EarthFashion

SPRING 2008
 LETTER FROM THE EDITORS
CONTENT SPRING 2008

3 letter from the editors

4 contributors
5 editorial

LA MODE
8 weezi
9 flight of the pigeons
10 i sew

LA BEAUTE
20 ef’d up products
22 when burt met stella
23 eartscopes

LET’S GET EF’D UP

LA SCENE
30 music makes the world go green
33 go raps go ...green that is
34 dear mother earth
35 ecoseks We’ve been re-born in the spirit of spring, and we’ve got a new litter of Effers (talented writers,
LA CRITIQUE stylists, artists and photographers) who helped take this issue to the next level. Who would have
36 london fog thought that three like-minded gals getting together at a faculty party would have culminated into
37 lulu lies a full-blown fashion magazine? While still in its infancy, EF is well on its way to leading the eco-
fashion movement beyond a trend and into a lifestyle. We’ve broken free from our comfort zone
38 Article Index of the University of Western Ontario and are ready to tackle the industry, one carbon footprint
39 Shopping List at a time.

In celebration of the passing of winter, we offer you eco-seks, a film noir art studio, offerings from a
EF would like to thank everyone who
made this issue possible, specifically: fresh new range of eco-products and music artists going green… these are a few of our favourite
Amanda Sharples, Lydia Pardu and Alana things.
Sartor for braving the cold and being
such wonderful models; Stephanie Wiskin,
Stephanie Major and Neil Rimmer for Here is to getting EF’d up, going green, and doing it in style.
Modeling; Adam Winnick for drawing
the cartoon found in our index; Sean
Coulson for graciously letting us take
over his dorm room for our photoshoot;
and Bob and Patti Franklin for letting us Chelsesa Mills Michelle Franklin Malorie Bertrand
transform their bedroom into a hotel room.
EFwelcomes any future submissions, and
can be contacted at mfrankl3@uwo.ca.

Cover photography by Michelle Franklin.

Model: Stephanie Mjaor.
 EDITORIAL
CONTRIBUTORS
Jessica Bianchi – Jessica appeared to EF almost right out of thin air and provided us with
the organic garden offerings of Stella McCartney’s skin line, Care (turn to page #21 for
more). We look forward to filling EF’s pages with more of her pieces!

Caleigh Borthwick – A second time contributor to EF, Caleigh tackles her true passion
- music - this time around and provides us with a fresh perspective on environmentally
conscious musical artists on page #30.

Maggie Burzawa – Miss Burzawa’s passion for fashion took off while volunteering
for the 2007 OHM Fashion Show, and EF is delighted to have her on board as a
contributing writer. Flip to page #21 to read her article on the interesting takeover of
Burt’s Bees by none other than Clorox.

Eugene Gutierrez – Euge is our graphic saviour! If it weren’t for his expertise and
patience, this magazine would still be scribbled out on lined paper, Xeroxed and stapled
together, never to see the light of day.

Vonnell Law – Vonnell can often be found sporting her own creations, or with a camera
in hand. This fashionista with an equally intense love for fashion has been kind enough
to share her tips on making your own clothing (page #10), and is also our contributing
photographer for this issue of EF..
Amanda Lo Cicero – Amanda hopped on board the EF train to become a contributing
writer for this second issue. Her writing skills are a treasure and we can count on her
articles to fill the pages. Read over her piece on environmentally friendly beauty products
on page #19.
Stephanie Major – Steph is one major styling asset to EF, with a closet the size of Narnia
and a skilled eye for design. We invite you to peruse our photo spreads for some of her
inspiring ensembles and create your own flare this season. Look out for her upcoming
trends in future issues!
Moya Miller – M&M as we will now call her s another newcomer who has helped
freshen EF up with some spring cleaning and insightful articles. You can find her pieces
scattered through the spring issue of EF.
Lauren Pedros – Lauren helped us brainstorm in the infancy of this spring issue and
hooked us up with her creative friend, Adam Winnick who graciously drew up our
cartoon for us on page #38.
Alex Stephenson - Pherhaps not the most avid of fashionistas, he does however have an
intense passion for basketball (specifically the Toronto Raptors). It was only natural that
we asked Alex to write our sports piece found on page #33.
RENOUVELLE
Renouvelle. Renewal. Rebirth.
This is the direction EF has taken for our second issue. We are feeling fresh and frisky for the upcoming
spring season – and so should you!
In line with the theme of rebirth, EF has set out to transform Canada’s burgeoning fashion landscape
and bring the industry in line with the global environmental movement. If you aren’t on the green
bandwagon as of now, you should jump on because it’s here to stay.
With the fashion industry being what it is - driven by excess consumption, unnecessary waste and
human rights violations, it’s no secret that Mother Earth has been taking a serious beating. EF would
like to provide you readers with a platform to discuss important topics such as these, and come up
with possible solutions to implement. We haven’t forgotten that we’re a fashion magazine though, so
we also want to give you readers information about the latest organic cosmetics and up-and-coming
eco-fashion designers.
One of our main goals is to spread awareness about environmentally harmful manufacturers, products,
practices and habits, and to promote conscious consumerism amongst our readers. We want to use
this progressive publication to educate fashionistas and everyday consumers about the importance of
changing our lifestyles for the betterment of all.
We are not pushing conscious consumerism as a way to assuage guilt, but we believe that making
better purchasing decisions is one of many ways to encourage industry change. We envision a fashion
industry not built on sweatshop labour, mass production and environmentally harmful products, but
rather on sustainable fabrics, fair trade products, and humane labour practices. We are not trying to
offer up any band-aid solutions to the complexities of the environmental movement. We simply offer an
alternative to what is currently being promoted by the fashion industry, in the hopes that real systemic
change will occur within a more enlightened society.
Issue by issue, EF addresses environmental and eco-fashion topics from all angles and exposes Canada’s
eco-fashion designers and environmentally-friendly businesses to our readers. We hope our colourful
pages will spark interest, inspire creativity, and motivate people to use the artistic medium of fashion
to create change, blending art with life.

Adam Winnick – An avid artist, Adam’s cartoon impressed us so much, and we hope to Now what could be more fun than that?!
get more of his genius on EF’s pages in issues to come.
 M
LA MODE
JUMP!
INTO SPRING, THAT IS, WITH THE STYLISH AND TRENDY ECO-
FASHION FINDS FROM LONDON TO TORONTO TO YOUR OWN
CLOSET - THAT EF HAS PUT TOGETHER FOR YOU. NEVERMIND
THOSE WINTER BLUES, SPRING IS HERE AND IT IS SOMETHING
WORTH CELEBRATING.

