Professional Documents
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Dr. Schwarzkopf has worked during the last 35 years in all areas of Computer Information Services. IT Analyst as META Group Israeli Research Manager and was named a META Group Research Fellow. As an academic researcher in Entrepreneurship Sciences; has published and presented in the Academy of Management and Babson Conferences and Editorial Board Member of the academic journal "International Journal of Opportunity, Growth and Value Creation". As a consultant in Arthur Andersen Consulting (USA), Booz Allen (USA) and Kesselman & Kesselman. As a systems professional in SCS Computers and the R&D Unit of the Israel Defense Forces. As a sales and marketing professional in Digital Equipment Corporation. Teaching in the MIS department at Ben Gurion University, the TelAviv Yafo Academic College and the Computer School of the IDF. Entrepreneur founding three companies in the IT arena: STKI, store and forward mail and office information systems.
Dr. Schwarzkopf served on the Board of Directors of Ashot Ashkelon Industries, served as President of the Gymnazia Herzelia Association, Co-founder of the Mashov Political Movement and was a member of the Central Committee of the Labor Party. Major (Rav-Seren) in the reserves, Israel Defense Forces (where he served in an elite unit and later in the R&D unit). Registered Engineer (IS22881), member of MENSA Israel.
Dr. Schwarzkopf received BSE and MSE degrees (Systems Engineering) from the University of Central Florida. Received a MSIA (Management Information Systems) and is an ABD ( in PhD Program) in Systems Science (received (twice) the William Larimer Mellon Scholarship/Award) from Carnegie Mellon University. His doctorate (Management/ Entrepreneurship) he received from Case Western Reserve University.
2
STKI
does no consulting work , allowing our research to be totally unbiased, with no hidden agendas to promote any particular technology or vendor.
STKIs goal is to help our clients make the right choices in the strategic and financial management of their information technology systems.
Founded
in 1992, STKI is the leading market research and strategic analyst firm in Israel, covering the IT infrastructures, IT applications and IT services industry . Over 20 years of experience in the IT analyst sector and thousands of annual face-to-face interviews with key industry participants have enabled us to establish solid, long-standing relationships with our customers. Our customers include major IT organizations (government, financial institutions, telecoms, manufacturing, medical, education, etc.) and IT suppliers/vendors (infrastructure and software suppliers, consulting and professional services firms). STKI works closely with vendor senior management (strategy, business development, and marketing). Where end users are concerned, STKI meets with IT managers as well as with all levels of IT decision making, thereby attaining complete information of processes. STKI's mission is to advise and analyze users of information technology as well as their suppliers while conducting original research and providing advisory services regarding all parts of the information system puzzle. Israel's foremost IT companies have come to rely on STKI's market-proven experience and expertise. Our services include: Face-to-face meetings STKI Analyst House Calls (for both users and vendors) CIO STKI "Help Desk" Inquiries Surveys Strategic Marketing & Positioning Round Tables for users Vendor Discovery Series (Newsletters and workshops) In-house Workshops CIO Annual Bootcamp CTO Annual Bootcamp Brainstorming Workshops STKI Annual Summit
Sales
Technology
EQUILIBRIUM MODEL. The sum of all IT expenditures (from users) has to be equal to all IT sales (from vendors).
Most research firms are either a "demand-based" (market information based on data from users of IT) or "supply-based" (market information based on data from IT vendors).
STKI is one of the only research firms using an equilibrium model and the only one in Israel.
