CHINA HOUSEHOLD ELECTRIC KITCHEN APPLIANCES MARKET REPORT

Beijing Zeefer Consulting Ltd. January 2012

INTRODUCTION
This report discusses the household electric kitchen appliances market in China mainly from the following sections. - Size of Household Electric Kitchen Appliances Market in China Based on Zeefer's China Market Size Formula, by the analysis on China household electric kitchen appliances market size, industry sales revenue and domestic household electric kitchen appliances output in 2008 - 2010, this report presents a picture of the real development of household electric kitchen appliances market in China and changes in the overall market size. - Hot Areas of China Household Electric Kitchen Appliances Market Based on the comparison and analysis on China's household electric kitchen appliances production and import in different provinces or cities, this report points out those hot areas in China for household electric kitchen appliances market deserve most attention. - Top 10 Enterprises in China Household Electric Kitchen Appliances Industry Based on the comparison and analysis on top 10 leading enterprises in China household electric kitchen appliances industry in terms of sales revenue, market share and number of employees, the report shows their positions in the household electric kitchen appliances market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Household Electric Kitchen Appliances Market This report analyzes the household electric kitchen appliances market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of household electric kitchen appliances product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market

shares of imported household electric kitchen appliances products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current household electric kitchen appliances market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Household Electric Kitchen Appliances Products In this section, the report includes the main source countries / regions of imported household electric kitchen appliances products for China and their market shares, the domestic destinations of imported household electric kitchen appliances products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced household electric kitchen appliances products and shares of these destinations, major origins of the exported household electric kitchen appliances products and their shares. - Household Electric Kitchen Appliances Industry Standards in China The report lists relevant national standards and/or industrial standards concerning household electric kitchen appliances products generally accepted in the household electric kitchen appliances industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Household Electric Kitchen Appliances Importers in China The report lists 10 major importers for household electric kitchen appliances products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Household Electric Kitchen Appliances Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Household Electric

Kitchen Appliances Market Report presents the current situation, the growth rate and profitability of the household electric kitchen appliances industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE HOUSEHOLD ELECTRIC KITCHEN APPLIANCES MARKET SIZE ..............................................................................3 2.2 PRODUCTION VOLUME OF MAJOR PRODUCTS IN RECENT YEARS ....................................................................................................................................5 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6 CHAPTER 3 HOT SPOTS FOR HOUSEHOLD ELECTRIC KITCHEN APPLIANCES PRODUCTS ACROSS CHINA..................................................10 CHAPTER 4 INDUSTRY OVERVIEW................................................................12 4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF HOUSEHOLD ELECTRIC KITCHEN APPLIANCES PRODUCTS .........................................18 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED HOUSEHOLD ELECTRIC KITCHEN APPLIANCES PRODUCTS........................................................................................................18 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................20 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22 CHAPTER 6 THE MARKET SHARE...................................................................24 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................24 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................24 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................26 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................28 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................30

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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................32 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38 7.1 GUANGDONG GALANZ GROUP CO., LTD. ..........................................38 7.2 GUANGDONG DONLIM KITCHEN GROUP CO., LTD. .......................38 7.3 JOYOUNG CO., LTD......................................................................................39 7.4 ZHANGZHOU CANKUN INDUSTRIAL CO., LTD. ...............................40 7.5 HANGZHOU JIUYANG HOUSEHOLD ELECTRICAL APPLIANCE CO., LTD.................................................................................................................40 7.6 PANASONIC HOME APPLIANCES MICROWAVE OVEN (SHANGHAI) CO., LTD. .....................................................................................41 7.7 GUANGDONG CANBO ELECTRICAL APPLIANCE CO., LTD. ..........42 7.8 ZHEJIANG SUPOR HOUSEHOLD ELECTRICAL APPLIANCE MANUFACTURING CO., LTD. .........................................................................42 7.9 UNI-SPLENDOR TECHNOLOGY (HUIZHOU) CORP. ..........................43 7.10 NINGBO FOTILE KITCHEN WARE CO., LTD. ......................................44 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47

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CHAPTER 3 HOT SPOTS FOR HOUSEHOLD ELECTRIC KITCHEN APPLIANCES PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of household electric kitchen appliances mfg. enterprises above designated size across China

Heilongjiang

Jilin Inner Mongolia Xinjian Hebei Liaoning 6

Beijing Tianjin 6

Shanxi Qinghai Ningxia Gansu Shaanxi Tibet Sichuan 8 5 Chongqing Guizhou Hunan <4 Henan <4 Hubei 4

Shandong 25

Jiangsu Anhui 29 Shanghai 10 23 Zhejiang 178 Jiangxi Fujian 6

1-3 4 5 6-9 10-249 250+

Yunnan

Guangxi 5

Guangdong 566

Hainan

1 4 5 6 10 250

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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 17 Changes in the percentage of numbers of foreign household electric kitchen appliances mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 641 in term s of the num ber of oreign-funded 191 enterprises in 2010

2009

2010

e of ownership

Changes816 in the percentage of 876 num bers of foreign-funded 230 227 enterprises

649

Private oreign-funded ctively-owned 25.91% Others Private oreign-funded 74.09% ctively-owned Others

340 191 8 102 53% 30% 1% 16%

16% 1% 30%

53%

406 21% 230 1% 6 28% 174 50% 28% 1% 50% 21%

23% 441rivate 1% 227 nded 26%

50%

6 202 50% 26% 1% 23%

2008 Private Foreign-funded Others type of ow nership

2009

2010 Foreign-funded Others

Collectively-ow ned

In 2010, among the 876 household electric kitchen appliances mfg. enterprises above designated size across China, 227 are foreign enterprises, accounting for about a share of 25.91% of all. In terms of the number of enterprises, there

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