You are on page 1of 3

I .M.

C ADVERTISEMENT ANALYSIS

JESUWIN DEVATHILAK 08MBI049

1. ADVENTURE : the advertisement shows a man falling from the sky and he chooses the car (Volks wagen) over the parachute this shows the adrenelin rush and the level of adventure when the man is falling from the sky and into the car. 2. BANDWAGON : The choice was Vodafone superweeks advertisement that endorsed all the social hubs and promoted the use of 3g as well using the same. 3. BRAND : This is a basic advertisement that shows pumas superiority not over other brands but over a an unimaginable opponent. This also boosts the brand mentality of consumers 4. EMOTIONAL: THE AIRTEL video conferencing service package represents the connectivity and flawless quality of service provided with range that covers all boundaries. 5. ENDORSEMENT: Shahruk Khan endorses Tag Heur watches and also gives a brief history about the watch, he also shares his pride and affiliation to the Legendary watchmaker. 6. FEAR: Insurance policy advertisement probes the element of uncertainty and fear that surrounds the possibility of losing a loved one to unprecedented events. New York Life Insurance policy 7. HUMOR: The advertisement though being humorous also shows the ease of accessibility and operability of an end user towards the Loadcad website. 8. LESS THAN PERFECT : The issue of being dark toned or light skinned is utilized to promote this mens fairness cream-Fair Menz. 9. MUSIC: Cadburys uses a modified recital of one of Beethovens symphonys to promote the quality, taste and blend of their product. 10.PERSONAL: Tag Heur again creates a value around the product that an individual relates to and has a compulsion to own. 11.PLAIN: Airtel promotes the ease and the premium amount at which a recharge can be done on the service availed ,thus relating to every day users and especially students .

12.WORD PLAY: Kurkure advertisement introduces a tag line or catch phrase that also describes the physical attributes of the consumable product. 13.RATIONAL: PUMA shows the qualities possessed by the product ,in this case the light weight sports shoes. 14.ROMANCE : Volks wagen again relates the superior performance of the car with a man who drives across terrains to get back his lost Love. 15.SENSITIVITY : UNICEF creates an awareness and true happenings in Ethiopia. 16.SEX: Wild stone advertises a similar formula used by AXE with the form of appeal a man has over a woman , in respect to fragrance. 17.SNOB : Herbal Essences creates envy through its shampoo that enhances hair texture and smoothness. 18.STATISTICS: This advertisement formulated by Colgate provides statistical data over mouth cavities and germs and related issues to dental hygiene. 19.YOUTH :Pepsi cooked up the YOUNGISTAAN tag line to capture the young generation in INDIA ,

You might also like