Gower Books 2009 (ROW)

Gower Business Books
New Titles and Key Backlist
www.gowerpublishing.com
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GOWER 2009
This catalogue includes new Gower titles for 2009, plus recent and key titles from our backlist.
GOWER PUBLISHING
Gower is recognized as one of the worlds leading publishers of current best practice in business and management. Our publishing program covers many of the main business processes and functions and we are continuously developing new titles. Founded in 1967, Gower is the original imprint of what is now Ashgate Publishing Ltd, an independent, global publisher.
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CONTENTS AND PRICING

This catalogue includes new Gower titles for 2009. The titles within reect the nature and direction of our list, ranging from pharmaceutical management to fraud detection. Prices and publication dates shown in this catalogue are correct at the time of going to press (June 2009), but are subject to change without notice. Details of forthcoming titles are necessarily provisional.
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GOWER ONLINE: VISIT THE NEW GOWER ONLINE TODAY!

Gower is pleased to announce the redesigned launch of www.gowerpublishing.com We have redesigned our site with you in mind. The new www.gowerpublishing.com is the ultimate source for information on Gower and our publications, as well as providing a rst-class ordering facility and a new search engine with expanded capabilities. Gower Online offers a wide range of services: Fully searchable online catalogue including New and feature title highlights. new titles and complete backlist. Subject specic book information Full title information, sample pages via our email alert service. and availability status. Company contact information Secure online ordering facility for ordering books, requesting examination or review copies and standing orders for series. All online orders receive a 10% discount! for inquiries and feedback. Information for prospective authors. Subject area catalogues provided as downloadable PDF les. Visit www.gowerpublishing.com today and experience the new Gower Online!
Gower 2009
CONTENTS
ORDERS
Order direct by telephoning Bookpoint at +44 (0) 1235 827730. Alternatively, please use the order information in this catalogue, or order online at www.gowerpublishing.com
PROJECT MANAGEMENT ...............................................................................................4 MANAGEMENT AND LEADERSHIP ...................................................................................7 HUMAN RESOURCE MANAGEMENT ..............................................................................10 TRAINING AND LEARNING ...........................................................................................13 CORPORATE FINANCE AND FINANCIAL SERVICES...........................................................15 PHARMACEUTICAL MANAGEMENT ................................................................................16 SUPPLY CHAIN AND QUALITY MANAGEMENT ................................................................17 CORPORATE GOVERNANCE AND CORPORATE SOCIAL RESPONSIBILITY.............................19 SECURITY, RISK AND FRAUD ......................................................................................21 INFORMATION TECHNOLOGY AND INTELLECTUAL PROPERTY ............................................24 MARKETING AND DESIGN ...........................................................................................26 FOOD INDUSTRY MANAGEMENT...................................................................................28
INDEX ............................................................................................................................................29 CONTACTS AND CUSTOMER SERVICE .....................................................................Inside Back Cover
PUBLISHING PROPOSALS
If you have a book proposal, please contact: Jonathan Norman, Publisher jnorman@gowerpublishing.com Martin West, Commissioning Editor mwest@gowerpublishing.com Gower Publishing Limited Wey Court East, Union Road Farnham, Surrey GU9 7PT, UK Telephone: +44 (0)1252 736600 Fax: +44 (0)1252 736736
EXAMINATION COPIES
Paperback titles marked with this symbol are available on a 60-day trial basis. After 60 days, you must either inform us that you will adopt the book for course use, return it or purchase it. Gower reserves the right to refuse requests for examination copies. Please contact: Sharon Heathcote Telephone: +44 (0) 1252 736600 Fax: +44 (0) 1252 736736 Email: sheathcote@ashgatepublishing.com
REVIEW COPIES
For review copies of titles in this catalogue, please contact: Anton Clark Telephone: +44 (0) 1252 736600 Fax: +44 (0) 1252 736736 Email: aclark@gowerpublishing.com Please state the name of the publication in which the review will be published.
Visit Gower online at www.gowerpublishing.com
PROJECT MANAGEMENT
SERIES
ADVANCES IN PROJECT MANAGEMENT
Series Editor: Darren Dalcher Project management has become a key component for most organizations in the public and private sectors. Driven by recent business trends such as fewer management layers, greater exibility, increasing geographical distribution and more project-based work, project management has grown beyond its roots in the construction, engineering and aerospace industries to transform the service, nancial, computer and general management sectors. Yet many organizations have struggled in applying the traditional models of project management to their new projects in the global environment. Project management offers a framework to help organizations transform their mainstream operations and service performance. It is viewed as a way of organizing for the future. Moreover, in an increasingly busy, stressful and uncertain world, it has become necessary to manage several projects successfully at the same time. Organizations have responded to this situation by trying to improve the understanding and capability of their managers and employees who are introduced to projects, as well as their experienced project managers in an attempt to enhance their competence and capability in this area. Advances in Project Management provides short, state-of-play guides to the main aspects of the new emerging applications including: maturity models, agile projects, extreme projects, six sigma and projects, human factors and leadership in projects, project governance, value management, virtual teams and project benets. We are actively seeking proposals for this series. If you are interested in submitting a proposal, please contact our Commissioning Editor, Jonathan Norman at jnorman@gowerpublishing.com Please visit www.gowerpublishing.com/advancesinprojectmanagement for proposal guidelines and full series details.
NEW
Managing Project Uncertainty

David Cleden ADVANCES IN PROJECT MANAGEMENT
Uncertainty is an inevitable aspect of most projects, but even the most procient project manager struggles to successfully contain it David examines how uncertainty occurs and provides management strategies that the user can put to immediate use on their own project work. He also provides a series of pre-emptive uncertainty and risk avoidance strategies that should be the cornerstone of any planning exercise for all personnel involved in project workI strongly commend this book to all project professionals. Lee Hendricks, Sales & Marketing Director, SunGard Public Sector
April 2009 146 pages Paperback. 26.50 978-0-566-08840-7 eBook 978-0-7546-8174-8 Examination copies are available in paperback
By picking up where traditional risk management techniques beginto fail, this book brings together leading-edge thinking from a variety of disciplines and shows how these techniques can be used to conquer uncertainty in projects.
The book addresses ve key questions: Why is there uncertainty in projects? How do you spot the symptoms of uncertainty, preferably at an early stage? What can be done to avoid uncertainty? What strategies can be used to deal with project uncertainty? How can both the individual and the organization learn to cope more effectively in the future? Contents: Preface; Living with uncertainty; Uncertainty in project and programme plans; Problem-solving strategies for managing uncertainty; Knowledge-centric strategies; Anticipation strategies; Resilience strategies; Learning strategies; Glossary; Bibliography; Index.
FORTHCOMING
NEW
Strategic Project Risk Appraisal and Management

Elaine Harris
ADVANCES IN PROJECT MANAGEMENT Research has identied a number of key weaknesses in the approach that organizations take to project risk management. One of the most common (and also the most elementary) is the failure of organizations to adapt their risk management strategy throughout the life October 2009 c. 100 pages of the project. Elaine Harris explores a variety Paperback. 26.50 of alternative pre-decision risk assessment 978-0-566-08848-3 strategies, explores their application in six very different types of projects (business acquisition, eBook product innovation, compliance, IT, relocation 978-0-7546-9211-9 and events management) and then covers methods for ongoing risk management, project review Examination copies are available in paperback and learning from projects. Her cutting-edge research will help advanced project practitioners and researchers into projects and risk management to develop a risk management strategy that is better suited to the context of their projectsone that is exible enough to develop and adapt once the project decision has been made and the real-world of project management and delivery begins. Contents: Introduction. PART 1: BACKGROUND TO PROJECT RISK APPRAISAL: Context for project risk appraisal; Project risk appraisal techniques. PART 2: STRATEGIC PROJECT RISK CASE ILLUSTRATIONS: Business development projects; Systems development projects; New site projects; New product development projects; Business acquisitions; Compliance projects; Event management. PART 3: PROJECT RISK MANAGEMENT POST-DECISION: Project risk management; Post-project reviews; References.
Images of Projects
Mark Winter and Tony Szczepanek
Written in a clear and lucid style for the practitioner of project management, this book offers advice that is well-researched and theoretically well-grounded. Terry Cooke-Davies, Executive Chairman, Human Systems International This book highlights four key areas of new thinking and practice in project management: August 2009 value creation through projects and programs, 284 pages business projects vs. technology projects, the Hardback. 40.00 social complexity of projects, and the growing 978-0-566-08716-5 importance of soft capabilities and reective practice. Drawing on real project experiences and other developments in the eld, the four key areas are presented in ways that enable the reader to reect on their own personal knowledge and experience. As well as this, the book also contains new practical tools and approaches to assist practitioners working in complex project environments. Contents: Foreword; Introduction. PART 1: IMAGES OF PROJECTS: an Overview 3: Why not just do it? The image-action connection; Images of projects: a pragmatic framework for practitioners. PART 2: SEVEN CORE IMAGES OF PROJECTS: Introduction to part 2; Image 1: projects and programmes as social processes; Image 2: projects and programmes as political processes; Image 3: projects and programmes as intervention processes; Image 4: projects and programmes as value creation processes; Image 5: projects and programmes as development processes; Image 6: projects and programmes as temporary organizations; Image 7: projects and programmes as change processes. PART 3: APPLYING THE IMAGES IN PRACTICE: Introduction to part 3: Selective use of the images in real situations; Structured use of the images in real situations; Shared use of the images in the everyday ux of events; Case example 1: initiating a major retail project (Tesco Stores Ltd); Case example 2: managing a major research project (Rethinking PM); Appendices; Index.
Gower 2009
PROJECT MANAGEMENT
SERIES
FUNDAMENTALS OF PROJECT MANAGEMENT
Series Editor: Darren Dalcher This companion series to the Advances in Project Management series provides short guides to a set of key aspects of project management. Each guide, as the series title suggests, aims to provide the fundamentals of the subject from a rigorous perspective and from aif not theleading proponent of the subject. We are actively seeking proposals for this series. If you are interested in submitting a proposal, please contact our Commissioning Editor, Jonathan Norman at jnorman@gowerpublishing.com. Please visit www.gowerpublishing.com/fundamentalsofprojectmanagement for proposal guidelines and full series
NEW
NEW
Managing Risk in Projects

David Hillson, Risk Doctor & Partners, UK FUNDAMENTALS OF PROJECT MANAGEMENT
No series of books which purports to cover the eld of project management can be complete without including at least one title on risk management. Indeed, the topic of risk is sufciently rich to justify more than one treatment in such a series. This book describes core risk management, applicable to all projects of all types and sizes, in all industries, in all countries. Other books may address specic aspects of risk management in projects, such as particular techniques and approaches, or particular application areas. This title is a central text in the series which will form a foundation on which other specic books can build. It places risk management in its proper context in the world of project management, and emphasizes those core concepts which are essential to understand why and how risk management should be implemented on all projects.
Project Governance
Ralf Mller, PM Concepts, Sweden FUNDAMENTALS OF PROJECT MANAGEMENT
This excellent text outlines and emphasizes the need for an integrated governance approach to managing projects, programs and portfolios. It is grounded on sound theoretical foundations, and provides systematic approach on how this may be achievedWritten by an internationally recognized expert and academic, this book is denitely one of the best books on project governance published to date. A must read! Pr. Christophe N. Bredillet, ESC Lille School of Management, France Ralf Mllers book provides a well-researched governance framework along with the bestpractices, roles and responsibilities related to governance tasks. This concise text is an important guide for project and program managers, those managers concerned with corporate governance such as risk managers and internal auditors, project sponsors and project board members, as well as academics researching in organizational and project performance.
September 2009 c. 116 pages Paperback. 25.00 978-0-566-08867-4 eBook 978-0-566-09155-1 Examination copies are available in paperback
April 2009 124 pages Paperback. 25.00 978-0-566-08866-7 eBook 978-0-566-09156-8 Examination copies are available in paperback
Training for Project Management

Ian Stokes, Metanaction, France
This three-volume set of ready-to-use training activities and exercises are designed to stimulate learning in both the human and the technical aspects of project management. The collection explores a huge range of topics including areas such as benet and value management, stakeholder relations, critical and innovative thinking and much more.
Benet Realisation Management

A Practical Guide to Achieving Benets Through Change
Gerald Bradley
a complete tool kit for understanding and learning about the dynamics of change VISION: The Journal of Business Perspective
Volume 1: Skills and Principles

Second Edition
December 2008 A4 Looseleaf CD-ROM 338 pages 978-0-566-08869-8 978-0-566-08872-8 199.00 199.00 + VAT
Volume 3: Innovation, Value and Performance

January 2009 A4 Looseleaf CD-ROM 300 pages 978-0-566-08871-1 978-0-566-08874-2 199.00 199.00 + VAT
2006 Hardback
312 pages 978-0-566-08687-8
60.00
Volume 2: Methods and Techniques

Second Edition
December 2008 A4 Looseleaf CD-ROM 448 pages 978-0-566-08870-4 978-0-566-08873-5 199.00 199.00 + VAT
Three Volume Set

February 2009 A4 Looseleaf CD-ROM 1086 pages 978-0-566-08901-5 978-0-566-08902-2 350.00 350.00 + VAT
Contracting for Project Management

Edited by J. Rodney Turner
professionals involved in procuring in projects would nd Contracting for Project Management a useful addition to their library. Supply Management
2003 168 pages Paperback 978-0-566-08529-1 30.00 eBook 978-0-7546-8290-5 Examination copies are available in paperback
The Essentials of Project Management

Dennis Lock Third Edition
Review from the previous edition: concise, straightforward and easy to read Training Journal
2007 218 pages Paperback 978-0-566-08805-6 Examination copies are available 19.50
PROJECT MANAGEMENT
NEW
Making the Business Case

Proposals that Succeed for Projects that Work
Ian Gambles
A good business case is so much more than simply the means to justify a decision. A wellwritten and well-researched business case will secure funding, make sure any project stays on the right side of regulation, mobilize support for the cause, and provide the platform for managing the project and the benchmark against which to measure progress. Ian Gambles Making the Business Case shows you how to make sense of the task at hand, develop a strategy, articulate your options, dene the benets, establish the costs, identify the risks, and make a compelling case.
Gower Handbook of Project Management

Edited by J. Rodney Turner Fourth Edition
Review from previous edition: highly recommended. Change Management Monitor This book gives an introduction to, and overview of, the essential knowledge required for managing projects. This fourth edition builds on the successful structure of previous editions, and chapters have now been added on benets management, requirements management and project management maturity.
January 2009 198 pages Paperback. 25.00 978-0-566-08745-5 eBook 978-0-7546-9427-4 Examination copies are available in paperback
Just as with the best business cases, the text is concise, jargon-free and easy to read, illustrated throughout with practical examples drawn from real cases and including reective exercises at the end of each chapter to help you consolidate what you have learned. At only 198 pages long, this is a jewel of a bookessential reading for the manager tasked with making the business case, the senior manager who needs to understand and test it, and the project manager who is responsible for delivering whatever is agreed on. Contents: Introduction; Task Denition; From Strategy to Options; Benets; Costs; Achievability; Winning the Argument; Completing a Successful Business Case; Model Answers to the Exercises.
Contents: Preface; A handbook for project management professionals. PART ONE: PROJECTS: CD-ROM. 95.00 + VAT 978-0-566-08838-4 Implementing strategy through portfolios and programmes of projects; Managing portfolios eBook of projects; Managing programmes of projects; 978-0-566-08994-7 Projects and their management; Project success and strategy; Processes and procedures; Software solutions for project, programme and portfolio management; The project, programme or portfolio ofce; Maturity for the project-oriented company; Conducting audits; Managing the context. PART TWO: PERFORMANCE: Managing benets; Managing requirements; Managing scopeconguration and work methods; Managing value; Managing quality; Managing project organization; Managing the schedule; Managing cost; Managing resources; Managing risks; Managing health and safety; Managing the environment. PART THREE: PROCESS: The project life-cycle; Project start process; Project proposal and initiation; Project modelling; Managing implementation; Project closure and aftermath. PART FOUR: PEOPLE: Managing human resources in the project-based organization; Developing individual competence; Developing project management capability of organizations; Managing teamsthe reality of life; Leadership; Managing stakeholders; Managing communication; Managing conict; Managing culture; Managing ethics; Index.
February 2008 912 pages Hardback. 95.00 978-0-566-08806-3
Global Project Management

