Marketing Proposal Template

Bramwell-Nijhawan & Associates Inc. 2011

1.0 Client Background & Issues PuffinMediaInc.isanationwideadvertisingfirmwhospecializesin

traditionalmarketingmedia.Theyhavebeenaveryprofitablefirmover thepast3yearsandhavereceivednumerousprofessionalawards including:

2009 Advertiser of The Year | Puffin Media Inc. 2010 Agency of The Year | Puffin Media Inc. 2011 Gold World Medal | Puffin Media Inc.

Withthepresenceofsocialmediaintodaysadvancingworld,Puffin MediaInc.hesitatedtomaketheleapfromtraditionalmarketingtosocial mediamarketing.Theirmarketingtacticsseemtobeantiquatedandthe companyfeelsasiftheyaremissingoutonalargesegmentoftheirmarket. Inaddition,theircompetitionhasbeganacquiringthemajorityofthe businessinthemarketandhavebroughtPuffinMediasgrowingrevenues toahalt. Mr.Richardson,theownerofPuffinMediaInc.startedthefirmin hopesofbeingtheindustryleaderinthemarketingfield.Hehadnever thoughtthatsocialmediawouldhavesuchasevereimpactonhisbusiness andisnowgraspingforsolutions.Ifhedoesntactimmediatelyhefaces thechancesoflosingpotentialbusinessandbecomingobsoleteinthe industry. ItsevidentthatPuffinMediaInc.willbecomeinoperablegiventhe currentsituation.Cantheymaketheswitchtosocialmediawhile

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remainingatopplayerintheindustry?Iftheyhesitateanylonger,will their businessstillsurvive?

2.0

Solution

Itsclearthatthepresenceofsocialmediaintodaysmarketplaysa
majorroleintermsofadvertisingandpromotion.Thesolutionthatis recommendedforPuffinMediaInc.istodeploytheircompanyonallof themajorsocialmediachannels;however,thereisamajordifferencein creatingsocialmediaplatformsversuscreatingabrandyoucanpromote onthoseplatforms.Amarketingcampaignmustbecreatedutilizingthese mediachannelsandcreatingimmediateengagementwithyouraudience. Inorderforthistobesuccessful,youknowhowtomakesales.Initially, acquiresomefans,followers,subscribers,andconnectionsandinvitethem tojoinyouinparticulardiscussionorattendaspecificevent.Thepurpose ofthisisnotonlytopromotePuffinMediaInc,butalsotosolicitfeedback fromthetargetaudience.

Step 1 - CreateaProfessionalMarketingStrategy Step 2 -CreateandengageanOnlineCommunity Step 3 -SearchEngineOptimizationandWebsiteCopywriting Step 4 - CreateanECommercePlatform Step 5 - CreateaCompanyBlog Step 6 - CreateNewsletters

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Step 7 - PayPerClick(PPC)andAdvertisingCampaigns

3.0

Fee Summary

Thefollowingoutlinesworkorderanditemstobecompletedwiththe
associatedbudgetbyAcmeMarketingFirm(AMF).Eachitemmustbe initializedandfinalpagesignedinordertoproceedwhichwillformlegal contractbetweenPuffinMediaInc.andAcmeMarketingFirm.

Marketing Strategy - $1,000

Throughoutamarketingstrategywewilloutlinethelargestdemographics andbestmediumsonlineinordertoreachyoursegmentedconsumers throughvariouschannels. Webelievethatamarketingstrategyshouldalsohaveacombined interactivemarketingcalendarthatwillincludemajoreventsthroughouta 12monthscheduleforonlineadvertisespends,marketingpromotionsand otherimportantdatesthroughouttheyearthatimpactyourbusiness. Thismarketingschedulewillrelatebacktoallpartsofthewebsite, eCommerce,Blog,SocialMediaandAdvertisingandensurethatallparts oftheadvertisingareautomated.

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Search Engine Optimization - $1,600.00

Havingawebsiteisgreat,althoughtheabilityforpeopletoarrivewithout havingtoknowthewebsiteURLisofupmostimportanceandisjustas importantasthewebsiteitself. Throughouryearsofexperienceinthemarketingbusiness,ourcreative teamwillensurethateachpageisoptimizedforthemajorsearchengines (Bing,Google,Yahoo)sothatuserssearchingforthecompanynameor relatedkeywords(ie.Advertising,etc.)willfindPuffinMediaInc.s website.Althoughthisisaprocessthatdoesnthappensuddenly,wewill ensurethatwebsitescontent,programming,sitemappingandothersearch enginetechniquesareproperlysetup.

