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By

David Martin | davelikesthis.com/8evolution


Tuesday, March 20, 2012

FACEBOOK IN 2012

Tuesday, March 20, 2012

FACEBOOK IN 2012
850 million monthly active users

Tuesday, March 20, 2012

FACEBOOK IN 2012
850 million monthly active users 483 million daily active users

Tuesday, March 20, 2012

FACEBOOK IN 2012
850 million monthly active users 483 million daily active users 425 million monthly active users whove used Facebook mobile products

Tuesday, March 20, 2012

FACEBOOK IN 2012
850 million monthly active users 483 million daily active users 425 million monthly active users whove used Facebook mobile products Available in more than 70 languages

Tuesday, March 20, 2012

FACEBOOK IN 2012
850 million monthly active users 483 million daily active users 425 million monthly active users whove used Facebook mobile products Available in more than 70 languages Accounts for more than 95% of social networking time on the web
Tuesday, March 20, 2012

THE NEW TIMELINES LAYOUT

Tuesday, March 20, 2012

THE NEW TIMELINES LAYOUT


Introduced to Pages on Feb. 29th

Tuesday, March 20, 2012

THE NEW TIMELINES LAYOUT


Introduced to Pages on Feb. 29th Grace period until March 31st

Tuesday, March 20, 2012

THE NEW TIMELINES LAYOUT


Introduced to Pages on Feb. 29th Grace period until March 31st All pages switch to the new Timeline layout on March 31st.

Tuesday, March 20, 2012

THE NEW TIMELINES LAYOUT


Introduced to Pages on Feb. 29th Grace period until March 31st All pages switch to the new Timeline layout on March 31st. Many new changes such as no default landing page, bigger custom page width, large cover image plus many more

Tuesday, March 20, 2012

What's New w ith Timelines?

Tuesday, March 20, 2012

What's New w ith Timelines?


Cover Image Prole Picture About Section App Display Highlight Feed Timeline Navigation Activity Feed
Tuesday, March 20, 2012

What's New w ith Timelines?


Cover Image Prole Picture About Section App Display Highlight Feed Timeline Navigation Activity Feed
Tuesday, March 20, 2012

Friend Feed Pin Posts Milestones Starred Stories Private Message Admin Panel Activity Log

1. Cover Image 2. Prole Picture 3. Timeline 4. About Section 5. Apps 6. Highlights 7. Composer 8. Pinned Post 9. Friend Activity
Tuesday, March 20, 2012

COVER IMAGE

Tuesday, March 20, 2012

COVER IMAGE RESTRICTIONS

Tuesday, March 20, 2012

COVER IMAGE RESTRICTIONS


851 x 315 pixels (min. 399 pixels wide)

Tuesday, March 20, 2012

COVER IMAGE RESTRICTIONS


851 x 315 pixels (min. 399 pixels wide) Make it stand out; represent your brand well

Tuesday, March 20, 2012

COVER IMAGE RESTRICTIONS


851 x 315 pixels (min. 399 pixels wide) Make it stand out; represent your brand well NO Price or purchase info

Tuesday, March 20, 2012

COVER IMAGE RESTRICTIONS


851 x 315 pixels (min. 399 pixels wide) Make it stand out; represent your brand well NO Price or purchase info NO Contact info such as website, ph. no., address

Tuesday, March 20, 2012

COVER IMAGE RESTRICTIONS


851 x 315 pixels (min. 399 pixels wide) Make it stand out; represent your brand well NO Price or purchase info NO Contact info such as website, ph. no., address NO Like or Share references

Tuesday, March 20, 2012

COVER IMAGE RESTRICTIONS


851 x 315 pixels (min. 399 pixels wide) Make it stand out; represent your brand well NO Price or purchase info NO Contact info such as website, ph. no., address NO Like or Share references NO Calls to Action i.e Click Like, Sign up Now