Economic Figures
Criteria
GDP (constant prices, 2005, in $B)*
2009
2010
2010 Q4
2011 Q1
2011 Q2
2011 Q3
189.9
199.0
50.9
51.5
51.9
52.4
0.8%
4.8%
7.2%
4.7%
3.5%
3.4%
-0.9%
2.9%
8.6%
5.2%
2.6%
5.3%
(As % of GDP)
39.5%
7.6%
75.1
42.9%
6.6%
85.3
43.4%
6.5%
22.1
43.7%
6.0%
22.5
43.5%
5.5%
22.6
41.0%
5.6%
21.5
Unemployment rate
* Using a public exchange rate of 1USD=3.7NIS (2010 average) ** Estimated Additional Sources: IMF
6%
5% 4% 3% 2% 1% 0% -1% -2% -3%
-0.10%
3.19%
-4%
-5% -6% -7% 10
Additional Sources: OECD
50,000
40,000 30,000 20,000 10,000 0 28,510 34,025
11
Unemployment Rate
3-year average 2008-2010, or latest available period 25% Israels unemployment rate is in an ongoing downtrend, reaching an historic low level of 5.5% in Q2 2011. 20%
15%
0%
12
13
8%
7.9%
7.5% 57.0% 7.6% 7.2% 56.8% 56.7% 6.9% 57.2%
57.7%
57.7% 57.5%
7%
56.8%
56.8%
56.8%
57% 6.6%
6.4% 6%
6.5%
54%
14
2012 Rank
2011 Rank
2010 Rank
2009 Rank
Country/Region
34
29
29
30
Israel
15
The Institute for Management Development ranked Israel 17th out of 59 countries for 2011 (Israel was also ranked 17th in 2010)
16
Entrepreneurship
17
The World Economic Forum ranked Israel 22nd out of 142 countries for 2011-2012
18
19
20
21
22
24
subtotals
subtotals
& of TOTAL
number of employees 1001+ 401-1000 151-400 101-150 21-100 6-20 up to 5 municipalities government TOTAL
0.10%
3,814
36,528 199,935
3,298
225,824 56,603 169,221
236,463
TOTAL
240,277
ACCORDING TO BITUACH LEUMI 2/2011 & 2/2012
441
0.15% 0.05%
225,824
ACCORDING TO BITUACH LEUMI 2/2010
25
BUDGETS (opex/capex): include some internal expenses industry Market size Market size % total % total industry government 1,350 19.88% security 400 5.89% 33.87% 2,300 public education 250 3.68% health 300 4.42% utilities 280 4.12% utilities/ 8.54% 580 transport transport 300 4.42% banks 900 13.25% insurance 350 21.35% 1,450 financial 5.15% fin other 200 2.95% manuf 820 12.08% 15.02% 1,020 manuf/ retail retail 200 2.95% high tech 650 9.57% 12.37% 840 high tech/ IT IT local vendors 190 2.80% telecomm 260 3.83% Telecomm/ 5.15% 350 media media 90 1.33% SMB 250 3.68% 3.68% 250 SMB
TOTAL
6,790 M USD
TOTAL
26
27
IT Markets in Israel
2007
HARDWARE SOFTWARE VALUE ADDED SERVICES TOTAL 1,750,000 732,150 2,320,000 4,802,150
-27.14% 14.73% 13.37% -1.19%
2008
1,275,000 840,000 2,630,200 4,745,200
-3.53% 10.19% -8.94% -4.10%
2009
1,230,000 925,620 2,395,000 4,550,620
22.20% 21.22% 11.15% 16.18%
2010
1,503,000 1,122,000 2,662,000 5,287,000
2010
HARDWARE SOFTWARE VALUE ADDED SERVICES TOTAL 1,503,000 1,122,000 2,662,000 5,287,000
13.04% 8.84% 12.58% 11.92%
2011
1,699,000 1,221,200 2,997,000 5,917,200
1.82% 5.49% 4.07% 3.72%
2012
1,730,000 1,288,200 3,119,000 6,137,200
3.35% 7.90% 11.61% 8.50%
2013
1,788,000 1,390,000 3,481,000 6,659,000
Forecasted
28
29
30
First Tier
-"It is not enough that I should succeed, others must fail Gore Vidal
32
Value Added Resellers VAR or Partners are incorporated into STKIs TIERS as is the original product developer. Both sell into the Israeli Market.
