JOHN E.

TRENT, MBA
Bowie, MD 20716 | 301-482-2711 | jt79@msn.com

OPERATIONAL LEADER IN SALES MANAGEMENT, MARKET SHARE CAPTURE, AND SALES

PERSONNEL DEVELOPMENT WITH A PROVEN RECORD AS A BUSINESS GROWTH DRIVER

__________ ACHIEVEMENT SUMMARY __________

For William C. Smith, developed an ultra-lean sales & marketing organization functioning at the highest levels of productivity. Average sales rep produced over $2M in sales; partially achieved by selecting high-yield talent and generating a superior brand identity through marketing and PR. For KB Homes, became a model sales rep and despite tenure brevity, was assigned sales rep training duties. For AOL, reduced employee and customer churn rates at multi-million dollar annual values.

LEADERSHIP PROFILE
Overview--real estate and high-tech sales leader with a record delivering spectacular business growth results. Earlier record of department turn-around accomplishment based on process control excellence in five overlapping operational areas: strategy; people recruitment, motivation, and management; business analytics; sales & marketing communications production; and management team development. Outstanding In--analyzing core business processes and staffing operations to deliver highlyresponsive customer service. History of sales management excellence involves accomplishments integrating marketing with other functional areas and revitalizing challenged sales operations. Signature Values--building sales by developing staff-accountable operational structures; delivering competitive advantage in terms of retaining & facilitating repeat business; understanding what the market and key market segments require combined with the ability to inspire sales associates to optimize their point of contact opportunities; and, identifying, structuring, and managing strategic sales initiatives. Personnel Recruitment and Realignment--personally recruited over 40 high-performing and terminated over 10 poorly-performing sales reps in the last ten years. A high percentage of recruits were offered promotions. Coaching Mentoring, and Training--leads by example; constantly raises the bar and encourages staff to maximize their sales efforts. Generates strategies and messages to align and energize sales teams.

__________ CAREER HISTORY __________

WILLIAM C. SMITH & CO., Washington, DC

Sales Manager

2005 - 2010

Leadership Summary: Reported to the CEO and VP of Development; conceived and executed sales and marketing strategies for three large-scale residential projects (1000+ units). Scope: Recruited and trained 4 high-productivity sales reps. Conducted market analysis and generated the strategic and tactical framework to capture market share through branding and streamlined sales processes. Achievement Highlights Bottom-Line Metrics--Personally negotiated over $10 million in home purchase contracts annually. Recognition--Earned the firm significant free publicity throughout tenure. Orchestrated the Design and Excellence Award accorded by two homebuilder associations based in Northern Virginia and the Maryland Capital region.

JOHN TRENT, PAGE 2 Operations--Saved the firm hundreds of thousands of dollars annually by functioning as a oneperson creative department (solicited, negotiated, and directed freelancers). Art- and copy-directed creation of high-impact promotions and presentations including sales & marketing collateral, website, ads, and promotional campaigns consisting of multi-media components involving print brochures & direct mail materials, radio & TV ads, and email blasts. Organized exhibits and managed trade show events. KB HOMES, Orlando, FL 2004 - 2005

Real Estate Sales Representative

Became a top-five seller (out of a field of over 35) within six months. Exceeded quotas in third and fourth quarters by wide margins. AMERICA ONLINE (AOL), Maitland, FL

Sales Manager

2002 - 2004

Leadership Summary: Led call center start-up. Scope: Directed a 12-18 member services team. Achievement Highlights Sales & Marketing Bottom-Lines--Reversed client emigration values by millions of dollars annually; achieved by motivating & training staff to deliver superior customer service and close sales by incentivizing end-users. Operations--Reduced employee churn within two months of commencing; created effective morale improvement and incentive plans that significantly increased employee retention. Recognition--Team regularly achieved Top 5 performance ranking. VACATION OWNERSHIP AGENCIES, Kissimmee, FL 1993 - 2002

Sales Manager/ Sales Representative

Summary: Serviced a prestigious portfolio including Marriott Vacation Club, Vacation Village at Parkway, Fairfield Communities, Vacation Break, and Orange Lake Country Club. Scope: At times, directed a team of 8-12 sales reps; functioned as senior decision maker with respect to advertising, branding, marketing, and promotions.
_________ A D D I T I O N A L C A R E E R A C C O M P L I S H M E N T S

Marketing Manager with ALLTECH LABORATORIES:

Uncovered opportunities, penetrated markets, and negotiated favorable agreements with vendors and suppliers. Set the companys vision and strategic direction through the creation of an operating plan. Slashed expenses 15% with the establishment of a cost containment program. Field Sales Manager with FORD MOTOR COMPANY: Managed Indianapolis territory, the largest in the company, achieving over 20% growth in car and truck market shares. Consulted on marketing, advertising, and customer service for Ford franchises.
Additional role included Pharmaceutical Sales Representative with Eli Lilly & Company. Details on request.

_ PROFESSIONAL DEVELOPMENT __________

Education: Master of Business Administration, concentration in marketing & finance, University of Pittsburgh. Baccalaureate, biology major and minor in chemistry, cum laude, Hampton University. Accreditation: Real estate licenses (MD, Washington DC, and FL). Available Upon Request: Superlative references; recent bereavement leave, consulting, and community contribution.