Tuesday, March 20, 2012

GREAT COVER IMAGE EXAMPLES

Tuesday, March 20, 2012

GREAT COVER IMAGE EXAMPLES

Tuesday, March 20, 2012

PROFILE PICTURE

Tuesday, March 20, 2012

PROFILE PICTURE
180 x 180 pixels gets resized to 32 x 32 pixels

Tuesday, March 20, 2012

PROFILE PICTURE
180 x 180 pixels gets resized to 32 x 32 pixels Follows you around Facebook and the Web

Tuesday, March 20, 2012

PROFILE PICTURE
180 x 180 pixels gets resized to 32 x 32 pixels Follows you around Facebook and the Web Should be your logo, brand, product or spokesperson

Tuesday, March 20, 2012

PROFILE PICTURE
180 x 180 pixels gets resized to 32 x 32 pixels Follows you around Facebook and the Web Should be your logo, brand, product or spokesperson If your brand is you, use a headshot

Tuesday, March 20, 2012

PROFILE PICTURE
180 x 180 pixels gets resized to 32 x 32 pixels Follows you around Facebook and the Web Should be your logo, brand, product or spokesperson If your brand is you, use a headshot Can be creatively combined with your Cover Image

Tuesday, March 20, 2012

COMBINING PROFILE PICTURE & COVER IMAGE

Tuesday, March 20, 2012

ABOUT SECTION

Tuesday, March 20, 2012

ABOUT SECTION
155 characters long

Tuesday, March 20, 2012

ABOUT SECTION
155 characters long Good to include URL (start with http:// to make it clickable)

Tuesday, March 20, 2012

ABOUT SECTION
155 characters long Good to include URL (start with http:// to make it clickable) If URL is too long, use shortening service (bit.ly)

Tuesday, March 20, 2012

ABOUT SECTION
155 characters long Good to include URL (start with http:// to make it clickable) If URL is too long, use shortening service (bit.ly) Should describe your company and what you do

Tuesday, March 20, 2012

ABOUT SECTION
155 characters long Good to include URL (start with http:// to make it clickable) If URL is too long, use shortening service (bit.ly) Should describe your company and what you do Entire box is automatically linked to your Info page

Tuesday, March 20, 2012

APP DISPLAY

Tuesday, March 20, 2012

APP DISPLAY
Only 4 displayed users must click the drop down / more arrow

Tuesday, March 20, 2012

APP DISPLAY
Only 4 displayed users must click the drop down / more arrow 1st one photos, cant be changed; others can make good use of this prime real estate

Tuesday, March 20, 2012

APP DISPLAY
Only 4 displayed users must click the drop down / more arrow 1st one photos, cant be changed; others can make good use of this prime real estate Thumbnail is customizable 111 x 74 pixels

Tuesday, March 20, 2012

APP DISPLAY
Only 4 displayed users must click the drop down / more arrow 1st one photos, cant be changed; others can make good use of this prime real estate Thumbnail is customizable 111 x 74 pixels Choose thumbnails that encourage the user to click
Tuesday, March 20, 2012

HIGHLIGHT FEED

Tuesday, March 20, 2012

HIGHLIGHT FEED
Allows users ability to choose how they interact with your page

Tuesday, March 20, 2012

HIGHLIGHT FEED
Allows users ability to choose how they interact with your page Highlights what FB deems most important

Tuesday, March 20, 2012

HIGHLIGHT FEED
Allows users ability to choose how they interact with your page Highlights what FB deems most important Posts by Page only admins posts shown

Tuesday, March 20, 2012

HIGHLIGHT FEED
Allows users ability to choose how they interact with your page Highlights what FB deems most important Posts by Page only admins posts shown Posts by Others everyone except admins posts. Allows users to see what others are saying about your brand
Tuesday, March 20, 2012

TIMELINE NAVIGATION

Tuesday, March 20, 2012

TIMELINE NAVIGATION
Allows users to easily navigate your page by date

Tuesday, March 20, 2012

TIMELINE NAVIGATION
Allows users to easily navigate your page by date Since users can now dig deeper into your pages history, make sure you prune your page

Tuesday, March 20, 2012

TIMELINE NAVIGATION
Allows users to easily navigate your page by date Since users can now dig deeper into your pages history, make sure you prune your page Go through each date in your pages past and ask,Does this represent my company the way I want it to?

