CHINA METAL KITCHEN UTENSILS & TABLEWARES MARKET REPORT

Beijing Zeefer Consulting Ltd. October 2011

INTRODUCTION
This report discusses the metal kitchen utensils & tablewares market in China mainly from the following sections. - Size of Metal Kitchen Utensils & Tablewares Market in China Based on Zeefer's China Market Size Formula, by the analysis on China metal kitchen utensils & tablewares market size, industry sales revenue in 2008 2010, this report presents a picture of the real development of metal kitchen utensils & tablewares market in China and changes in the overall market size. - Hot Areas of China Metal Kitchen Utensils & Tablewares Market Based on the comparison and analysis on import in different provinces or cities, this report points out those hot areas in China for metal kitchen utensils & tablewares market deserve most attention. - Top 10 Enterprises in China Metal Kitchen Utensils & Tablewares Industry Based on the comparison and analysis on top 10 leading enterprises in China metal kitchen utensils & tablewares industry in terms of sales revenue, market share and number of employees, the report shows their positions in the metal kitchen utensils & tablewares market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Metal Kitchen Utensils & Tablewares Market This report analyzes the metal kitchen utensils & tablewares market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of metal kitchen utensils & tablewares product and regional markets in China in terms of sale revenue, profitability, number of enterprises and the value of imports... The report offers data on the market shares of imported metal kitchen utensils & tablewares products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise

ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current metal kitchen utensils & tablewares market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Metal Kitchen Utensils & Tablewares Products In this section, the report includes the main source countries / regions of imported metal kitchen utensils & tablewares products for China and their market shares, the domestic destinations of imported metal kitchen utensils & tablewares products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced metal kitchen utensils & tablewares products and shares of these destinations, major origins of the exported metal kitchen utensils & tablewares products and their shares. - Metal Kitchen Utensils & Tablewares Industry Standards in China The report lists relevant national standards and/or industrial standards concerning metal kitchen utensils & tablewares products generally accepted in the metal kitchen utensils & tablewares industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Metal Kitchen Utensils & Tablewares Importers in China The report lists 10 major importers for metal kitchen utensils & tablewares products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Metal Kitchen Utensils & Tablewares Industry in China Based on the concise analysis on the sales revenue, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Metal Kitchen Utensils & Tablewares Market Report presents the current situation, the growth rate and profitability of the metal kitchen utensils & tablewares industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE METAL KITCHEN UTENSILS & TABLEWARES MARKET SIZE.........................................................................................................3 2.2 AN OVERVIEW ON CHINESE ECONOMY................................................5 CHAPTER 3 HOT SPOTS FOR METAL KITCHEN UTENSILS & TABLEWARES PRODUCTS ACROSS CHINA..................................................9 CHAPTER 4 INDUSTRY OVERVIEW................................................................11 4.1 A SUMMARY ON THE INDUSTRY............................................................11 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF METAL KITCHEN UTENSILS & TABLEWARES PRODUCTS ...................................17 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED METAL KITCHEN UTENSILS & TABLEWARES PRODUCTS ..............................................................................................................................17 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................19 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22 CHAPTER 6 THE MARKET SHARE...................................................................24 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................24 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................24 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................26 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................28 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................30 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30

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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................32 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38 7.1 ZHEJIANG ASD ELECTRICAL APPLIANCES HOLDINGS CO., LTD.38 7.2 SHENZHEN GLOBE UNION INDUSTRIAL CO., LTD...........................39 7.3 SHANDONG LIPENG CO., LTD. ................................................................39 7.4 SUPOR GROUP CO., LTD.............................................................................40 7.5 SUPOR (WUHAN) GROUP CO., LTD. .......................................................40 7.6 NANLONG GROUP CO., LTD. ...................................................................41 7.7 XINXING COUNTY MASTER HOUSEHOLD STAINLESS STEEL PRODUCTS CO., LTD..........................................................................................42 7.8 MEIYA (ZHAOQING) METAL PRODUCT CO., LTD. ............................42 7.9 XINXING XIANFENG STAINLESS STEEL PRODUCTS CO., LTD. ......43 7.10 XIONGTAI GROUP CO., LTD....................................................................44 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46

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CHAPTER 3 HOT SPOTS FOR METAL KITCHEN UTENSILS & TABLEWARES PRODUCTS ACROSS CHINA
Figure 4 Nationwide distribution map of metal kitchen utensils & tablewares mfg. enterprises above designated size across China

Heilongjiang

Jilin Inner Mongolia Xinjian Hebei Liaoning 22 1

Beijing 6 Tianjin 28

Qinghai

Ningxia Gansu

Shanxi 1

22 Shandong 54

Shaanxi Tibet Sichuan 8 8 Chongqing Guizhou 1 Yunnan

Henan 26 Hubei 13 Hunan 5

Jiangsu Anhui 46 Shanghai 9 52 Zhejiang 251 Jiangxi 9 Fujian 24

1-3 4-6 7-9 10-29 30-209 210+

Guangxi 1

Guangdong 488

Hainan

1 4 7 10 30 210

Guangdong, Zhejiang and Shandong are the major production bases for metal kitchen utensils & tablewares in China. From Jan. to Nov. 2010, enterprises
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign metal kitchen utensils & tablewares mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 942 in term s of the num ber of oreign-funded 272 enterprises in 2010

2009

2010

e of ownership

Changes in the percentage 1075 of 1069 num bers of foreign-funded 280 272 enterprises

803

Private oreign-funded ctively-owned 25.30% Others Private oreign-funded 74.70% ctively-owned Others

532 272 14 124 56% 29% 1% 13%

13% 1% 29%

56%

665 1% 280 26% 12 112 62% 26% 62% 1% 10%

10%

9% 690rivate 1%

272 nded 13 100 64% 25% 64%1% 9%

25%

2008 Private Foreign-funded Others type of ow nership

2009

2010 Foreign-funded Others

Collectively-ow ned

In 2010, among the 1,075 metal kitchen utensils & tablewares mfg. enterprises above designated size across China, 272 are foreign enterprises, accounting for about a share of 25.3% of all. In terms of the number of enterprises, there were 8 foreign enterprises less than that in 2009, while a decline of 0.89% in terms of the percentage that in 2009.
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