Case Study Answer for Question 1 In Brundtland Report (1987), Sustainability Development (SD) is usually known as the development

which meets the needs of the present without compromising the ability of future generations to meet their own needs. SD is generally examined together with the main categories which are the famous Triple Bottom Line (TBL) namely, economical, social-cultural and environmental development where they develop a consensus relationship as all are seen closely inter-dependent. (Brundtland, 1987). As reflected in Sanford Limited, the companys Sustainability Development Report (SDR) has revealed the main areas of TBL where the management has placed high attention on their social sustainability. This shows that Sanford Limited values its employees to being part of their important assets. In the New Zealand Business Council for Sustainable Development Members Reports in 2002, Sanford Limited with its TBL Report then was only able to clinch the Minimum Coverage of Depth of Sustainability Practice. Whereas, as compared to SDR 2007, it was clearly proven that Sanford Limited has improved its strategies by introducing high emphasize on the health, wellbeing and safety of the employees, in addition, to fight against drug abuse as stated in SDR, 2010. To sustain in competitive labour market, Sanford provides employees with equal job opportunities by offering benefits as well as flexible working options. The desired outcome of these approaches is to have happy and healthy workforce, therefore any policies or initiatives regarding environmental and productivity could be carried efficient and effectively. Sanford Limited continues its environmental protection by enhancing the natural environment through various programs to prevent any oil spills; they also have achieved an international Environmental Management Systems, ISO 14001 standards accreditation. According to SDR 2007, the compliance of the ISO 14001 is able to provide with up-to-date guidelines and procedures on how to further enhance the close connection with environment and community with their current practices for reducing environment footprints. Sanford Limited is also going for low-carbon activities by reducing the production consumption and installing an advanced feeding system to ensure good feeding process and reduce any possible wastes and impacts. Many companies even though have expressed their interests in maintaining sustainable firm; most of them would outweigh the economic interests more than interests for environmental and social. Financial stability is importance in all businesses, for Sanford Limited, the company has operated effectively by having the workforce to increase in a sustainable rate so as to incur lesser costs, and have management offices and investment interests in other countries (SDR 2010). Being one of the
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largest fishing corporations in New Zealand, the strong support from stakeholders, availability of resources, and interest in continual improvement in TBL, Sanford Limited could be well sustained for the near future.

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