Communication, Collaboration and Management Across Borders
Jean Binder AWARD: PROJECT MANAGEMENT INSTITUTE DAVID I. CLELAND PROJECT MANAGEMENT LITERATURE AWARD, 2008
PMI is proud to award the PMI David I. Cleland Project Management Literature Award to Jean Binder, PMP, MBA in recognition of the book Global Project ManagementOver the course of its 300 pages, the book never wavers from its commitment to providing a valuable framework of methods to be used for the benet of global project outcomes.
2007 Hardback eBook 308 pages 978-0-566-08706-6 978-0-7546-8774-0 60.00
Project Leadership
Wendy Briner, Colin Hastings and Michael Geddes Second Edition
a very useful overview of project management and the ingredients necessary to ensure success. Executive Engineer
Project Management
Tutors Edition
Dennis Lock Ninth Edition
This extensive and exhaustive book deals with almost every aspect of Project Management in its widest senseThe author is obviously very experienced in the eld Building Engineer
2007 544 pages Paperback 978-0-566-08772-1 30.00 Hardback 978-0-566-08769-1 47.50 and CD-ROM eBook 978-0-7546-8634-7 Examination copies are available in paperback
The Relationship Manager

The Next Generation of Project Management
Tony Davis and Richard Pharro
a veritable goldmine of information on how to manage a customer account. The View
2003 Hardback 248 pages 978-0-566-08463-8 60.00
Tools for Complex Projects

Kaye Remington and Julien Pollack
an excellent, well presented, practical volume written by project managers for project managers. Economic Outlook and Business Review
February 2008 Hardback 232 pages 978-0-566-08741-7 60.00
Gower Handbook of Programme Management

Geoff Reiss, Malcolm Anthony, John Chapman, Geof Leigh, Adrian Pyne and Paul Rayner
This handbook provides authoritative guidance and advice, templates, concepts, systems and approaches on every aspect of successful programme management.
2006 Hardback 738 pages 978-0-566-08603-8 99.00
The Project Managers Guide to Purchasing

Contracting for Goods and Services
Garth Ward
a very practical guidewill be of interest to anyone involved with project management Economic Outlook and Business Review
March 2008 Hardback eBook 232 pages 978-0-566-08692-2 978-0-7546-8129-8 55.00
Using Earned Value

A Project Managers Guide
Alan Webb
The book provides invaluable reference and I have no hesitation in recommending it to all those involved in project management. Professional Business and Technical Management
Gower 2009
FORTHCOMING
FORTHCOMING
MANAGEMENT AND LEADERSHIP
Stakeholder Relationship Management

A Maturity Model for Organizational Implementation
Lynda Bourne
Most organizations have difculty implementing culture change, and will need assistance and guidance to implement a consistent process for identication and management of stakeholders and their (changing) expectations. As a continuous improvement process, stakeholder management requires understanding and support from everyone in the organization from the CEO to the short-term contractor. This requires the concepts and practices of effective stakeholder management to become embedded in the culture of the organization: this book provides the road map to help organizations achieve these objectives.
The Rise and Fall of Management

A Brief History of Practice, Theory and Context
Gordon Pearson, Keele University, UK
Insight into todays economic and nancial problems comes, in this revealing book, from an understanding of how and why the practice and the teaching of management has developed as it has. From the early days of industrialization and the subsequent emergence of management as an autonomous discipline, The Rise and Fall of Management describes how and why managers have struggled to achieve a tolerable balance of dissatisfaction among the various stakeholders with whom they interact.
October 2009 c. 200 pages Hardback. c. 60.00 978-0-566-08864-3 eBook 978-0-566-09193-3
November 2009 c. 200 pages Hardback. c. 65.00 978-0-566-08976-3 eBook 978-0-566-08977-0
The text has two specic purposes: rstly, as a how-to book to provide the fundamental processes and practices to support either individuals or organizations in improving stakeholder management and; secondly, for organizations that have recognized the importance of stakeholder engagement to their success, as a guidebook for assessing their current maturity regarding implementation of stakeholder relationship management and a series of guidelines and milestones for achieving their preferred level of maturity. Contents: Foreword; Preface. SECTION 1: Framework: Introduction; Why stakeholders matter; Who can be stakeholders? SECTION 2: THE RIGHT STAKEHOLDERS: Mapping stakeholders; Measuring stakeholder attitude; Monitoring the engagement. SECTION 3: IMPLEMENTING STAKEHOLDER RELATIONSHIP PRACTICES: Effective implementation; Dening organisational readiness; Implementation guidelines; Conclusion; References; Index.
This book is not just a history or a sociological analysis of management. It gives a broad, practically informed, critical view of the subject that will be welcomed by any reader with a professional or an academic interest in practice, theory and context. Contents: Preface; Prologue. PART 1: THE EMERGENCE OF MANAGEMENT RESPONSIBILITIES: Creating the rst economic surplus; An economic theory of industry and commerce; Industrialization and management responsibilities; The developing economic and political context. PART 2: THE RISE OF PROFESSIONAL MANAGEMENT: New world, big business and educating management; Division of management labour; Theories of management; Management in practice. PART 3: THE EDUCATED FALL OF MANAGEMENT: Seduction by the new strategic management; Friedman and business friendly government; Business schools versus management education. PART 4: MANAGEMENT FOR NEW RESPONSIBILITIES: The emerging perspective; Epilogue; Index; References.
SERIES
TRANSFORMATION AND INNOVATION
Series Editor: Ronnie Lessem, University of Buckingham, UK and Alexander Schieffer, University of St. Gallen, Switzerland This series on business transformation and social innovation comprises a range of books informing practitioners, consultants, organization developers and academics how businesses and other organizations can and will have to be transformed into viable 21st century enterprises. We are actively seeking proposals for this series. If you are interested in submitting a proposal, please contact our Commissioning Editor, Martin West at mwest@gowerpublishing.com Please visit www.gowerpublishing.com/transformationinnovation for proposal guidelines and full series details.
FORTHCOMING
Transformation Management
Towards the Integral Enterprise
Ronnie Lessem, University of Buckingham, UK and Alexander Schieffer, University of St. Gallen, Switzerland TRANSFORMATION AND INNOVATION
Transformation management, argue the authors of this inspirational book, now provides the opportunity for the application of the rst signicant world-wide innovation in the way we manage since Drucker put management itself on the map in the 1950s.
October 2009 c. 300 pages Hardback. c. 45.00 978-0-566-08896-4
FORTHCOMING
Integral Research and Innovation

Transforming Enterprise and Society
Ronnie Lessem, University of Buckingham, UK and Alexander Schieffer, University of St. Gallen, Switzerland TRANSFORMATION AND INNOVATION
This book explains how the knowledge creation that underpins transformative processes occurs. The authors explain how research has to be transformative, rather than just informative if it is to usefully contribute to building integrated and sustainable enterprises.
January 2010 c. 400 pages Hardback. c. 45.00 978-0-566-08918-3 eBook 978-0-566-08919-0
In a book that draws on seminal theses and practical examples from the four corners of the world, Lessem and Schieffer provide leaders, students of leadership, managers and change agents with a trans-culturally tested, integrated approach to leadership and management. Only through a redenition of what leadership, management and entrepreneurship amount to, argue the authors, can organizations be transformed into sustainable enterprises capable of dealing with the burning issues of our time. Leaders are coming to realize that it is no longer possible for organizations to operate in any sort of isolation from the society and the wider world in which they exist, but paying lip service to notions of either social responsibility or globality is not good enough. From this indispensable book, those whose enterprises are to have any hope of becoming authentically socially responsible or authentically global will learn to understand and activate the process that dynamically links any organization with the society in which it is embedded and that links the local with the global.
NEW
NEW
Change Leadership
Developing a ChangeAdept Organization
Martin Orridge
It is all too easy to discuss organizational change in abstraction, particularly when you are dealing with large corporations with wide product ranges across global markets. But somewhere within these structures there are people, and it is often the human aspects of change that are the most difcult to manage.
Systems Cost Engineering

Program Affordability Management and Cost Control
Dale Shermon
Dale Shermons Systems Cost Engineering is based on over 35 years of experience involving the application of cost engineering principles in large engineering and aerospace projects, and IT/business transformation projects in nancial services. Each chapter explores a different application of parametrics, based on real-life case examples, and provides the reader with a detailed guide to the rationale and value of cost engineering in a different industry/program context.
Martin Orridges guide explores these aspects and explains how we, as change leaders, can help everyone cope with change and in turn Examination copies ensure our organizations long-term survival. are available The main parts of Change Leadership are based on the authors research and include models, advice and exercises for understanding and enabling personal and organizational change. Part three contains 75 actions and activities to sustain transformation in your organization. This guide is an engaging but rigorous read for change leaders whether this is your primary role or whether you need to reect on and manage the human factors of a business project for which you are responsible. Contents: Acknowledgements; Preface; Introduction. PART ONE: A little theory concerning personal and organizational change. PART TWO: Moving the organization. PART THREE: 75 Ways to help sustain organizational transformation. PART FOUR: Implementation, successfully managing the change project; Appendix; References.
September 2009 124 pages Paperback. 25.00 978-0-566-08935-0
August 2009 330 pages Hardback. 70.00 978-0-566-08861-2
Contents: Introduction; How to appreciate parametrics; How to estimate using parametrics; How to prepare bids faster with fewer resources; How to prepare a focused business plan; How to validate quotations from suppliers; How to manage your program effectively; How to achieve accuracy in cost engineering; How to accomplish quality assurance; How to estimate through life; How to estimate technology maturity; How to assess software; How to analyse risk and uncertainty; How to inuence project strategy; How to consider technology insertion; How to develop cost effective alternatives; How to tackle the system of systems challenge; How to create home-grown parametric models; How to successfully construct life cycle costing; How to accomplish knowledge retention; How to present the results; How to adopt parametrics; The history of parametrics; Index.
NEW
NEW
The Global Business Handbook

The Eight Dimensions of International Management
Edited by David Newlands and Mark J. Hooper
provides a unique and valuable resource to business, academics and practitioners who seek to inform their understanding of the challenges presented by operating in a Global Economy equips the reader with insights, tools and techniques provided by rst class contributors that represent a diverse range discipliness David Fitzgerald, EcoMarketing Group
The Invisible Organization

How Informal Networks can Lead Organizational Change
Neil Farmer, Informal Networks Ltd, UK
Neil Farmers new bookis engaging and insightful, managing that difcult balance between a sound theoretical base and practical clarity It makes a cogent argument for what is going wrong beneath the surface of organizations and how this invisible force can be harnessed. I am looking forward to putting some of these ideas into practice. Kevin Parry, Founder, Cogenic
November 2008 224 pages Hardback. 60.00 978-0-566-08877-3
In an increasingly global business and academic marketplace where understanding some very practical issues about how to prepare for and practice management that delivers sustainable value for shareholders, employees, communities, stakeholders and managers themselves in multiple international marketsthis book makes an important contribution and is very welcome. Craig Tapper, Australian School of Business at the University of NSW The Global Business Handbook is based on the structure of the very successful ISEG International School of Managements program on international management. Concentrating on the big developments that are currently happening internationally, the book considers how managers operating in the global business landscape must change what they do to create advantages and remain competitive. Contents: The Eight Dimensions of International Business; International Perspectives; Relationship Management; Supply Chain Management; Regional and Country Specic Differences; Marketing and Sales; Cost Management; Innovation and Quality; Business Transformation; Index.
We are on the verge of major breakthroughs in change management, knowledge management, organizational design, talent management, employee engagement, innovation, outsourcing and almost all of the traditional approaches to HR. Managing and motivating people effectively in a turbulent, fast-changing world is, for the rst time, about to enter the executives comfort zone. Neil Farmer explains how to adapt your organization to the informal networks that form most of the basis for communication between managers and employees. It is possible to identify accurately who the key players are across informal personal networks and this book explores the key themes. Contents: PrefaceThe birth of an insight; The Invisible Organization: Highlights of the book; The failure of business leadership: The importance of inuencers; The importance of informal employee networks; Balancing formal and informal employee networks; Throwing out those tired old HR models; Managing your business using informal employee Networks; Appendices: Using informal networksquestions and answers; Final reections on leadership and change. References; Index.
Gower 2009
Business Wargaming
Securing Corporate Value
Daniel F. Oriesek and Jan Oliver Schwarz
As the rst comprehensive look at wargaming as a business tool, Business Wargaming explores the anatomy and success factors of a typical business wargame. The authors explain how and when wargaming can be used to test strategies, how to plan and prepare for crises, manage change or increase your organizations ability to anticipate and adapt for the future.
August 2008 Hardback eBook 152 pages 978-0-566-08837-7 978-0-7546-9096-2 60.00
The CEO: Chief Engagement Ofcer

Turning Hierarchy Upside Down to Drive Performance
John Smythe PRIZE: WINNER OF THE BOOK AWARD IN THE BEST LEARNING CATEGORY, IVCA, 2007 CLARION AWARDS
if you buy one book this decade this is the one. Strongly recommended. Strategic Communication Management, Australia
Communicating Strategy
Phil Jones
an informative and innovative addition to the literature on business strategy Economic Outlook and Business Review a user-friendly book, refreshingly free of management-speak. Once youve read it Im pretty sure it wont go back on the shelf but will become a part of your armory in the challenging world of business, strategy and maybe even relationships. Edge Magazine
February 2008 198 pages Paperback 978-0-566-08810-0 25.00 eBook 978-0-7546-8288-2 Examination copies are available in paperback
Grass Roots Leaders

The BrainSmart Revolution in Business
Tony Buzan, Tony Dottino and Richard Israel
The concepts and practices in this book are transformative. They can turn your workforce into a powerhouse of innovation, excitement and achievement that delivers tangible results over and over again. Marshall Tarley, Director of Leadership Development, ASCAP A must read for every leader Anne Kelly, CEO/Director, Federal Consulting Group
Great Negotiators
How the Most Successful Business Negotiators Think and Behave
Tom Beasor
The author has compressed many easily digestible and useful tips into this pocket-sized guide. Supply Management
Strategic Negotiation
Gavin Kennedy
Kennedy does very well at tailoring the content of this text to the needs of his target audience by giving them ample opportunities to apply the information to their individual organizations. Legal Information ALERT
2007 Hardback 338 pages 978-0-566-08797-4 70.00
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Systems Leadership
Creating Positive Organisations
Ian Macdonald, Catherine Burke and Karl Stewart
This work is based on a multitude of practical experiences where the sustainable benets from implementing the methodology have been very signicantExperienced leaders will recognize much of this material as a good t with their intuitive understanding of how they have achieved success in the past. The value of this work is the ability to standardize this insight and to develop a new generation of leaders with condence in a positive outcome both for them and the organization. Oscar Groeneveld, Chief Executive, Rio Tinto Aluminium
Great Writers on Organizations

The Third Omnibus Edition
Derek S. Pugh, Open University Business School, UK and David J. Hickson, University of Bradford Management School, UK Third Edition
Great Writers on Organizations presents succinctly each of the contributions made by 80 of the most prominent management thinkers to the understanding of organizational behavior and managerial thinking.
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HUMAN RESOURCE MANAGEMENT
SERIES
THE GOWER HR TRANSFORMATION SERIES
Series Editor: Ian Hunter This series explores and illuminates the key issues and challenges facing business leaders and HR professionals interested in improving their people management skills and processes. These challenges require a transformation of the HR function, but the key question is to what and how. The purpose of this series is to provide a blend of conceptual frameworks and practical advice based on real life case studies. The authors have extensive experience in all elements of HR Transformation (having between them held roles as HR Directors and Senior Business Managers across a range of blue chip industries and been senior advisors in consultancies) and have consistently come up against the challenges of: What is the ideal new HR model? What is the value of HR? What are the various roles of the HRBP? And how can they be developed? While the volumes all contain a mix of theories and conceptual models, these are principally used to provide the books with solid frameworks. The books are pragmatic hands-on guides that will assist readers in identifying what the business is required to do at each stage of the transformation process and what the likely options are that should be considered. The style is entertaining and real and will assist readers to think through both the role of the business and transformation project team members. We are actively seeking proposals for this series. If you are interested in submitting a proposal, please contact our Commissioning Editor, Martin West at mwest@gowerpublishing.com Please visit www.gowerpublishing.com/hr for proposal guidelines and full series details.
NEW
Going Global
Managing the HR Function Across Countries and Cultures
Cat Rickard, Jodi Baker and Yonca Crew THE GOWER HR TRANSFORMATION SERIES
The Human Resources function faces a continuing challenge to its role and purpose. Much of its administrative role in terms of routine recruitment, staff development and discipline has been shifted down the line to managers. And in many organizations it has suffered from serious underrepresentation at the strategic, board level. Yet, faced with the challenges of globalism, the need to innovate, manage knowledge, and attract and retain the very best employees, organizations need an HR function that can lead from the front. The process of transforming the function is complex (and rarely linear). It involves understanding and adapting to the culture, infrastructure and market of each of the countries within which you run an operation.
September 2009 120 pages Paperback. 20.00 978-0-566-08823-0 eBook 978-0-7546-8134-2 Examination copies are available in paperback
Going Global uses a blend of conceptual frameworks, practical advice and global case study examples to cover each of the main elements of the process. Contents: PART 1: INTRODUCTION: Globalization and HR; The decision to go global. PART 2: DELIVERING A GLOBAL HR FUNCTION: Getting the strategy right; Designing the right service; Focusing on the right processes; Acquiring the right tools; Focusing on the right structures; Building a cohesive team; Delivering HR talent; Global HR metrics. PART 3: CASE STUDIES AND CONCLUSIONS: Case studies; Conclusion.
NEW
NEW
Service Led Design