Photography by Michelle Franklin

Styling by Stephanie Major
All clothing models own
 WEEZI FLIGHT OF THE PIGEONS
TRACKING THE GREENING EXPANSION IN TORONTO
“You Don’t Get To Look This Good Shopping
BY MALORIE BERTRAND
at the Mall”
Photography by Kotama Bouabane
BY MOYA MILLER
“I can’t believe how much it has taken off!” Heather
Schibli, owner of the trendy eco-fashion line, Passenger
Pigeon, commented regarding the “green is the new black”
eco-fashion movement. Schibli and her friend/business
partner, Wendy Traas, own the Toronto-based company.
When Schibli first started her business in 2005, she did
not consider advertising her clothing as eco-friendly. But
once the trend caught on and Passenger Pigeon started
being featured in magazine articles about eco-fashion,
LONDON Schibli joined the ever-expanding movement that has
taken over international runways and permeated fashion
publications. Over the past few years, eco-fashion and all
Think you have to travel far and wide to find unique clothing of a quality design? that is environmentally-friendly has gained popularity in
Think again. Weezi Designs, based in downtown London Ontario, is a refurbished leaps and bounds.
When Schibli attended a 2005 conference
studio full of beautiful and one-of-a-kind clothing, jewellery, bags and more. in Chicago put on by the Organic Trade Association,
organic farmers constituted for only 3% of all textile
This great Richmond Row nook is owned and operated by Lisa, the fabulous materials being produced in North America. Three years
designer and creator of the products in store. Lisa says her main goal with Weezi later, that percentage has risen to over 10%. There is no
is to provide fun items for all kinds of women, giving them the tools they need doubt that the ‘growing trend’ (as it is regularly referred to)
of consumers making more conscientious purchases has
to express themselves. “We at Weezi want to promote looking beyond big box partially been spurred by the realities of global warming.
cookie-cutter fashion that is essentially only wearable by pre-teen figures,” she But some, like Schibli, worry that the movement will be just
says. “We want to offer fashion that is wearable and stylish and fits a real bgal’s that- a passing trend. “I like the clothing line but it doesn’t
body. I am (barely) 5 feet tall and can relate to not fitting into anything at the do enough. We haven’t really tackled the problem that
mall ...trust me!” our society just consumes and wastes.” Critics argue that
conscientious consumerism only helps to ease consumer
guilt over purchases, and that it has no significant impact
Each piece is sewn with great love and care to ensure high-quality and durable on improving the environment or social issues. In fact,
items. The pieces are gorgeous, feminine and work well for women of all different Schibli points out that organic or not, eco-fashion items
sizes and personalities. “All Weezi bags are one of a kind,” Lisa explains. “Most like those at Passenger Pigeon still contribute to waste. “I’m
Weezi garments range from 1 to 4 of a kind. I buy enough fabric to make no aware of the fact that what I make will inevitably become
waste. Even our clothes make more garbage.” However,
more then 5 of the same thing.” this reality does little to discourage Schibli. She sees the
fast increase in industry sales, the growing number of
Weezi has been designing since she graduated from college with a major in boutiques wanting to sell her line, and hopes that rising
Fashion Design in 1989, and has been sewing since the ripe age of 6. Her demand for environmentally-friendly fashion will spill over
whimsical store opened just last summer, but her designs have been selling into demand for environmentally-friendly everything.
During Passenger Pigeon’s infancy, Schibli found
across Canada for the last 15 years. only one manufacturer of organic materials in Canada.
The husband and wife duo of InterCot (based out of
Inspired by the glamour of the 1950s and 60s, Weezi often brings new life to Vancouver), has been Schibli’s fabric supplier from the
old fabric by working with existing garments, blankets, coats and accessories to birth of her company. Thanks to support from Passenger
make her designs. Her use of preloved material adds a story to the garments, Pigeon and other eco-fashion labels, InterCot’s business
making them individual and unique. “We try and incorporate up-cycled materials has boomed. In the beginning, the only fabric available
to purchase was green in colour, so Schibli was forced
and components into our designs as way of being environmentally-friendly, as to dye everything herself. “I have tried to get other local
well to help set ourselves apart from stale corporate fashion.” buyers to buy from InterCot. If there is a greater demand
for their fabrics, then their inventory will increase and [we]
The creations at Weezi are fun and versatile, with the ability to be mixed in with will have more variety to choose from.”
everyday wardrobes, or worn on a stylish night out. “We are proud to have all The desire to expand is a huge factor in uniting
eco-businesses and entrepreneurs throughout Canada.
handmade Canadian items in the store...handmade is not a dirty word!” says “There has always been a very strong feel of community
Lisa. EF loves her eco-friendly work. Sold in boutiques all over Canada, Weezi in the local labels. You get to know the other designers in
is definitely a must see! local shows. For the most part people have been very
open to sharing.”
Photography provided by Weezi
TORONTO
However, as supportive as the eco-fashion
community is, Schibli is wary of the intentions of the
industry. “I personally feel like a part of this movement
is a little fake. I know that people really care about the
planet because we’re beginning to see the effects of
global warming, but we’re not really willing to change
our lifestyle.”
So much of the fashion industry is based on
consumption, excess, out with the old, and in with
the new. Schibli says “It’s tough. We’re expected to
produce two new lines a year. We’re supposed to
keep up with trends and they die out before they’ve
really come out. The whole industry is based on slave
labour and throwing things out.” The emergence of new
biodegradable fabrics into the market will certainly help
solve the problem of new unnecessary waste creation,
but there are other solutions for designers.
Some fashionistas have opted to create new items out
of used clothing. The recycling of fabric has proven to
be very popular, not only amongst designers, but also
in the homes of private ‘closet tailors’ who enjoy cutting
up old items to create one-of-a-kind pieces. Items such
as these usually sell for less than organic clothing does,
but if the demand continues to increase, companies like
Passenger Pigeon will hopefully be able to offer more
affordable prices. “We’re a small clothing line, paying
higher prices for the fabrics, and also paying all of our
workers a fair wage in Toronto. It’s very challenging.
[However] I feel very blessed that we have customers
that will support us and pay more for environmentally
friendly products.”
Passenger Pigeon is still in its infancy. However,
with almost thirty retailers across North America
featuring its line, Heather and Wendy are confident
that they can ride the green wave to new heights. They
hope to contribute to the creation of a permanently
sustainable eco-fashion industry. “I hope it’s a trend that
will stay,” says Schibli. “And I hope that when you claim
you’re green, you actually are.”
 I SEW BY VONNELL LAW

I sew. When I tell people I make my own clothing, many are impressed. I don’t really understand why.
Sewing for me is not about fashion. It’s about not dishing out $100 for a dress I can make for $10. It’s
about trying to look different than what mall stores deem to be trendy. It is about the creation of a
garment, one that fits my body perfectly at different times in my life. It’s about the art of pinning and
draping fabric perfectly, screwing up, and starting all over again. It’s about forgetting about the rest of
the world in the quest for perfection.

