Founded Mission Products

by titan to make people look stylish watches , sunglasses , bags , wristbands , wallets & belts

Fastrack is India's largest youth fashion brand with a snazzy collection of bags, belts, sunglasses, wallets, watches & wristbands.

What is a product?
Product refers to the bundle of tangible and intangible attributes that a seller offers to a buyer in return of a particular predefined amount of payment in a particular mode. Goods, ideas, methods, information, objects, services, etc., whose output serves as a need or want satisfier.

Basic Info
Founded The brand was born in 1998 and became independent from the mother brand (Titan) in early 2005.

Products

Bags, Belts, Sunglasses, Wallets, Watches & Wristbands

About
The official fan page for India's largest youth fashion brand! Get all the latest news from the brand and gain access to exclusive content, exciting contests and connect with legions of Fastrack fans just like you! Company Overview Fastrack first infiltrated the lives of India's youth with watches and sunglasses that were smart, sexy and sometimes really naughty to quickly become Indias largest sunglass and watch brand for the youth. Restless for change, early in 2010, we Moved On to a whole new aspect of style Accessories ! Now offering bags, belts, and wallets as part of our mission to give YOU, the youth, everything that you need to be cool...

Product line -A product line refers to a number of products that are related and
developed by the same manufacturer.

WATCHES SUNGLASSES BAGS BELTS WALLETS

Product widthProduct Line : total how many products company have Product width : different category in which the company divide its product e.g. HUL company has divided its product in 3 categories i.e. 1. personal care............ponds, lux, sunsilk 2. house care..............surf excel, wheel, rin 3. food and beverages.......kissan, annapurna atta Product depth : under one product how many sub-products company provides or how many varieties company have for that product e.g. sunsilk........1.dry 2. normal 3.oily hair under dry sunsilk company provides in the range of 50, 100, 150 and also pink, blue, black

marketing mix
Definition
A planned mix of the controllable elements of a product's marketing plan commonly termed as 4Ps: product, price, place, and promotion.
Product - A product is seen as an item that satisfies what a consumer needs or wants. It is a tangible good or an intangible service. Intangible products are service based like the tourism industry & the hotel industry or codes-based products like cellphone load and credits. Tangible products are those that can be felt physically. Typical examples of mass-produced, tangible objects are themotor car and the disposable razor. A less obvious but ubiquitous mass produced service is a computer [1] operating system. Every product is subject to a life-cycle including a growth phase followed by a maturity phase and finally an eventual period of decline as sales falls. Marketers must do careful research on how long the life cycle of the product they are marketing is likely to be and focus their attention on different challenges that arise as the product moves through each stage.
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The marketer must also consider the product mix. Marketers can expand the current product mix by increasing a certain product line's depth or by increase the number of product lines. Marketers should consider how to position the product, how to exploit the brand, how to exploit the company's resources and how to configure the product mix so that each product complements the other. The marketer must also consider product development strategies.
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Price The price is the amount a customer pays for the product. The price is very important as it determines the company's profit and hence, survival. Adjusting the price has a profound impact on the marketing strategy, and depending on the price elasticity of the product, often, it will affect the demand and sales as well. The marketer should set a price that [1] complements the other elements of the marketing mix.

When setting a price, the marketer must be aware of the customer perceived value for the product. Three basic pricing strategies are: market skimming pricing, marketing penetration pricing andneutral pricing. The 'reference value' (where the consumer refers to the prices of competing products) and the 'differential value' (the consumer's view of this product's attributes versus the attributes of other products) must be taken into account.
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Promotion - represents all of the methods of communication that a marketer may use to provide information to different parties about the product. Promotion comprises [1] elements such as:advertising, public relations, personal selling and sales promotion.

Advertising covers any communication that is paid for, from cinema commercials, radio and Internet advertisements through print media and billboards. Public relations is where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word-of-mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and public relations (see 'product' above).
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Place - refers to providing the product at a place which is convenient for consumers to access. Place is synonymous with distribution. Various strategies such as intensive distribution, selective distribution, exclusive distribution and franchising can be used by the marketer to complement the other aspects of the marketing mix.

Market targeting is a broad term that is used to describe the process of identifying groups of
consumers who are highly likely to purchase a specific good or service. There are several different approaches to this process, with some of them allowing for a broad cultivation of amarket, while others are focused more on identifying markets that are small but somewhat lucrative. Businesses of all sizes engage is some form of this marketing essential as part of their efforts to secure and maintain customers. One approach to market targeting is known as broad or undifferentiated marketing. With this approach, the underlying concept is that the product or service has broad appeal that transcends factors such as age, gender, and location. Instead of attempting to tailor marketing and sales strategies to cultivate sales within one or two groups of consumers, the approach will be a marketing campaign that is aimed at gathering in customers from all walks of life. This often involves the inclusion of rich mixture of visual and auditory elements that provide a something for just about everyone.