The number of app stores in our database has ballooned from 32 to 110 during 2010. Each app store has its own submission requirements and processes, asking for dierent types of information. It's important to understand the concept of reach -- how many potential customers each store has.
The number of app stores in our database has ballooned from 32 to 110 during 2010. Each app store has its own submission requirements and processes, asking for dierent types of information. It's important to understand the concept of reach -- how many potential customers each store has.
The number of app stores in our database has ballooned from 32 to 110 during 2010. Each app store has its own submission requirements and processes, asking for dierent types of information. It's important to understand the concept of reach -- how many potential customers each store has.
This monthly report is provided courtesy of WIP, and is based on the
entries from the WIP App Store Catalog (http://www.wipconnector.
com/appstores), the leading resource listing app stores for mobile developers. Every month, the WIP App Store Report notes the current number of app stores in our database; last month we reported how during 2010, the number had ballooned from 32 to 110. That growth tells some of the story of the huge opportunity that opened up for mobile developers during the year, but that growth also carries a cost. Each app store has its own submission requirements and processes, asking for dierent types of information and placing dierent restrictions and requirements around it. For example, dierent app stores have dierent maximum lengths for titles or descriptions, while requirements for the format and size of screenshots dier widely from store to store. Thibaut Rouneau from WIP has blogged about these issues before, and we recently began tracking this type of submission information in the cata- log. The upshot of this situation is the large amount of time that it takes mobile developers to submit their apps to each store -- as high in 40 minutes in some cases. Multiplied out over 100 stores, and its clear that developers could spend hours and hours sub- mitting to various stores. But where are their energies justied? Its important, therefore, to understand the concept of reach -- how many potential customers each store has -- and use it to help prioritize submission targets. Unfortunately, determining reach isnt always straightforward. For instance, a mobile opera- tor may claim to have 100 million subscribers, and therefore the reach of its app store is 100 million users, but this population needs to be segmented. How many of those 100 million have compatible devices? How many of those have data plans? How many of those actually use a carrier deck or app store? And so on. For third-party app stores and aggregators, the gure can be even more nebulous. For instance, MobiHand says it runs 150 stores on various web sites around the globe -- but what sort of actionable audience does that generate? Cellmania provides app store and content deck backend services for more than a dozen operators worldwide across several continents; collecting useful information on its potential reach would be very dicult. And then for other app store providers whose oerings span the web and mobile networks, such as GetJar, reach is just as dicult to calculate. It should be noted that these calculations of reach -- how ever they are generated -- should just be one of the criteria used to prioritize submissions. Obviously reach is pointless if it cannot be adequately translated into downloads and revenues; conversely if a small app store is great at driving downloads, through recom- mendations or a niche focus, for example, it may take a higher priority. To get an idea of a stores reach, the App Store Catalog lists a few useful gures, including install base and potential install base. These numbers can be used to create a rough priority of submis- sion, but that list should be rened over time based on sustained results. The other side of this issue is the diculty of submission. As noted, we have begun to collect submission requirement information in the Catalog in an eort to allow developers to be better prepared for submissions and to cut down on some of the time it takes (watch this space for a better tool). But as long as app store operators see t to require dierent information and disagree on the optimal size of screenshots and other items, the problem will remain. What makes this issue even more troubling is that for many app stores, this should not be a point of competitive dierentia- tion, so there is no reason not to settle on a standardized set of requirements for basic information. Indeed, it can be argued that the dierences actually make the stores less competitive, particularly when other, larger stores and aggregators oer much bigger reach with a single submission. Add in the spectre of something like WAC -- which could oer developers more than 30 operator stores with a single submission -- and it seems clear that something needs to change here to make things easier for developers sooner rather than later. To hear more on this topic, check out our WIPJam@MWC on Feb. 17 in Barcelona, in particular Thibauts session on Tips and Tricks for Successful App Submission. www.wipconnector.com February 2011 App Store Report - February 2011 Reach and Submissions: Two Key Concepts CURRENT COUNT APP STORES 113 http://www.wipconnector.com Copyright 2010 WP Connector. Acer Alive Adult App Store, MiKandi Airtel App Central AllBinary Application Store Parent company Launched 2010-11-25 2009-12-09 2010-02-10 2010-07-01 Worldwide ndia All Undisclosed ~ 6 Million (Nov '09) 100+/3 billion Undisclosed ~ 6 Million (Nov '09) Undisclosed 50+/200,000 DownIoads Undisclosed Undisclosed 13 million (June 2010) 2 million Apps in store Undisclosed Undisclosed 71 000 (June 2010) 9 Apps categories All Games Apps pricing Free and paid Free and paid apps. Free and Paid Free/Paid On device portaI Undisclosed Yes Yes Undisclosed Undisclosed NA Undisclosed OS supported Undisclosed Android All Undisclosed All Android devices 780 Phones To Many To List Revenue share Undisclosed TBA Undisclosed Joining fee Undisclosed Free for a limited time, Undisclosed 0 App signing fee Undisclosed No Undisclosed NA Submission fee Undisclosed no Undisclosed Undisclosed mmediate Undisclosed Undisclosed One time Undisclosed NA Appstore name Acer MiKandi Bharti Airtel AllBinary RegionaI avaiIabiIity UK, taly at launch (Dec 2010) PotentiaI device base 121.7 million subscribers (March 2010) ActuaI device base Music, video, e-books and magazines, games, apps Entertainment, Fun & Games, Erotic Library, Porn Stars, Adult News, Social Networking, End user payment method Powered by Virtual Currency to support both paid apps and in-app purchases. Deducted from bill or from airtime Runtimes supported Dalvik, native Java (tbc) J2ME/Android/J2SE/MeeGo Android/Windows/Linux/Solar is/Mac/MeeGo Devices supported 100 through developer payment processor 1 USD and 1 dollar per 20 GB Promised time to market A few weeks. Will be shorter when out of Beta RegionaI submission process http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Amazon Appstore AndAppStore Android Market AndroidPit Amazon Funky Android Ltd. Google 2011-01-04 2008-10-10 2009-10-22 2010-07-08 US launch then worldwide Worldwide Worldwide Worldwide US launch then worldwide ~ 46 Million (August 2010) ~ 46 Million (August 2010) ~ 46 Million (August 2010) Undisclosed ~ 46 Million (August 2010) ~ 46 Million (August 2010) Undisclosed Not Yet Launched 600 000 (June 2010) 2.5 Billion (Dec 2010) Undisclosed Not Yet Launched 851 (June 16, 2010) 200,000 (Dec 2010) Undisclosed All All All All Free and Paid Free and Paid Free and Paid Where amazon exists Yes, and web portal Credit Card, Paypal Paypal Google Checkout Undisclosed Android 1.6 and above Android Android Android All Android Devices All Android devices All Android devices Android 100% 70% Undisclosed $99 free in the first year 0 $25 Undisclosed No 0 No Undisclosed No 0 No Undisclosed Undisclosed mmediate mmediate Undisclosed One time, English only One time One time Undisclosed AndroidPit Free and Paid and Advertising Web Portal, Mobile Website, on device application Web Portal, on device application Dalvik, native Dalvik, native Dalvik, native Dalvik, native 70% of the sale price of the app or 20% of the list price http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process android.pdassi.de Androlib Appbackr Appboy 