Tuesday, March 20, 2012

TIMELINE NAVIGATION CONTD

Tuesday, March 20, 2012

TIMELINE NAVIGATION CONTD


Statistics box appears at the end of each month

Tuesday, March 20, 2012

TIMELINE NAVIGATION CONTD


Statistics box appears at the end of each month Shows what / who the page has liked, how many likes the page has and how many people are talking about this i.e. engaging with your page

Tuesday, March 20, 2012

ACTIVITY FEED

Tuesday, March 20, 2012

ACTIVITY FEED
Activity Feed is the new Wall

Tuesday, March 20, 2012

ACTIVITY FEED
Activity Feed is the new Wall Facebooks Edgerank algorithm decides which stories are to be displayed and which are to be hidden.

Tuesday, March 20, 2012

ACTIVITY FEED
Activity Feed is the new Wall Facebooks Edgerank algorithm decides which stories are to be displayed and which are to be hidden. Admins can change / edit any post with the little pencil icon at the top right of all posts.

Tuesday, March 20, 2012

ACTIVITY FEED
Activity Feed is the new Wall Facebooks Edgerank algorithm decides which stories are to be displayed and which are to be hidden. Admins can change / edit any post with the little pencil icon at the top right of all posts. Admins can also disable posting for specic fans in case someone starts spamming your page

Tuesday, March 20, 2012

PIN POSTS

Tuesday, March 20, 2012

PIN POSTS
Pinning posts keeps it at the top of your activity feed for 7 days

Tuesday, March 20, 2012

PIN POSTS
Pinning posts keeps it at the top of your activity feed for 7 days Use it for important updates, contests, announcements etc

Tuesday, March 20, 2012

PIN POSTS
Pinning posts keeps it at the top of your activity feed for 7 days Use it for important updates, contests, announcements etc Add links and additional info in the description

Tuesday, March 20, 2012

PIN POSTS
Pinning posts keeps it at the top of your activity feed for 7 days Use it for important updates, contests, announcements etc Add links and additional info in the description Pin posts by clicking pencil icon at the top right of the post
Tuesday, March 20, 2012

FRIEND FEED

Tuesday, March 20, 2012

FRIEND FEED
Focuses on highlighting the users friends interaction with the page.

Tuesday, March 20, 2012

FRIEND FEED
Focuses on highlighting the users friends interaction with the page. Shows interaction from your fans friends

Tuesday, March 20, 2012

FRIEND FEED
Focuses on highlighting the users friends interaction with the page. Shows interaction from your fans friends Increases social proof

Tuesday, March 20, 2012

FRIEND FEED
Focuses on highlighting the users friends interaction with the page. Shows interaction from your fans friends Increases social proof Feature can be turned o in admin panel

Tuesday, March 20, 2012

MILESTONES

Tuesday, March 20, 2012

MILESTONES
Used to highlight important dates & events

Tuesday, March 20, 2012

MILESTONES
Used to highlight important dates & events Admins set the date of milestones which enter the timeline at that date

Tuesday, March 20, 2012

MILESTONES
Used to highlight important dates & events Admins set the date of milestones which enter the timeline at that date Milestones hold more weight in FBs algorithm so they will appear in more fans newsfeeds

Tuesday, March 20, 2012

MILESTONES
Used to highlight important dates & events Admins set the date of milestones which enter the timeline at that date Milestones hold more weight in FBs algorithm so they will appear in more fans newsfeeds Use for new store opening, new product launch, when you company was founded etc
Tuesday, March 20, 2012