In an age where clothing is made and bought so cheaply, it’s no wonder so few people have and
know how to use a sewing machine. The youth culture of today have the mentality of disposal. This is not
exactly cheap, both to your pocket and to the environment. There is value in salvage, and it is possible
to revamp your favourite skirt or jacket. Here are some tips for your inner seamstress/tailor:

1 Raid your closet. Find clothing you no don’t like or that no longer fits you. Same goes with ripped
and otherwise unwearable clothing. Cut it up. Experiment. All you need are a pair of scissors and a
needle and thread. Dollar stores are great for that. Take some newspaper, make a pattern and pin
until it fits.

2
Swap. Get your friends together for a clothing swap. Repeat step 1 if something doesn’t fit quite
right.

3
Join a sewing club. I guarantee you it will be full of middle-aged housewives, but they’ll teach

Photgraphy by Vonnell Law

you the basics of pattern reading. Plus you might pick up some age=old wisdom.

4
Hit up a bookstore or library. There is lots of literature to choose from, and reading through
a couple of books will give you the basics on simple stiches and how to properly mend something.
Many provide patterns as well.

5
Maximize Usage. Keep your clothing until it is completely unwearable. Try shopping at used
clothing stores and altering garments as you see fit. Not only will you feel better about paying so little
for something so awesome, but you will be contributing less to a landfill and looking great whilst doing
it!

6 Donate. Instead of throwing away something you hate something ferocity, donate it to Goodwill.
Who knows, someone else might be able to transform it into something beautiful. One woman’s trash
is often another woman’s treasure.
NOIR
Black & White doesn’t
have to be dull! soften up
winter’s monochromatic
colours with some flirty
lace, silk and PEARLS. PHOTOGRAPHY BY MICHELLE FRANKLIN
STYLING BY STEPHANIE MAJOR
All clothing from Value Village
LA BEAUTE

ECO-BEAUTY
EF’D UP PRODUCTS
4 5
By Amanda Lo Cicero
Our bodies are our temples, so we should be just as conscious about what we put on them as what we put in them.
There are a variety of products on the market that purport being “natural”, however, the Food and Drug Administration
does not regulate the term “natural”. The term organic, on the other hand, falls under the USDA’s standards for organic
foods, even when it refers to beauty products. This ensures that beauty products labelled “organic” use ingredients grown
free of pesticides, herbicides, and insecticides, as well as ensure a certified organic production process. The ingredients
in certified organic products are 95% (or more) organic, as approved by the USDA. Anything less than this and the entire SkinnySkinny
product cannot be certified as organic. Thankfully, more and more companies and beauty lines are recognizing customer

1 2
demand for eco-and-body-friendly cosmetics, and are developing a variety of organic or natural products. Here are SkinnySkinny is a line of all-natural soaps that provide your skin
some of EF’s favourites: with the gentleness it deserves. They are preservative, colorant,
derivative, perfume, and fragrance-free. Rather than using
cheap “filler” oils, these soaps only include extra-virgin olive oil, Nvey Eco
extra-virgin coconut oil, and exotic unrefined oils and butters.
CARE by Stella McCartney They also include clays, pure essential oils and botanicals for Manufactured in Australia and
added vitamins, nutrients, and antioxidants. using natural, organic ingredients,
Juice Beauty
Stella’s certified organic line of skin care products are Chocolate Soap - $11.50 Nvey’s makeup products avoid
formulated with 100% organic active ingredients, chemical components, while
This line of cleansers, serums, masks and
and contains no silicones or petrochemicals. The line With ingredients that are 99.5% certified organic and vegan- providing coverage in long-lasting,
moisturizers has an organic-juice base, uses
features mainly facial cleansers and moisturizers, but friendly, 100% recycled/reclaimed packaging, and a carbon- pretty, subtle shades. High colour
certified organic ingredients, and remains
more is sure to come. Even the packaging is eco- neutral manufacturing process, this is one chocolate bar that value pigments are included, while
paraben, fragrance, and petroleum-free. Its

friendly! It’s made of recyclable materials and can
be sent back to the Stella McCartney Care Recycle
Program.
Gentle Cleansing Milk - $35.00
This facial cleanser removes makeup and dirt while
soothing and smoothing. It contains organic lemon
balm, apricot, and sesame seed oil to nourish and
repair your skin.
(For more info on Stella’s Care line, turn to page #22)
6
is absolutely guilt-free. It’s also 20% unrefined coco butter, a parabens, petrochemicals, and
base provides the user with a high does of
practically unheard of amount, which produces the bar’s yummy synthetic fragrances are avoided.
anti-oxidants, vitamins, and phytonutrients.
chocolate aroma! The line also comes with a 100%
guarantee that they do not test on
SPF 15 Tinted Lip Moisturizers - $15.00
animals.
Just in time for summer, these lip moisturizers are
Organic Eye Shadow - $26.00
mineral tinted and contain SPF 15 to protect
your lips- an important but often overlooked
Kimberly Sayer These shadows are excellent for dry
area in need of sun protection! The moisturizers
or sensitive skin, due to the soothing
also make use of certified organic plant oils,
Kimberly Sayer boasts a unisex line of skin and body care capabilities of their certified organic
botanicals, guava, and peach essences to
products that provide an entire regimen for cleansing, toning, chamomile, and vitamins C, E and
leave lips soft and nourished.
moisturizing, exfoliating, and protecting against aging. Her A. Rather than sacrificing colour