2010-04-26 2010-01-11 2010-10-20 2010-02-15 Germany As per Android Market Worldwide Wherever apps are sold Unknown ~ 46 Million (August 2010) Undisclosed Unknown ~ 46 Million (August 2010) Undisclosed Undisclosed Undisclosed 1,058,504,359 (July 2010) Undisclosed Undisclosed Undisclosed 18000 (Jan 2010) >100 150,000 All All All Undisclosed Free and Paid Free and Paid Paid Undisclosed Mobile website Web Portal Web Portal Undisclosed As per Android Market Undisclosed Undisclosed Objective C Undisclosed Android Android All Android devices All Android devices Undisclosed 30 As per Android Market Link through to other sites Free As per Android Market Free Undisclosed Undisclosed As per Android Market Free Undisclosed Free As per Android Market Free Undisclosed 2-3 Business days As per Android Market Undisclosed Undisclosed Undisclosed As per Android Market Undisclosed Undisclosed pdassi Androlib Appbackr Appboy ~120,000,000 iPhone + iPod Touch + iPad(Sept 2010) iPhone app Dalvik, native Dalvik, native iOS Android, iOS, Palm, BlackBerry iPhone, iPod Touch, iPad Dependant on wholesale price http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process AppBrain AppCentral Appcity AppComments.com 2010-03-02 2009-09-11 2010-05-01 2010-03-02 Worldwide All Worldwide ~ 46 Million (August 2010) 340 Million as per Apple App Store ~ 46 Million (August 2010) 340 Million as per Apple App Store Undisclosed Undisclosed Undisclosed as per Apple App Store Undisclosed Undisclosed as per Apple App Store All All as per Apple App Store Free and Paid Free and Paid Free and Paid as per Apple App Store Web Portal, Mobile Website Web Portal, Mobile Website as per Android Market Undisclosed as per Apple App Store Objective C All Objective C Android 1.6 or newer Android 7505 phones as per Android Market 70% Undisclosed as per Apple App Store as per Android Market Free Undisclosed as per Apple App Store as per Android Market Free Undisclosed as per Apple App Store as per Android Market Free Undisclosed as per Apple App Store as per Android Market Undisclosed as per Apple App Store as per Android Market One time Undisclosed as per Apple App Store AppTornado GmbH Ondeego AppCity AppComments N. America/Europe, expanding soon ~120,000,000 iPhone + iPod Touch + iPad (Aug 2010) ~120,000,000 iPhone + iPod Touch + iPad (Aug 2010) 199669 iphone apps, 8751 ovi apps, 28611 android apps, 6206 blackberry apps Business, Productivity, Enterprise Apps Web Portal, Mobile Website, on device application Web Portal, Mobile Website, on device application Dalvik, native BlackBerry, iPhone, Android, and WinMo coming soon iPhone, Android, Blackberry, Java (J2ME), Symbian, Windows Mobile, Palm, Flash Lite iPhone OS iPhone iPhone ~3 days Ondeego Approval http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Appitalism Appoke Appolicious Appsfire Mobile Streams 2010-09-16 2010-05-25 2010-03-29 2010-03-02 Worldwide Worldwide Worldwide ~ 11.6 Million (April 2010) Undisclosed Not launched yet Undisclosed Undisclosed as per Apple App Store Undisclosed 10m plus content items 820 as per Apple App Store Undisclosed All as per Apple App Store All Undisclosed as per Apple App Store Free and Paid Undisclosed On device application Web, on device application Web Portal, PC application Credit or debit cards Undisclosed as per Apple App Store Web Portal Objective C Objective C Android OS 15,000 plus mobile devices All Android devices Undisclosed as per Apple App Store Undisclosed Free as per Apple App Store Undisclosed Free as per Apple App Store Undisclosed Free as per Apple App Store Less then 1-month mmediate as per Apple App Store as per Apple App Store One-time Undisclosed as per Apple App Store Appoke Appolicious Appsfire USA, Canada, Europe, Latin America, Asia Pacific, Middle East and Africa 15000 plus devices supported ~120,000,000 iPhone + iPod touch + iPad(Aug 2010) ~120,000,000 iPhone + iPod Touch + iPad (Aug 2010) ~120,000,000 iPhone + iPod touch + iPad(Aug 2010) ~120,000,000 iPhone + iPod touch + iPad(Aug 2010) eBooks Business Education Entertainment Games Health Lifestyle Music/Ringtones Multimedia Navigation News Photos & Video Productivity Reference Monthly subscription or Per Download or Free using App Rewards as per iPhone App Store Dalvik, native