QUESTIONNAIRE OF TATA NANO

Objective:- To Study the Opinions and Perceptions of Users of Tata NANO Car. NOTE:- I am student of Marketing Management, studying in Sinhgad Institute of Management & Computer Application in Pune, conducting Survey on TATA NANO Users. The information collected will be kept confidential and be used only for academic purpose.

1) Name:2) Age: - Please tick appropriate ( ) 1) 18 t0 22 ( ) 4) 33 to 40 ( ) 3) Gender:Male ( ) 4) Income:1) Less than Rs. 1,00,000 ( ) 2) 23 to 27 ( ) 5) 40 and above ( )

..

3) 28 to 32 ( )

Female ( )

2) Rs. 1,00,000 To 3,00,000 ( ) 4) Above Rs. 5,00,000 ( )

3) Rs. 3,00,000 To 5,00,000 ( ) 5) Occupation:1) Business ( )

2) Service ( ) 5) Any other (Please specify)

3) Profession ( ) .

4) Student ( )

6) What is the First thing, which comes into your mind when think about NANO?

..

7) Which variant of NANO do you Possess? 1) LX ( ) 3) CX ( ) 2) VX ( ) 4) Any other ..

8) What influences your decision to purchase a car? Rank in order of preference. 1) Price ( ) 4) Advertisement 7) Any other ( ) ( ) 2) Brand Name 5) Aesthetics ( ) ( ) 3) Performance ( )

6) After sales service ( )

9) What influenced your decision to purchase a NANO? 1) Price ( ) 4) Advertisement 7) Any other ( ) ( ) 2) Brand Name 5) Aesthetics ( ) ( ) 3) Performance ( )

6) After sales service ( )

10) Your discussion with friends/neighbours etc. on NANO is. 1) Positive ( ) 2) Negative ( ) 3) Indifferent ( )

11) Would you recommend NANO to others? 1) Yes ( ) 2) No ( ) 3) Can t say ( )

12) When has the Tata Nano been bought? 1) Last 6 months ( ) 3) Between 1 year to 2 year ( ) 13) Is the Tata Nano your. 1) First Car ( ) 2) Second Car ( ) 2) Between 6 months to 1 year ( ) 4) Between 2 year to 3 year ( )

14) Please rate the Following statement on a scale of 1 to 5. 1) = Strongly Agree, 5) = Strongly Disagree 2) = Agree, 3) = Neither Agree or Disagree, 4) = Disagree,

1
 Price of the car is reasonable.  It is easy to Maintain & Service.  Power steering is not easy to handle.  Mileage of the car is satisfactory.  The interiors of the car are attractive.  There is adequate space for luggage.
 The colour options offered are limited.  The car is easy to manoeuvre at sharp turns.

 It compliments my lifestyle and social Standing in society.  The price suits my pocket.  The service aspect is not at all well managed.  The car is not safe to drive.  The legroom is inadequate.  Seating is comfortable for four adults.  Breaks are powerful.
 Ground clearance is good.