Planning the New HR Function
Jane Saunders and Ian Hunter THE GOWER HR TRANSFORMATION SERIES
For many years now, both private and public sector organizations have been dealing with the challenges of how best to improve corporate performance. HR has not escaped this scrutiny. The very same businesses that have spent recent years cost cutting, restructuring and streamlining, are putting the pressure on the HR overhead to prove that it is not just a cost center but a function that provides added value through alignment to business needs and aspirations.
Six Sigma in HR Transformation

Achieving Excellence in Service Delivery
Mircea Albeanu and Ian Hunter THE GOWER HR TRANSFORMATION SERIES
The chief aim of this book is to explain some of the basic concepts of Six Sigma and to show how applying Six Sigma tools and methodologies can be used to manage the challenges of improving HR operations to meet customer expectations at a lower cost and with greater efciency. To help illustrate some of the key messages within the book, there are examples drawn from the Orion Partners work using Six Sigma tools that have been pulled together from international organizations over the last seven years. The authors have also drawn extensively on the experience of their team of black-belts in using Six Sigma to drive HR transformation.
September 2009 96 pages Paperback. 20.00 978-0-566-08826-1 eBook
The traditional, transaction-based HR service 978-0-7546-8161-8 must, however, still be delivered. Understanding how to combine a renewed strategic focus with Examination copies are available in paperback effective delivery of transactional and administrative services is the key to HRs next generation. The authors work with HR functions include an established set of criteria and an approach that differentiates between successful implementation and what can be a costly backward step that only serves to alienate the business. They assert that any prospective HR transformation should consider ve fundamental issues in the service design phase to align the HR approach to the business strategy. These issues are critical to ensuring a t for purpose HR function that can measure and demonstrate the value it adds. Contents: Commercializing HR; Establishing your HR service vision; Specifying the service: what will HR deliver?; The building blocks the service delivery model; Adapting the model; New HRnew line management; Sizing the operation and building the business case; managing the service.
This concise guide is ideal for project and program managers involved in business transformation as well as HR managers, and Six Sigma specialists seeking to understand its applications within human resources. Contents: Introduction; Six Sigma teams, projects and techniques; Six Sigma methodologies; Lessons learned for delivering high impact Six Sigma projects; Further Reading; Appendices.
Order online at www.gowerpublishing.com and receive a 10% discount

10 Gower 2009
NEW
FORTHCOMING
Using Technology to Create Value

Designing the Tools for the New HR Function
Ian Hunter, Jane Saunders, Allan Burroughs, Simon Constance, Tracey Bendrien and Nicola Swan THE GOWER HR TRANSFORMATION SERIES
How can technology enable effective delivery of the HR service, and how can this technology be selected and implemented into your organization successfully? Beginning with an overview of the key roles within HR and how technology can support them, Using Technology to Create Value, part of the Gower HR Transformation Series, provides a step-by-step guide detailing how to identify your requirements, develop a compelling business case and ensure that the design of the selected technology solution addresses your HR and business priorities.
Employee Communication During Mergers and Acquisitions

Jenny Davenport and Simon Barrow
Communication is the key to organizational success and nowhere is this truism more apparent than in the inuence of internal communication during a transformational process as dramatic as a merger or acquisition.
The book includes suggestions on the skills required to implement HR technology (HRT) effectively along with case studies to illustrate the types of issues and decisions that need to be taken, and shows solutions that have been developed within other organizations. Contents: Introduction; HR roles and their technology needs; Dening what you really need; Making the case for technology; Vendor selection; Designing and implementing the service; Top tips for success.
During the complex and often painful process c. 180 pages of bringing the two sets of employees together, Hardback. c. 75.00 978-0-566-08638-0 a continuous ow of negotiation is essential for keeping in touch with how people feel, eBook communicating information clearly across both 978-0-7546-8141-0 bidder and target, and beginning the process of creating a new culture for the merged company. Examination copies are Employee Communication During Mergers and available in paperback Acquisitions provides a blueprint for your internal communication during a merger or acquisition. The authors start with the genesis of your strategy and the statutory framework before the partner company has been identied, then move on to each of the stages of negotiation, merger announcement, pre-merger preparation, and in the critical rst 100 days, following the merger. Contents: Preface; Introduction; The strategic needbefore a partner is identied; Due diligence; The initial announcement; From the announcement to day one; The rst 100 days; Establishing an employer brand for the merged organisation; References; Index.
January 2010
NEW
NEW
The Employer Brand

Keeping Faith with the Deal
Helen Rosethorn, Bernard Hodes Group, UK
This is a fascinating readRosethornand her team of contributorsis to be congratulated on a fresh look at the subject and an excellent book that could well become an essential read for practitioner, academic and student alike Martin Tiplady, HR Director, Metropolitan Police Employer branding is a complex process July 2009 that involves internal and external customers, 248 pages marketing and human resource professionals. Hardback. 49.50 Helen Rosethorns book puts the whole topic 978-0-566-08899-5 into context, explores some of the shortcomings eBook of employer branding initiatives to date and 978-0-566-09150-6 provides a practical guide to the kind of strategy and technique organizations need to embrace to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organization should engage with potential, current and past employees. Contents: Preface. PART 1: THE DEVELOPMENT OF THE DEAL: Originstwo roots of the family tree, Helen Rosethorn; Methodologya concept in action, Helen Rosethorn; Engagementthe power of the people, Annette Frem; Globalisationconsiderations for the journey, Annette Frem and Helen Rosethorn. PART 2: THE DEAL IN PRACTICE: Sense and simplicity uniting the employee and customer proposition, Job Mensink and Jo Pieters; From poor M&S to your M&Sthe historical perspective, Keith Cameron; Learning the lessons of historyall over again, Lou Manzi; Solving a crisis out of a dramathe passion behind social responsibility, Sally Jacobson; Whats the deal? The impact of legislation and new technology, David Russell. PART 3: THE DEAL IN THE SPOTLIGHT: Who owns the employer brandasking the question, Helen Rosethorn; From business case to paybackthe challenge of meaningful metrics, Paul Crowsley; The futurewhere next for employer brands, Helen Rosethorn; Index.
Gower Handbook of Internal Communication

Edited by Marc Wright Second Edition
A comprehensive guide to managing communication within organizations, the Handbook recognizes Internal Communications continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas.
July 2009 496 pages Hardback. 99.00 978-0-566-08689-2
Selected Contents: PART 1: THE FUNDAMENTALS eBook 978-0-7546-9097-9 OF INTERNAL COMMUNICATION: What makes a competent communicator?, Sue Dewhurst and Liam Fitzpatrick; Connecting with the unconnected, Ruth Findlay; Communication at the coalface, Lindsey Bogaard. PART 2: CLASSIC MODELS FOR COMMUNICATION: Maslows hierarchy of needs, Fiona Robertson; The change curve, Marc Wright; Mayos Hawthorne study, Fiona Robertson. PART 3: SKILLS AND MEDIA: How to commission a video, Kelly Kass; How intranets and related technologies are re-dening internal communications, Paul Miller; Appreciative enquiry, Jonathan Priest; How to run a focus group, Patrick Williams. PART 4: LEADERSHIP AND CHANGE COMMUNICATION: Leadership and engagement, Bill Quirke; Make change last, Caisa Alpsten and Ulla Mogestad; The new CEO: a case study in communicating, Lee Smith. PART 5: ADVANCED COMMUNICATING SKILLS: CSR and the communication professional, Ingrid Selene; Using pictures to convey strategy, Hilary Scarlett; Creating meaningful dialogue at work, Jacqui Hitt; Advanced employee engagement, Kevin Keohane; How to create an award-winning change programme, Nicky Flook. PART 6: SOCIAL MEDIA INSIDE THE ENTERPRISE: Social media: an introduction, Euan Semple; Blogging for the nance sector, Yang-May Ooi; Instant messaging as a communication tool, Joanna Goodrick; Index.
www.gowerpublishing.com 11
Adverse Impact and Test Validation

A Practitioners Guide to Valid and Defensible Employment Testing
Dan Biddle Second Edition
Review of the rst edition: Biddles book is an excellent effort to bridge the gap between the technical and the practical. The procedures presented are informed by the most relevant technical information and by present legal requirements Mary L. Tenopyr, AT&T
2006 Hardback 220 pages 978-0-566-08778-3 55.00
HR Business Partners
Ian Hunter, Jane Saunders, Allan Burroughs and Simon Constance, all of Orion Partners, UK
The book is laid out and written in a well structured and easy to follow manner if you are thinking of moving to an HR Business Partner model, or are struggling to make an impact in a BP structure, this book could be a way to help you plan the changes you need and to get the buy-in required to move forward HRzone
Managing the Psychological Contract

Using the Personal Deal to Increase Business Performance
Michael Wellin
Wellins Managing the Psychological Contract is a wonderful how-to-manual for contemporary managers, employees and HR professionals. With great examples, it takes the reader through what needs to be done to make good, functional employment relationships and how to change them if need be. A good book and good read. Denise M. Rousseau, Carnegie Mellon University
How To Get Best Value From HR

The Shared Services Option
Peter Reilly and Tony Williams
This book covers a lot of groundgiving the reader a thorough overview without getting bogged down in detail. And as such it is a valuable source of information for anyone challenged with investigating the viability of a share service approach Personnel Today
HR Transformation Technology
Delivering Systems to Support the New HR Model
Allan Boroughs, Les Palmer and Ian Hunter
HR Transformation Technology is a complete, business-orientated guide to the planning, design and delivery of HR information systems.
April 2008 Hardback eBook 230 pages 978-0-566-08833-9 978-0-7546-8372-8 65.00
Talent Assessment
A New Strategy for Talent Management
Tony Davis with Maggie Cutt, Neil Flynn, Peter Mowl and Simon Orme
This is a solid, hardworking manual that gathers together any pertinent material on its subject There is plenty of material that an HR or training department could implement directlyKeeping a copy of this in the corporate library is equivalent to having a consultant to hand Personnel Today
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12 Gower 2009
Teaching and Learning at Business Schools

Transforming Business Education
Edited by Pr Mrtensson, Magnus Bild and Kristina Nilsson
Overall, this is a book that will be read and re-read by business school professors who appreciate the importance of teaching and learning. Diana C. Robertson, University of Pennsylvania For everyone concerned with the development of business schools, the faculty and the students within them, Teaching and Learning at Business Schools provides direction, ideas and techniques for transforming the delivery of business education.
August 2008 330 pages Hardback. 47.50 978-0-566-08820-9
NEW
TRAINING AND LEARNING
Emotional Intelligence
Activities for Developing You and Your Business
Ann Cartwright and Amanda Solloway
Building rapport, communicating and establishing trust with people, as a line manager, as part of a department or a temporary project team, involves a fundamental set of human and business skills. And yet this set of skills is also the area where the majority of managers feel least equipped to cope. Emotional intelligence is, at its heart, all about self-awarenessan understanding of how people relate and respond to you. This collection of training activities provides managers and employees with a series of proven exercises for raising personal and social awareness, skills for managing self and relationships with others. Each activity includes detailed instructions for the user or facilitator as well as copies of any handout materials.
April 2009 376 pages A4 Looseleaf. 250.00 978-0-566-08836-0 CD-ROM. 250.00 + VAT 978-0-566-08909-1
Selected Contents: PART ONE: INSIDE THE CLASSROOM: eBook SETTING THE STAGE: The teacher as facilitator of 978-0-7546-8178-6 learning, Christine Kelly. TEACHING TECHNIQUES AND APPROACHES: Teaching actively, Mel Silberman; My biggest mistakes in teaching cases (and lessons learned), Kamran Kashani; Team teaching, Pedro Parada and Josep Franch; Transformative management education, Johan Roos. DEALING WITH DIFFERENT CONTEXTS: Teaching large classes, Aswath Damodaran; Diversity dynamics in teaching, Hellicy Ngambi; Teaching and learning in a multi-cultural environment, a mild polemic, Sen Gaffney; Ascending and descending with a dissertation, images of tutoring doctoral students, Udo Zander. PART TWO: OUTSIDE THE CLASSROOM: DESIGNING PROGRAMS AND LEARNING ENVIRONMENTS: Program design and management, Christer Karlsson; Important considerations when starting programs, Kristina Nilsson. INDIVIDUAL DEVELOPMENT OF FACULTY MEMBERS: Getting and giving feedback, Tom Pugel and Jan Shubert; Advice to a new teacher, Catharina Pramhll. LEADING AND DEVELOPING BUSINESS SCHOOLS: Business schools international networks for faculty development, Ferdinando Pennarola; Mastering business action, implications for management learning in business schools, Elena Antonacopoulou; Index.
The collection is available as a looseleaf manual or on CD ROM. Contents: Core skills of emotional intelligence; Activities for selfawareness; Activities for self-management; Social awareness; Relationship management; Inspirational leadership; Sample workshops outlines.
NEW
Improving Learning Transfer

A Guide to Getting More Out of What You Put Into Your Training
Cyril Kirwan
Dr. Kirwan candidly challenges the traditional learning and development mindset. His straightforward and well researched techniques will help training and learning departments demonstrate what tangible difference training is making to their organization. With clear insights into what blocks learning transfer, he also provides pragmatic methods to maximize the return on investment from training and development programs. This is a book for HR professionals, those responsible for L&D, and CEOs who are more interested in outcomes, than outputs. Hamish Brown, CEO, Concordia International Ltd.
The Managers Guide to Discipline

Derek Eccleston and Kate Goschen
Derek Ecclestons and Kate Goschen's concise guide provides a clear picture of the purpose and the process of the disciplinary procedure. This toolkit approach contains invaluable information and includes clear checklists and sample letters to help guide managers and supervisors through the mineeld of employment rights, explaining what to do and how to do it.
February 2009 222 pages Hardback. 55.00 978-0-566-08844-5 eBook 978-0-566-08986-2 October 2008 124 pages Paperback 978-0-566-08855-1 Examination copies are available 15.00
In todays constantly changing business environment, if organizations are to remain competitive and develop the highly skilled people that will contribute to their future performance, improving learning transfer should be a priority. Cyril Kirwans book addresses this critical issue at a number of levels. This highly practical book will help trainers, development specialists and line managers ensure that their training is about real outcomes and not just inputs. Contents: Introduction: Setting the scene; Learning and learning transfer; Getting the programme right; Bridging the gap; Getting the work environment right; Its up to youmaking it happen; Dealing with resistance; Measuring learning outcomes; How to improve learning transfer. Appendix; Index.
Action Learning for Managers

Mike Pedler Second Edition
For any manager who wants to defuse difculties and facilitate an honest learning culture across a department or organization this book is a practical guide. Gordon Harris FCMI, Professional Manager Action Learning for Managers is a clear, concise and straightforward guide to this well-established approach to problem solving and learning in groups that enables change in individuals, teams, organizations and systems.
June 2008 98 pages Paperback 978-0-566-08863-6 Examination copies are available 9.99
TRAINING AND LEARNING
The Bid Managers Handbook

David Nickson Revised Edition
Review of rst edition: a book that procurement teams could learn from, an essential work for bid managers Supply Management This book will help you to enhance the probability of success in winning bids at the desired margins and to set up and run effectively a bid management team.
May 2008 Hardback 234 pages 978-0-566-08847-6 65.00
Informal Learning
A New Model for Making Sense of Experience
Lloyd Davies
This is a very readable and interesting volume that seeks to explain the learning process in non-technical language Economic Outlook and Business Review
If individuals and the organizations within which they work understand the basis on which they learn and can turn the process from a passive to an active one, the implications for their development are profound. This book provides a relevant, exible and signicant tool that can offer a signicant change in the way we all learn. June 2008 Hardback 200 pages 978-0-566-08857-5 45.00
Blended Learning and Online Tutoring

Planning Learner Support and Activity Design
Janet Macdonald Second Edition
An excellent and practical guide for novices and experienced practitioners alikeinvaluable for course designers and tutors alike to gain a realistic understanding of what blended learning and supporting students is all about. Stella Lee, Athabacsa University, Edmonton
April 2008 222 pages Paperback 978-0-566-08841-4 25.00 eBook 978-0-7546-9251-5 Examination copies are available in paperback
How to Get Research Published in Journals

Abby Day Second Edition
highly recommended as a resource for any novice or aspirant writer of journal articles Emerald Journal Education and Training This revised and updated Second Edition focuses on helping people overcome some of the most common obstacles to successful publication.
February 2008 154 pages Paperback 978-0-566-08815-5 25.00 eBook 978-0-7546-8894-5 Examination copies are available in paperback
Activity-Based Training Design

Transforming the Learning of Knowledge
John Rodwell
Activity Based Training Design shows you how to design new training sessions or transform existing sessions using tools and techniques that engage the participants, promote the effective learning of knowledge, and are fun to work with.
2007 Hardback 194 pages 978-0-566-08796-7 55.00
Handbook of Corporate University Development

Managing Strategic Learning Initiatives in Public and Private Domains
Edited by Rob Paton, Geoff Peters, John Storey and Scott Taylor
If you are considering setting up a corporate university, then this book will be an informative readThis is a well-written book of reference. Personnel Today
Tracking down a Gower book has never been easier!

