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Introduction to the Industry

Indian history can be roughly divided into the 6 periods of Ancient India Heritage Tourism, Ecotourism, Adventure Tourism, Wildlife Tourism, Pilgrimage Tourism, Medical tourism.

History of the Indian Tourism Tourism industry in India is on a great boom at the moment India has become a major global tourist destination and Indian tourism industry is exploiting this potential to the hilt. Travel and tourism industry is the second highest foreign exchange earner for India, and the government has given travel & tourism organizations export house status. The Indian tourism industry can be attributed to several factors. Firstly, the tremendous growth of Indian economy has resulted in more disposable income in the hands of middle class, thereby prompting increasingly large number of people to spend money on vacations abroad or at home. Secondly, India is a booming IT hub and more and more people are coming to India on business trips. Thirdly, aggressive advertising campaign "Incredible India" by Tourism Ministry has played a major role in changing the image of India from that of the land of snake charmers to a hot and happening place and has sparked renewed interest among foreign travelers. Travel & tourism industry's contribution to Indian industry is immense. Tourism is one of the main foreign exchange earners and contributes to the economy indirectly through its linkages with other sectors like horticulture, agriculture, poultry, handicrafts and construction. Tourism industry also provides employment to millions of people in India both directly and indirectly through its linkage with other sectors of the economy. According to an estimate total direct employment in the tourism sector is around 20 million.

The policy is built around the 7-S Mantra. Swaagat (welcome), Soochanaa (information), Suvidhaa (facilitation), Surakshaa (security), Sahyog (cooperation), Sanrachnaa (infrastructure) Safaai (cleanliness).

Some of the salient features of the Tourism Policy are: The policy proposes the inclusion of tourism in the concurrent list of the Constitution to enable both the central and state governments to participate in the development of the sector. No approval required for foreign equity of up to 51 per cent in tourism projects. NRI investment up to 100% allowed. Automatic approval for Technology agreements in the hotel industry, subject to the fulfillment of certain specified parameters. Concession rates on customs duty of 25% for goods that are required for initial setting up, or for substantial expansion of hotels. 50% of profits derived by hotels, travel agents and tour operators in foreign exchange are exempt from income tax. The remaining profits are also exempt if reinvested in a tourism related project.

The different types of tourism in India: Heritage Tourism Ecotourism Adventure Tourism Wildlife Tourism Pilgrimage Tourism

Heritage Tourism India has always been famous for its rich heritage and ancient culture. Indias glorious past and cultural diversity make a potent blend which attracts millions of tourists each year to its heritage tourist attractions India's rich heritage is amply reflected in the various temples, palaces, monuments, and forts that can be found everywhere in the country.

The most popular heritage tourism destinations in India are: Taj Mahal in Agra Mandawa castle in Rajasthan Mahabalipuram in Tamil Nadu Madurai in Tamil Nadu Lucknow in Uttar Pradesh Delhi, the Indian capital.

Ecotourism Ecotourism entails traveling to places that are renowned for their natural beauty and social culture, while making sure not to damage the ecological balance. Eco-tourists have been thronging India in large numbers for it has a rich source of flora and fauna. A great number of endangered and rare species are also to be found in the various national parks in India.

The major national parks in India for ecotourism are: Corbett National Park in Uttar Pradesh Bandhavgarh National Park in Madhya Pradesh Kanha National Park in Madhya Pradesh Gir National Park and Sanctuary in Gujarat Ranthambore National Park in Rajasthan.

Adventure Tourism Adventure tourism is recently growing in India. tourists prefer to go for trekking to places like Ladakh, Sikkim and Himalaya. Himachal Pradesh and Jammu and Kashmir are popular for the skiing facilities they offer. Whitewater rafting is also catching on in India and tourists flock to places such as Uttranchal, Assam, and Arunachal Pradesh for this adrenalin-packed activity.

Wildlife Tourism India has a rich forest cover which has some beautiful and exotic species of wildlife, The places where a foreign tourist can go for wildlife tourism in India are the Sariska Wildlife Sanctuary, Keoladeo Ghana National Park, and Corbett National Park.

Pilgrimage Tourism India is probably the ultimate destination of all kinds of pilgrims following any faith around the world. he great religions like Hinduism, Buddhism, Jainism, Islam, Christianity and Sikhism are the integral part of Indian culture and heritage whose values and faiths are mingled with the air, soil and the sky of India

Famous Pilgrimage & places in India


. . . . . . . . . . . . . . . . . . . . . . . . . Ajmer Pushkar Haridwar Amarnath Badrinath Gangotri Kedarnath Yamunotri Chardham Yatra Rishikesh Manikaran Paonta Sahib Rewalsar Omkareshwar Ajmer Sharief Rameswaram Mathura Vrindavan Puri Guruvayur Shirdi Saibaba Amarnath Cave Vaishno Devi Jagannath Temple Konark Sun Temple Tirupati Temple

Pilgrimage Places
. . . . . . . . . . . . . Himachal Pradesh Rajasthan Uttranchal Kerala Maharashtra Tamil Nadu Jammu And Kashmir Madhya Pradesh Madhya Pradesh Karnataka Andhra Pradesh Temples Mosques

Top 10 Source Countries for Foreign Tourist Arrivals to India in 2010

Percentage Share of Top 10 Source Countries for Foreign Tourist Arrivals to India in 2010.

