Ogilvy Japan Group

Carrying on the Legacy of David Ogilvy

The Ogilvy group is one of the world's most successful agencies. David Ogilvy founded our agency in 1948 in partnership with an agency that traces its history back to 1850. With over 450 offices in 120 countries, we help clients worldwide build enduring brands and create powerful campaigns that address local market needs while still reinforcing the same universal brand identity. David Ogilvy was one of the first great thinkers on developing brands and coined the term "brand image" almost over 50 years ago. Our success since then comes through combining world-class brand thinking and creativity with a full-range of marketing communications. Ogilvy & Mather Japan, a leading company in the group, opened its doors for business in 1995. Today, there are 6 disciplines which have different marketing communication specialties and a newly established design unit in the group. It also has a strong working relationship with Red Wasabi Marketing Consultant that provides strategic marketing consultation to Japanese brands in China and overseas. The Ogilvy Japan Group breaks through the conventions and stereotypes of Japanese advertising to provide innovative services that go beyond typical media and communication techniques.

Ogilvy & Mather

Providing Solutions with Strategic Planning and Creative Expertise
Ogilvy & Mather is committed to creating Great Work That Works and solves clients communication issues. Our ambition is to capture deep insights into the way consumers relate to brands and to create emotionally involving work that reaches into their hearts. We invest heavily in the critical insights that drive the best creative ideas. With insight-driven ideas, we create true consumer involvement that successfully drives sales and delivers exceptional ROI. Without insight you lose relevance, without creativity you lose impact. Creating expensive ads with no insight or simply using highly paid celebrities is not the way to build a brand. We do not buy media. We sell ideas. Ogilvy & Mather Japan does not have a department dedicated to buying mass media time and space. The commissions generated through media buying restricts our freedom in advertising because it could position us too close to certain media and put a priority on selling media We make full use of all . types of media, both new and conventional, and recommend the communications interface that most effectively reaches the target audience. [Services] Formulate Brand Strategies Consumer Insight Based on Original Research Developing Product Concepts Develop Advertising Ideas Based on Insight Formulate Communication Strategies Develop Execution Approaches and Their Implementation

Ogilvy One
Pioneer in Direct & Digital Marketing in Japan
OgilvyOne began its operations in Japan in 1999. Since then, we have provided Relationship Marketing services using direct mail to a wide range of clients in many different industries. The marketing approach makes it possible to communicate messages to individual consumers directly. Today, it has evolved to what is now known as Digital Marketing. One of the advantages of using digital media is its extremely high cost performance. By implementing the right relationship marketing activities, firms can strengthen the emotional bonds they build with consumers. As this bond is activated and maintained for the long term, consumers become powerful supporters and loyal customers of the brand. Our methodology, Customer Ownership, is built upon the experience of 30 years of building Relationship Marketing programs around the world. We have the worlds most comprehensive database of best practice cases and established norms to draw from, including comparative data for Japan versus other developed markets, B2B and B2C. [Services] Digital Marketing related Services - Interactive Strategy Planning - Technical Consulting - Viral Marketing - Production and Management of Web Sites, Digital Tools, and Mobile Sites Direct Response Advertising Planning and Execution of Relationship Marketing Strategy Consulting - Database Mining & Modeling - Performance Analysis of Direct Marketing

Ogilvy Public Relations Worldwide

Building and Protecting Brands throughStrategic PR
Public relations (PR) is not just about making companies look good in the media. Strategic PR by Ogilvy Public Relations is about building brands and protecting them, a goal that PR shares with advertising and other communication activities. One of Ogilvy PRs key strengths is its global network that supports clients who are competing both in their home countries and around the world. Drawing on this broad international presence, we clarify communication challenges and provide solutions from the point of view of global business consultants. We also offer a new approach to PR,360 Digital Influence which clients find is a powerful approach for improving brand awareness, loyalty, and conversion. [Services] 360 Digital Influence Financial Corporate PR Media Training Media Relations, Media Monitoring Social Marketing, CSR Communications, Public Affairs Investor Relations Consulting and Implementation Planning and Preparation of Annual Reports, CSR Reports, and Other Corporate Disclosure Documents Strategic Planning for PR Event Strategy and Management Crisis and Risk Management