Visit www.gowerpublishing.com/search and try out our new search facility which allows searching by: title, author, series title, ISBN-13 and keywords from contents and blurbs for any of our published or forthcoming titles. If you want to stock up your library, print out one of our complete stock lists. Available for each subject, these list all titles currently in print in a subject area. Visit: www.gowerpublishing.com/cataloguedownload
The Transfer of Learning

Participants Perspectives of Adult Education and Training
Sarah Leberman, Lex McDonald and Stephanie Doyle
provides a coherent introduction to the ideas of transfer of learning and it has a strength in the analysis of the theories Alison Holmes, University of Canterbury, Christchurch, New Zealand
Action Learning
A Practical Guide
Krystyna Weinstein Second Edition
A highly recommended book for training and development practitioners, and those who teach and research in this area. Electronic Library
Our online catalogue includes details of all those titles where an eBook version is available. For a complete list of our current eBooks, visit www.gowerpublishing.com/ebooks
Gower is committed to being an environmentallyfriendly publisher.

All of our books are printed on FSC-certied paper, and our marketing materials are produced using sound environmental practices. This catalogue is printed on FSC-certied paper with 50% recycled and 25% post-consumer content. Soy-based ink is used in the printing.
14 Gower 2009
NEW
NEW
CORPORATE FINANCE AND FINANCIAL SERVICES
Globalizations Limits
Conicting National Interests in Trade and Finance
Dimitris Chorafas, New York Academy of Sciences
So far there has been only praise for globalization. However, the export wave of Chinas manufacturing machine and, more recently, the Global nancial crisis show that Globalization has limits. Globalization, the internationalization of trade June 2009 and nancial integration are having enormous 354 pages implications for businesses as well as for the whole Hardback. 60.00 978-0-566-08885-8 economies of countries or blocks of countries. In this book, Chorafas argues that research is now producing evidence that there are limits to such globalization and amalgamation and that these need to be better dened and understood if some of the problems now being identied are to be prevented from applying the brakes, or worse, putting the process into reverse gear. Globalizations Limits looks at the EU and the Euroland as a test of globalization. The conclusions Chorafas draws about the effect on member states of pan-European banking, and the Euro as common currency, have implications for Britain and for the rest of the world. Issues relating to missed opportunities and leadership beg questions such as Who, if anybody, is or should be in charge of global monetary policy? Contents: PART 1: UNITED STATES, EUROPE, CHINA AND THE WORLD MARKET: Globalization in motion; The rise of Asian giants; Globalization and the European Union; World trade, China price and Doha Round. PART 2: THE GLOBALIZATION OF FINANCE: Sovereign wealth funds; Risks and opportunities in globalized nancial markets; Monetary policy in a global economy: Chinas banks and the economy. PART 3: EUROLAND, CASE STUDY ON THE LIMITS OF REGIONAL GLOBALIZATION: Financial integration in the European Union; The Euro, curse or blessing for the EU economy?; Eurolands missed opportunities; Index.
Risk and Financial Management in Construction

Simon A. Burtonshaw-Gunn, University of Salford, UK
The book covers risk management describing the tools and methods to reduce the occurrence and consequences of risk, and the nancial management of construction projects from raising funding, to contract strategy and through to estimating, budgeting and cost control.
February 2009 Hardback 200 pages 978-0-566-08897-1 47.50
Price Management in Financial Services

Smart Strategies for Growth
Georg Wuebker, Jens Baumgarten, Dirk Schmidt-Gallas and Martin Koderisch
Price Management in Financial Services shows how to incorporate the modern techniques of value based pricing in both product design and pricing. As exemplied by a large number of international case studies, the book illustrates how such professional pricing techniques hold the key to enormous prot potential.
October 2008 Hardback 212 pages 978-0-566-08821-6 60.00
Checklists for Due Diligence

Peter Howson
August 2008 Paperback and CD-ROM 150 pages 978-0-566-08862-9 39.00
Shared Services in Finance and Accounting

Tom Olavi Bangemann
an excellent benchmark against which to measure the performance of any existing shared service operation. Educational Book Review
2005 Hardback 262 pages 978-0-566-08607-6 65.00
SEE ALSO
Risk Strategies
page 19
Practical Schedule Risk Analysis

page 19
Commercial Due Diligence

The Key to Understanding Value in an Acquisition
Peter Howson
A Short Guide to Reputation Risk

page 20
Due Diligence
The Critical Stage in Mergers and Acquisitions
Peter Howson
This book is an extraordinarily thorough and clear guide to every aspect of the due diligence process and will be invaluable to anyone who is involved. Change Management Monitor Newsletter
The Durable Corporation

page 20
Developing and Managing a Successful Payment Cards Business

Jeff Slawsky and Samee Zafar
For a large, growing and controversial industry, Slawsky and Zafars new book provides a blueprint that explains how the business actually works and as such should interest a wide range of readers, including nancial services executives and managers, as well as investors, regulators and policy-makers. Kenneth Posner, Morgan Stanley, NY
2005 Hardback 214 pages 978-0-566-08648-9 65.00
Intelligent Internal Control and Risk Management

page 21
Brand Risk
page 21
Order online at www.gowerpublishing.com and receive a 10% discount
PHARMACEUTICAL MANAGEMENT
FORTHCOMING
Supply Chain in the Pharmaceutical Industry

Strategic Inuences and Supply Chain Responses
Rob Whewell
Supply chains in the pharmaceuticals industry are experiencing a revolution. Threats such as parallel trading and counterfeit drugs and the requirements of organizations such as the FDA demanding more rigorous controls and traceability, new technologies and new ways of working with wholesalers or alternative distributors, all offer a new exibility in manufacturing and the ability to respond to immediate opportunities or crises in any given market.
Business Development for the Biotechnology and Pharmaceutical Industry

Martin Austin
Business Development is an integral part of business in the Pharmaceutical business today Martin has drawn together a thoughtful framework to help the many people with diverse skills and backgrounds approach this complex topic. William M. Burns, CEO Pharmaceuticals Division, Roche
January 2010 c. 200 pages Hardback. c. 75.00 978-0-566-08695-3 eBook 978-0-7546-8892-1
May 2008
Rob Whewells cutting edge guide explains the nature of these threats and opportunities and provides the means to develop a strategic approach to supply chain that allows you to minimize risk and ensure exibility and improved long-term protability. Provisional Contents: Illustrations; Tables; The Role of Technology in the Supply Chain; Managing Supply Chain Technology; The Economic Signicance of Healthcare Investment; The Importance of Intellectual Propertyits Development and Protection; The Operational Provision of Healthcare; Conicting Goals Within the Supply Chain; Diversion and Parallel Trade; Tactical Responses to Diversion; Compliance; The Case for Enhanced Patient Protection; Applying Technology to Secure the Supply Chain to Patients; The Importance of Information; The Future of Healthcare; Glossary.
202 pages Business Development in the biotechnology Hardback. 70.00 and pharmaceutical industries accounts for 978-0-566-08781-3 over $5 billion in licensing deal value per year and much more than that in the value of mergers eBook and acquisitions. Transactions range from licenses 978-0-7546-8138-0 to patented academic research, to product developments as licenses, joint ventures and acquisition of intellectual property rights, and on to collaborations in development and marketing, locally or across the globe. The scope of the job can be immense, spanning the life-cycle of products from the earliest levels of research to the disposal of residual marketing rights, involving legal regulatory manufacturing, clinical development, sales and marketing and nancial aspects. The knowledge and skills required of practitioners must be similarly broad, yet the availability of information for developing a career in business development is sparse. Martin Austins highly practical guide spans the complete process and is based on his thirty years of experience in the industry and the wellestablished training program that he has developed and delivers to pharmaceutical executives from across the world.
Contents: Foreword; The role of business development; Planning the portfolio; Identifying the needs; Proling and searching for opportunities; Modelling and valuation; Structuring the value; Due diligence and negotiations; Sealing the dealthe contract; Making the transaction work; Glossary; Index.
Reinventing Patient Recruitment

Revolutionary Ideas for Clinical Trial Success
Joan F. Bachenheimer and Bonnie A. Brescia
This text provides everything we need to effectively develop successful enrollment strategies, including the metrics, tools and processes for single country or multinational clinical trials. Its a very thorough road map From the foreword by Jim Kremidas, Global Enrollment Optimization, Eli Lilly and Company
2007 A4 Hardback 276 pages 978-0-566-08717-2
Outsourcing Clinical Development

Strategies for Working with CROs and Other Partners
Edited by Jane E. Winter and Jane Baguley
a standard reference text for anyone involved in managing outsourced contracts Clinical Research Focus
2006 A4 Hardback eBook 192 pages 978-0-566-08686-1 978-0-7546-8556-2 99.00
Project Management for the Pharmaceutical Industry

Laura Brown and Tony Grundy
A comprehensive set of tools and techniques that provide a most useful strategic business perspective to the running of pharmaceutical projects Carol Casman, Group Head, Transnational, Clinical Pharmacology and Discovery Medicine, GSK
2004 A4 Hardback 208 pages 978-0-566-08592-5 77.50
Pharmaceutical Metrics
Measuring and Improving R & D Performance
David S. Zuckerman
essential reading for everyone directly involved with driving performance improvements within their organization Clinical Research Focus
2006 Hardback 148 pages 978-0-566-08676-2 75.00
95.00
Forecasting for the Pharmaceutical Industry

Models for New Product and In-Market Forecasting and How to Use Them
Arthur G. Cook
2006 A4 Hardback eBook 160 pages 978-0-566-08675-5 978-0-7546-8557-9 75.00
Marketing Planning for the Pharmaceutical Industry

John Lidstone in association with Janice MacLennan, St. Clair Consulting Ltd Second Edition
probably the best of the very few books available on marketing in the pharmaceutical industry. Aslib Book Guide
1999 A4 Hardback 168 pages 978-0-566-08112-5 99.00
Brand Planning for the Pharmaceutical Industry

Janice MacLennan
This is an impressive bookA copy should be on every marketers desk as an essential guide and source of reference. Journal of Medical Marketing
2004 Hardback 176 pages 978-0-566-08520-8 99.00
16 Gower 2009
NEW
SUPPLY CHAIN AND QUALITY MANAGEMENT
Dynamic Supply Chain Alignment

A New Business Model for Peak Performance in Enterprise Supply Chains Across All Geographies
John Gattorna and Friends
In the 21st century business environment, where extended organizations rely on suppliers, outsourced partners and alliances, the supply chain is the business. Now, in the followup to his hugely successful Strategic Supply Chain Alignment, John Gattorna explores how to create and sustain multiple supply chains with a level or exibility and responsiveness that allows you to respond to opportunities and threats, and shows how to align your suppliers, your partners and your customers. About the Author: Dr. John Gattorna is an acknowledged thought leader on the global supply chain scene. He established and led the Australian and South Asian Accenture supply chain practice, 19952002, and has since focused on advising Boards and senior management on how to improve the alignment of their enterprise supply chains with customers, suppliers, and third party providers. Selected Contents: Preface; Enter the valley ascend the mountain, Anna Game-Lopata; Better than a cure, Anna Game-Lopata; Quantum leap forward, Anna Game-Lopata; People powering supply chains, John Gattorna; Building relationships that create value, Richard Wilding and Andrew Humphries; The evolution of fully exible supply chains, Kate Hughes; Humanitarian supply chains in action, Kimberly Winter; The supply-side view and reverse logistics, John Gattorna and Includes 99 b&w illustrations July 2009 440 pages Deborah Ellis; Sales and operations planning, Hardback 978-0-566-08822-3 60.00 Scott Githens; Supply chain integration layer, Nigel Jones; Performance measurement: shaping supply chain sub-cultures, Linda Nuthall; Aligning Fonterras global supply chain network, Nigel Jones; Supply chain alignmentEuropean style, Janet Godsell; Corporate social responsibility in enterprise supply chains, Mark Reynolds and Leeora Black; Building sustainable supply chains for the future, Mike Bernon; Managing disruptions in contemporary supply chains, Kevin Hendriks and Vinod Singhal; Tax-aligned supply chains, Brett Campbell and Alyson Rodi; The supply chains of 2030, John Gattorna and Deborah Ellis; Last word, John Gattorna; Index.
NEW
NEW
Just-in-Time Logistics
Kee-hung Lai and T.C.E Cheng, both at the Department of Logistics and Maritime Studies, Hong Kong Polytechnic University
The enduring repercussions of the Asian nancial crisis in 1997, the worsening global economy following the burst of the dotcom bubbles in 2001, the nancial tsunami in 2008, and the incessant rise in customer demand for better July 2009 services have all contributed to shrinking prot 206 pages margins for businesses around the world. To cope Hardback. 60.00 with these challenges, rms are discovering logistics 978-0-566-08900-8 as a competitive weapon when looking for ways to strengthen and preserve their market positions. One successful solution has been the adoption of Just-in-Time manufacturing systems, which involve many functional areas of a rm such as manufacturing, engineering, marketing and purchasing, among others. Just-in-Time Logistics extends the JIT concept in manufacturing to business logistics, an area that has been observed to account for more than thirty percent of sales revenue for some rms. It gives you an overview and an introduction of JIT logistics, and provides managerial insights on how to achieve improved logistics performance in terms of cost and service enhancements. A discussion of the quality, implementation, and performance measurement issues related to the application of JIT in business logistics is also presented. Contents: Preface; Introduction; Basics of JIT; Basics of logistics; JIT logistics; Quality management issues; Implementation issues; References; Index.
Measuring the Value of the Supply Chain

Linking Financial Performance and Supply Chain Decisions
Enrico Camerinelli
[the author] builds a critical missing link that will facilitate macro impact supply chain initiatives. Moreover, he condenses in one book, illustrated with clear best practice examples, what would take us years to learn from practice, thereby accelerating our chances of success. Nando Galazzo, VP Procurement, Borealis Polymers
April 2009 236 pages Hardback. 65.00 978-0-566-08794-3
eBook Enrico Camerinelli provides the supply chain 978-0-7546-8144-1 manager and the chief nancial ofcer with the means to link the value of supply chain to an organizations bottom line. He explores the problem with current supply chain metrics, shows how to close the gap between nancial decisions and supply chain performance, suggests a model to provide a lingua franca for supply chain, nancial and other managers throughout the company and points to ways in which new technology can help measure the value of supply chain. Using case studies and interviews with supply chain and nancial experts, this book is a call to arms for nancial and supply chain managers seeking to achieve strategic advantage through effective supply chain management.
Contents: Supply chain management today; Supply chain management as a strategic corporate asset; Managing ows of goods, information, and funds: the role of nancial services; How companies are measuring the performance of their supply chains: role and responsibilities of the supply chain manager; Supply chain management: the CFOs perspective; Linking operations and nancecurrent best practices; Results of current research; The Du Pont model and the EVA tree: the CFOs BOMs; Looking for a lingua franca: the SCOR model; A model to measure the value of supply chain; Index.
SUPPLY CHAIN AND QUALITY MANAGEMENT
Hoshin Kanri
The Strategic Approach to Continuous Improvement
David Hutchins
this is a practical book from a practical and established exponent of the Japanese approach. From these pages, it is possible to unravel what the various terms mean and where they t into the big picture. Quality World Whether you are new to continuous quality improvement, a cynical veteran of many failed initiatives, a seasoned or green executive team, Hoshin Kanri is worth your time and can be a valuable roadmap for setting a clear course in troubled times. Terry Conry, NCCI (National Consortium for Continuous Improvement in Higher Education) Newsletter
September 2008 308 pages Hardback. 75.00 978-0-566-08740-0 eBook 978-0-7546-9098-6
Quality Management in Construction

Brian Thorpe and Peter Sumner THE LEADING CONSTRUCTION SERIES Third Edition
Overall I would thoroughly recommend this book to anyone seeking clear guidance to the philosophy of the current quality standard and its application to the construction industry. Structural Survey
2005 Hardback 234 pages 978-0-566-08614-4 30.00
Supply Chain Risk

