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A

PRESENTATION
ON

MUTUAL FUND AS AN INVESTMENT


AVENUE AT
NJ INDIAINVEST

PRESENTED TO
S.V.INSTITUTE OF MANAGEMENT

PRESENTED BY
MRUNAL VAZA & SACHIN NANDHA
Research methodology 
 Research
      objective (Primary)
        To  know  investor’s  behavior  regarding  mutual  fund  as  an 
investment avenue.

 Research objectives (Secondary)


To  identify  the  objectives  of  the  investors  for  investing  in  a 
mutual fund. 
To identify the investment patterns of investors. 
To find out which scheme is better according to investors.  
 Research plan
Data source : Primary and Secondary.
Research instrument : Questionnaire (open ended &close ended
questions) 

Sampling plan
Sample unit : All the investors who are occasionally or regularly
investing in financial assets.
Sample size : 100 investors
Area of sampling : Maninagar, satellite, navrangpura, S.G.highway
Contact method : personal interview
Sampling method : Non-probability, convenient sampling method
Analysis
 Gender
Male  84
Female  16
Q-1 What is your age?
Q-2 What is your profession? 
Q-3 Do you invest in mutual fund ?

investment in MF(%)
20%

YES

NO

80%
Q-4 If you are not investing in mutual fund then

where do you invest (in proportion)? 

Portfolio of 20% investors not investing in MF


3% 0%
9%

mutual fund
35%
Insurance
21%
Equity market
Government schemes
Real estate
Commodities

32%
Portfolio of 80% investors who are investing in
mutual fund

Portfolio of 80% investors of MF


2% 1%
8% mutual fund

Insurance

Equity market
24%
48%
Government schemes

Real estate

Commodities
17%
Q-5 Rank the company according to your preference

from top (1) to bottom (11)? 

Sum of rank

800 745
700 644 648
605
600
500 583
395
400 342 359
394
300 353

200
200
100
0
Reliance Tata Hdfc Birla Sbi Icici Franklin Uti Lotus Sundaram Benchmark
Templeton
Q-7 If you are investing in mutual fund then you

invest in? 

invest in MF

BOTH 13,75

CLOSE ENDED
SCHEME 33,75

OPEN ENDED
SCHEME
52,5

0 10 20 30 40 50 60
Q-8 Do you take any reference while investing in
mutual fund schemes if yes then from whom? 

financial advisor
16%
0%
1%
EXT. IMPORTANT
1% IMPORTANT
6% NEUTRAL
UNIMPORTANT
EXT.UNIMPORTANT
NOT. RESPONDED
76%
EXT. IMPORTANT
Broker

24% IMPORTANT

41% NEUTRAL

UNIMPORTANT

28% EXT.UNIMPORTAN
1%
T
0% NOT. RESPONDED
6%
RELATIVES OR FRIEND
EXT. IMPORTANT

31% IMPORTANT
35%
NEUTRAL

5% UNIMPORTANT

EXT.UNIMPORTAN
1% 20% T
NOT. RESPONDED
8%
NEWSPAPER & MAGAZINE

EXT. IMPORTANT

34% IMPORTANT
35%

NEUTRAL

UNIMPORTANT
5%
EXT.UNIMPORTANT
16%
1% NOT. RESPONDED
9%
CO. WEBSITE
4% EXT. IMPORTANT
13%
5% IMPORTANT

NEUTRAL
6%
57% UNIMPORTANT

EXT.UNIMPORTANT

15% NOT. RESPONDED


AMFI website
6% 5% EXT. IMPORTANT
3%
4% IMPORTANT

NEUTRAL

UNIMPORTANT

63%
EXT.UNIMPORTANT
19%
NOT. RESPONDED
Mean

Financial  Broker Relatives  News paper  Company  AMFI 


advisor an friends & magazine websites website
3.55 5.1 4.78 4.99 6.49 6.84
 
Q-9 Do you compare the returns or other benefits of

MF schemes before investing? 

compare the return


6%

YES
NO

94%
Q-10 which factors do you consider while investing
in mutual fund? 

