CHINA LEATHER LUGGAGES & HANDBAGS MARKET REPORT

Beijing Zeefer Consulting Ltd. October 2011

INTRODUCTION
This report discusses the leather luggages & handbags market in China mainly from the following sections. - Size of Leather Luggages & Handbags Market in China Based on Zeefer's China Market Size Formula, by the analysis on China leather luggages & handbags market size, industry sales revenue and domestic leather luggages & handbags output in 2008 - 2010, this report presents a picture of the real development of leather luggages & handbags market in China and changes in the overall market size. - Hot Areas of China Leather Luggages & Handbags Market Based on the comparison and analysis on China's leather luggages & handbags production and import in different provinces or cities, this report points out those hot areas in China for leather luggages & handbags market deserve most attention. - Top 10 Enterprises in China Leather Luggages & Handbags Industry Based on the comparison and analysis on top 10 leading enterprises in China leather luggages & handbags industry in terms of sales revenue, market share and number of employees, the report shows their positions in the leather luggages & handbags market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Leather Luggages & Handbags Market This report analyzes the leather luggages & handbags market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of leather luggages & handbags product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of imported leather luggages & handbags products, foreign enterprises and

enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current leather luggages & handbags market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Leather Luggages & Handbags Products In this section, the report includes the main source countries / regions of imported leather luggages & handbags products for China and their market shares, the domestic destinations of imported leather luggages & handbags products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced leather luggages & handbags products and shares of these destinations, major origins of the exported leather luggages & handbags products and their shares. - Leather Luggages & Handbags Industry Standards in China The report lists relevant national standards and/or industrial standards concerning leather luggages & handbags products generally accepted in the leather luggages & handbags industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Leather Luggages & Handbags Importers in China The report lists 10 major importers for leather luggages & handbags products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Leather Luggages & Handbags Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Leather Luggages & Handbags Market Report presents the current situation, the growth rate and profitability of the leather luggages & handbags industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE LEATHER LUGGAGES & HANDBAGS MARKET SIZE ...........................................................................................................................3 2.2 ANALYSIS ON THE CHANGES IN LEATHER LUGGAGES & HANDBAGS PRODUCTION VOLUME IN RECENT YEARS........................5 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6 CHAPTER 3 HOT SPOTS FOR LEATHER LUGGAGES & HANDBAGS PRODUCTS ACROSS CHINA .............................................................................10 CHAPTER 4 INDUSTRY OVERVIEW................................................................12 4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF LEATHER LUGGAGES & HANDBAGS PRODUCTS........................................................18 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED LEATHER LUGGAGES & HANDBAGS PRODUCTS............18 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................20 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................23 CHAPTER 6 THE MARKET SHARE...................................................................25 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................25 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................25 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................27 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................29 6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES REVENUE ..........................................................................................................29 6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL PRODUCTION VOLUME................................................................................30 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................32
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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............32 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................34 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................36 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................38 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................40 7.1 XIANGXING (FUJIAN) LUGGAGE CO., LTD. .........................................40 7.2 GUANGZHOU PANYU SHIMEN HANDBAG CO., LTD. .....................40 7.3 JIANGSU MEIDIYANG LEATHER GOODS CO., LTD............................41 7.4 GOLDLION (CHINA) CO., LTD. .................................................................42 7.5 LIYANG JUNRONG TRAVEL PRODUCTS CO., LTD.............................42 7.6 QINGYUAN CHENGTIAN LEATHER PRODUCTS CO., LTD..............43 7.7 LITAI (QINGYUAN) LEATHER PRODUCTS CO., LTD. ........................44 7.8 GUANGDONG APPLES INDUSTRIAL CO., LTD. ..................................44 7.9 ZHAOQING DAWANG DONGLING LEATHER PRODUCTS CO., LTD. ..................................................................................................................................45 7.10 XIAMEN DATONG LEATHER PRODUCES CO., LTD. ........................46 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................47 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................48

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CHAPTER 3 HOT SPOTS FOR LEATHER LUGGAGES & HANDBAGS PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of leather luggages & handbags mfg. enterprises above designated size across China

Heilongjiang

Xinjian

Inner Mongolia <4 Hebei

Jilin <4 Liaoning 8

Beijing 6 Tianjin 6

Shanxi Qinghai Ningxia Gansu Shaanxi Tibet Sichuan <4 5 Chongqing Guizhou Hunan 8

72 Shandong 142

Henan 30 Hubei 6

Jiangsu Anhui 198 Shanghai 49 115 Zhejiang 479 Jiangxi 24 Fujian 290

1-3 4-5 6-9 10-89 90-379 380+

Yunnan

Guangxi 6

Guangdong 585

Hainan <4

1 4 6 10 90 380

Guangdong, Zhejiang and Fujian are the major production bases for leather luggages & handbags in China. From Jan. to Nov. 2010, enterprises engaged in leather luggages & handbags production above designated size in the
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign leather luggages & handbags mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership

2008
Percentage of foreign enterprises 1629 in term s of the num ber of oreign-funded 770 enterprises in 2010

2009

2010

e of ownership

Changes in the percentage 2037 of 1986 num bers of foreign-funded 833 803 enterprises

1234
8%

Private oreign-funded ctively-owned Others Private 60.58% oreign-funded ctively-owned Others

39.42%

713 770 19 127 44% 47% 1% 8%

8% 1%

47%

44%

973 1% 833 1742% 163 49% 42% 1% 49% 8%

8%

1% 1064rivate 803 nded 39%13 157 52% 39% 1% 52% 8%

2008 Private Foreign-funded Others type of ow nership

2009

2010 Foreign-funded Others

Collectively-ow ned

In 2010, among the 2,037 leather luggages & handbags mfg. enterprises above designated size across China, 803 are foreign enterprises, accounting for about a share of 39.42% of all. In terms of the number of enterprises, there were 30
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