Edited by Clare Brindley, Nottingham Business School, UK
A sound addition to the supply chain researchers book collection, and one that will provide a platform for further enquiry. Marc Day, Henley Management College, UK
Includes 32 b&w illustrations 2004 218 pages Hardback 978-0-7546-3902-2 65.00
Hoshin Kanri is not the next big thing in quality, it is a strategic approach to continuous improvement that provides a context for ongoing initiatives such as Six Sigma and Lean Manufacturing. David Hutchins Hoshin Kanri shows you how to develop a dynamic vision for continuous improvement; to implement effective policies to support it; to link key performance indicators to Six Sigma, Lean Manufacturing and Kaizen, and to sustain a strategy-led program for improving business performance. Contents: Preface; Hoshin Kanri an overview; Creating the vision; Strategy and tactics; Driver policies, becoming t, fast, lean and hungry!; Driver measures to KPIs; Benchmarking; Prioritizing KPIs and cost of poor quality; Risk management; The loose brick; Hoshin policy deployment and control; The voice of the customer; Supply chain management; Six Sigma; Lean manufacturing; Process analysis and process re-engineering; The principles of continual improvement; Quality circles; Business management systems; Quality function deployment; Education; Suggestions for performance indicators; Implementation plan; Index.
Six Sigma: SPC and TQM in Manufacturing and Services

Geoff Tennant
This book offers straightforward, practical advicefor those wishing to nd out more about Six Sigma and its implementation, this book hits the mark Quality World
2001 Hardback 160 pages 978-0-566-08374-7 60.00
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Gower also provides an email update service which offers information about new books, conferences where our books are displayed, special offers and other items of interest. To subscribe to this service, email your request to: newsletter@gowerpub.com You may cancel this service at any time by sending us an email message containing the phrase unsubscribe to mailing list.
18 Gower 2009
SERIES
CORPORATE SOCIAL RESPONSIBILITY
Series Editors: Guler Aras, Yildiz Technical University, Istanbul, Turkey and David Crowther, De Montfort University, Leicester, UK This interdisciplinary series presents applied research from an academic perspective on all aspects of corporate social responsibility. Please visit www.gowerpublishing.com/csr for proposal guidelines and full series details.
FORTHCOMING
CORPORATE GOVERNANCE AND CORPORATE SOCIAL RESPONSIBILITY
Global Perspectives on Corporate Governance and CSR

Edited by Gler Aras, Yildiz Technical University, Turkey and David Crowther, De Montfort University, UK CORPORATE SOCIAL RESPONSIBILITY
Governance and CSR cannot be understood without taking geographical, cultural and historical factors into account. The aim of this book is to redress this by asking subject experts from different parts of the world to explain the issues from their particular perspective. The editors will then synthesize this in a way that will be helpful to business people as well as academics.
Making Ecopreneurs: Developing Sustainable Entrepreneurship

Edited by Michael Schaper, Murdoch University, Western Australia CORPORATE SOCIAL RESPONSIBILITY SERIES
Schapers book is a necessary addition to any library Business Information Alert
Includes 25 b&w illustrations 2005 276 pages Hardback 978-0-7546-4491-0 60.00
Managing Corporate Social Responsibility in Action

Talking, Doing and Measuring
Edited by Frank den Hond and Frank de Bakker, both at Vrije Universiteit, The Netherlands and Peter Neergaard, Copenhagen Business School, Denmark CORPORATE SOCIAL RESPONSIBILITY SERIES
a good starting point for understanding CSR. Australian Journal of Corporate Law
Contents: Foreword, G. Aras and D. Crowther; Corporate governance and corporate social responsibility in context, G. Aras and D. Crowther. PART 1: REGIONAL PERSPECTIVES AND DIVERSITY: Applying corporate governance in Europe, M. Aluchna; The evolution of corporate governance in Japan: the case of vertical Keiretsu groups, N. Daidj; Corporate social responsibility in Latin America; multiple realities, different perspectives, M.L. Bandeira and F. Lpez-Parra; Corporate governance and corporate social responsibility practices in Africa, M. Obalola, K.Omoteso and I. Adelopo. PART 2: LOCAL PERSPECTIVES: Evolution of corporate governance and potential contribution of developing countries, . Ertuna and B. Ertuna; Corporate social responsibility among SMEs in Uzbekistan, A. Raimbaev; Corporate governance in family rms: a comparison between Italy and Turkey, K. Sehirli; The missing ingredient to an effective corporate governance system in Lebanon, S. Charbaji. PART 3: THEORETICAL PERSPECTIVES: An enterprise theory of legal obligation for corporate social responsibility, K. Strasser; Implementing corporate social responsibility: a creative tension between regulation and corporate initiatives?, T. Clarke and A. Klettner; Convergence: a prognosis, G. Aras and D. Crowther. Index.
NEW
NEW
Corruption in International Business

The Challenge of Cultural and Legal Diversity
Edited by Sharon Eicher, Friends University, Wichita CORPORATE SOCIAL RESPONSIBILITY
International business involves complex, ethically challenging, and sometimes threatening dilemmas that can involve political and personal agendas. As a result, it can often be difcult to discern corruption against what may be a different set of cultural norms. In this book, Sharon Eicher examines corruption as it pertains to the business sector and the campaigns in emerging markets to curb corruption in both public and private sectors.
January 2009 264 pages Hardback. 55.00 978-0-7546-7137-4 eBook 978-0-7546-9448-9
Looking Beyond Prot

Small Shareholders and the Values Imperative
Peggy Chiu, Massey University and ChiuSmith Investment Research, New Zealand CORPORATE SOCIAL RESPONSIBILITY
This book is timely in that it sheds new light on the ways in which individual shareholders think: Irresponsible behavior is not acceptable and will not attract investment from this signicant group. That fact should encourage managers to look more closely at their environmental and social impacts. Juliet Roper, Waikato University, New Zealand
January 2009 218 pages Hardback. 55.00 978-0-7546-7337-8
Contents: Preface; Introduction: what corruption is and why it matters, Sharon Eicher; Government for hire, Sharon Eicher; When shareholders lose (or win) through corruption, Sharon Eicher; The good and evil faces of foreign investment, Sharon Eicher; Quantifying the immeasurable, Maks Kobonbaev and Sharon Eicher; Critiquing the indicators of corruption and governance, Maks Kobonbaev, Donald Jacobsen and Sharon Eicher; Corruption in Chinese sports culture, Benjamin Ostrov; Exploring corruption in the petroleum sector, Maks Kobonbaev and Sharon Eicher; Risk managementplaying by the rules, Sharon Eicher; Changing the rules: how the transition economy of Kyrgyzstan is reforming public corruption, Talaibek Koichumanov; An institutional approach to understanding corruption in BRIC countries, Qiang Yan; Private sector incentives for ghting international corruption, Ethan S. Burger and Mary Holland; Appendices; Bibliography; Index.
eBook This fascinating in-depth study of small shareholders 978-0-7546-9180-8 provides both theoretical and empirical insights into their personal values and attitudes to corporate social responsibility (CSR). Peggy Chiu establishes that personal values are a major inuence on decisions about the type of investments people make and about which companies they choose to invest in. Financial risk and return are far from being the only factors that determine small shareholders investment decisionsirresponsible behavior is not acceptable and will not attract investment from this signicant group.
Contents: Preface; How much do we know about ordinary small shareholders?; Values for oneself and values for others; Dealing with stakeholders; The rst strandshareholders values; The second strand qualities of directors; The third strandshareholders CSR concerns; Merging the three strands; Impact of values; Debunking the ordinaryinvestor stereotype; Trends and developments; References; Appendix; Index. Series continued on next page
SEE ALSO
Creating Food Futures
page 28
CORPORATE GOVERNANCE AND CORPORATE SOCIAL RESPONSIBILITY
NEW
FORTHCOMING
Spirituality and Corporate Social Responsibility

Interpenetrating Worlds
Edited by David Bubna-Litic, University of Technology Sydney, Australia CORPORATE SOCIAL RESPONSIBILITY
A great read, the collection is diverse and wideranging, scholarly, yet readable. It raises fundamental questions about the very nature, meaning, purpose and direction of todays organizations S.P. Bate, University College London, UK
Wealth, Welfare and the Global Free Market

A Social Audit of Capitalist Economics
Ibrahim Ozer Ertuna, Bosphorous University, Istanbul, Turkey CORPORATE SOCIAL RESPONSIBILITY
May 2009 244 pages Hardback. 55.00 978-0-7546-4763-8
This book brings together a range of leading thinkers to consider the relations between spirituality and corporate social responsibility. With authors from four continents the volume reects a number of different perspectives and traditions including: Christianity, Process theology, Hinduism, Contemporary Buddhism, Deep Ecology and Humanism. Contents: Preface; Introduction, David Bubna-Litic. PART 1: ISSUES: The disappearance of the spiritual thinker, Pankaj Mishra; A process model for management, Charles Birch and David Paul; Business and society, Winton Higgins; The technological project as the spiritual quest of modernity, Nicholas Capaldi; The three poisons, institutionalized, David R. Loy; The relational rma Buddhist and feminist analysis, Julie Nelson. PART 2: PATHWAYS FOR CHANGE: The organizational whisperer what animal and human behaviour can teach us about producing healthy people and integral organizations, Ian I. Mitroff, Terri D. Egan, C. Murat Alpaslan and Sandy E. Green; In search of the future: notes for spiritual adventurers, Dexter Dunphy; Humanistic management education: richness, challenges and possibilities, Ana Maria Davila Gomez and David Crowther; Standardising corporate social responsibility, Winton Higgins; Index.
Anyone whose thinking has been shaped by classical economic theory should read this book. Ertuna understands classical economics, which many of its critics do not Seymour Smidt, Cornell University
In this book, Ertuna maintains that the capitalist eBook economic system is far from meeting our aspirations. 978-0-566-08906-0 He says we can, and must, contribute to the development of a better world which will serve us all. With a mixture of theory and practical examples, the former member of a World Bank mission and adviser to the Turkish Prime Minister, examines markets and international trade in the era of globalization from scientic, economic, cultural, philosophical and faith-based viewpoints. He explains how the Science of the 21st Century may be part of a new emergent order. Those with an academic interest in the issues addressed here, as well as business and community leaders, policy makers, and those in government and non-governmental organizations will want to read this book. Contents: Introduction; Economics and economic systems of our day; Capitalisms denition of human beings; Driving force of economics: competition; Market guidance of economy; The 1st concession of market economies; Misguidance of the markets and crises; Costs and benets that are not reected in the markets; Demand and production; the theory and the reality; What is the objective, prot or income?; Foreign trade; The new economic design; An interrogation of the capitalism; Epilogue; Index.
Project Reviews, Assurance and Governance

Graham Oakes
Oakes makes a compelling case for taking Project Reviews more seriously. He argues that far from being something to be slotted in if you have time, Project Reviews are a critical part of the project and fundamental to ensuring you learn from your mistakes and keeping your projects on track. Andrew Hatton, IS Project Manager, Oxfam GB Graham Oakes Project Reviews, Assurance and Governance is about learning from your mistakes and understanding whats really going on with your projects. In order for reviews and assurance to provide you with this information and learning, you need to perform them effectively and that is the purpose of this book.
October 2008 288 pages Hardback. 60.00 978-0-566-08807-0 eBook 978-0-7546-8146-5
ONLINE
EMAIL
Contents: PART I: INTRODUCTION: Case study: earthquakes in the project portfolio; Project success, project failure; Project reviews; Case study: formal gateways in the public sector. PART II: PROJECT REVIEW PROCESS: The review process; Case study: lessons from problems in the past; Review parameters; Case study: postproject reviews and retrospectives; Reviews and organizational learning; Case study: weeding the project portfolio; The importance of evidence; Case study: assuring xed price implementations; Logistics matter; Case study: programme reviews in a merged environment. PART III: REVIEWS AND GOVERNANCE: Triggering effective action; Case study: software review and inspection techniques; Gaps and overlaps in governance; Case study: review techniques in the education sector. PART IV: RUNNING AN ASSURANCE TEAM: Organizational issues; Case study: assuring quality in a global application portfolio; Team issues; Case study: completion bonds in the lm industry; Conclusion; Bibliography; Index.
20 Gower 2009
FORTHCOMING
FORTHCOMING
SECURITY, RISK AND FRAUD
Risk Strategies
Dialling Up Optimum Firm Risk
Les Coleman, University of Melbourne, Australia
Risk Strategies argues that nance and management risk has been a theory-free zone, similar to medicine in the Middle Ages, when physicians were aware of surgical techniques and medicines that worked, but did not know why and were impotent in the face of systemic illness. Today risk managers face much the same situation: They know of techniques that work such as audits, controls and procedure guides. Nevertheless, they rarely anticipate, much less prevent serious failures. They have no comprehensive knowledge framework for targeting optimum risk levels.
Terrorism, the Worker and the City

Simulations and Security in a Time of Terror
Luke Howie, Monash University, Australia
Howies target is the intersection between terrorism, globalization and workThe book effortlessly moves between grounded empirical evidence and dazzling theoretical insight. This is an important book from an important new thinker on terrorism. Gavin Kendall, Queensland University of Technology, Australia
This timely book lls some of that gap with an outline of the nature and sources of risk in rms. It sets out a body of risk knowledge to support its management, particularly at the corporate level, in much the same way that our understanding of human physiology and the physical sciences support modern medical and engineering techniques. The reader will learn, for example, how risk attitudes and outcomes ow through an organization and about creative techniques such as asset-liability management. In this area of corporate nance so critical for executives and directors, Risk Strategies will help responsible CFOs and other senior managers, together with teachers and students of management, extend their knowledge and risk management skills. Contents: Preface; Introduction; Nature and sources of corporate risk; Why organisations take risks; Decision making and risk; Impact of risk on shareholder value; Enterprise risk management; Financing risk: insurance and asset-liability management; Managing risks in nancial operations; The new function of Chief Risk Ofcer; Governance and ethics; National risk strategy; management of corporate crises; Lessons from the great risks; Summary and conclusions; References.
Terrorism is often described in terms of attacks against civilians or non-combatants, but it is equally true to say that acts of terrorism usually also amount to attacks against working people. 9/11 in the USA, 3/11 in Madrid, and 7/ 7 in London certainly all amounted to that. Luke Howies book considers what steps managers and employees can and should take to protect their businesses from such an amorphous and indenable threat. Deftly combining theoretical insight with empirical research, he reveals how, despite an appearance of business as usual, fear, anxiety and suspicion permeate workplaces, even in cities that may not be at the top of any terrorist groups target lists. With its rigorous research compared with other more speculative works on this subject, this book will appeal to city and business leaders and managers, and security professionals, as well as those in governmental and academic research communities, for all of whom terrorism is now an ever present concern. Contents: Acknowledgements; Working in the theatre of terrorism; Working people as witnesses and victims of terrorism; The consequences and meanings of terrorism for businesses; Terro and the mediated city; Situated knowledges: working in a time of terror; Simulated security: a business response to terrorism; Terror-work; References; Index.
NEW
NEW
Money Laundering
A Concise Guide for All Business
Doug Hopton Second Edition
Reviews of rst edition: If your business does transactions that may involve money laundering, you could fall foul of the regulations and lawsand as Doug Hopton makes plain from the start, this is serious stuff after 9/11. Terrorists need nancewhether from crime or donationsfor travel, training and so on. Professional Security Magazine a very clear and comprehensive guide. Accounting Technician
Practical Schedule Risk Analysis

David Hulett
Project scheduling is required for good project management, and the schedule represents the project plan under a specic set of assumptions. The typical Critical Path Method (CPM) schedule assumes that the project team knows how long the scheduled activities will take. Yet, the experienced project manager knows that precise duration values are actually only estimates based on assumptions that could be wrong. A schedule risk analysis explores the implications for the projects schedule of risk to the activity durations and also identies the most important schedule risks. This analysis, building on and extending CPM scheduling, will result in a more accurate estimate of completion and provide an early opportunity for planning effective risk mitigation actions.
August 2009 c. 232 pages Hardback. c. 70.00 978-0-566-09157-5 eBook
July 2009 240 pages Hardback. 65.00 978-0-566-08790-5 eBook 978-0-7546-9196-9
978-0-566-09188-9 Worldwide, anti-money laundering regulations and legislation have become one of the weapons of choice of governments that are ghting global terrorism and criminality. In this updated edition of Money Laundering, Doug Hopton explains how The Money Laundering Regulations 2007 have extended even further the range of UK businesses covered by the Proceeds of Crime Act to include solicitors, lawyers, accountants, estate agents, high value dealers, trust or company service providers and, in effect, many other companies involved in consultancy or business services. The complexity of the new laws and the limited amount of any case law asks more questions about the responsibilities of these companies and their liabilities.
Schedule risk analysis is a process that is industry-independent, and the methods explained in this volume have been used by the author with positive effect in such industries as construction, oil and gas, information systems, environmental restoration and aerospace/defense. The result is a book that is not only highly practical but that is an extraordinarily complete guide to creating and managing a rigorous project schedule. Contents: Preface; Why schedule risk analysis? Looking beyond the critical path method; Uncertainty in activity durations: creating probability distributions; Uncertainty along a schedule path: using Monte Carlo simulation; A good project schedule is needed: Critical Path Method scheduling 101; Collecting risk data: exploring methods and problems; Where parallel paths merge: introducing the merge bias; Probabilistic branching: analyzing discrete risk events; Using risks to drive the analysis and prioritize risks: introducing the risk driver method; Schedule contingency plans: using conditional branching; When activity durations move together: incorporating correlation; Risk management in the organization: identifying the mature risk management culture; Appendix: the problem with PERT; Index.
Doug Hoptons highly practical guide explains the basis of international law, regulations and standards in this area and how they affect businesses, and provides down-to-earth advice on the basic rules of good business managementcustomer due diligence, know your business (and your clients business)which will help companies understand what procedures to establish, and how and when to report suspicious activity. The author explains the basis of money laundering and how it works, along with the development of the law and regulations around the world, and how other countries laws can affect UK companies.
NEW
NEW
A Short Guide to Reputation Risk