iOS, Android, webOS, BlackBerry, Windows Mobile, Symbian, J2ME, Google Apps, Facebook Apps, Twitter Apps iPhone OS iPhone OS iPhone, iPod Touch iPhone Negotiable percentage of gross revenues as per iPhone App Store as per iPhone App Store as per iPhone App Store as per iPhone App Store as per iPhone App Store http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process AppsLib AppShup AppStoreHQ.com AppUp Center ntel 2010-08-02 2010-03-09 2009-12-18 2010-01-07 All ndia North America US, Canada Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed undisclosed Just launched 2000+ 24 ~100 All n/a same as iTunes App Store Free and Paid Free same as iTunes App Store Free to undisclosed Web Portal No No Paypal Undisclosed Credit card JSON/XML Objective- C Atom SDK C / C++ Android n/a on device - SMS only Mac OS X Android Tablets All 70% Undisclosed Free Undisclosed Free Free Undisclosed Free Free Free Undisclosed Free Free Undisclosed Undisclosed Undisclosed TBD AppsLib SMS GupShup Mobilmeme 26 million SMS GupShup users All iPhone / iPod Touch (~60MM) All iPhone / iPod Touch (~60MM) Web mirror of iTunes App Store Entertainment, Finance, Games, Health, Home & Family, Productivity, Reference, Social Utilities Yes through downloadable client Same as iPhone appstore Dalvik, native Windows with Moblin soon to come All iPhone / iPod Touch All Atom based netbooks Same as iPhone appstore Up to 70% in addition there is a mechanism to compensate component developers whose components are featured in an app Free for limited time then $99 a year Undisclosed (all apps are tested) Same as iPhone appstore Dashboard to see status of application Automatic for apps published in iTunes http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Appvisor App Warehouse AT&T AppCenter AutoLinQ AT&T Continental Automotive 2010-06-21 2010-10-14 2010-01-07 2010-03-09 Worldwide Worldwide USA Undisclosed Undisclosed N/A Undisclosed Undisclosed N/A Undisclosed Undisclosed Undisclosed N/A Not launched yet 0 Undisclosed Less then 50 Not launched yet 0 All LBS applications TBD TBD Free N/A TBD TBD On device portal, Web portal Web Portal Yes Undisclosed N/A N/A TBD Undisclosed Objective C BREW All supported by BREW Android N/A 60/40 70 Undisclosed Undisclosed Free or $795 a year Undisclosed Undisclosed Free TBD Undisclosed Undisclosed N/A TBD Undisclosed Undisclosed N/A TBD Undisclosed Undisclosed N/A TBD Undisclosed Swisscom Navteq 90 percent of its Quick Messaging Devices by 2011 Dalvik, native iOs Android &; iPhone iPhone, iPod Touch, iPad Android &; iPhone All manufacturers supporting BREW TBD - compatible cars/devices Free, must include Navteq data as part of the app http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process bbNATON Blackberry App World BloomWorlds BoostApps 2010-07-07 2009-04-01 12/19/10 2009-09-30 Worldwide USA USA 20,000,000 ~ 35 Million (Sept 2010) ~ 46 Million (August 2010) 6 million 1,600,000 ~ 35 Million (Sept 2010) Undisclosed 6 million 4,000,000 1.5 Million a day (Sept 2010) Undisclosed 100,000 500 17 000 (Dec 2010) Undisclosed 200 Various Family-friendly All Free & Paid Free , paid Free, Paid Free web and on device Yes Web Portal, Mobile Website Undisclosed Undisclosed Ad supported apps Undisclosed Java, Blackberry Widgets Java ME Android Motorola P2K2 Undisclosed All Android Devices Undisclosed 70% Undisclosed 100 Undisclosed No Undisclosed Free Undisclosed No Undisclosed Free Undisclosed $200 for 10 applications Undisclosed Free Undisclosed Undisclosed Undisclosed 1 week Undisclosed One time Undisclosed Motek Mobile BlackBerry BloomWorlds BoostApps http://bit.ly/4yv5YB for more details. Business, Entertainment, Finance, Games, Health & Wellness, M & Social Networking, Maps & Navigation, Music & Audio, News, Photo & Video, Productivity, Web Portal, Mobile Website, on device application PayPal, Credit Card, Carrier Billing Dalvik, native BlackBerry BlackBerry devices running software v4.2 or higher, with a trackball or touch screen All BlackBerry devices: Bold, Curve, Storm etc. All Motorola iDEN series Multi http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Camangi Market Cellmania Chomp Clickgamer Chomp 2009-12-04 1999-07-22 2010-03-29 2010-07-16 USA Worldwide Worldwide Worldwide Undisclosed 250 million Undisclosed