33
34
2011
1,699.0
1.82%
2012
1,730.0
3.35%
2013
1,788.0
36
37
Server Market
2011
110.0 130.0 60.0 12.0 312.0
4.55% 15.38% -16.67% 50.00% 6.73%
2012
115.0 150.0 50.0 18.0 333.0
4.35% 6.67% -10.00% 38.89% 5.11%
2013
120.0 160.0 45.0 25.0 350.0 servers x386 blades legacy (non X86) DBMS Appliances totals
servers
38
39
Client Market
2011
205.0 152.0 7.0 100.0 464.0
-11.22% -13.16% -28.57% 20.00% -5.39%
2012
182.0 132.0 5.0 120.0 439.0
-3.85% -16.67% 40.00% 25.00% 0.68%
2013
175.0 110.0 7.0 150.0 442.0 notebooks desk thin clients mobility/tablets totals
Clients
40
42
Storage Market
2011
165.0 15.0 180.0
5.45% -33.33% 2.22%
2012
174.0 10.0 184.0
6.90% -20.00% 5.43%
2013
186.0 8.0 194.0 disks tapes totals
storage
43
44
Networking Market
2011
192.0 52.0 40.0 284.0
9.38% 11.54% 12.50% 10.21%
2012
210.0 58.0 45.0 313.0
6.19% 10.34% 11.11% 7.67%
2013
223.0 64.0 50.0 337.0 enterprise networking security equipment VoIP/call center equipment totals networking
45
One1 EMET Radware* Partner/012 Riverbed* Brocade* Matrix Minicom DELL* A10*
46
47
48
Printer Market
2011
124.0 85.0 209.0
-11.29% 4.71% -4.78%
2012
110.0 89.0 199.0
-13.64% 2.25% -6.53%
2013
95.0 91.0 186.0 printers toners/ink/refillers totals Printer
49
50
2011
60.0 30.0 70.0 90.0 250.0
3.33% 6.67% 5.71% 4.44% 4.80%
2012
62.0 32.0 74.0 94.0 262.0
4.84% 9.38% 9.46% 4.26% 6.49%
2013
65.0 35.0 81.0 98.0 279.0 Self Service Appliances (ATMs, Kiosks, etc) Point of Sale Appliances Data Center Physical Infrastructure miscellaneous: Computer Supplies
totals
51
52
54
55
Software Categories 1
operating systems
System Infrastructure
data bases middleware other Service Desk System Control & Mgmt Systems (BSM, APM, BTM) storage & backup Security other Project & Portfolio Management Asset Management Governance Risk & Compliance other Development and ALM (including testing)
IT Mgmt Tools
IT
Development Tools
mobile development tools PLM LMS learning management other Office Productivity (Microsoft Office, etc.) Enterprise portals, collaboration & social tools Analytics/ BI/DM/ EPM tools
PLM LMS -
56
Information
2011
78.0 83.0 65.0 226.0
-3.85% -3.61% 10.77% 0.44%
2012
75.0 80.0 72.0 227.0
-6.67% -2.50% 4.17% -1.76%
2013
70.0 78.0 75.0 223.0 operating systems data bases middleware totals Basic Systems
57
58
2011
15.0 75.0 64.0 127.0 281.0
13.33% 4.00% 6.25% 3.94% 4.98%
2012
17.0 78.0 68.0 132.0 295.0
17.65% 6.41% 5.88% 6.06% 6.78%
2013
20.0 83.0 72.0 140.0 315.0 Service Desk Systems Control and Mgmt Storage/ backup Security totals
59
60
CyberArk* calcom Innocom Netvision/ Cellcom Trustnet We (Hilan) IBM* Accesslayers* EMET I.E.Mittwoch Imperva Microsoft
New Age Securenet Websense Oracle ARX Avnet ForeScout Fortinet Promisec Websense Comda MultiPoint
Oranus Wise Brillix Covertix GreenSQL IntegrITy Intellinx Kaspersky Labs Mobisec Prolink
Radvision Secure Islands Varonis Waterfall ACS Barracuda Networks Virgonet SoftwareAg Cryptzone
