfeeds Use
for
new
store
opening,
new
product
launch,
when
you
company
was
founded
etc
Tuesday, March 20, 2012
STARRED STORIES
STARRED STORIES
Similar
to
Milestones
but
not
as
big
of
an
event
STARRED STORIES
Similar
to
Milestones
but
not
as
big
of
an
event Any
post
can
be
starred
so
that
it
stands
out
STARRED STORIES
Similar
to
Milestones
but
not
as
big
of
an
event Any
post
can
be
starred
so
that
it
stands
out Stretch
to
ll
up
entire
page
(both
sides)
STARRED STORIES
Similar
to
Milestones
but
not
as
big
of
an
event Any
post
can
be
starred
so
that
it
stands
out Stretch
to
ll
up
entire
page
(both
sides) Dates
can
be
changed
so
they
appear
where
you
want
them
to
in
your
pages
timeline
PRIVATE MESSAGE
PRIVATE MESSAGE
Fans
and
non-fans
can
send
messages
to
pages
PRIVATE MESSAGE
Fans
and
non-fans
can
send
messages
to
pages This
feature
can
be
turned
on
or
o
PRIVATE MESSAGE
Fans
and
non-fans
can
send
messages
to
pages This
feature
can
be
turned
on
or
o Pages
can
only
respond
not
initiate
a
conversation
PRIVATE MESSAGE
Fans
and
non-fans
can
send
messages
to
pages This
feature
can
be
turned
on
or
o Pages
can
only
respond
not
initiate
a
conversation Pages
can
only
send
2
messages
back
for
every
1
received
PRIVATE MESSAGE
Fans
and
non-fans
can
send
messages
to
pages This
feature
can
be
turned
on
or
o Pages
can
only
respond
not
initiate
a
conversation Pages
can
only
send
2
messages
back
for
every
1
received Not
to
be
used
to
sell
use
it
to
build
trust
and
relationships
with
your
fans
ADMIN PANEL
ADMIN PANEL
Appears
at
the
top
of
your
page
ADMIN PANEL
Appears
at
the
top
of
your
page Can
be
hidden
from
view
ADMIN PANEL
Appears
at
the
top
of
your
page Can
be
hidden
from
view
Allows
for
quick
access
to
stats
such
as
notications,
likes,
messages
and
Insights
ADMIN PANEL
Appears
at
the
top
of
your
page Can
be
hidden
from
view
Allows
for
quick
access
to
stats
such
as
notications,
likes,
messages
and
Insights Also
where
you
edit
your page
info
and
settings
ACTIVITY LOG
ACTIVITY LOG
Allows
admins
to
see
page
activity
broken
down
by
category
ACTIVITY LOG
Allows
admins
to
see
page
activity
broken
down
by
category Provides
admins
with
easy
access
to
all
parts
of
their
page
WRAP UP
WRAP UP
Timelines
become
mandatory
as
of
March
31st
2012.
WRAP UP
Timelines
become
mandatory
as
of
March
31st
2012.
Default
landing
pages
/
welcome
tabs
do
NOT
exist
inside
the
new
timelines
layout
WRAP UP
Timelines
become
mandatory
as
of
March
31st
2012.
Default
landing
pages
/
welcome
tabs
do
NOT
exist
inside
the
new
timelines
layout All
apps
will
function
as
normal
WRAP UP
Timelines
become
mandatory
as
of
March
31st
2012.
Default
landing
pages
/
welcome
tabs
do
NOT
exist
inside
the
new
timelines
layout All
apps
will
function
as
normal Custom
page
sizes
have
increased
to
810
pixels
wide
WRAP UP
Timelines
become
mandatory
as
of
March
31st
2012.
Default
landing
pages
/
welcome
tabs
do
NOT
exist
inside
the
new
timelines
layout All
apps
will
function
as
normal Custom
page
sizes
have
increased
to
810
pixels
wide Embrace
the
changes
or
become
obsolete!