INTRODUCTION TO THE COMPANY


About
It's an event management firm catering to hospitality industry for corporate as well as individual. They are travel consultant but they assist you as personal travel concierge. India is a land with vivid and pleasant contradictions. This has made it one of the most sought- after destinations in almost all types of theme tours. From magnificent monuments to towering shopping malls, from luring beaches of Kerala and Goa to the mighty peaks of Himalayas, India from all corners is God's very own. Country roads has brought together some great tour packages, which mostly comprises must see destinations of India like Taj Mahal tour, Great Ganges Tour, Royal Rajasthan tour and so on.

Company profile
Country Roads Hospitality was started by Mr. Wahid (MD) in 2010 on his own without any helping hand. He took this bold step and entered into hospitality industry as travel consultant. In 2001 country roads was incorporated as put lied with 3 employees and few corporate client's like Shri ram group, Dabur, Wipro, Parle etc. We delivered 100% what we promised at competent rate and become trustworthy. Till 2011, we were limited to conference and meeting but after that we expanded our arms and entered into Events, Corporate dinners, Day Conference and much more. Recently in 2010, we entered on a larger basis in Frequent Individual Travel (FIT). We have 87 respected corporate now. Word of mouth from corporate helped us building relationship with other client's in the industry. The quality of "Stick to evenness" In the employees never let CR to step back and since 1997 till now it has tasted the fruit of success without any downfall. Country Roads Hospitality was started by Mr. Wahid (MD) in 2010, on his own without any helping hand. He took this bold step and entered into hospitality industry as

travel consultant. In 2001 country roads was incorporated as put lied with 3 employees and few corporate client's like Shri ram group, Dabur, Wipro, Parle etc. We delivered 100% what we promised at competent rate and become trustworthy. Till 2010, we were limited to conference and meeting but after that we expanded our arms and entered into Events, Corporate dinners, Day Conference and much more. Recently in 2010 we entered on a larger basis in Frequent Individual Travel (FIT). We have 87 respected corporate now. Word of mouth from corporate helped us building relationship with other client's in the industry. The quality of "Stick to evenness" In the employees never let CR to step back and since 2010 till now it has tasted the fruit of success without any downfall.

Mission, Vision & Values


Mission-To push the leading edge of hospitality and giving added value to our client's Vision- To be among top three hospitality and event management company Values-To create value for customers/client's Be ethical Trust and respect each other Work in team Collaborate, communicate and be accountable Each employee responsibility for contributing to the company success Service.

Unique selling point

- Packages as per clients budget - Serves as personal travel concierge - Communication route is simplified

Services
Country Roads Hospitality is a well-known travel consultant in the country; provide you wit a wide range of services. We make sure to keep you updated with information about hotel reservation, tour packages, corporate/incentive tour packages etc. We make every effort to ensure that you are offered with the best of hospitality. We offer corporate/incentive tours. If a company needs to set out on a tour with its staff and employees, we are here to give the best value to your money. Our costeffective and well-organized tour packages are sure to satisfy one and all. Apart from organizing tours to other parts of India.

It offers Off-Site Meets Dealer Meets Day Conference Gala Evening Training Programs Leisure Trips Tailor Made Vacations Hotel Reservations Services Adventure Tours Hill Station Tour Car Rental Services Corporate / Incentive Tour Wildlife services.

Research Methodology
Objective of the study - To know how to sell your products, tour packages in tourism industry and in corporate sector - To understand what customer wants in their trips, events and meetings and how to organize or modify according to there choice and taste for the customers. - To know very new ideas to selling their products in market

Scope of study When I was working there as a trainee in COUNTRY ROADS HOSPITALITY, there was a limitation for us that we cant able to meet all the customers (existing and new) from Delhi & NCR only, and we have to complete our project within a period of six weeks from 0900 hrs to 1830 hrs. We had limited area there for practically research and completing our project.

Facts and Findings.

Facts.
- In COUNTRY ROADS HOSPIATALITY we were in basically with corporate sector as a trainee. - Our company deals with corporate sector only, Now its moving to individual traveler.

- Our company find data from the net (contacts & name of the company) which is new for our company. - Our next approach was calling to new clients and find out the concerns person and them about our companys business and Try to fix meetings and exchange their business to each other from new clients. - When we called to the clients, At that time Response from the clients was not same.

Findings.
There are too many responses which I got from the customer: . I am not interested, . Mail your companys profile I will check it, . Call me tomorrow . Ill back to you . We have own event management Firms & travel agents . Our company never organize these types of events & trips . & few positive responses also.

ANNEXURES
AVALON RESORT, MUSSOORIE TIMBER TRAIL HEIGHTS, PARWANOO.

AVALON RESORT, MUSSOORIE


2 Night/ 3 Days Package Rs.9900/- per Couple Package Inclusion Welcome drink Stay at the property Bed tea, Buffet breakfast & dinner Fruit Basket / Cookies, / Chocolate platter Tea/Coffee maker and Micro wave in the room Pool table for 2 hrs Complimentary pick up and drop from Mall road for check in and check out 10 coupons of video games Taxes Child between 6 to 12 yrs @ Rs.2400/- for 2 nights with EB.

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