61
2011
7.0 15.0 9.0 50.0
28.57% 13.33% 22.22% 8.00%
2012
9.0 17.0 11.0 54.0
22.22% 29.41% 36.36% 14.81%
2013
11.0 22.0 15.0 62.0 Portfolio Mgmt Project Management Asset Mgmt Governance, Risk & Compliance
62
63
2011
70.0 9.0 23.0 12.0 5.0 119.0
2.86% 22.22% -8.70% 25.00% 20.00% 5.04%
2012
72.0 11.0 21.0 15.0 6.0 125.0
11.11% 36.36% -4.76% 26.67% 50.00% 14.40%
2013
80.0 15.0 20.0 19.0 9.0 143.0 development & ALM tools PLM tools testing tools mobile dev tools LMS learning/hatmaa tools totals
64
65
66
Software Categories 2
67
2011
32.0 62.0 47.0 10.0 12.0 100.0 263.0
3.13% 4.84% 6.38% 20.00% 16.67% 12.00% 8.75%
2012
33.0 65.0 50.0 12.0 14.0 112.0 286.0
6.06% 10.77% 6.00% 16.67% 14.29% 10.71% 9.79%
2013
35.0 72.0 53.0 office productivity portals, collaboration & social document mgmt & search tools
14.0 multimedia mgmt tools (video and others) output mgmt tools 16.0 124.0 Analytics/BI / MDM/ ETL tools totals 314.0
68
69
70
71
2011
54.0 110.0 55.0 15.0 8.0 9.2 251.2
3.70% 3.64% 5.45% 13.33% 15.00% 8.70% 5.18%
2012
56.0 114.0 58.0 17.0 9.2 10.0 264.2
7.14% 5.26% 6.90% 11.76% 30.43% 20.00% 7.87%
2013
60.0 120.0 62.0 19.0 12.0 12.0 285.0 core applications ERP CRM BPM WEB - Social mgmt others
totals
72
Packages that can be used "only" as SaaS are cataloged under SaaS category "only"
73
74
2011
2,997.0
4.07%
2012
3,119.0
11.61%
2013
3,481.0
76
77
IT / / PMO - QA ,
Infrastructure Projects
software infra integration projects Data Center Environment other Project Management Office Q/A & Testing Rollout/Hatmaa other
Project Services
( )
78
IT Consulting Market
2011
82.0 82.0 4.88% 4.88%
2012
86.0 86.0 10.47% 10.47%
2013
95.0 95.0 IT Consulting/ Analysts total
79
2011
150.0 45.0 90.0 145.0 430.0 -2.67% 11.11% 3.33% 4.83% 2.56%
2012
146.0 50.0 93.0 152.0 441.0 -2.74% 20.00% 9.68% 8.55% 6.35%
2013
142.0 60.0 102.0 165.0 469.0
Hardware Maintenance Data Center Environment software & application integration & ALM Consolidation/virtualization/hardware integration projects
total
80
81
Comm IT Aman Computers We (Hilan) Headon Magalcom Minicom SQLink Microsoft One1 BenefIT HDS Yside TripleC Neway 2Bsecure Ankor (Hilan) doITwise Dor IT HMS Liacom techmind Simplementia penguinIT ELAD Ardom openstorage SteerU elk-group Centerity ITassist Afek Systems
82
83
2011
90.0 52.0 20.0 162.0 5.56% 5.77% 10.00% 6.17%
2012
95.0 55.0 22.0 172.0 7.37% 9.09% 9.09% 8.14%
2013
102.0 60.0 24.0 186.0
84
85
86
Development
User Interface Design BI/DW/EPM/Data Management application integration mainframe/AS400 core vertical development Printing Migrations Archiving other IT Training inhouse IT Training at Vendor VoIP/telephony VoIP/call center
IT VoIP/Call Centers
87
2012
160.0 47.0 92.0 91.0 39.0 53.0 20.0 31.0 40.0 105.0 60.0 21.0 20.0 27.0 806.0 13.75% 10.64% 13.04% 20.88% 5.13% 22.64% 35.00% 29.03% -12.50% 23.81% 20.00% 19.05% 45.00% 18.52% 17.12%
2013
182.0 52.0 104.0 110.0 41.0 65.0 27.0 40.0 35.0 130.0 72.0 25.0 29.0 32.0 944.0