Undisclosed 250 million Undisclosed Undisclosed as per Apple App Store Undisclosed 100 (June 2010) 20000 as per Apple App Store Undisclosed All All as per Apple App Store Undisclosed Free Free and Paid as per Apple App Store Undisclosed Web Portal Web Portal Free applications only Carrier billing, credit card as per Apple App Store Paypal, Credit Card Objective C Undisclosed Android Free applications only as per Apple App Store 65% (55% for J2ME titles) Free Free as per Apple App Store Undisclosed Free as per Apple App Store Undisclosed Free Free as per Apple App Store Undisclosed mmediate 2 week target as per Apple App Store Undisclosed One time Depends on region as per Apple App Store Undisclosed Camangi Corporation Cellmania Chillingo ~120,000,000 iPhone + iPod Touch + iPad (Aug 2010) ~120,000,000 iPhone + iPod touch + iPad(Aug 2010) 500 million mostly paid downloads. Web Portal, Mobile Website, on device application, PC application Web Portal, Mobile Website, on device application Dalvik, native javaME, android, RM, Symbian, Windows Mobile Android, RM, Symbian, JavaME, Windows Mobile, iphone iPhone OS iPhone, Java, Palm, Symbian, Blackberry, Flash Lite, Gp2X 6 to 10-inches Android device Java, Symbian, WinMobile, iDEN, iPhone iPhone, iPod Touch, iPad iPhone, Java, Palm, Symbian, Blackberry, Flash Lite, Gp2X Generally 70% of what Cellmania gets Free, except where operator charges http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Crackberry Cydia Store djuzz Estore Ericsson 2007-02-01 2009-03-06 2010-02-03 2010-02-15 Worldwide Worldwide Undisclosed ~25 million (Nov 09) 320 000 users per day 1 billion ~25 million (Nov 09) 1800 devices Undisclosed Undisclosed Unknown 9 million Undisclosed Undisclosed 30+ 5230 30 000 All None All All Free and Paid Undisclosed Web Portal web portal, mobile portal Web Portal Undisclosed Paypal / Amazon Payment Credit Card, Operator Billing Undisclosed Objective C J2ME MDP, Blackberry Java Undisclosed All Blackberry Devices Undisclosed Undisclosed Undisclosed 70% Undisclosed Free Free Undisclosed Undisclosed Free N/A Undisclosed Undisclosed Free Free Undisclosed Undisclosed Undisclosed 2-3 days Undisclosed Undisclosed One time One time Smartphone Experts Cydia djuzz multi-submissions 80 Millions iPhone and iTouch >2 Millions jailbroken iPhone and iTouch Not explicit in the facts from $1 to $12 Try and Buy, Ad-Funded, Virtual tems, Freemium Mobile/Web Portal, Blackberry application Depends on the developer. All revenues generated by the app goes to the developer. OS X iPhone Android, Windows Mobile, Symbian Undislosed iPhone, iPod Touch 2ME, Symbian, Blackberry, Android and Windows Mobile 100% of all revenues generated by the app (through in-app pricing options available) multi-submissions http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process FastApp Store Flypp GetJar Handango 2009-03-12 2009-12-14 2004-12-31 2000-12-13 Worldwide Worldwide Worldwide One time 350 million Undisclosed 2 Billion 2 billion 350 million Undisclosed 2 Billion 2 billion Undisclosed Undisclosed 1 Billion+ (Sept 2010) 173,051 (June 2010) Undisclosed 73,866 (Sept 2010) 40,000 All All All All Free and Paid Free and Paid Free Free and Paid Web Portal Undisclosed Free and Paid Undisclosed n/a PayPal All Undisclosed All Native, Java, Web Undisclosed Undisclosed 2147 Devices (Sept 2010) 1700+ phones 100% Depends on operator n/a 80.00% Free Undisclosed Free Free Free Undisclosed Free Depends on platform Free Undisclosed Free Free Undisclosed Undisclosed 48 hours (2 business days) Undisclosed Undisclosed Undisclosed One time / global access One time FastApp nfosys GetJar Pocketgear Over 100 million downloads to date Web Portal, Mobile Website, on device application Web Portal, Mobile Website, on device application Nokia, Android, Apple, Blackberry iPhone, Android, Blackberry, Java (J2ME), Symbian, Windows Mobile, Palm, Flash Lite Android, BlackBerry, Palm, Windows Mobile, Symbian OS, Apple iPhone Nokia, Android, Apple, Blackberry http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Handmark.com Handster HouseOfPalm dea Application Store dea Cellular 1999-11-03 2009-06-01 2010-03-01 2010-01-25 Worldwide Worldwide Worldwide ndia Undisclosed Undisclosed Undisclosed 57 Million customers Undisclosed