SAFETY
0% EXT. IMPORTANT
13%
1%
IMPORTANT
4%
NEUTRAL

UNIMPORTANT
13%

EXT.UNIMPORTANT

69%
NOT. RESPONDED
TAX SAVING
EXT. IMPORTANT
21%
IMPORTANT
1%

NEUTRAL
0% 44%
UNIMPORTANT
5%
EXT.UNIMPORTANT

NOT. RESPONDED

29%
0% RETURN
EXT. IMPORTANT
0%
1% 6%
IMPORTANT

NEUTRAL
24%

UNIMPORTANT

69% EXT.UNIMPORTANT

NOT. RESPONDED
0% LIQUIDITY
EXT. IMPORTANT
0%
4% 6%
IMPORTANT

NEUTRAL
24%
UNIMPORTANT

66% EXT.UNIMPORTANT

NOT. RESPONDED
Mean

safety Tax  Return Liquidity


saving

3.36 4.125 3.2 5.0125


Q-11 How do you monitor the following.  
NAV
14%
MONTHLY

QUARTELY
3%
HALF YEARLY
45% YEARLY
22% NEVER

NOT
RESPONDED
13% 3%
RISK FACTOR
11% MONTHLY
0% 20%
QUARTELY

HALF YEARLY

9% YEARLY

NEVER
47% 13% NOT
RESPONDED
PORTFOLIO OF SECURITIES
13% MONTHLY
13%
QUARTELY
6% 3%
HALF YEARLY

13% YEARLY

NEVER

NOT
RESPONDED
52%
PROFILE OF FUND MANAGER
3% 0% MONTHLY
5%
30% QUARTELY

21% HALF YEARLY

YEARLY

NEVER

NOT
RESPONDED

41%
Q-12 Are the following information relevant to
analyze the performance of your investment? 

MONTHLY RESULT
EXT. RELEVANT

20% RELEVANT
26%

NEUTRAL

10%
IRREVENT
9%
EXT.IRRELEVAN
14% T
21% NOT
RESPONDED
QUARTELY RESULT
EXT. RELEVANT
10%
RELEVANT
27% 10%
NEUTRAL

IRREVENT

EXT.IRRELEVANT
24%
13%
NOT
RESPONDED
16%
HALF YEARLY RESULT
EXT. RELEVANT
13%
RELEVANT
28%
11% NEUTRAL

IRREVENT

EXT.IRRELEVANT
8%
NOT
8% 32% RESPONDED
3% 0%
5%
ANNUALY
0% EXT. RELEVANT
3%
RELEVANT

NEUTRAL

IRREVENT

EXT.IRRELEVANT

NOT
RESPONDED
89%
NEWSPAPER EXT. RELEVANT
15%
RELEVANT
4%
0% NEUTRAL
8%
IRREVENT

62% EXT.IRRELEVANT
11%
NOT
RESPONDED
AMFI WEBSITE EXT. RELEVANT
8%
RELEVANT
37%

29% NEUTRAL

IRREVENT

EXT.IRRELEVANT

13% 10% NOT


3% RESPONDED
COMPANY WEBSITE EXT. RELEVANT
29% 9%
RELEVANT

NEUTRAL

40% IRREVENT

13% EXT.IRRELEVANT

NOT
1% 8% RESPONDED
Mean 
Monthly  Quarterly  Half  Annual  News  Co’s  Amfi 
result result yearly  report paper website website
result
5.3 5.55 5.33 2.95 3.78 5.57 5.16
Q-13 Do you check out the annual reports of your
scheme to evaluate the performance of your scheme? 

ANNUAL REPORT CHECKING

13%
YES
NO

87%
Q-14 Objectives for investment in mutual fund schemes
(rank them from 1most preferred to 4 least preferred).
RE
T

0
100
200
300
UR
N/
DI
 
VI
DE
ND

151
AP
PR
EC
IA
TI
O
N
152
Mean chart

TA
X
231

LI
Q
UI
DI
TY
266
 
Q-15 In which MF scheme are you interested to
invest or investing? 

investing in different schemes

Asian equity
2.05 Gold ETF
6.15
11.79 ELSS
3.59 gilt funds
schemes

6.15 income funds


1.03
16.92 bond funds
8.21 balance fund
10.77
sectorial
13.33
20.00 small cap
midcap
investment in %
Large cap
HYPOTHESIS TEST
 Ho: Objectives of the investors investing in mutual 
fund are not depending on profession
 H1: Objectives of the investors investing in mutual 
fund are depending on profession
Findings and Suggestions
Findings         Suggestions
 Reliance most preferable   Return-growth scheme, 
fund house.
 Reference of financial  safety-balanced 
advisor. scheme.
 Analyze the annual report.  Gold etf-hedge against 
 Investors invest in  inflation.
growth,balanced & elss 
schemes.  Advisor committee.
 College going student invest   Maintain database.
in mutual fund
Investment in Mutual fund is
subject to market risk please
read offer document carefully
before investing.

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