Garry Honey, Southampton University, UK SHORT GUIDES TO BUSINESS RISK
There are all sorts of problems associated with reputation risk. Many organizations nd that it doesnt t neatly within operational risk; others struggle to allocate responsibility for it or to nd ways of reporting effectively. Perhaps the biggest problem of all is that organizations often confuse reputation risk with reputation managementthat is assuming they understand the concept at all.
The Durable Corporation

Strategies for Sustainable Development
Gler Aras, Yildiz Technical University, Turkey and David Crowther, De Montfort University, UK
In The Durable Corporation, Aras and Crowther provide the most comprehensive and sustained analysis of sustainability to date. The analysis has important implications for the future direction of corporate governance. This is not a book to be missed by those who seek to discern the contours of the future direction of debate. Nicholas Capaldi, National Center for Business Ethics The Durable Corporation combines rigorous applied research with practical examples of best practice from around the world as it explores the nature, value and role of sustainability in business. Contents: Foreword; Introduction: why sustainability matters; Dening sustainability; Managing risk; Governance and sustainable performance; Implications of the size and sector of a rm; Satisfying stakeholders: distributing effects; External verication: audit and rating systems; International standards and regulations; Globalisation, competition and nancial crisis; Corporate social obligations for sustainability; Implementing sustainable practice; Conclusion: creating and sharing common value; References; Biographies; Index.
A Short Guide to Reputation Risk offers a solution to these problems in a concise and direct book eBook 978-0-566-08996-1 for board directors and risk managers. Using a number of simple models, he explains reputation risk; differentiates it from other forms of risk; Examination copies are available in paperback provides a series of tools for identifying, measuring and managing reputation risk; helps you assign responsibility for reputation risk in your management structure; and shows how to integrate it with your organizations strategy, your wider risk management strategy as well as your compliance and governance structures. Reputation risk is a topic with relevance across the organization, from risk managers to corporate communication managers, from compliance manager to HR Director. Whatever your interest in the subject, A Short Guide to Reputation Risk provides a shorthand route to understanding the context and key features of this subject. Contents: The nature and value of reputation; The causes and impact of reputation risk; Identifying stakeholders and risk drivers; Selecting tools and controls; Assigning responsibility; Integrating reputation risk; Governance and compliance; Case studies; Bibliography.
July 2009 130 pages Paperback. 25.00 978-0-566-08995-4
April 2009 300 pages Hardback. 55.00 978-0-566-08819-3 eBook 978-0-7546-9216-4
NEW
NEW
Stock Market Efciency, Insider Dealing and Market Abuse

Paul Barnes
The recent turbulence in the stock market has brought into question the way, and prices at which, shares are traded and how the market effectively values companies. It has also raised public concern as to the way by which dealers and investors take advantage of changes in market prices. A number of high prole criminal prosecutions of insider dealing and market abuse and the frequent claims of other instances, combined with the changes in regulations resulting in a more aggressive and proactive stance by the various regulators, have brought the issue under the spotlight.
Hacking the Human

Social Engineering Techniques and Security Countermeasures
Ian Mann
Hacking the Human takes a refreshing look at security, and is a good read for all security professionals, a must for security awareness trainers, and also provides a useful grounding for anyone setting out on a career in information security, providing numerous examples of exploits which occur on a daily basis. It is very comprehensive and offers practical solutions to avoiding the pitfalls. Pat Watson, Information Security Ofcer, Gateshead
November 2008 266 pages Hardback. 60.00 978-0-566-08773-8
This book discusses what makes stock market efciency so important for the economy, looks at the theory and issues that underpin market abuse and why an offence often dismissed as a victimless crime is punished so severely. It explores the impact of perception and other factors that distort the market and outlines the extent of abuse. Regulators, lawyers, company ofcials, investigators, professional advisers and of course investors, both professional and otherwise will nd this a helpful guide to the underlying elements of fraud and market manipulation. Contents: Introduction; Why the Stock Market and Its Efciency are so Important; How Shares are Traded and Valued; The Efcient Capital Markets Hypothesis; Market Irrationality: Bubbles, Manias, Panics and Crashes; Outperforming the Market: the Case of Mergers and Takeovers; The Regulation of the Markets; Market Abuse; The Role, Use and Abuse of Financial and Accounting Data: Information Asymmetry; The Way Forward; Index.
Information security is about people, yet eBook in most organizations protection remains focused 978-0-7546-9351-2 on technical countermeasures. The human element is crucial in the majority of successful attacks on systems and attackers are rarely required to nd technical vulnerabilities, hacking the human is usually sufcient. Ian Manns Hacking the Human highlights the main sources of risk from social engineering and draws on psychological models to explain the basis for human vulnerabilities. Offering more than a simple checklist to follow, the book provides a rich mix of examples, applied research and practical solutions for security and IT professionals that enable you to create and develop a security solution that is most appropriate for your organization. Contents: Introduction. PART ONE: THE RISKS: What is social engineering?; Understanding your risks; People, your weakest link; Limitations to current security thinking. PART TWO: UNDERSTANDING HUMAN VULNERABILITIES: Trust me; Reading a person; Subconscious mind; Parent, Adult, Child. PART THREE: COUNTERMEASURES: Vulnerability mapping; Protection systems; Awareness and Training; Testing. Index.
22 Gower 2009
Intelligent Internal Control and Risk Management

Designing High-Performance Risk Control Systems
Matthew Leitch
this book should be compulsory reading for all senior managers and professionals in the risk management business. Jeremy Hope, cofounder of the Beyond Budgeting Round Table and author of Reinventing the CFO
May 2008 Hardback eBook 272 pages 978-0-566-08799-8 978-0-7546-8893-8 60.00
Managing Group Risk Attitude

Ruth Murray-Webster and David Hillson
David Hillson and Ruth Murray-Webster bring together leading-edge thinking on risk attitudes and emotional literacy to create a unique resource for those wishing to move beyond mere implementation of a risk process and towards a people-centered approach for risk management.
May 2008 Hardback eBook 190 pages 978-0-566-08787-5 978-0-7546-8135-9 49.50
Brand Risk
Adding Risk Literacy to Brand Management
David Abrahams
Abrahamss detailed and lovingly considered exposition provides a clear and useful grounding in many aspects of risk management Andrew Leslie, StrategicRISK This book brings together relevant risk thinking and a range of accepted techniques for the evaluation of brand exposureswhether in response to the ambitions of a key business project, new market conditions or in answer to shareholder concern.
March 2008 Hardback eBook 224 pages 978-0-566-08724-0 978-0-7546-8890-7 55.00
Commoditization and the Strategic Response

Andrew Holmes
an interesting perspective on the impact of the rapidly changing world in which we live. Economic Outlook and Business Review In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. He describes how commoditization is affecting entire industries and is increasingly touching the work of the professional classes.
February 2008 Hardback eBook 244 pages 978-0-566-08743-1 978-0-7546-8125-0 55.00
Digital Identity Management

Technological, Business and Social Implications
Edited by David Birch
Digital Identity Management, based on the work of the annual Digital Identity Forum in London, provides a wide perspective on the subject and explores the current technology available for identity management, its applications within business, and its signicance in wider debates about identity, society and the law.
2007 Hardback 280 pages 978-0-566-08679-3 65.00
Understanding and Managing Risk Attitude

David Hillson and Ruth Murray-Webster Second Edition
a serious study of how people handle risk in different scenarios and provides a genuine insight into how people behave in risk situations. Managing Risk
Managing Communications in a Crisis

Peter Ruff and Khalid Aziz
a useful guidean immense source of knowledge for handling criseswritten extremely carefully and thoughtfully Effulgence: A Management Journal
Estimating Risk
A Management Approach
Andy Garlick
A comprehensive and critical overview of the risk management toolkit from both a theoretical and practical perspective. Risk professionals will nd it an extremely useful resource. More importantly, it should be required reading for all managers who think they understand how to use the results of a risk assessment to inform business decisions. Mike Robertson, Managing Director, Risk Solutions, UK
2007 Hardback 260 pages 978-0-566-08776-9 60.00
The Complete Guide to Business Risk Management

Kit Sadgrove Second Edition
This truly is a complete guiderecommended for large public, corporate and business school or other academic libraries. If only a single book on business risk management could be purchased, this would be the one to buy. Business Information Alert
2005 Hardback 348 pages 978-0-566-08661-8 65.00


Please contact Sharon Heathcote at sheathcote@ashgate.com for more information. Look for the magnifying glass icon!
INFORMATION TECHNOLOGY AND INTELLECTUAL PROPERTY
NEW
NEW
Enforcing Intellectual Property Rights

A Concise Guide for Businesses, Innovative and Creative Individuals
Jane Lambert
This is a sane, humane and very readable account of a very complex set of issues. Anyone contemplating an entry into this arena would do very well to prepare themselves by taking her advice. Roy Johnson, Mantex.co.uk
Outsourcing IT The Legal Aspects

Planning, Contracting, Managing and the Law
Rachel Burnett Second Edition
Reviews of rst edition:
March 2009 192 pages Hardback. 45.00 978-0-566-08714-1
The development of a global knowledge economy has encouraged organizations of all eBook types to focus on the opportunities for, and the 978-0-7546-9426-7 threats to, the intellectual property that they hold. The variety of intellectual assets (designs, databases, patents, brands and trade marks), the growth of new technology capable of exploiting and protecting these assets, and the nature of the law mean that intellectual property enforcement is a hugely complex area. Jane Lamberts Enforcing Intellectual Property Rights explains the threats and the remedies (criminal and civil, as well as alternatives to litigation), and provides a readable guide to the processes and the systems available. Contents: Setting the scene; Introduction to Intellectual Property; How the law protects different intellectual assets; Dispute resolution options; Woolf rules OK; So you want to sue somebody?; What happens if neither side gives in?; How to prepare your case; What happens on the big day?; Where to get help; Threats, actions; A few last tips. Appendix: Letter of claim; Letter of response; Particulars of claim; Defence; Index.
a practical guide for any director or manager March 2009 who is involved in outsourcing IT, written from 254 pages rst-hand professional experience. IMIS Journal Hardback. 70.00 anyone faced with an IT outsourcing exercise will obtain an excellent grounding from this book. eBook It covers the issues thoroughly and effectively, while 978-0-7546-9415-1 being well structured and eminently readable. Managing Information Whether you are a supplier or a customer, it is vital to have a properly negotiated formal contract if you are entering into an outsourcing arrangement. A good contract needs careful planning and this book provides a comprehensive guide to the whole process. Well-planned and well-structured outsourcing arrangements, by well-informed and well-advised customers, are far more likely to work for both customer and supplier alike and Outsourcing IT: The Legal Aspects is the perfect place to start. Contents: Forewords; Preface; Introduction; Contract planning, structuring and negotiating; Selecting a supplier; Public procurement; Services and service level agreements; Business assets: premises and equipment; Human resources; Software; Costs and charges; Management liaison and review; Allowing for change; Condentiality, data protection and security; Contract duration, termination and transition management; Redressing fault and failure; Offshore outsourcing; Conclusion; Index.
978-0-566-08597-0
NEW
Blogging and Other Social Media

Exploiting the Technology and Protecting the Enterprise
Alex Newson, with Deryck Houghton and Justin Patten
A timely and reader-friendly book that provides a refreshing insight into the role played by Web 2.0 technologiesIt makes a valuable contribution in an era that is becoming highly technologyorientated. Aimed at organizations, the book is useful for anybody contemplating of engaging in the use of Web 2.0 technologies. Rebecca Wong, Nottingham Law School, UK
ONLINE
EMAIL
December 2008 202 pages Hardback. 60.00 978-0-566-08789-9
Blogging and Social Media is an excellent and highly practical guide to the opportunities and threats that the emerging social media present for any organization. The authors provide background on what blogging is and how it has evolved along with practical advice for setting up a blog and how to make it effective as a communication tool. The book also covers the legal issues associated with social media, including areas such as defamation, copyright and trade mark infringement, interference with the administration of justice and employment law. Contents: Foreword. PART 1: BLOGS: Introduction to blogs; Creating a blog; Writing a blog; Enhancing the blogging experience; Is blogging worthwhile for a business? PART 2: SOCIAL MEDIA: Introduction to social media; Professional networks for businesses; Consumer-oriented media; Wikis; Online ofce applications; Podcasting and videocasting; Social bookmarking and the online content democracy; Forerunners to social media; Social media case studies and conclusions. PART 3: USING SOCIAL MEDIA INTERNALLY: Social tools inside the enterpriseLee Bryant; Elements of Enterprise 2.0Lee Bryant; Social media case studies and conclusionsLee Bryant. PART 4: SOCIAL MEDIA AND THE LAW: The law of social mediaMills and Reeve; Online reputation Colin Samuels, Alex Newson and Justin Patten; Index.
24 Gower 2009
Enterprise 2.0
How Social Software Will Change the Future of Work
Niall Cook
This is a truly inspirational book which should be required reading for managers, IT leaders, systems analysts, developers and business strategists in any enterprise small, medium and especially large. Roy Johnson, Mantex Niall Cook packs a considerable amount of insight into this bookHe makes the important point that if you do not provide social tools for the July 2008 180 pages next generation of employees, they will either use Hardback. 45.00 third party software, leave for a competitor, or not 978-0-566-08800-1 work for you in the rst place...Reading this book changed a number of my assumptions, and I expect it will do the same for you. Martin White, Intranets Today Magazine This book helps you navigate the social software landscape and introduces you to the key concepts that make up Enterprise 2.0. Using practical examples from companies in a range of industry sectors it illustrates how to apply these techniques to your organization and create an environment for social software to ourish. Contents: Introduction. PART ONE: SOCIAL MEDIA AND SOCIAL SOFTWARE: The social media explosion; The birth of social software; Social software in the enterprise. PART TWO: THE 4CS APPROACH: Communication; Cooperation; Collaboration; Connection. PART THREE: IMPLEMENTING SOCIAL SOFTWARE IN THE ENTERPRISE: Models for success (and failure); Implementation and adoption. PART FOUR: SOCIAL SOFTWARE OUTSIDE THE ENTERPRISE: Join the conversation; Afterword; Appendix; References; Index.
Making the Connections

Using Internal Communication to Turn Strategy into Action
Bill Quirke Second Edition
Everything one needs to know about setting up a communication strategy that promotes real business value is covered in this excellent book. Nothing is left to chance. Economic Outlook and Business Review From an enviable depth of real world experience with real organizations, [Quirke] has written an important book not only for communication professionals but also for organizational senior leaders, who must understand that effective communication doesnt just happen. It must be led and nurtured Roger DAprix, Vice President, ROI Communication and author of The Credible Company
June 2008 384 pages Paperback. 29.50 978-0-566-08780-6 Examination copies are available
INFORMATION TECHNOLOGY AND INTELLECTUAL PROPERTY
Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results. Contents: PART ONE: TURNING COMMUNICATION TO ADVANTAGE: Getting more value from internal communication; Turning strategy into action; Going global and restructuring. PART TWO: LEADING CHANGE: Leading engagement; Making change happen; Engaging employees face to face; Communicating initiatives and projects. PART THREE: PULLING IT TOGETHER: Planning and managing communication; Repositioning the role of the internal communication function; Measuring impact. Index.
New Business Models for the Knowledge Economy

Wendy Jansen, Wilchard Steenbakkers and Hans Jgers
With several real-company examples and thorough accounts of each model from an integrated design perspective, it acts as a systematic guide for any managers interested in organizational development and business strategy in both prot and not-for-prot organizations. Lucy McNulty, Qualityworld
Film and Television Distribution and the Internet