3
products are natural, gentle, chemical-free, and can be used by or quality for naturalness, this
LAVANILLA shadow’s corn silk and jojoba oil
all skin types. They’re also vegan-friendly, and the packaging is
recycled. Your skin- and the earth- will thank you. base ensures long-lasting colour
LAVANILLA bottles the calming scent of vanilla on its own, or as a combination with grapefruit, coconut, or orange (in twenty shades) that is rich and
blossom to provide sweet scent with oriental notes. Natural and organic oils and ingredients are combined easy to apply.
Deep Cleansing Mask - $25.00
with antioxidants and proteins to strengthen and invigorate your skin. Additionally, the line does not contain any
petrochemicals, phthalates, propylene glycol, mineral oils, silicone, synthetic dyes, sulphates, or parabens. Even
A purifying facial mask that provides a deep-cleaning experience
LAVANILLA’s packaging embodies the company’s commitment to combining sensual enjoyment with environmental
in less than fifteen minutes, and is especially beneficial to oily or
responsibility- not only is it beautiful, it’s also 100% recyclable.
acne-prone skin. It’s formulated with mountain clay and organic
extracts that absorb blemishes while reducing blackheads. This
Vanilla Coconut Fragrance - $56.00
mask doesn’t remove much-needed water from your skin, so
your face doesn’t feel dry and tight after use. Bonus: it doubles
With hints of coconut, Tahitian white flower, Heliotrope, Sandalwood, and Madagascar Vanilla, this fragrance is
as an overnight spot treatment.
reminiscent of a tropical paradise. It also contains essential oils, antioxidants, thirty essential vitamins and minerals,
and nineteen amino acids. And better still, it’s available as a body butter as well.
 WHEN BURT MET STELLA Aries (Mar 21 – Apr 19)
Aries, Aries, quite contraries, how does your
garden grow? You may not even have a garden. In fact,
A LOOK AT TWO DIFFERENT BEAUTY PRODUCTS - ONE THAT STINGS THE you could be seriously allergic to all things flora, but that
ENVIRONMENT AND ONE THAT GETS OUR ECO-STAMP OF APPROVAL is no excuse for you stubborn rams to dig your hooves
in the dirt and sulk about gardening. Its spring, Aries, so
keep digging the dirt with your heels until you’ve got a
BURT’S BEES hole deep enough to plant a tree to help clean the air.
WHEN THE BEE STINGS
by Maggie Burzawa Taurus (Apr 20 – May 20)
Closet full of unwanted or unworn clothing? As
Burt’s Bees, a longtime favorite of eco-conscious shoppers, has announced its sale to Clorox, the king of household cleaning Saturn moves into your planet mid-month, remember
Libra (Sept 23 – Oct 23)
You love to balance logic out, dear Libra,
so why not balance out your life and all of its many
components into one harmonious cycle of recycling?
Start slowly, no need to jump head first onto the green
wagon without your bearings. Inform yourself about the
benefits of recycling, like helping to reduce garbage
and land fill increases. That should be reason enough.
Scorpio (Oct 24 – Nov 22)
Rational and highly motivated, Scorpion’s make
perfect environmentalists. Your need to understand the

products. The merger, carrying a $925 million dollar price tag, brings financial bliss to the newlyweds- but will Clorox corrode the the three-month rule and say goodbye to fabric clutter.
natural goodness of Burt’s Bees? Note: clothes don’t belong in a landfill. Call your local
diabetes association to have your discards picked up and
donated, or whip up a new look with the help of some
Burt’s Bees and Clorox remind us that opposites attract, but for a relationship to work, experience tells us there has to be at least thread, scissors, and your genius Taurean creativity.
some common ground. Merging corrosive bleach with organic skincare is raising eyebrows among savvy eco-conscious shoppers,
many of whom currently boycott Clorox for its participation in cruel animal testing. It is therefore disheartening to learn that Clorox
has described the partnership as two “like-minded organizations” coming together to “improve global health.” In direct opposition Gemini (May 21 – June 21)
to Clorox, Burt’s Bees has always publicized its values as being free of any animal testing, but in the new green marketplace, You’re criticized for being wishy-washy and
“free of animal testing” and “natural” are unregulated terms. Burt’s Bees products have always been “animal testing free” in the indecisive. Well, who can blame you? Why not put your
multi-tasking ways to good use and organize a bike-to-
sense that the company does not personally own laboratories used for unethical testing. Instead, they may commission this work the-beach trip with your friends and family? Not only will
out to their suppliers. Most health and beauty products, at some point in their production, are tested on animals. It is no secret that this day trip be great for your leg muscles, but think of the
Clorox tests many of its harmful household products on animals, including, but not limited to: ArmorAll, Formula 409, Fresh Step, harmful CO2 emissions you will be saving by gathering
your gang on trikes!
Glad, Liquid Plumber, Pine-Sol, Soft Scrub, S.O.S., and Tilex. With Clorox performing animal testing in-house, the chance of both
companies eliminating the cruel practice is unlikely. Burt’s Bees can only be expected to begin hiding behind unregulated marketing
gimmicks, backed by the financial support of Clorox. Cancer (June 22 – July 22)
Crawl out of your shell, dear crab, and enjoy the
warm spring weather. The only possible downer to enjoying
EARTHSCOPES
big picture will drive you to learn all you can about
environmentalism and its many benefits. Your leadership
qualities will come in handy if you become overwhelmed
by a desire cry out: “Green is the new black!” and throw
out all of your sweatshop-laboured, synthetic, and highly
toxic fabrics. With your talents, Scorpio, you can take this
movement to a whole new level.
Sagittarius (Nov 23 – Dec 21)
You’re reaching for something in your life, but
what is it? You have many dreams you want to take shape,
but where to aim? With Mars in your constellation this
April, aim to inform yourself about world issues. With new
information stored in your brain, you will easily discover
what it is that you want to contribute to society, and how
best to do it. Knowledge is power, aim high and reach
far, dear Archer.
Capricorn (Dec 22 – Jan 20)
You have been feeling skeptical about the whole
environmental movement since its inception in the 1960’s

