Press Release

BrandTailors enters the Horeca services branding sector, by developing the brand identity for Phill
Bucharest - march 6th, 2012

BrandTailors strategic brand consulting and design firm finalized the development of the brand identity for Phill the newest restaurant concept on the Romanian Horeca market..
Andreea Florea Brand Strategy Coordinator
For the first time on the Horeca market, BrandTailors develops the verbal and visual identity for Phill the first restaurant concept featuring a dedicated playground for families and their children. By means of the playful graphics, unusual shapes and strong colors, all centering on Phills defining concept innovation, the visual identity developed by BrandTailors manages to offer cohesion to the brands values astonishing culinary experience, remarkable architecture, incredibly homelike atmosphere and to integrate them under the brands butaphoric logo Phill, the elephant thus fully completing the brand experience, to its core.

Its the first time when a Romanian restaurant challanges a branding company to develop its brand strategy and identity, based on the locations interior design and the function of its services. Albeit new to the companys team, typologically speaking, the program developed for Phill reconfirms BrandTailors unrivalled know-how of everything branding, to the smallest and finest variables that are essential to rendering a brand coherent in an outstanding manner. Andreea Florea Brand Strategy Coordinator

As far as the brand rhetoric is concerned, it is destined to perfect Phills visual identity, offering it expressiveness in a laid-back, friendly and distinctly familiar way. The brand slogan, restaurant and more increases the brands addressability and its relevance among the clients targeted by Phills management. The BrandTailors team members who have contributed to the development of this project are: Andreea Florea and Beatrice Dani brand audit, Andreea Florea brand strategy and brand rhetoric, Lehel Mako Mor and Ovidiu Pop brand design, Ovidiu Pop logo design, Andreea Florea and Ovidiu Pop brand communication

www.brandtailors.com 1/2

concept, Alina Crang project management, Mihai Prplea image retouching and preproduction processing.
Follow us on LinkedIn There are some words that mean everything to us, BrandTailors professionals: strategy, vision, methodology and effectiveness. These words have guided our steps over the last seven years, whilst we have completed over 100 projects and changed the paradigm for over 50 product and service categories. This is what sets us apart, BrandTailors, the first brand strategy consulting and design firm in Romania that applies and promotes a strategic approach as basis for the branding process. Our professional approach has enabled us to gain an outstanding client portfolio. The list has grown year after year and looking back we are proud to have partnered with reputable companies such as The Coca-Cola Company, GlaxoSmithKline, Intersnak, Pepsico, Lactalis, Tetra Pak, Albalact, Caroli Foods, Kandia, Azuga Waters, Titan, iriac Holdings, Intact Media Group, Smartree or Petrom, to have revitalized famous brands such as Kandia, Mgura, ROM, Silvana, Zuzu, Fulga, Rarul, Lptic LaDorna, Perla Covasnei, Eurovita, Peak, Antena 1, UTV, Europa FM, Radio 21, BCR Open Romnia, Class Living, Ambasador or Igienol and created ground breaking brands, namely Azuga Apa de Izvor, HapiHap, Grania, Generis, KandOr, Vibe FM, Naturlich or Yammix. As true explorers, we have always believed that our role within Romanian branding industry is to redefine its boundaries by stepping off the beaten track and charting out new territories. Looking back now, we pride ourselves with being the pioneers that separated product and services branding operation in order to set unparallel effectiveness standards. To this respect, in 2009 we took a step ahead the pack and established Community BrandTailors, the first Romanian digital branding consultancy. Early this year, we re-launched our website following a novel on-line communication strategy based exclusively on social networks. Follow us on Twitter

15 Henri Coanda St, 1st Floor 010667, Bucharest1 Phone: (+4)-031-620-84-84 Fax: (+4)-031-620-84-87

www.brandtailors.com 2/2