A Legal Guide for the Media Industry
Andrew Sparrow
This book is both an examination of the legal issues and a hand book in actually launching a lm or TV program into the new digital world. It could not be more timely. Peter Buckingham, Head of Distribution and Exhibition, UK Film Council
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Information Strategy in Practice

Elizabeth Orna THE GOWER DEVELOPMENTS IN BUSINESS SERIES
This book provides a concise, practical non-patronizing explanation of the key processes to develop organizational information policy and strategy, with suggestions drawn from actual practice on how to implement these Accounting Web
Music Distribution and the Internet

A Legal Guide for the Music Business
Andrew Sparrow
a book no one in the eld would want to miss Emerald Journal, Library Review
2006 Hardback 222 pages 978-0-566-08709-7 55.00
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MARKETING AND DESIGN
NEW
NEW
Gender, Design and Marketing

How Gender Drives our Perception of Design and Marketing
Gloria Moss
In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, as well as how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers preferences.
The Contract Scorecard

Successful Outsourcing by Design
Sara Cullen
Adoption and use of a contract scorecard demonstrates a maturing ability to manage commercial outsourcing arrangements. The process of designing the scorecard helps you nail down the key outcomes and avoid lack of focus, inconsistent objectives, hidden costs, indifferent service and deteriorating relationships with your contract partners. An upfront investment in your contracts, from a commercial rather than legal perspective is probably the single most inuential activity you can undertakeone that will ensure your outsourcing relationships have clear business goals as the focus of the deal. Reading a copy of Sara Cullens The Contract Scorecard should be the rst step in that investment.
April 2009 266 pages Hardback. 70.00 978-0-566-08793-6 eBook 978-0-7546-8171-7
Gender, Design and Marketing offers researchers, designers, brand and marketing specialists an enhanced understanding of gender, the ways in which an organizations actions can engage or dissuade the men and women that make up its market, and how to increase the breadth and depth of appeal for all products. Contents: Foreword; Introduction. PART I: SETTING THE SCENE: Customer demographics: identifying the target market; Marketing to men and women. PART II: THEORETICAL BACKGROUND: Drawings and paintings: production aesthetics and gender; Drawings and paintings: preference aesthetics and gender; Attitudes and language. PART III: APPLIED BACKGROUND: Graphic, product design and gender: production and preference aesthetics; Web design; Accounting for the differences. PART IV: IMPLICATIONS: Implications for graphic, product, web design and marketing; Bibliography; Index.
Contents: Foreword; Preface; Introduction; The quadrants of the contract scorecard; The steps in developing KPIs; Schemes for the consequences of KPI performance; Planning the contract scorecard; The quality specicationthe service level agreement (SLA); The nancial specicationthe nancial schedule; The relationship specication the governance charter; The strategic specicationunique contract schedules; Conclusion; References; Index.
NEW
Managing Market Relationships

Methodological and Empirical Insights
Adam Lindgreen, Hull University Business School, UK
brilliantly analyzes the implications for marketing practice of the shift from a transactionorientation to a relationship-orientation. December 2008 Philip Kotler, Northwestern University Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyerseller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing.
Customer Relationship Management

A Global Perspective
Gerhard Raab, University of Applied Sciences, Germany, Riad A. Ajami, Wright State University, Vidyaranya B. Gargeya, University of North Carolina, Greensboro and G. Jason Goddard, Wachovia Corporation
The book is well written and contains numerous charts, ow diagrams and statistical tables to illustrate key ideas. One particularly useful feature is the inclusion of six comprehensive case studies of CRM practices. Economic Outlook and Business Review
242 pages Hardback. 65.00 978-0-566-08883-4
Contents: INTRODUCTION: Evolution of marketing practices; Research areas and principal research questions; Organization of this book; References. RESEARCH APPROACH: Ontology and epistemologyrealism paradigm; Methodology and methodstheory-generating strategies, techniques, and procedures; Analysis of case studies; Analysis of case study reecting an action-research approach; Analysis of surveyleadership styles; Ethical considerations; References. UNDERSTANDING OF RELATIONSHIP MARKETING: Value through goods, services, and relationships; Academic, business press, and middle-management discourses on value management; References. IMPLEMENTATION OF RELATIONSHIP MARKETING: Market relationships; Transactional and transformational leadership styles; References. EVOLUTION OF RELATIONSHIP MARKETING: Market dynamism, market relationships, and market relationship evolution; Buyer-seller market exchange situations; References. CONTROL OF RELATIONSHIP MARKETING: A relationship management assessment tool; Best practices in relationship marketing; References. CONCLUSIONS: Theoretical contributions; Managerial implications; Limitations to the studies; Avenues for further research; Closing remarks; References; AppendixRelationship management assessment tool; Index.
Customer Relationship Management is the rst book to explore the benets to the rm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, protable relationships for the globally oriented rm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benets of CRM for internationally active rms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a learning by doing approach. Contents: Customer relationship managementGlobal and local dimensions; Customer orientation; Product quality; Customer satisfaction; Customer retention; Customer value; Company successcustomer relationship management and the balanced scorecard; Challenges for global customer relationship management; Case studies on customer relationship management; Index.
26 Gower 2009
Design for Inclusivity

A Practical Guide to Accessible, Innovative and User-Centred Design
Roger Coleman, John Clarkson, Hua Dong and Julia Cassim DESIGN FOR SOCIAL RESPONSIBILITY
Inclusive design not only ensures that products, services, interfaces and environments are easier to use for those with special needs or limitations, but in doing so makes them better for everyone. Design for Inclusivity is a guide to inclusive design for all types of designers, providing guidelines, real examples and information sources.
Designing for the 21st Century

Interdisciplinary Questions and Insights
Edited by Tom Inns, University of Dundee, UK
This book offers an exploration of emergent roles for design and the 21st century designer explored through the work of 21 research teams. Each of the contributions describes the context of enquiry, the journey taken by the research team and key insights generated through discourse.
MARKETING AND DESIGN
Contents: Introduction; Why inclusive design?, Roger Coleman, Julia Cassim, John Clarkson and eBook Hua Dong; A growing movement, Jeremy Myerson; 978-0-7546-8123-6 The business case, Roger Coleman, Alan Topalian, Hua Dong and John Clarkson; Market advantage Practitioners viewpoints, Hua Dong, Graham Pullin, Ingelese Nielson, Maria Benktzon, Olle Bobjer and Barry Tanner; Designer educationCase studies from graduate partnerships with industry, Julia Cassim and Hua Dong; Empowering designers and usersCase studies from the DBA Inclusive Design Challenge, Julia Cassim and Hua Dong; Involving older people in design, Alan Newell and Andrew Monk; Designer-orientated user research methods, Hua Dong, Collette Nicolle, Robert Brown and Julia Cassim; Practicalities of working with users, David Yelding and Julia Cassim; Countering design exclusionTheory and practice, John Clarkson; Product evaluationPractical approaches, John Clarkson, Carlos Cardoso and Ian Hosking; Using simulation in product evaluation, Carlos Cardoso and John Clarkson; Where do we nd out?, Cherie Lebbon and Susan Hewer; Towards inclusion Future challenges, Julia Cassim, Roger Coleman, John Clarkson and Hua Dong; Index.
2007 268 pages Hardback. 55.00 978-0-566-08707-3
2007
346 pages Selected Contents: Introduction, Tom Inns; Hardback. 55.00 The healing environment, Jacques Mizan; 978-0-566-08737-0 Designing healthy and inclusive public outdoor spaces for young people, Lamine Mahdoubi; The view of the childExplorations of the visual culture of the made environment, Catherine Burke, Claire Gallagher, Jon Prosser and Judy Torrington; Orientating the futureDesign strategies for non-place, Richard Coyne and James Stewart; Technology and social action, Steve Walker and Andy Dearden; Emergent objectsDesign and performance research cluster, Alice Bayliss and Joslin McKinney; Understanding and supporting group creativity within design, Hilary Johnson, Peter Johnson and Tim Coughlan; Nature inspired creative designBringing together ideas from nature, computer science, engineering, art and design, Thorsten Schnier, Russell Beale, Xin Yao, Bob Hendley and Will Byrne; Spatial imagination in design, Jane Rendell and Peg Rawes; Spatiality in design, John Stell, Lynne Cameron and Kenneth G. Hay; Design imaging, Gordon M. Mair and Kevin Miller; Sensory design and its implications for food design and presentation, Brent Richards; The emotional wardrobe, Sharon Baurley and Lisa Stead; Interrogating fashionPractice process and presentionNew paradigms for fashion design in the 21st century, Sandy Black; Index.
Design for Sustainability

A Practical Approach
Tracy Bhamra and Vicky Lofthouse Design for Social Responsibility
This book is well worth reading and provides a good source of reference for industrial and product design practitioners. Mark Hadeld, The International Journal of Sustainable Engineering
The Handbook of Customer Satisfaction and Loyalty Measurement

Nigel Hill and Jim Alexander Third Edition
Review of the previous edition: A pragmatic tour-de-force The Institute of Direct Marketing Website
2006 Hardback 288 pages 978-0-566-08744-8 80.00

Usability Success Stories

How Organizations Improve By Making Easier-To-Use Software and Web Sites
Edited by Paul Sherman
With this book come stories that can motivate, inspire and most importantly provide the means and the methods to create change. The result, if successfully sold to the decision-makers, is bound to improve the user experience. Carol Barnum, Southern Polytechnic State University
Measuring Customer Service Effectiveness

Sarah Cook
Sarah Cooks book is a valuable resource for any organization attempting to develop, maintain or improve the quality of their customer service. Terri Feldman Barr, Miami University, Ohio
2004 Hardback 174 pages 978-0-566-08538-3 60.00

Please contact Sharon Heathcote at sheathcote@ashgatepublishing.com for more information. Look for the magnifying glass icon!
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Customer Loyalty Programmes and Clubs

Stephan A. Butscher Second Edition
there is much excellent advice here from an experienced practitionerRecommended. The Electronic Library
FOOD INDUSTRY MANAGEMENT
FORTHCOMING
NEW
Benchmarking in Food and Farming

Creating Sustainable Change
Lisa Jack GOWER SUSTAINABLE FOOD CHAINS SERIES
Lisa Jacks book provides an overview of the accounting tools available to the modern agribusiness, with critical evaluations of what might be considered to be state of the art at this time and includes recent strategic developments including the use of non-nancial measures in balanced scorecards and environmental measures.
The Crisis of Food Brands

Sustaining Safe, Innovative and Competitive Food Supply
Edited by Adam Lindgreen, Martin K. Hingley and Jolle Vanhamme FOOD AND AGRICULTURAL MARKETING
A comprehensive collection of cutting-edge research on controversies in food and agricultural marketing, especially in terms of consequences for businesses and appropriate marketing strategy plans.
Contents: PART 1: INTRODUCTION: Sustainable change eBook and benchmarking in the food supply chain, with 978-0-566-09184-1 Julie Boone. PART 2: BENCHMARKS FOR COMPARISON OF FARM PERFORMANCE: Benchmarks and yardsticks mass participation benchmarking in farming; Best practice in mass participation benchmarking, Sarah Thelwall; Dairybasebuilding a best practice benchmarking system, Nicola Shadbolt. PART 3: BENCHMARKING FOR BETTER PRACTICE IN FARMING: Benchmarking clubs and business improvement groups; Farm benchmarking in the UK: an assessment by the Food Chain Centre, 20022007, Peter Whitehead. PART 4: ENVIRONMENTAL BENCHMARKS IN FARMING AND FOOD: Standards, indices and targets for environmental performance; Farmer learning for benchmarking for environmental sustainability, Sue Kilpatrick. PART 5: BENCHMARKING FOR BEST PRACTICE: INNOVATIVE PRACTICE AND DEVELOPMENTS IN FARMING AND FOOD: Process benchmarking and other developments in agriculture; The balanced scorecard in farming and food, Nicola Shadbolt; Conclusion: sustainable change through benchmarking in farming and food; Index.
Selected Contents: PART 1: FOOD CRISIS AND RESPONSIBILITY: The Dasani controversy: a case study eBook of how the launch of a new brand jeopardised 978-0-566-08993-0 the entire reputation of Coca-Cola, Conor Carroll; Cadburys salmonella scare: good or bad crisis management?, Conor Carroll; Is fresh milk powdered milk? The controversy over packaged milk in Vietnam, Virginie Diaz Pedregal and Nguyen Ngoc Luan. PART 2: AGRI-FOOD SYSTEMS, PRODUCT INNOVATION, AND ASSURANCE: Organic versus conventional farming: a marketing survey on wine production, Frederica Cisilino and Luca Cesaro; Controversies in managing competencies: the case of development and launching new functional food products, Jo Puspa, Tim Voigt and Ranier Khl. PART 3: THE CONSUMER VIEW: Controversies in food and agricultural marketing: the consumers view, Keith Walley, Paul Custance and Stephen Parsons; Beyond the marketing mix: modern food marketing and the future of organic food consumption, Hans Dagevos; Green consumerism: what can we learn from environmental valuation surveys?, Meike Henseleit. PART 4: FAIR ENGAGEMENT?: The elusive written contract: dependence, power, conict, and opportunism within the Australian food industry, Melina Parker and John Byrom; An appraisal of the fair trade system: evidence from small producers in emerging countries, Luciana Marques Vieira and Lus Kluwe Aguiar; Index.
June 2009 382 pages Hardback. 65.00 978-0-566-08812-4
NEW
The New Cultures of Food

Marketing Opportunities from Ethnic, Religious and Cultural Diversity
Edited by Adam Lindgreen and Martin K. Hingley FOOD AND AGRICULTURAL MARKETING
Timely, insightful and commercially-relevant, The New Cultures of Foods is an excellent contribution to melting pot marketing theory and practice! David Hughes, Imperial College London, UK
Creating Food Futures