STELLA CARES
By Jessica Bianchi
Stella McCartney is saving the world, one moisturizer at a time. Launched in the spring of 2007,
Stella’s eco-friendly line of cosmetics is a definite earth-saver. The luxury range, aptly named Care,
boasts the use of 100% organic materials. Stella insists that the line is meant to aid people who truly
wish to make a difference, without sacrificing extravagance. “Care is an extension of our brand,
but it is also a responsible product. It’s for the person who wants to take responsibility and enables
someone to make a first step in that direction”.
As a life-long vegetarian, Stella McCartney is known equally for her animal and environmental
activism as well as for her famous father, Paul. She is actively involved in organizations like PETA,
Animal Aid, and Adventure Ecology, along with many others. Care is yet another testament to
Stella’s passion for our earth. “Why shouldn’t it be possible to adopt a more natural, organic lifestyle,
without foregoing luxury?” she asks. That is exactly what Care has been designed to accomplish.
the great outdoors is the revealing of last year’s garbage
through the melting snow. Why not replenish your good
karma and soften your crabby shell by picking up some junk
and recycling what you can? See some egg shells out there
too? What a fabulous addition to any composter.
Leo (July 23 – Aug 22)
Your thick mane might be a bit frazzled these
days from scrambling to the gym to get your figure in shape
for the bathing suit season. Have no fear, lioness, organic
shampoo is here! Don’t live close to a natural store? Turns
out that Loblaw’s is the place to go for all of your organic
shopping needs. Don’t be shy, visit their organic section
and check out their organic, all-natural beauty products.
(yes, you’re that stubborn). You can expect to feel more
easily persuaded this month when Saturn enters into your
moon and stirs things up. You will see the benefits of an
open mind, and will be faced with questions you have never
been asked before. Take the time to ponder your answers
and ask yourself this: have I hugged a tree today?
Aquarius (Jan 21 – Feb 19)\
Aquarius, the water-bearer of the sky, don’t be
fooled by your symbol. The air is where you belong. Mercury
is urging you to swim a marathon this summer, and the only
thing holding you back is the thought of all of the junk in
your local lake. Why not use your persuasive character
and charm to organize a lake cleanup campaign? You can
organize it as a neighbourhood gathering with a picnic and
games, or appeal to local activists and environmentalists to
spend the day filtering the lake, thus making it ready for your
fins.

Care is made primarily from plant extracts born and raised in organic soil. Stella ensures that the
environment is protected throughout the entire process, from cultivation to returning any nutrients
back to the mother earth. No pesticides, herbicides, or chemicals are required for the manufacturing
of Care. As an additional benefit, studies prove that organic products are rich in essential nutrients
like Vitamin C, amino acids, antioxidants, minerals and salts. ECOCERT, an organic certification
organization founded in France, awarded Care with two-thumbs up for being100% natural. The only
fault to be found in Stella’s commendable efforts with Care is its wallet-unfriendly price. However,
if the products continue in their popularity, the manufacturing cost, and subsequently the price of
Care, will go down.
Virgo (Aug 23 – Sept 22)
Help protect the world’s virgin forests from
deforestation by recycling all paper materials, and buying
only recycled products. Invest in some hemp paper, a more
abundant and easily grown crop- which also happens
to make fabulous water colour paper for all you artsy
Virgo’s.
Pisces (Feb 20 – Mar 20)
With all of the characteristics of the other eleven sun
signs within you, no wonder you feel mentally overwhelmed
sometimes. Well, Pisces, it’s time to pull up your boot straps and
charge head first into your own head to sort out your thoughts.
Should you build a compost in your back yard, or invest in
environmentally-friendly LSD lights? Why not do both? They
end up saving you money long term, and think of how luscious
your garden will be by the end of spring!
SPRING
IN THE CITY
PHOTOGRAPHED BY MICHELLE FRANKLIN
STYLING & MAKEUP BY STEPHANIE MAJOR
All Clothing Models Own. Hair and Makeup: Stephanie Major. Assisted by Chelsea
Mills. Shot on Location in Toronto along Queen West, The Gladstone Hotel and
Franklin residence in Etobicoke. Models: Lydia Pardu and Amanda Sharples.
 What do Dave Matthews Band, The Barenaked Ladies, Coldplay, and
Jack Johnson all have in common? Not a whole lot, you might think, but while their
music may sound completely different, they all share one common goal: giving back
to the Earth.
Believe it or not, the music industry produces a fair amount of environmental
waste. Wren Aigaki-Lander of MusicMatters, a “green” marketing agency devoted
to helping artists make environmentally conscious choices while on tour, estimates
that as much as 150, 000 tons of carbon are emitted from tour buses each year.
Add to that the amount of carbon dioxide emissions from a single stadium show
(anywhere from 500 to 1,000 tons), and the massive amount of garbage- which
easily amounts to 470, 000 plastic cups, 200, 000 napkins, 600 light bulbs, and 24,
000 plastic bags- and you have a lot of waste. And to think it all comes from one
single show! “The music industry has huge potential for social and environmental
change,” says Aigaki-Lander.
When presented with such facts, some musicians are taking action to employ
more sustainable practices in hopes of raising awareness about environmental
activism and the threat of global warming. Some groups, such as Dave Matthews
Band, have been eco-friendly since the early 1990s- but others are quickly jumping
on the bandwagon. However they choose to take part, many musicians are making
a considerable difference.
Canada’s own quirky alternative-pop quartet, otherwise known as The
Barenaked Ladies, show their green side by collecting broken guitar strings to be
recycled into jewellery, using biodegradable plates and cutlery to eat locally grown
organic food, replacing plastic bottles with reusable canteens, and driving buses
fuelled with bio-diesel. Additionally, The Barenaked Ladies have begun showing a
short presentation about global warming prior to the start of each show, and give a
portion of their show profits towards purchasing renewable energy credits to restore
electricity consumed during their tour.
Mellow crooner Jack Johnson is best known for entertaining the world with
his tunes since 2005. Johnson is also known for exercising his eco-friendly side by
recycling, using bio-fuels, donating leftover food from backstage to local shelters,
and selling eco-friendly merchandise made of organic cotton at his shows. “I grew
up in Hawaii and surfed all the time,” he explains. “I was out in nature more than I was
inside. I’ve always had a really profound respect for nature, so (being eco-friendly)
just felt natural to me.” Johnson recognizes and supports the efforts of eco-friendly
trailblazers: “I was definitely not the first. I heard about [musicians like] Neil Young
and Willie Nelson and Pearl Jam running their trucks and buses off of bio-diesel, and
I wanted to be part of that crew and jump on it.” What’s more, in preparation for
his latest album Sleep Through the Static, Johnson built the Los Angeles recording
studio and headquarters for his label, Brushfire Records, using eco-friendly materials
such as cork and bamboo, zero-VOC primers and paints, denim scrap insulation,

MUSIC MAKES THE WORLD

recycled shingles, energy efficient lighting, and most impressively, solar powered
energy.

