Advertising and media management Assignment : Marketing elective

Q1) Explain the various types of advertisement with related examples with brief. Ans : advertising is a form of communication that typically attempt to persuade , potential to purchase or to consume more of a particular brand of product or service. Types of advertisement: 1. Out door advertisement. 2. In door advertisement. 3. Non-product advertisement. 4. Radio advertisement. 5. T.V commercial. 6. National advertisement. 7. International advertisement. 8. Retail advertisement. 9. Brand advertisement. 10. Covert advertisement. 11.Infomercials advertisement. 12.Celebrities advertisement. 13.Online advertisement. 14.Surrogate advertisement. 15.Broadcast advertisement. 16.Public service advertising. 17.Local advertisement.

1. Retail advertisement : Emphasizes the specific retail outlet as the place to buy a specific range of brand. It can be local store advertising in local newspaper. Ads that encourage potential customers to buy a specific product or service are

known as retail ads. These ads often include specific products, their prices, sales dates, coupons and a call to action. Examples: of retail advertising include car dealer ads, supermarket inserts in newspapers and clothing and jewelry store ads. These ads are often nothing more than a list of products with prices, often pointing out the discounts offered.

2. Classified advertisement: Is a product or service s advertising that appears in specific section of newspaper under the heading classifying the product or service being offered. E.g.: to provide access to electronic vision of the staff newsletter, post information updates or internal processes.

3. Non product advertising: This kind of advertisement is advertised from political parties trade fraternal and social group for the purposes of safeguard ideological, social betterment and institution. E.g.: pro-choice, pro-life, different non-profit organizations awareness programs, promoting vegans.

4. Public service advertisement: The same advertisement techniques use to promote commercial goods and services can be used to inform, educate and motivate the public about noncommercial issues such as HIV/AIDS, political ideology and energy conservation. Advertising with central focus on the public welfare. E.g.: the Red Cross group, united way, international ladies garment workers union for public service advertisement.

5. Out-door advertisement: Bill board and message painted on the side of buildings are common forms of out-door advertising, which is often used when quick, simple, ideas are being promoted. E.g.: bill boards, digital out of home, non digital out of home (bus advertising, computer rail display, mobile billboard, taxi advertising, etc) 6. Covert advertisement: Covert advertising is the unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. E.g.: McDonalds advertisement in theature . 7. Brand advertising: It is advertising with the strong emphasis on the company brand (logo and /or company name) also known as integrated marketing communications. (IMC). E.g.: redbull on Facebook, warner bros. on foursquare, eye fi (simcard on cameras) on gowalla, nikes own location based game.

Q2) discuss the popular ethical issues in advertising what are the code of conduct and guidelines for ethics given by various organizations? Ans : Business ethics (also corporate ethics) is a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations.

A ) Advertising appeals make people to use such articles, which may affect the health. For Example alchohal and cigarettes

b) People with less purchasing power cannot afford to buy articles even though advertisements create a strong need in them. Thus a section of society remains discontented. Whatever may be said against advertising, it is increasingly used almost in every branch of business to promote sales. It is not merely a means of sales promotion but today it has become a science equivalent to any other social science. The Code does not constitute a set of standards replacing the compulsory legal regulations but only contains a set of principles imposing on the entities governed by the Code additional limitations irrespectively of the legal regulations in force. The terms used in the Code shall have the following meanings: a) advertisement the message containing in particular information or a statement, especially made for a fee or remunerated otherwise, accompanying anybodys activity which aims to increase the sale of products, to obtain another form of using the products, or to obtain another effect, desired by the advertiser. Advertisement shall also include sales promotion, offers intended to the recipients in the form of direct marketing, or sponsorship. For the avoidance of doubt, advertising within the meaning of Code is not: (1) a message aimed at promotion of socially desirable behaviours if it is not connected at the same time with promotion of the advertiser, the advertisers business or product, or products at the advertisers disposal;

(2) a message constituting an element of the electoral or referendum campaign, including the message with the content propagating the specific behaviours of the recipients during the elections or the referendum; (3) a message, also of public nature, originating from an entity (e.g. a company, a foundation), required by the legal regulations in force or directed to such entitys authorities, shareholders, or potential shareholders, in particular to the extent encompassing the factual, legal, and financial condition, and also to the extent of information concerning shares and other securities, deposit certificates, legitimisation signs or other participation units with respect to: (i) such an entity, (ii) entities directly or indirectly affiliated with such entity.