CHINA COMPUTER HARDWARE MARKET REPORT

Beijing Zeefer Consulting Ltd. November 2011

INTRODUCTION
This report discusses the computer hardware market in China mainly from the following sections. - Size of Computer Hardware Market in China Based on Zeefer's China Market Size Formula, by the analysis on China computer hardware market size, industry sales revenue and domestic computer hardware output in 2008 - 2010, this report presents a picture of the real development of computer hardware market in China and changes in the overall market size. - Hot Areas of China Computer Hardware Market Based on the comparison and analysis on China's computer hardware production and import in different provinces or cities, this report points out those hot areas in China for computer hardware market deserve most attention. - Top 10 Enterprises in China Computer Hardware Industry Based on the comparison and analysis on top 10 leading enterprises in China computer hardware industry in terms of sales revenue, market share and number of employees, the report shows their positions in the computer hardware market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Computer Hardware Market This report analyzes the computer hardware market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of computer hardware product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of imported computer hardware products, foreign enterprises and enterprises in other forms. It also

offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current computer hardware market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Computer Hardware Products In this section, the report includes the main source countries / regions of imported computer hardware products for China and their market shares, the domestic destinations of imported computer hardware products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced computer hardware products and shares of these destinations, major origins of the exported computer hardware products and their shares. - Computer Hardware Industry Standards in China The report lists relevant national standards and/or industrial standards concerning computer hardware products generally accepted in the computer hardware industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Computer Hardware Importers in China The report lists 10 major importers for computer hardware products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Computer Hardware Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Computer Hardware Market Report presents the current situation, the growth rate and profitability of the computer hardware industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................4 2.1 ANALYSIS ON THE COMPUTER PERIPHERAL EQUIPMENT MARKET SIZE.........................................................................................................4 2.2 PRODUCTION VOLUME OF SUBDIVIDED PRODUCTS IN RECENT YEARS.......................................................................................................................6 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................7 CHAPTER 3 HOT SPOTS FOR COMPUTER PERIPHERAL EQUIPMENT PRODUCTS ACROSS CHINA .............................................................................11 CHAPTER 4 INDUSTRY OVERVIEW................................................................13 4.1 A SUMMARY ON THE INDUSTRY............................................................13 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........14 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................17 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................17 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF COMPUTER PERIPHERAL EQUIPMENT PRODUCTS ........................................................19 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED COMPUTER PERIPHERAL EQUIPMENT PRODUCTS.......19 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................21 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................22 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................23 CHAPTER 6 THE MARKET SHARE...................................................................25 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................25 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................25 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................27 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................29 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................31 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............31

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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................33 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................35 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38 7.1 TPV ELECTRONICS (FUJIAN) CO., LTD...................................................38 7.2 LG DISPLAY NANJING CO., LTD. .............................................................38 7.3 CHI MEI OPTOELECTRONICS (NINGBO) CO., LTD. ............................39 7.4 RENBAO ELECTRONIC TECHNOLOGY (KUNSHAN) CO., LTD.......40 7.5 SUZHOU QISDA DIANTONG CO., LTD. .................................................40 7.6 TIANJIN SAMSUNG ELECTRONIC DISPLAY CO., LTD.......................41 7.7 SHENZHEN KAIFA TECHNOLOGY CO., LTD. ......................................42 7.8 MODUSLINK ELECTRONIC TECHNOLOGY (SZ) LTD. .......................42 7.9 LEJIN ELECTRONICS (HUIZHOU) CO., LTD. .........................................43 7.10 RUIZHONG ELECTRONICS (SUZHOU) CO., LTD...............................43 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46

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CHAPTER 3 HOT SPOTS FOR COMPUTER PERIPHERAL EQUIPMENT PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of computer peripheral equipment mfg. enterprises above designated size across China

Heilongjiang 4 Jilin <4 Liaoning 21

Xinjian

Inner Mongolia <4 Hebei

Beijing 54 Tianjin 7

Shanxi Qinghai Ningxia < 4 Gansu Shaanxi Tibet Sichuan 10 4 Chongqing Guizhou <4 Yunnan 4 Hunan 10

7 Shandong 28

Henan 4 Hubei 19

Jiangsu Anhui 240 Shanghai 13 34 Zhejiang 66 Jiangxi 15 Fujian 50

1-3 4-7 8-9 10-29 30-209 210+

Guangxi 17

Guangdong 510

Hainan

1 4 8 10 30 210

Guangdong, Jiangsu and Zhejiang are the major production bases for computer peripheral equipment in China. From Jan. to Nov. 2010, enterprises engaged in computer peripheral equipment production above designated size
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 17 Changes in the percentage of numbers of foreign computer peripheral equipment mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 1005 in term s of the num ber of oreign-funded 697 enterprises in 2010

2009

2010

e of ownership

Changes in the percentage 1125 of 1121 num bers of foreign-funded 721 682 enterprises

443

oreign-funded Private Joint-equity 39.38% Others oreign-funded Private Joint-equity Others

60.62%

697 189 14 105 69% 19% 1% 10%

10% 1% 19%

69%

721 1% 260 23% 14 126 64% 23% 64% 1% 11%

11%

11% 682 nded 2% 26%

61%

296rivate 21 126 61% 26% 2% 11%

2008

2009 Private Others

2010

Foreign-funded Foreign-funded Others type of ow nership Joint-equity

In 2010, among the 1,125 computer peripheral equipment mfg. enterprises above designated size across China, 682 are foreign enterprises, accounting for about a share of 60.62% of all. In terms of the number of enterprises, there

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