STARRED STORIES

Tuesday, March 20, 2012

STARRED STORIES
Similar to Milestones but not as big of an event

Tuesday, March 20, 2012

STARRED STORIES
Similar to Milestones but not as big of an event Any post can be starred so that it stands out

Tuesday, March 20, 2012

STARRED STORIES
Similar to Milestones but not as big of an event Any post can be starred so that it stands out Stretch to ll up entire page (both sides)

Tuesday, March 20, 2012

STARRED STORIES
Similar to Milestones but not as big of an event Any post can be starred so that it stands out Stretch to ll up entire page (both sides) Dates can be changed so they appear where you want them to in your pages timeline

Tuesday, March 20, 2012

PRIVATE MESSAGE

Tuesday, March 20, 2012

PRIVATE MESSAGE
Fans and non-fans can send messages to pages

Tuesday, March 20, 2012

PRIVATE MESSAGE
Fans and non-fans can send messages to pages This feature can be turned on or o

Tuesday, March 20, 2012

PRIVATE MESSAGE
Fans and non-fans can send messages to pages This feature can be turned on or o Pages can only respond not initiate a conversation

Tuesday, March 20, 2012

PRIVATE MESSAGE
Fans and non-fans can send messages to pages This feature can be turned on or o Pages can only respond not initiate a conversation Pages can only send 2 messages back for every 1 received

Tuesday, March 20, 2012

PRIVATE MESSAGE
Fans and non-fans can send messages to pages This feature can be turned on or o Pages can only respond not initiate a conversation Pages can only send 2 messages back for every 1 received Not to be used to sell use it to build trust and relationships with your fans

Tuesday, March 20, 2012

ADMIN PANEL

Tuesday, March 20, 2012

ADMIN PANEL
Appears at the top of your page

Tuesday, March 20, 2012

ADMIN PANEL
Appears at the top of your page Can be hidden from view

Tuesday, March 20, 2012

ADMIN PANEL
Appears at the top of your page Can be hidden from view Allows for quick access to stats such as notications, likes, messages and Insights

Tuesday, March 20, 2012

ADMIN PANEL
Appears at the top of your page Can be hidden from view Allows for quick access to stats such as notications, likes, messages and Insights Also where you edit your page info and settings

Tuesday, March 20, 2012

ACTIVITY LOG

Tuesday, March 20, 2012

ACTIVITY LOG
Allows admins to see page activity broken down by category

Tuesday, March 20, 2012

ACTIVITY LOG
Allows admins to see page activity broken down by category Provides admins with easy access to all parts of their page

Tuesday, March 20, 2012

WRAP UP

Tuesday, March 20, 2012

WRAP UP
Timelines become mandatory as of March 31st 2012.

Tuesday, March 20, 2012

WRAP UP
Timelines become mandatory as of March 31st 2012. Default landing pages / welcome tabs do NOT exist inside the new timelines layout

Tuesday, March 20, 2012

WRAP UP
Timelines become mandatory as of March 31st 2012. Default landing pages / welcome tabs do NOT exist inside the new timelines layout All apps will function as normal

Tuesday, March 20, 2012

WRAP UP
Timelines become mandatory as of March 31st 2012. Default landing pages / welcome tabs do NOT exist inside the new timelines layout All apps will function as normal Custom page sizes have increased to 810 pixels wide

Tuesday, March 20, 2012

WRAP UP
Timelines become mandatory as of March 31st 2012. Default landing pages / welcome tabs do NOT exist inside the new timelines layout All apps will function as normal Custom page sizes have increased to 810 pixels wide Embrace the changes or become obsolete!

Tuesday, March 20, 2012

LEARN MORE ABOUT USING FACEBOOK TO BUILD YOUR LIST

Tuesday, March 20, 2012

LEARN MORE ABOUT USING FACEBOOK TO BUILD YOUR LIST


Visit: http://www.davelikesthis.com/jevolution

Tuesday, March 20, 2012

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