PROJECT REPORT ON PENETRATION OF CREDILA FINANCIAL SERVICES IN TECHNICAL EDUCATION SECTOR

TOWARDS FULFILLMENT FOR THE POST GRADUATE DEGREE IN MASTER OF MANAGEMENT STUDIES (MMS) AS PER UNIVERSITY OF MUMBAI

SUBMITTED BY ANKITA SURESH SHEDGE (MARKETING) Batch 2010-12

KOHINOOR BUSINESS SCHOOL, KURLA, MUMBAI.

A PROJECT REPORT ON

PENETRATION OF CREDILA FINANCIAL SERVICES IN TECHNICAL EDUCATION SECTOR

SUBMITTED BY

ANKITA SURESH SHEDGE

(MARKETING) ROLL NO Batch 2010 2012

UNDER THE GUIDANCE OF PROF. SANDEEP SAWANT_ CORE FACULTY MARKETING

UNIVERSITY OF MUMBAI KOHINOOR BUSINESS SCHOOL, KURLA, MUMBAI.

DECLARATION
I hereby declare that the project report entitled PENETRATION OF CREDILA
FINANCIAL SERVICES IN TECHNICAL EDUCATION SECTOR carried out at

CREDILA- AN HDFC LTD CO. is my work submitted in partial fulfillment of the requirement for Degree of MASTER OF MANAGEMENT STUDIES (MMS), UNIVERSITY OF MUMBAI from KOHINOOR

BUSINESS SCHOOL, KURLA, MUMBAI and not submitted for the award of any degree, diploma, fellowship or any similar titles or prizes.

Date:

Signature: _______________

Place: Mumbai

Student Name: ANKITA S. SHEDGE

CERTIFICATE

This is to certify that the project entitled PENETRATION OF CREDILA

FINANCIAL SERVICES IN TECHNICAL EDUCATION SECTOR is successfully

completed by ANKITA SURESH SHEDGE during the second year of her course, in partial fulfillment of the Masters Degree in Management Studies, under the University of Mumbai, through KOHINOOR BUSINESS SCHOOL, Kurla, Mumbai-400070.

Date:

Place: Mumbai

PROF. SANDEEP SAWANT

ACKNOWLEDGEMENT
Gratitude is not a thing of expression; it is more matter of feeling." There is always a sense of gratitude which one express towards others for their help and supervision in achieving the goals. This formal piece of acknowledgement is an attempt to express the feeling of gratitude towards people who helpful me in successfully completing of my training. I would like to express my deep gratitude to Mr.Amit Bhardwaj(location head &Mr. Arindam Basu (Marketing Manager) my training coordinator for their constant cooperation. He was always there with their competent guidance and valuable suggestion throughout the pursuance of this research project. Special thanks to Mr.Amit Bhardwaj& Mr. Arindam Basu who guided me to work honestly and to give valuable suggestion for improving my work I am extremely thankful to my project guide Prof. Sandeep Sawant of Kohinoor Business School for his coordination, cooperation kind guidance and encouragement. Last but not least I would also like to place of appreciation to all the respondents whose responses were of utmost importance for the project. Above all no words can express my feelings to my parents, friends all those persons who supported me during my project. I am also thankful to all the respondents whose cooperation & support has helped me a lot in collecting necessary information.

Table of contents

Executive Summary...1 Research Proposal Scope......2 Research Design.....2 Objective....2 Sampling.2 Data collection3 Analysis..3 Limitations.3 Data interpretation and analysis.5 Observations, findings and recommendations..13

Scenario of education loan sector14 Subsidy in education loan...16 Introduction to Credila financial services (P) ltd18 7Ps..22 STPD...30 USP.33 Porters 5 force model.34 SWOT analysis of Credila financial services (P) ltd..36

Conclusion....37 Newspaper Article38 Interview of Mr. Sriniwas Rangan (Executive director- HDFC ltd)39 Appendices Questionnaire..41 Feedback form.42 Bibliography/ Webliography....43