eCommerce Platform - $2,100.00

AsanimportantaspectofthewebsiteisaneCommerceplatform,this platformwillallowforincreasedsales,alongwithlargerviewershipofthe website.Theplatformwillallowsomeofthefollowinghighendfeatures;

ProductManagementModule CouponsandShippingSystemandCalculator SocialSharing PaypalorPaypalProCheckoutSystem Featured,SaleItems,NewItems SearchModule

Blogging Platform - $1,100.00

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ThebloggingplatformwillbebaseduponWordpressandwillbestyledto matchboththeoverallbrandandthewebsite.Blogstypicallydonotallow forinstantsales,however,theyofferincreasedcredibility,loyalty,andare greatitemstopromotethebusinessacrossthewebsite,newsletter,social media,etc.

Newsletters - $900 + $125 per newsletter

Usingourthirdpartynewslettersoftwareatemplatebaseduponthebrand willbecreated,thiswillallowforsubscribersofthenewslettertoget instantinformation,promotionsandAcmeMarketingFirmfromPuffin MediaInc.In2009itwascalculatedthatforeverydollarspent$43.10is returnedonNewsletterMarketing. Thenewslettersystemwillcostamonthlyfeeof$30permonthforupto 1,000subscribers,thisfeewillbechargedbythethirdpartysystemandnot byAcmeMarketingFirm. ContentcanbecreatedbyAcmeMarketingFirminadvanceifinformation withintheinteractivecalendarisreceived,thesenewsletterwillbepre developedandreadytosendatanytimewithinCampaignMonitor.

Social Media (Facebook, Twitter, YouTube) $1,200

SocialMediaplatformswillbedevelopedthatwillallowforeasy promotioncrossplatform.Thefollowingwillbecompletedwithinthis package;

Twitter Branding YouTube Branding for Product Demos, etc. Twitter and Facebook connection to Website, Blog, Newsletter (ie. Post to one, post to all). Facebook Fan Gating (ie. Must like page to see information, increases likes by 600%)

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Custom Puffin Media Incs. Page for Facebook that takes information from eCommerce System

Custom Welcome Page for Facebook

Facebook Advertising - $3,600

Facebookadvertisingissomeofthemosteffectiveonlineadvertisingwith thehighestreturnsandlowestcostperclick.Facebookadvertisingwillbe completedinkeyperiodsbaseduponthemarketingstrategytoincrease viewershiptoAcmeMarketingFirmspromotions,itemsandlaunches.

4.0

Timeline

ThefollowingtimelineoutlinestheprogressofPuffinMediasCampaign
September October Holdweeklyteammeetingsto developamarketingstrategy BeginresearchonSEOand determinewhichkeywordswillbe utilized

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November December January February March April May June July August

CreateeCommerceplatformwhich willgenerateleads Holdquarterlymeetingtoreview pastmonths Developamonthlynewsletter template Beginbloggingaboutproductsand services Implementanddeployonmajor socialmediaplatforms Holdquarterlymeetingtoreview results Maintenance Maintenance Maintenance Yearendreview

5.0

Next Steps and a Final Note From Us

Socialmediaissimple,butnoteasy.Webelievethatsthebestwayto
explainit.Tothatend,oneofthebestwayswehavelearnedtodrilldown onwhatthebeststrategyisfor your organizationistoworkwithyou througheverystepoftheprocess.Itsthatsimple!

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Intheabsenceofdecadesofbestpracticesthatarewellknown,universally understoodand(hopefully)appliedacrossindustries,webelievethatour marketingcampaignscanhelpanyone,inanyindustry,gettothecoreof whattheirsocialmediastrategyshouldbeandhowtheyshouldproceedin makingthemostofsocialmedia. Wereconfidentthatbygoingthroughthesesprocesses,workingtogether andbeingconfidentintheoutcomes,youllbeontherightpathtocreating abestinclasssocialmediastrategy. Theotherthingtoknowaboutsocialmediaisthatitschanging.Fast.Just assomeoneoncesaidaboutsportsrecords,todaysrecordsare tomorrowsaverages,youneedtostaytunedtothechangesafootinsocial mediabecausetodaysbreakthroughsareeithergoingtobe,atbest, tomorrowsbestpracticesoratworst,lessonsofwhatnottodo. Weareexcitedtoworkwithyourcompanyandcreatethisstrategyfor you.Asaleadingmarketingfirm,wewanttohelpPuffinMediaInc continueitsgrowthanddevelopalonglastingbusinesspartnershipthat willbemutuallybeneficialforyearstocome.Withyourauthorizationof thisproposalwecangetstartedrightaway!

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