ERP CRM KM,ECM,SP,BPM,others .NET (XRM) based without internet Java based without internet Web/internet social & e-biz Mobile/MDM Legacies/mainframe BI/DW/EPM/Data Management core/vertical output mgmt/print mgmt User Interface Design Migrations/ others
totals
88
FBC Almog Aman Computers Eshbel Kav marachot Menahel4U Raan Rels Todan Unitask Ziv systems Maxoft Xioma Axperts Accenture C.BIT ELAD Pilat Aviv Afek Systems Pisga Anagal Tulip
89
90
91
I.E.Mittwoch Tvuna milenium Netwise Afek Systems Experis Hevra Le Automazia Almog SIT
I.E.Mittwoch Tvuna milenium Netwise Afek Systems Experis Hevra Le Automazia Almog SIT Top Group Bynet DBbest Renaissance Matan Calanit Carmon
92
93
94
95
BIconix Citrine BI Data Cube Active View Yael Software Experis Normative Taldor BICS Bynet Matan SQLink SIT Afek Systems Anagal SkyWin Xioma Orantech WinIT Calanit Carmon DBbest Netwise Pilat Afek Systems ELAD
96
2011
105.0 105.0 2.86% 2.86%
2012
108.0 108.0 18.52% 18.52%
2013
128.0 128.0
training
totals
97
98
2011
50.0 32.0 82.0 2.00% 9.38% 4.88%
2012
51.0 35.0 86.0 7.84% 14.29% 10.47%
2013
55.0 40.0 95.0
99
100
Governance & Risk Management risk assessment/ penetration tests security projects other
"off site" data center/hosting (finger only services) "off site" data center - full service (operational/DRP) Call Centers/Help Desk Complete outsourcing
OUTSOUCING SERVICES
application outsourcing other managed infrastructure services storage management DBA services security services other
Infrastructure Outsourcing
101
2011
40.0 20.0 15.0 120.0 195.0 5.00% 5.00% 20.00% 4.17% 5.64%
2012
42.0 21.0 18.0 125.0 206.0 19.05% 14.29% 5.56% 12.00% 13.11%
2013
50.0 24.0 19.0 140.0 233.0
Governance & Risk Management (also BCP) Risk assesment & penetration tests Security Auditing Security Projects
total risk
102
103
104
105
Outsourcing Market
2011
50.0 50.0 40.0 60.0 160.0 42.0 40.0 15.0 32.0 18.0 32.0 539.0 4.00% 4.00% 25.00% 3.33% 1.25% 9.52% 5.00% 20.00% 12.50% 16.67% 6.25% 6.68%
2012
52.0 52.0 50.0 62.0 162.0 46.0 42.0 18.0 36.0 21.0 34.0 575.0 7.69% 15.38% 10.00% 9.68% 4.94% 13.04% 7.14% 16.67% 8.33% 38.10% 17.65% 10.43%
2013
56.0 60.0 55.0 68.0 170.0 52.0 45.0 21.0 39.0 29.0 40.0 635.0 totals infrastructure outsourcing
Archiving Services
"off site" DC/finger services (hosting, real estate, etc) "off site" DC/full service/DRP call centers/help desk Complete outsourcing application outsourcing Managed services storage DBA security printing/copying/faxing
106
107
108
109
) (
)(, )PAAS( )SaaS( )Iaas( "" -
Cloud Services
) (
Staff augmentation
Nearshore
110
2011
100.0 15.0 40.0 18.0 173.0 2.00% 33.33% 5.00% 11.11% 6.36%
2012
102.0 20.0 42.0 20.0 184.0 3.92% 75.00% 42.86% 75.00% 28.26%
2013
106.0 35.0 60.0 35.0 236.0
111
112
113
2011
350.0 120.0 470.0 -12.86% 25.00% -3.19%
2012
305.0 150.0 455.0 -9.84% 23.33% 1.10%
2013
275.0 185.0 460.0
TOTAL
114
116
More Information?
117