LINDA H.

RUBINSON
www.linkedin.com/in/lindarubinson

lhrubinson@gmail.com (585)730-2103

Business leader whose distinguished career successfully guided entry into competitive new markets to achieve market leadership, established partnerships for immediate market credibility and led product development from concept to launch.

DIRECTOR STRATEGIC MARKETING | ALLIANCE RELATIONS

Launched new markets in Healthcare, Biotechnology, Life Science and IT Established 8 centers of Medical Diagnostic Services Recruited Strategic Alliance Partnerships to grow industry leadership and revenue Built Businesses - delivering $20M first year sales Directed development of 5 HIT and 11 IT products

Performance Highlights
Delivered first place global industry market share positions for pharmaceutical, chemical, healthcare, biotechnology, IT and research Forged successful, lucrative alliances between companies and organizations: built C-level relationship with nonUS Healthcare Information Technology (HIT) firm producing the #2 provider role in the US healthcare market, eclipsing established players | established collaborative alliances across industries to build biotechnology market presence in Nevada | aggressive channel development for IT products and services produced record revenues of $150M for one market and $350M for another Recognized industry leader - Healthcare: grew electronic health record (E.H.R.) adoption from 1% to more than 50% as champion of Electronic Health Record Initiative Task Force | co-founded Nevada Biotechnology & Bioscience Consortium, growing market 37% | built public-private collaboration for Nevada Medical Tourism Initiative | cochaired Food and Drug Administration (FDA) task force on enhancement of regulatory guidelines Created new $37M revenue stream for a community hospital by developing a successful community outreach business, servicing a 9 state region. Exceeded business volumes of competing national service providers Coordinated international conferences and tradeshows including three DECworlds, managed educational seminars, technology innovation events and industry specific workshops | created international user communities and C-level industry advisory boards

AREAS OF EXPERTISE
-Strategic Planning & Execution -New Market Entry -Product Management & Branding -Direct & Channel Marketing -E.H.R. and H.I.E. Planning & Implementation -C-level Presentations & Relationship Building -Strategic Partnerships -Cooperative Marketing Relationships -Cost Control & Margin Growth -HIPAA, HITECH and Meaningful Use

EXPERIENCE & ACHIEVEMENTS

TH E C OL EB ROOK G RO UP , I NC . Henderson, NV
Consulting firm supporting companies across most industries Consultant Project Scope: Market Development Business Development Community Outreach Alliance Development Conference Management Contract Negotiations Credentialing, Licensing, Regulatory Management Product Development and Launch Operational Management (P/L) Clients: Business Community Agencies Not-For-Profit Organizations Healthcare - Hospitals and Practices Industries: IT developers and providers Healthcare Health Information Technology Finance Publishing Biotechnology Retail Advanced clients growth through consulting services: Growth Strategy - Increased patient flow by 20% and revenues by 30% by implementing marketing, business development and outreach programs for multi-disciplinary medical practice. Strategic Marketing - Produced 35% increase in patient flow for a multi-disciplinary health center. Executed unique strategic marketing plan and community outreach programs, targeting traditional and non-traditional clients. Provided clinical support and implementation of new technologies. Business Turnaround - Delivered 60% increase in sales through promotion of products, services and support agreements. Leveraged alliances to expand sales and marketing opportunities.

1999Present

LINDA H. RUBINSON

Cell: 585-730-2103

lhrubinson@gmail.com 20092010

ASSOC IA TE D P AT HOL OG IS TS C H A R T ER Las Vegas, NV

Affiliated with Quest Diagnostics Nevada Business Unit Practice Director | Strategic Marketing | Operations Transformed business operations for efficiencies and market impact through enhanced client support Expanded activities into new markets | Re-branded organization and services | Initiated active marketing programs to build recognition, credibility and confidence | Introduced internal and external sales operations to grow business Implemented improved client communication through calls, visits and faster result reporting Bolstered collaboration across departments, affiliated companies and sales operations Grew revenue by 15% in six months Provided computerized support to ensure timeliness of patient reporting and workflow management

ADDITIONAL POSITIONS
SCIENCEXCHANGE, INC. Danville, CA & Boulder, CO Chief Operating Officer | Marketing | Alliance Partnerships - life science internet application software provider (ASP) - Raised $1.4M in seed funding to support start-up internet firm | Recruited strategic alliances with science and technology industry leaders - HP, SAS, BDB, IBM, Fox Chase Cancer Center, Stanford University, NIH | Product managed and marketed from concept to launch innovative research information management system ECLIPSYS CORPORATION / HEALTHVISION CORP. Santa Rosa, CA Corporate Marketing Services Director - Delivered #2 market share position in US within 18 months - Closed $6M in post-contract sales | Structured sustainable alliances to minimized costs, maximized margins and expand sales | Established global alliances with Microsoft and IBM at CEO level | Leveraged International User Community and Client Advisory Board to help design solution systems STANFORD HEALTH SERVICES Palo Alto, CA Product Marketing Manager Electronic Health Record & Imaging Systems - Led the development and roll-out of Electronic Medical Record and Document Imaging Systems | Supported five (5) hospital system, 8000 physician and 500 clinic organization DIGITAL EQUIPMENT CORPORATION (DEC) Senior Marketing Manager Pharmaceutical, Chemical, Research, Healthcare, Biotechnology, Education - Achieved five 1st place global markets | Supervised industry and channel market development | Recruited new partnerships to expand and influence market penetration; Researched, planned and launched new markets | Managed international trade conferences, technology showcases, seminars and workshops | Pioneered new product business unit from concept to launch generating $20M in first year sales | Coordinated industry advisory boards of top 15 players in 4 industries. MEMORIAL HOSPITAL Colorado Springs, CO Associate Hospital Administrator Laboratory Manager - Designed an external Laboratory Courier business producing $37M in new revenue and servicing a 9 state region | Fostered the implementation of health information technologies across departments and patient care centers CLEVELAND CLINIC FOUNDATION, CLEVELAND, OH Manager, Clinical Microbiology Department - Created new diagnostic centers of medicine NEW ENGLAND DEACONESS HOSPITAL, BOSTOM, MA Senior Medical Technologist, Clinical Microbiology - Assisted in the development of new diagnostic laboratories

PERSONAL PROFILE
EDUCATION
Executive Education Certificates in Global Marketing; Business Development; Pharmaceutical Industry Development (by industry invitation) Bachelor of Arts, Biology & Chemistry | Medical Technology, NORTHEASTERN UNIVERSITY Boston, MA Medical Technology, MT (ASCP) SM, New England Deaconess Hospital School of Medical Technology, Boston, MA (in collaboration with Harvard Medical School)

AFFILIATIONS
Southern Nevada Medical Industry Coalition (www.snmic.com) - Board of Directors, Chairperson for Strategic Alliance Task Force, EHR Initiative, EHRnevada.com, Medical Tourism Nevada Biotechnology & Bioscience Consortium (www.NevBio.org) - Board of Directors | Director Market Development and Strategic Alliances Health Information Management Systems Society (www.nevadaHIMSS.org) - Nevada Board of Directors