GO GREEN
THE LATEST TO GO GREEN, MUSICAL ARTISTS OF RIGHT NOW ARE LA SCENE
MORE AND MORE AWARE OF HOW THEIR INDUSTRY IMPACTS
THE ENVIRONMENT. THEY ARE TAKING ACTION TO CUT BACK
ON ENVIRONMENTAL WASTE, ARE RAISING AWARENESS ABOUT
ENVIRONMENTAL ACTIVISM, AND PROJECTING THE THREAT
OF GLOBAL WARMING TO THEIR FANS. WRITTEN BY CALEIGH
BORTHWICK. PHOTOGRAPHY BY VONELL LAW.

Many European musicians, including Coldplay, Pink Floyd and
KT Tunstall, have also been jumping on the eco-bandwagon. Most
notably, the artists have been planting trees worldwide to neutralize
the carbon emitted during production processes of their CDs. In fact,
Tunstall, who owns neither a car nor a television, went one green
step further and designed her own house and recording studio out
of reclaimed wood, sheep’s wool insulation, and solar panels for
energy. KT says, “I use bio-fuel on my buses and carbon-neutralize the
audience’s journey to gigs.”
Indie band Guster, from Boston, Massachusetts, has “greened”
its tours with the use of aluminium water bottles, rechargeable batteries,
and eco-friendly products backstage (such as local organic foods).
For the past few years, Guster has been crusading for environmental
awareness throughout the U.S. with its Campus Consciousness
Tour. Guster’s lead guitarist, Adam Gardner, believes the tour has
enlightened students in realizing the benefits of sustainable living by
way of open discussions and demonstrations, including the band’s very
own “Pimp My Clean Ride”. “We actually brought them on the bus and
showed them the [eco-friendly] stuff we were using. A lot of students
were really psyched, and they learned something,” Gardner explains.
The band is so involved with eco-conscious practices that in 2004,
Gardner and his wife, environmentalist Lauren Sullivan, created their
own non-profit consulting service, Reverb, located in Portland, Maine.
The purpose of Reverb is to help “green” road tours of artists such
as Dave Matthews Band, Alanis Morrisette, Sheryl Crow, Red Hot
Chili Peppers, The Barenaked Ladies, John Mayer, and Willie Nelson.
“We like to consider ourselves an eco-SWAT team,” says Gardner of
his organization. Reverb sets up “eco-village” tents at each tour stop,
filled with interactive information for fans. As part of their consulting
program, Reverb suggests that artists buy renewable energy credits
to offset carbon emissions produced on tour, which also help construct
wind, solar, and biomass electricity generators. Fans can also do their
part by buying renewable energy credits to neutralize their commute
to and from shows. Furthermore, Reverb wishes to set up an online
carpooling system, which will not only reduce carbon dioxide emissions,
but also tighten the fan base of each artist. “The big message from
Reverb is that [environmentalism] is a positive thing,” says Gardner. “Just
make it really fun and try to make these solutions to global warming as
positive and sexy as possible.”
With the power to positively impact audiences around the
world, it is wonderful to see musicians taking matters into their own
hands to educate their audiences about environmental awareness. If all
artists took a cue from Jack Johnson’s solar paneled recording studio
or The Barenaked Ladies’ renewable energy credits, combating global
warming and offsetting carbon emissions by a remarkable amount will
become achievable. In the meantime, however, if the saying holds true
that “music makes the world go round”, we must absolutely allow it to
help make the world go green too.
Photographed by Vonnell Law
GO RAPS GO
GO GREEN THAT IS
BY ALEX STEPHENSON
The professional sports industry is a multi-
billion dollar a year business. When you combine
merchandise and ticket sales with television and
advertising revenue, live sports becomes very
extravagant. The shows put on by professional
sports teams are held in arenas that hold tens
of thousands of spectators, and often use indoor
fireworks during player introductions.
The National Basketball Association’s
famed Toronto-based team, the Toronto Raptors,
lack serious effort to be environmentally-friendly.
Glaring problems are exhibited during games
at the Raptors’ home venue, the Air Canada
Centre. The amounts of waste production and
energy usage are astronomical. There is an almost
unheard of amount of food consumption at these
games, which brings about even more waste.
Although there have been some breakthroughs
in the use of recyclable beverage containers, the
ratio of garbage cans to recycling receptacles
remains largely unbalanced. To actively In addition to big screen televisions, the Air Canada Centre
encourage patrons to recycle, it is important that boasts a number of video boards present inside the actual court space,
recycling be as simple and available as throwing which are used to advertise during the games. These boards drain
away trash. power at a rate equivalent to 300 televisions (or another 105, 000
The biggest problem with the exhibition watts). Additionally, the ACC plays home to a Jumbotron. The Jumbotron
of a home game, is the amount of power that is hangs above the court to broadcast the live game; however, its main
used for seemingly unnecessary elements. Energy purpose becomes its use as an advertising outlet. What does this add
(in watts) required to entertain in the Air Canada for spectators who have come to watch the Raptors play a game of
Centre over the course of a game is absurd. basketball? All of this energy is essentially being expended so Maple
Estimates for ACC wattage total somewhere in Leafs Sports and Entertainment can generate revenue from advertising.
the range of 308, 000 during the span of one Unfortunately, this comes with no regard to the deteriorating health of
game, which is equal to enough energy to power the environment.
an average sized high school for an entire week. Although the situation of highly commercialized professional
This allows for the building to be lit excessively, to sports games like those played by the Toronto Raptors seems hopeless,
the point where the glare on the court can be there are some simple options for change to create an environmentally-
distracting to the spectator.
friendly exhibition of basketball games. Additionally, patrons would
There are approximately 650 big-screen hardly notice these slight changes. Increasing the number of recycling bins
televisions scattered throughout the ACC used in plain view, a slight dimming of the lights, a reduction in the number of
to project and enhance the game being played televisions throughout the arena are among them- would many people
on the court. The average single plasma-screen notice cutting down to 50 or 100 strategically placed monitors?
television requires 350 watts of power to operate. These are just a few of the changes that need to be put into effect
These numbers equate to the ACC requiring 227, in order for the astronomical energy consumption of the ACC to be
500 watts of energy to just enhance the game reduced. However, this is merely the beginning, as there is much work
experience by way of television. to be done before the Air Canada Centre is environmentally-friendly.
SPORTS
 DEAR MOTHER EARTH
Dear Mother Earth,
I need a little clarification here. Is there a difference
between an activist group and an advocacy group? I hear
both terms being used by different organizations who all
seem to be doing the same thing and I want to know the
distinction-if there is one- so that I don’t mix the two up
when in conversation. Thank you,
Dan Cziernik, London, Ontario
Hi Dan,
Your minor dilemma here is a very common one so we
would be more than happy to clarify things for you. We’ve
found a pretty basic definition of both types of groups on
Wikipedia but keep in mind that this is not set in stone. It
should help to clarify things for you though. An advocacy
group is a collective of people who seek to influence politics
to lobby for a cause without becoming elected themselves.
They usually opt to work alongside politicians and within
the political system. An activist group on the other hand,
is more likely to work outside the political system and in
opposition to it and lobby for their cause in alternative
ways such as protests, stand-ins, boycotts, etc. It is important
to note that advocacy groups will also sometimes use
these tactics. Advocates and activists may even work
together. We would also like to press the fact that both
types of collectives are equally important to enriching our
democratic society.
http://en.wikipedia.org/wiki/Interest_group
Mother Earth
Dear Mother Earth,