Online Media Agency with Cutting-Edge Technology

Neo@Ogilvy is an online media agency offering services that include online media planning and buying as well as search engine marketing (SEM). We implement multi-faceted and effective communication strategies by linking interactive advertisements and digital content with sales promotion, customer relationship management (CRM), PR, and mass-media advertising. Digital technology is an indispensable part of the Ogilvy Groups 360 branding services. Neo@ Ogilvy uses cutting-edge technology flexibly to enhance the power and persuasiveness of the clients 360 communication activities. [Services] Online Media Strategy Planning Online Media Buying SEM Search Engine Operation (SEO) Affiliate Marketing Online Media Effectiveness Analysis Analysis and Reporting on All Aspects of Marketing Programs from Media Performance to Sales Results

Ogilvy Action
Helping Clients WinThe Last Mile
OgilvyAction excels in developing and offering Activation Programs (that are designed to stimulate consumer behavior) to drive the consumers purchasing behavior. The key word is The Last Mile This . means the last leg of a journey in a consumers visit to a store, the point where consumers reach a decision to buy. Our job is to execute activities that ensure closing sales. We implement effective communication in a full spectrum of approaches from a viewpoint of buyers = shoppers rather than consumers because shoppers are the ones standing right there in the store to buy the products. That is what makes Ogilvy Action unique. We go beyond so-called sales promotion to build brands, improve brand value, and increase sales simultaneously. We offer a wide range of services-including assisting in distribution, developing collaboration programs, defining relationships among shoppers, retail stores, and brands through original planning processes and tools-and, most importantly, we present ideas to persuade customers to close sales based on insight from the relationship. [Services] Trade Marketing -Establish win-win relationships within the distribution channels Shopper Marketing -Present more-effective communication based on shopper insights Promotional Marketing -Develop a holistic strategy and ideas to promote sales Experiential Marketing -Generate opportunities for consumers to experience quality and the look and feel of brands and products

Offering High-Quality, Efficient Production Services

RedWorks is the production arm of the Ogilvy Group. We exist within the group to provide quick and reasonably priced production services to our clients. Currently, we have a total of 46 people working in the production unit of the Japan office. We make sure we get things done on time even in the crunch of handling large-scale orders through cooperation with our affiliated company Logic. In addition, we have an affiliate in Shanghai as an outsourcing option. RedWorks provides high-quality production services quickly and efficiently at an optimal price by using the latest production technology as well as job management and approval systems, with both systems operating online. [Services] Graphic Design Production -Newspaper and magazine advertisements, DM materials, catalogs, POP materials, etc. -Annual reports Interactive Design Production -Web advertising, web site development Digital Imaging -Visual imaging and retouching work (2D & 3D) Digital Production -PC and mobile contents productions Color Management -Preparing final artwork ready for printing by using direct digital color proofing (DDCP) systems Art Buying -Arranging and managing photo shooting, stock photos, illustration library, etc. Print Production -Managing print production Television Production -Managing and producing commercial films, short movies, radio clips, infomercials, etc.

Design 360 communications

Ogilvy design creates conceptual ideas and designs that unify a 360 campaign. Working with all Ogilvys disciplines, we bring a different style and angle to enhance 360 communications. [Services] CI Branding Packaging Product

Advertising Communications Brand videos Retail Apparel

Typography Graphic Editorial

Strategic Partner for Export Japan

Red Wasabi is a nimble agency established under Ogilvy Group China in 2005, providing strategic marketing consultation to Japanese brands in China and overseas. Ogilvy group is the largest agency network in Greater China, operating since 1962 in Hong Kong and 1991 in Shanghai. There are 1600 employees in 9 offices in Hong Kong, Taipei, Beijing, Shanghai, Guangzhou, Fuzhou, Shenyang, Nanjing and Shenzhen. As a subsidiary of Ogilvy China Group, Red Wasabi operates offices in Shanghai and Hong Kong, partnering with Ogilvy Japan Group. Red Wasabi offers strategic marketing consultation to Japanese brands by Japanese professionals, fully utilizing Ogilvys knowledge and capability in China, Japan and its global network. [Services] Strategic Business Consultation Marketing Research and Analysis Corporate/Brand PR Creative Development Digital Marketing Shopper Marketing Strategic Brand Consultation Communication Strategy Development and Implementation Crisis Management Media Planning and Buying Relationship Marketing