Trade, Ethics and the Environment
Edited by Cathy Rozel Farnworth, Janice Jiggins, Wageningen University Research, The Netherlands, and Emyr Vaughan Thomas, Open University, UK CORPORATE SOCIAL RESPONSIBILITY
an important resource in the debates over and proposals for more socially just and environmentally sustainable food and agriculture in the 21st century. Douglas L. Murray, Colorado State University
October 2008 Hardback 268 pages 978-0-7546-4907-6 55.00
This book provides a comprehensive collection Hardback. 65.00 of cutting-edge research on opportunities from 978-0-566-08813-1 diversity, especially in terms of consequences for eBook agribusiness and food businesses and appropriate 978-0-7546-8149-6 marketing strategy plans. The book includes a number of different issues that dene, challenge and open up new markets, products and services resulting from a diverse racial, ethnic and cultural landscape. Selected Contents: PART 1: THE EUROPEAN PERSPECTIVE: What is ethnic: reappraising ethnic food and multiculturalism among the white British, Sean Beer; The role of food in the adjustment journey of international students, Lorraine Brown; The other side of the logo: the global halal market in London, Johan Fischer; Retail internationalization as a driver of global developments: the example of Central and Eastern Europe, Jon Hanf and Kirsti Dautzenberg. PART 2: THE LATIN AMERICAN PERSPECTIVE: The expanding demand for Brazilian groceries: the case of Cachaa, Luis Kluwe Aguiar; Targeting Hispanics/Latinos beyond locality: food, social networks, and nostalgia in online shopping, Vanessa Fonseca; Hoe consumers diverse personal values inuence the country-of-origin effect, Janaina de Moura Engracia Giraldi and Ana Akemi Ikeda. PART 3: THE NEAR AND FAR EAST ASIAN PERSPECTIVE: Market opportunities from cultural value convergence and functional food: the experiences of the Malaysian marketplace, Siti Hasnah Hassan, Stephen Dann, Kharil Annuar Mohd Kamal and Des Nicholls; Retail-led regeneration: government initiatives to support Asian food, Suresh H. Patel and Kuldip Gujral; Index.
June 2009 344 pages
Regoverning Markets
A Place for Small-Scale Producers in Modern Agrifood Chains?
Edited by Bill Vorley, Andrew Fearne and Derek Ray GOWER SUSTAINABLE FOOD CHAINS SERIES
This book offers a contemporary look at what happens when the modernization of food supply chains comes face to face with the livelihoods of rural and poor people.
28 Gower 2009
INDEX
A
Abrahams, David .................................................................... 23 Action Learning........................................................................ 14 Action Learning for Managers................................................. 13 Activity-Based Training Design ............................................... 14 Adverse Impact and Test Validation ........................................ 12 Ajami, Riad A. ......................................................................... 26 Albeanu, Mircea ..................................................................... 10 Alexander, Jim......................................................................... 27 Anthony, Malcolm .................................................................... 6 Aras, Gler ........................................................................ 19, 22 Austin, Martin ......................................................................... 16 Aziz, Khalid.............................................................................. 23
Contracting for Project Management ....................................... 5 Contract Scorecard, The .......................................................... 26 Cook, Arthur G. ....................................................................... 16 Cook, Niall ............................................................................... 25 Cook, Sarah............................................................................. 27 Corruption in International Business..................................... 19 Creating Food Futures ............................................................. 28 Crew, Yonca ............................................................................. 10 Crisis of Food Brands, The....................................................... 28 Crowther, David................................................................. 19, 22 Cullen, Sara............................................................................. 26 Customer Loyalty Programmes and Clubs ............................ 27 Customer Relationship Management .................................... 26 Cutt, Maggie............................................................................ 12
Grass Roots Leaders.................................................................. 9 Great Negotiators ...................................................................... 9 Great Writers on Organizations................................................. 9 Grundy, Tony............................................................................ 16
H
Hacking the Human................................................................ 22 Handbook of Corporate University Development .................. 14 Handbook of Customer Satisfaction and Loyalty Measurement, The ............................................................ 27 Harris, Elaine ............................................................................ 4 Hastings, Colin ......................................................................... 6 Hickson, David J. ...................................................................... 9 Hill, Nigel................................................................................. 27 Hillson, David...................................................................... 5, 23 Hingley, Martin K.................................................................... 28 Holmes, Andrew ..................................................................... 23 Honey, Garry............................................................................ 22 Hooper, Mark J.......................................................................... 8 Hopton, Doug.......................................................................... 21 Hoshin Kanri............................................................................ 18 Houghton, Deryck .................................................................. 24 Howie, Luke............................................................................. 21 Howson, Peter......................................................................... 15 How To Get Best Value From HR ............................................. 12 How to Get Research Published in Journals.......................... 14 HR Business Partners ............................................................. 12 HR Transformation Technology............................................... 12 Hulett, David ........................................................................... 21 Hunter, Ian................................................................... 10, 11, 12 Hutchins, David ...................................................................... 18
B
Bachenheimer, Joan F. ........................................................... 16 Baguley, Jane.......................................................................... 16 Baker, Jodi............................................................................... 10 Bangemann, Tom Olavi .......................................................... 15 Barnes, Paul............................................................................ 22 Barrow, Simon ........................................................................ 11 Baumgarten, Jens .................................................................. 15 Beasor, Tom............................................................................... 9 Benchmarking in Food and Farming....................................... 28 Bendrien, Tracey ..................................................................... 11 Benet Realisation Management ............................................. 5 Bhamra, Tracy ......................................................................... 27 Biddle, Dan ............................................................................. 12 Bid Manager's Handbook, The ................................................ 14 Bild, Magnus........................................................................... 13 Binder, Jean .............................................................................. 6 Birch, David............................................................................. 23 Blended Learning and Online Tutoring ................................... 14 Blogging and Other Social Media ........................................... 24 Boroughs, Allan...................................................................... 12 Bourne, Lynda ........................................................................... 7 Bradley, Gerald.......................................................................... 5 Brand Planning for the Pharmaceutical Industry .................. 16 Brand Risk................................................................................ 23 Brescia, Bonnie A................................................................... 16 Brindley, Clare......................................................................... 18 Briner, Wendy............................................................................ 6 Brown, Laura........................................................................... 16 Bubna-Litic, David .................................................................. 20 Burke, Catherine....................................................................... 9 Burnett, Rachel....................................................................... 24 Burroughs, Allan .............................................................. 11, 12 Burtonshaw-Gunn, Simon A.................................................. 15 Business Development for the Biotechnology and Pharmaceutical Industry................................................... 16 Business Wargaming ................................................................ 9 Butscher, Stephan A. ............................................................. 27 Buzan, Tony ............................................................................... 9
D
Davenport, Jenny.................................................................... 11 Davies, Lloyd ........................................................................... 14 Davis, Tony........................................................................... 6, 12 Day, Abby................................................................................. 14 de Bakker, Frank..................................................................... 19 den Hond, Frank ..................................................................... 19 Design for Inclusivity .............................................................. 27 Design for Sustainability......................................................... 27 Designing for the 21st Century .............................................. 27 Developing and Managing a Successful Payment Cards Business ............................................................................ 15 Digital Identity Management.................................................. 23 Dong, Hua ............................................................................... 27 Dottino, Tony.............................................................................. 9 Doyle, Stephanie..................................................................... 14 Due Diligence .......................................................................... 15 Durable Corporation, The ........................................................ 22 Dynamic Supply Chain Alignment ......................................... 17
I
Images of Projects ..................................................................... 4 Improving Learning Transfer.................................................... 13 Informal Learning .................................................................... 14 Information Strategy in Practice.............................................. 25 Inns, Tom ................................................................................. 27 Integral Research and Innovation............................................. 7 Intelligent Internal Control and Risk Management ............... 23 Invisible Organization, The ....................................................... 8 Israel, Richard........................................................................... 9
E
Eccleston, Derek..................................................................... 13 Eicher, Sharon......................................................................... 19 Emotional Intelligence ............................................................ 13 Employee Communication During Mergers and Acquisitions................................................................ 11 Employer Brand, The ............................................................... 11 Enforcing Intellectual Property Rights .................................... 24 Enterprise 2.0........................................................................... 25 Ertuna, Ibrahim Ozer .............................................................. 20 Essentials of Project Management, The................................... 5 Estimating Risk ....................................................................... 23
J
Jack, Lisa................................................................................. 28 Jgers, Hans ........................................................................... 25 Jansen, Wendy........................................................................ 25 Jiggins, Janice ........................................................................ 28 Jones, Phil................................................................................. 9 Just-in-Time Logistics.............................................................. 17
F
Farmer, Neil ............................................................................... 8 Farnworth, Cathy Rozel .......................................................... 28 Fearne, Andrew....................................................................... 28 Film and Television Distribution and the Internet.................. 25 Flynn, Neil................................................................................ 12 Forecasting for the Pharmaceutical Industry ......................... 16
K
Kennedy, Gavin ......................................................................... 9 Kirwan, Cyril............................................................................ 13 Koderisch, Martin ................................................................... 15
C
Camerinelli, Enrico ................................................................. 17 Cartwright, Ann ...................................................................... 13 Cassim, Julia........................................................................... 27 CEO: Chief Engagement Ofcer, The........................................ 9 Change Leadership.................................................................... 8 Chapman, John......................................................................... 6 Checklists for Due Diligence................................................... 15 Cheng, T.C.E ............................................................................ 17 Chiu, Peggy ............................................................................. 19 Chorafas, Dimitris................................................................... 15 Clarkson, John ........................................................................ 27 Cleden, David ............................................................................ 4 Coleman, Les........................................................................... 21 Coleman, Roger ...................................................................... 27 Commercial Due Diligence ..................................................... 15 Commoditization and the Strategic Response ...................... 23 Communicating Strategy.......................................................... 9 Complete Guide to Business Risk Management, The........... 23 Constance, Simon ............................................................ 11, 12
G
Gambles, Ian ............................................................................. 6 Gargeya, Vidyaranya B. .......................................................... 26 Garlick, Andy........................................................................... 23 Gattorna, John ........................................................................ 17 Geddes, Michael ....................................................................... 6 Gender, Design and Marketing ............................................... 26 Global Business Handbook, The............................................... 8 Globalization's Limits .............................................................. 15 Global Perspectives on Corporate Governance and CSR........ 19 Global Project Management...................................................... 6 Goddard, G. Jason .................................................................. 26 Going Global ............................................................................ 10 Goschen, Kate......................................................................... 13 Gower Handbook of Internal Communication ....................... 11 Gower Handbook of Programme Management........................ 6 Gower Handbook of Project Management................................ 6
L
Lai, Kee-hung .......................................................................... 17 Lambert, Jane ......................................................................... 24 Leberman, Sarah .................................................................... 14 Leigh, Geof ................................................................................ 6 Leitch, Matthew ...................................................................... 23 Lessem, Ronnie ........................................................................ 7 Lidstone, John......................................................................... 16 Lindgreen, Adam .............................................................. 26, 28 Lock, Dennis ......................................................................... 5, 6 Lofthouse, Vicky...................................................................... 27 Looking Beyond Prot.............................................................. 19
INDEX
M
Macdonald, Ian ......................................................................... 9 Macdonald, Janet ................................................................... 14 MacLennan, Janice ................................................................ 16 Making Ecopreneurs: Developing Sustainable Entrepreneurship............................................................... 19 Making the Business Case ....................................................... 6 Making the Connections......................................................... 25 Management, Digital Identity................................................. 23 Manager's Guide to Discipline, The ........................................ 13 Managing Communications in a Crisis ................................. 23 Managing Corporate Social Responsibility in Action............. 19 Managing Group Risk Attitude ............................................... 23 Managing Market Relationships............................................. 26 Managing Project Uncertainty .................................................. 4 Managing Risk in Projects ........................................................ 5 Managing the Psychological Contract.................................... 12 Mann, Ian ................................................................................ 22 Marketing Planning for the Pharmaceutical Industry ........... 16 Mrtensson, Pr ..................................................................... 13 McDonald, Lex ........................................................................ 14 Measuring Customer Service Effectiveness........................... 27 Measuring the Value of the Supply Chain .............................. 17 Money Laundering .................................................................. 21 Moss, Gloria ............................................................................ 26 Mowl, Peter ............................................................................. 12 Mller, Ralf ................................................................................ 5 Murray-Webster, Ruth............................................................. 23 Music Distribution and the Internet....................................... 25
Q
Quality Management in Construction ................................... 18 Quirke, Bill............................................................................... 25
U
Understanding and Managing Risk Attitude ......................... 23 Usability Success Stories........................................................ 27 Using Earned Value ................................................................... 6 Using Technology to Create Value .......................................... 11
R
Raab, Gerhard......................................................................... 26 Ray, Derek ............................................................................... 28 Rayner, Paul............................................................................... 6 Regoverning Markets............................................................... 28 Reilly, Peter.............................................................................. 12 Reinventing Patient Recruitment............................................ 16 Reiss, Geoff ............................................................................... 6 Relationship Manager, The ....................................................... 6 Remington, Kaye ...................................................................... 6 Rickard, Cat............................................................................. 10 Rise and Fall of Management, The ........................................... 7 Risk and Financial Management in Construction ................. 15 Risk Strategies ......................................................................... 21 Rodwell, John.......................................................................... 14 Rosethorn, Helen.................................................................... 11 Ruff, Peter................................................................................ 23
V
Vanhamme, Jolle .................................................................. 28 Vorley, Bill ................................................................................ 28
W
Ward, Garth ............................................................................... 6 Wealth, Welfare and the Global Free Market............................ 20 Webb, Alan................................................................................ 6 Weinstein, Krystyna................................................................ 14 Wellin, Michael ....................................................................... 12 Whewell, Rob .......................................................................... 16 Williams, Tony ......................................................................... 12 Winter, Jane E. ........................................................................ 16 Winter, Mark.............................................................................. 4 Wright, Marc ........................................................................... 11 Wuebker, Georg....................................................................... 15
S
Sadgrove, Kit........................................................................... 23 Saunders, Jane ........................................................... 10, 11, 12 Schaper, Michael .................................................................... 19 Schieffer, Alexander ................................................................. 7 Schmidt-Gallas, Dirk .............................................................. 15 Schwarz, Jan Oliver .................................................................. 9 Service Led Design .................................................................. 10 Shared Services in Finance and Accounting .......................... 15 Sherman, Paul ........................................................................ 27 Shermon, Dale .......................................................................... 8 Short Guide to Reputation Risk, A .......................................... 22 Six Sigma: SPC and TQM in Manufacturing and Services..... 18 Six Sigma in HR Transformation ............................................. 10 Slawsky, Jeff ............................................................................ 15 Smythe, John ............................................................................ 9 Solloway, Amanda...................................................................13 Sparrow, Andrew .................................................................... 25 Spirituality and Corporate Social Responsibility..................... 20 Stakeholder Relationship Management ................................... 7 Steenbakkers, Wilchard ......................................................... 25 Stewart, Karl.............................................................................. 9 Stock Market Efciency, Insider Dealing and Market Abuse ............................................................. 22 Stokes, Ian................................................................................. 5 Storey, John............................................................................. 14 Strategic Negotiation................................................................. 9 Strategic Project Risk Appraisal and Management .................. 4 Sumner, Peter ......................................................................... 18 Supply Chain in the Pharmaceutical Industry ....................... 16 Supply Chain Risk ................................................................... 18 Swan, Nicola ........................................................................... 11 Systems Cost Engineering........................................................ 8 Systems Leadership .................................................................. 9 Szczepanek, Tony ...................................................................... 4
Z
Zafar, Samee ........................................................................... 15 Zuckerman, David S. .............................................................. 16
N
Neergaard, Peter..................................................................... 19 New Business Models for the Knowledge Economy............. 25 New Cultures of Food, The...................................................... 28 Newlands, David....................................................................... 8 Newson, Alex........................................................................... 24 Nickson, David ........................................................................ 14 Nilsson, Kristina ..................................................................... 13
ONLINE
O
Oakes, Graham ....................................................................... 20 Oriesek, Daniel F. ...................................................................... 9 Orme, Simon........................................................................... 12 Orna, Elizabeth ....................................................................... 25 Orridge, Martin ......................................................................... 8 Outsourcing Clinical Development ........................................ 16 Outsourcing IT - The Legal Aspects ........................................ 24
EMAIL
P
Palmer, Les .............................................................................. 12 Paton, Rob ............................................................................... 14 Patten, Justin .......................................................................... 24 Pearson, Gordon ....................................................................... 7 Pedler, Mike............................................................................. 13 Peters, Geoff............................................................................ 14 Pharmaceutical Metrics .......................................................... 16 Pharro, Richard......................................................................... 6 Pollack, Julien ........................................................................... 6 Practical Schedule Risk Analysis ............................................ 21 Price Management in Financial Services ................................ 15 Project Governance.................................................................... 5 Project Leadership...................................................................... 6 Project Management ................................................................. 6 Project Management for the Pharmaceutical Industry.......... 16 Project Manager's Guide to Purchasing, The............................ 6 Project Reviews, Assurance and Governance ........................ 20 Pugh, Derek S. .......................................................................... 9 Pyne, Adrian.............................................................................. 6
T
Talent Assessment.................................................................. 12 Taylor, Scott ............................................................................. 14 Teaching and Learning at Business Schools.......................... 13 Tennant, Geoff ......................................................................... 18 Terrorism, the Worker and the City.......................................... 21 Thorpe, Brian .......................................................................... 18 Tools for Complex Projects ........................................................ 6 Training for Project Management.............................................. 5 Transfer of Learning, The ......................................................... 14 Transformation Management ................................................... 7 Turner, J. Rodney................................................................... 5, 6
30 Gower 2009
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Managing Project Uncertainty

Strategic Project Risk Appraisal and Management

Managing Risk in Projects

Training for Project Management

Benet Realisation Management

Volume 1: Skills and Principles

Volume 3: Innovation, Value and Performance

312 pages 978-0-566-08687-8

Volume 2: Methods and Techniques

Three Volume Set

Contracting for Project Management

The Essentials of Project Management

Making the Business Case

Gower Handbook of Project Management

February 2008 912 pages Hardback. 95.00 978-0-566-08806-3

Global Project Management

The Relationship Manager

Tools for Complex Projects

Gower Handbook of Programme Management

The Project Managers Guide to Purchasing

Using Earned Value

MANAGEMENT AND LEADERSHIP

Stakeholder Relationship Management

The Rise and Fall of Management

October 2009 c. 200 pages Hardback. c. 60.00 978-0-566-08864-3 eBook 978-0-566-09193-3

November 2009 c. 200 pages Hardback. c. 65.00 978-0-566-08976-3 eBook 978-0-566-08977-0

Integral Research and Innovation

MANAGEMENT AND LEADERSHIP

Systems Cost Engineering

September 2009 124 pages Paperback. 25.00 978-0-566-08935-0

August 2009 330 pages Hardback. 70.00 978-0-566-08861-2

The Global Business Handbook

The Invisible Organization

February 2009 612 pages Hardback. 39.00 978-0-566-08747-9

November 2008 224 pages Hardback. 60.00 978-0-566-08877-3

The CEO: Chief Engagement Ofcer

MANAGEMENT AND LEADERSHIP

Grass Roots Leaders

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HUMAN RESOURCE MANAGEMENT

Service Led Design

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HUMAN RESOURCE MANAGEMENT

Using Technology to Create Value

Employee Communication During Mergers and Acquisitions

The Employer Brand

Gower Handbook of Internal Communication

July 2009 496 pages Hardback. 99.00 978-0-566-08689-2

HUMAN RESOURCE MANAGEMENT

Adverse Impact and Test Validation

Managing the Psychological Contract