I recently purchased a composter for my backyard but I am
unsure as to what I can and cannot put in it. Are all foods
compostable or are only specific items allowed?
Lost In Composting, Sarnia, Ontario
Dear Lost In Composting,
ECOSEKS
Great question, everyone assumes that you can compost any How to be intimate without doing harm to Mother
food but unfortunately certain foods would only worsen the
composition of the dirt from your compost, eventually killing Nature. By Malorie Bertrand. Photography by
your garden instead of helping it flourish. I have here a list for Vonnell Law.
you to post up on your fridge from the Recycle Now website:
www.recyclenow.com. Following these restrictions will ensure
that no unpleasant odors develop in your compost and attract The idea of eco-sex, strike that- the image of eco-
unwanted pests. sex- is very kinky. Soft grass, hot sun, and two sweaty
people getting intimate. Amidst all of the scientific and
What Not to Compost: technological discourse surrounding environmentalism, it’s
-cooked vegetables great to have a fun topic like sex balance harmoniously
-meat into an act of loving Mother Nature. After a bit of online
-dairy products research, I came up with six new eco-sex tips for you, the
-diseased plants fabulous readers of EF. It doesn’t hurt to be reminded
-dog manure of simple sexual acts that can be given a slight twist to
-kitty litter reduce your ecological footprint. So here we go: our
-baby diapers and wipes second list of fun tips to a greener sex life. Enjoy (I mean
-perennial weeds like dandelions and thistle it).
1
Thank you, Greenpeace suggests that if any of you are in the
Mother Earth mood to get feisty with paddles (don’t ask), to make
sure they have been made from sustainable harvested
Please Visit http://www.recyclenow.com/homec_omposting/ timber. You could take this advice when buying any old
4
composting/index.html March 21, 2008 for more information on canoe paddle, but if you’re going to demand only Condoms…what’s so bad about condoms?
home composting the best for your kayak, why not do the same for the Well, when they’re made out of a highly
one you love? Make sure you’re patting your partner’s toxic and virtually un-biodegradable plastic
beautiful tush with nothing but smooth, certified timber. called polyurethane, a lot. They pile up in
Look for paddles that indicate certification from the only landfills, clog up water treatment plants, and
internationally recognized ecological forest certification when flushed down the toilet, float around
organization, the Forest Stewardship Council (or FSC). the ocean and cause havoc for sea life.
Smack THAT! Latex condoms are less damaging because
they are derived from rubber (a natural
2
Thinking of romantically feeding one another oysters resource). Unfortunately, rubber trees suffer
(proven to be potent aphrodisiacs) over candlelight and from rubber cultivation (and don’t forget
wine? First consider the fact that our oceans are being about the exploitation of rubber pickers).
depleted of sea life, and that your romantic gastronomic One thing you can do is research a company
choice will only worsen the situation. That is definitely called Condomi. They have come up with a
not a sexy thought. Instead, please opt for supporting Virtual Skinwear line made of biodegradable
sustainable community-based fruit operations. Two condoms that have been approved by the
popular and abundant herbal and fruit drinks, guaraná Vegan Society.
and caju, are great alternatives to further endangering
5
sea life.
Sipping champagne? Remember to recycle
3
Forget about commonly used fossil fuel-based lubricants your bottle.
like petroleum jelly! Greenpeace has stated that Esso
is essentially “screwing the planet”, but you don’t have
6
to. Here’s a novel idea: why not shut off Facebook Ladies, want to spice things up with the
long enough for foreplay? You might discover new and display of your luscious curves draped in
fabulous regions of each others bodies. Or, just head lingerie? Show him your love for him extends
PHOTOGRAPHY BY MICHELLE FRANKLIN over to your nearest pharmacy or local stag shop to pick to the planet by sporting organic lingerie.
yourself up some natural-based lubricants, and enjoy. Your girlfriends will be ‘green’ with envy.
 Next time you find yourself
walking amongst the lush trees and
gorgeous greenery of Western’s
beautiful campus, the last thing you
will likely be concerning yourself with
is the air in which you are breathing
in. UWO prides itself in its landscape
and nature; however, even with
recent emphasis on the word green,
the city of London is one of the most
polluted in North America. Yes, that’s
right, more polluted than Toronto.
According to an article in the
London Free Press, the Environment
Ministry recorded London as having
the second highest smog advisory
in Ontario, and some of the worst
pollution in North America in 2005.
The article also revealed that, while
there are thousands of chemicals in
the air, the Ministry of Environment
only monitors six of them.
If that does not concern you,
the death toll should. Air pollution kills
and hospitalizes hundreds of people
in London per year, and although
it tends to target the vulnerable
(children, the elderly and the ill-
not our typical student population
categories); it is impossible to ignore
the facts.
Our magazine is not only
about living in a “green” city; it is
about living a green lifestyle. Read
our helpful green tips and do your
part to protect our environment.
Remember, every little bit counts.
LONDON FOG
WHAT YOU MAY NOT HAVE KNOWN ABOUT THE AIR QUALITY IN LONDON,
ONTARIO By MOYA MILLER.
LA CRITIQUE
LULU
LIES
By Moya Miller.
Photography by Michelle Franklin.
Lululemon, a Canadian-born clothing empire,
popped up on the yoga-gear scene a few years ago.
The company, who prides themselves in promoting love of
the earth, the mind and the body in harmonious balance,
gained popularity exceptionally quickly. The business now Furthermore, Lululemon promotes a particular line of fabric
boasts some of the most commonly worn clothing items used in their clothing called VitaSea, advertised as 70 percent
around. Most individuals own at least one Lululemon item cotton, 6 percent spandex and 24 percent seaweed fiber. A
or product, whether they indulge in the cleansing act of recent laboratory test (commissioned by the New York Times in
yoga or not. In fact, if you take a walk around campus, November 2007) revealed “no significant difference in mineral
you are far more likely to see a pair of black spandex
pants with a silver omega logo than a pair of jeans. levels between VitaSea fabric and cotton T-shirts”; in other
Lululemon has gained incredible clout in the wardrobes words, the fabric contains sight to zero traces of seaweed.
Chip Wilson had little defense against this revelation. Upon
of both males and females, but what is known about the questioning, Wilson admitted that he had trusted the supplier
company itself? of the fabric, and therefore had not tested it prior to approving
it for manufacturing and market sale.
The truth about Lululemon is unsettling. The company
publicly prides itself in its use of natural products, but
privately has not been keeping its standards up to par. At For a corporation that claims to have high moral standards,
the 2005 BALLE BC conference, Chief Executive Officer the behaviour exhibited by Lululemon has been incredibly
immoral. Still love the clothing? EF suggests mixing up
of Lululemon, Chip Wilson, made an alarming statement. your yoga wardrobe staples. Put away those temptingly
He discussed the outsourcing of labour to children in the comfortable black spandex pants and try on something new.
orient as a positive thing. He claimed that child factory
labour in third-world countries should be allowed to due If they are too difficult to surrender, turn to an alternative.
to the much-needed wages those factories provide for There is an abundance of ethical companies available that
the families of working children and, subsequently, the have created similar products, and at much more reasonable
a cost. Remember, supporting a virtuous company makes the
economies of those countries. In addition, the name right kind of fashion statement.
“Lululemon” was chosen by Wilson partially because of
the trouble people with native Japanese tongues face
with its pronunciation. Wilson has been quoted as saying
“It’s funny to watch them try and say [Lululemon].”
 SHOPPING LIST
FOR MORE INFORMATION ABOUT ANY OF OUR ARTICLES, PLEASE REFER TO
THE FOLLOWING WEBSITES:

Weezi: http://www.weezi.com/blog/updates/updates.html and http://weezi.com/index.html

Flight of the Pigeons: Market Trends. Organic Trade Association, par.3 <http://www.ota.com/organic/mt/business.html> March TORONTO LONDON
10, 2008
Story of Passenger Pigeon. Passenger Pigeon, par.1 < http://www.passengerpigeon.ca/about-us/story-of-passenger-pigeon/>
March 10, 2008
Eco-Friendly Shopping: Eco-Friendly Shopping:
Ef’d Up Products: All products can be found at www.sephora.com Green is Black www.greenisblack.ca Ten Thousand Villages www.tenthousandvillages.com
Music Makes the World Go Green: www.musicmatters.net, www.reverbrock.org, www.musicforrelief.org, www.clifgreennotes.com Habitude www.habitude.org Weezi www.weezi.com
http://www.nytimes.com/2007/03/15/fashion/15reverb.html?pagewanted=1&_r=2,http://www.treehugger.com/files/2005/10/ Chopper Couture www.choppercouture.com Lush www.lush.com
jack_johnsons_s.php, http://www.thedailygreen.com/living-green/blogs/celebrities/rock-music-going-green-461112,http://www. Passenger Pigeon www.passengerpigeon.com American Apparel www.americanapparel.com
billboard.com/bbcom/live-earth/green-artists.html
Go Raps Go: http://hockey.ballparks.com/NHL/TorontoMapleLeafs/newindex.htm, http://reviews.cnet.com/4520-64757 _-
Faries Pyjamas www..thefariespyjamas.com London Food Co-op www.londonfoodcoop.org
6400401-1.html Heart on your Sleeve www.heartonyoursleeve.ca Vallue Village www.valuevillage.com
Dear Mother Earth: www.recyclenow.com, http://www.recyclenow.com/homec_omposting/composting/index.html, http://
en.wikipedia.org/wiki/Interest_group Vintage Shopping:
EcoSeks: Davidson, Wendy. Does eco-sex really exist? Green Daily. 12 January, 2008. <http://www.greendaily.com/2008/01/12/ ONLINE
Courage My Love - 14 Kensington Ave (416) 979-1992
does-eco-sex-really-exist> March 6th, 2008., The Truth About Eco-Sex. UKTV Style. http://uktv.co.uk/style/item/aid/592652/
Brava - 553 Queen St. W (416) 504-8742
multipageid/592653 March 6th, 2008., Getting It On For the Good of the Planet. Greenpeace Website. 10 September, Eco-Friendly Websites:
2002. <http://www.greenpeace.org/international/news/eco-sex-guide> March 6th, 2008. Preloved - 613 Queent St. W www.preloved.ca
www.treehugger.com
London Fog: http://www.fyilondon.com/cgi-bin/publish.cgi?p=141318&x=articles&s=societ “Special Report – The Air We Breathe: 69 Vintage - 1100 Queen St. W www.69vintage.com
www.leagueofloversandthieves.ca/boutique
Smog causing untold damage” Dennis’ House of Vintage - 571 Queen St. W (416) 363-8343
by Jonathan Sher – The London Free Press www.greenasathistle.com
Lulu Lies: http://thetyee.ca/News/2005/02/17/LuluCritics/ “Yoga Mogul Has Critics in a Knot” by Scott Deveau www.thegreenlooop.com
February 17, 2005 – The Tyee Online Magazine, http://www.nytimes.com/2007/11/14/business/14seaweed.html?_r=2&adxnn www.urbanoutfitters.com - urban renewal line
l=1&oref=slogin&pagewanted=1&adxnnlx=1205254939-jMu2GmuBD0xhAzma6ffM7A “‘Seaweed’ Clothing Has None, Tests
Show” by Louise Story November 14, 2007 – The New York Times

ARTICLE INDEX

CARTOON BY ADAM WINNICK