Globalization Of Indian Cinema Due to all the aforesaid efforts, many Indian film personalities have got recognition

abroad. Composer A.R. Rahman gave the music for Andrew Lloyd Webbers Bombay Dreams including the hit single Shakalaka Baby. Earlier, film maker Shekhar Kapoors Elizabeth was nominated in the best film category at the Academy awards. Many of the Indian actors working abroad are Om Puri, Anupam Kher, Amrish Puri, and Gulshan Grover along with the popular Aishwarya Rai. Ash has been a frequent at the film industries abroad. Her Bride and Prejudice and Mistress of Spices have won her a lot of fame abroad. Film makers who have their roots in India but are not of Indian origin also have contributed immensely in bringing the beauty of Indian cinema on the world stage. Along the same lines, a lot of other efforts were done to give the Global look to Indian movies, so that it can develop its own market in the west nations. The scripts started to use more of English words in them and mostly came with English sub-titles like Daag-the fire, Tarzan-the wonder car, Waqt-the race against time etc. Many of the Indian movies are also dubbed in foreign languages for the audience convenience. Many of the films are also shot on abroad locales to get the western look in them and also to popularize the movie through its shooting and promotional campaign during the initial stages itself. For promotional purposes, many of the Indian films awards are being organized abroad which triggers off an instant media coverage and hence, publicity. A step ahead was the concept of Indian Oscars in the form of Indian International Film Academy awards (IIFA). It is held at a different country every year. Many of the forthcoming releases are shown in these award shows to promote those films overseas. Filming cinema overseas broadens the market of Indian cinema. There is no niche market concept now in Bollywood. Movies which fell flat at the domestic box office have done wonders abroad like Yaadein and Umrao Jaan recently. Indian film festivals The three Indian movies nominated for an Oscar in the foreign language category were Mother India (1957), Salaam Bombay (1988) and Lagaan (2001). Oscar was brought to India by the legendary film maker Satyajit Ray in the category of Life time Achievement Award (1992). Rays first film, Pather Panchali (1955), won eleven international prizes, including Best Human Document at the Cannes film festival. . In 1982, a biographical film on Gandhi won eight Academy Awards, with director Richard Attenborough and Ben Kingsley as Gandhi. This was an international co production between India and UK. Both the production houses were not of an Indian Origin. The globalization of Indian Film Industry began in the late 20th century. The contact between India and western cinema was established l when Dadasaheb Phalke inspired the making of Raja Harish chandra after he watched Life of Christ at Mehtas American-Indian cinema. In India least 80 percent films shown in the late 1920s were American, but today 80 percent of Indian (mainly Hindi) movies are released worldwide. Bollywood movies include western actors like Rachel Shelley in Lagaan, Giselli Monteiro in Love kaj Kal, Barbari Mori in Kite and Chris Patten in Rang De Basanti. The globalization effect on the industry has resulted in western production standards, usage of English in the script or incorporation of some element of western-style plots. Bollywood has produced hits like Dilwale Dulhaniya Le Jayenge and Kal Ho Naa Ho, both dealing with the overseas Indian culture.

Producers these days fund Indian Filmmakers like Gurinder Chadha (Bride and Prejudice) and Mira Nair (Monsoon Wedding). Chadha and Nair both are of Indian origin and made their names in Western Independent Films. A similar filmmaker is Deepa Mehta of Canada, whose films include Fire, Earth and Water. Indian festivals, traditions, culture have been acknowledged by people worldwide through the Indian cinema. Movies of the Tamil Super Star Rajni Kant have a huge market in Japan. Indian films are not just a part of a region but a part of world cinema today. Therefore film makers now aim at reaching out to a wider audience. The cinema has contributed a great deal in globalization which has proved very beneficial to the Indian Film Industry. INDIAN FILMS have gone beyond the geographical boundaries. They have come out of the epoch of love and fantasy and learnt to work on experimental plots. The effect of globalization of Indian cinema is applicable not only to the Bollywood, but also to the regional film industries of the country. Many Indian films are not only making more money outside the home market but also attracting foreign producers and directors to the industry. There are giants interested to invest in the entertainment industry in India that will raise the standard of the Indian Motion Pictures. French, British and American films have influenced our movie makers to a greet extent. The Indian entertainment and media industry today has a lot of support be it regulations that allow foreign investment, the impetus from the economy, digital lifestyle and consumers spending habits, and also many opportunities the advancements in technology have to offer. All the industry has to do is to cash in on its growth potential and opportunities. The government needs to play a more active role in sorting out policy-related impediments for growth. The industry needs to remove all roadblocks, such as piracy in a concerted manner and at the same time produce high-quality world class end products. The entertainment and media industry has all that it takes to become the star of Indian economy India has announced ambitious plans to double its share in the global film industry by the end of this year. This signals the countrys determination to establish itself as a cultural as well as economic powerhouse. India has announced ambitious plans to double its share in the global film industry by the end of this year. This signals the countrys determination to establish itself as a cultural as well as economic powerhouse. There are numerous reasons why we should believe that. Firstly, the government, which intends on using Bollywood to buildup India as a soft power, believes the Indian film industry is capable of capturing five percent of the global market. Secondly, in terms of capital, the Indian Hindi movie industry keeps receiving capital from abroad. For example, Indian film companies like Eros, Adlabs, India Film Company and U TV have raised hundreds of millions of pounds from hungry institutional investors on the aim facility of the London Stock Exchange.

Thirdly, in terms of technology, the Indian Hindi movie industry has therefore started with the import of technology from abroad as shown in table 1. For the past few years numerous Indian producers have been using special effects technology and training from abroad, particularly from Hollywood.

MUSIC
here are four general areas on how this global impact affected my musical development: I) As a curious music student in search of a style, who meets a master of an ancient musical tradition. II) As a western performer of Indian music - both in and outside of India. III) As a music teacher, integrating Indian music pedagogy into the western music classroom. IV) As a composer exploring the contacts and contrasts between Indian, western, and other music traditions of the world. I) A curious music student in search of a style meets a master of an ancient musical tradition.