Undisclosed Undisclosed Not Launched yet Undisclosed 10M Undisclosed 0 (not launched yet) Undisclosed 6000 1900 (March 2010) 0 (not launched yet) All Not Launched Yet Paid Paid Free and Paid Free to undisclosed Web Portal Yes Undisclosed as per Palm App Catalog Undisclosed Native and Java Native and Java Java, Windows native All All manufacturers All Manufacturers Undisclosed as per Palm App Catalog Undisclosed Undisclosed Free as per Palm App Catalog Undisclosed Undisclosed Free as per Palm App Catalog Undisclosed Undisclosed Free as per Palm App Catalog Undisclosed Undisclosed nstant as per Palm App Catalog Undisclosed Undisclosed Undisclosed as per Palm App Catalog Undisclosed Handmark Handster HouseOfPalm Games, Entertainment, Productivity, Themes, Reference Books, Education, Entertainment, Food, Health & Fitness, Navigation, Productivity & Utilities Web Portal, Mobile Website, on device application Web Portal, Mobile Website, on device application, PC application Credit Card, Paypal, premum sms as per Dec 09 WebOs Mac OS X, Symbian, Android, BlackBerry, Palm, WebOS, Windows Mobile Windows Mobile, Symbian, Android, Blackberry Palm webOS Palm Pre, Pixi All manufacturers GPRS phones 90-50% depending on distribution channels http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process dea Widget nMarket iPhone App Store iPhoneApps360 Adobe Apple iPhoneApps360 2009-08-01 2010-11-30 2008-06-27 2009-01-01 Worldwide Worldwide 210 Million subscribers Undisclosed Undisclosed N/A Undisclosed 6.5 billion (Sept 2010) Undisclosed N/A NA 150 000+ Undisclosed All All All Free & Paid & advertising Free and Paid Free and Paid Free and Premium Yes Web Portal Web Portal Operator billing Undisclosed as per Apple App Store Widget Undisclosed Objective C Objective C Undisclosed Adobe AR Undisclosed Undisclosed 70% 70% as per Apple App Store Free Currently Free $99, $299 for Enterprise as per Apple App Store Free Undisclosed Free as per Apple App Store Free Undisclosed Free as per Apple App Store Undisclosed 10 days Undisclosed as per Apple App Store Undisclosed Undisclosed as per Apple App Store America Movil Mexico and Telcel for now more later Worldwide, with country specific stores for local variants ~120,000,000 iPhone + iPod touch + iPad(Aug 2010) ~120,000,000 iPhone + iPod Touch + iPad (Aug 2010) Only Telcel and QVGA QVGA for now ~120,000,000 iPhone + iPod touch + iPad(Aug 2010) ~120,000,000 iPhone + iPod touch + iPad(Aug 2010) 300 000 currently available (Dec 2010) Web, on device application, PC application Credit Card on iTunes account iOS iPhone OS iPhone, iPod Touch, iPad Phone, iPod Touch, iPad Under NDA! Need to click thru on website Multi submission http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process iWikiPhone Kero Mobile Kindle Appstore LePhone App Store Amazon 2010-01-14 2009-05-01 2010-08-06 2010-04-29 Worldwide Worldwide Worldwide China Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed 100 000+ 260 2 Undisclosed All Word games All Free and Paid Undisclosed Undisclosed Undisclosed Web Portal Web Portal On device portal On device, Web as per Apple App Store Undisclosed Undisclosed Undisclosed Objective C Flash Lite Java Mac OS X Undisclosed Android Kindle as per Apple App Store 100 70% Undisclosed Free Free Undisclosed Undisclosed as per Apple App Store Free Undisclosed Undisclosed as per Apple App Store Free Undisclosed Undisclosed as per Apple App Store 1 week Undisclosed Undisclosed One time Undisclosed Undisclosed Undisclosed iWikiPhone Biskero Lenovo ~120,000,000 iPhone + iPod Touch + iPad (Aug 2010) All Flash Lite 2/3 based mobile phones (1.2 billion) games, media, music, social networking communities, news, sport news, blogs, city information, RSS feeds and more Dalvik, native Symbian iPhone, iPod Touch, iPad http://www.biskero.com/blog/ ?page_id=45 Lenovo LePhone http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process LG Application Store M1 AppStore Maopao mCore Marketplace LG M1 2009-07-13 2010-05-12 2010-11-30 2010-03-23 10 countries Singapore China Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed 479 Million users Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed 1400 Undisclosed Undisclosed Undisclosed All All undisclosed Free to undisclosed Free and Paid Free and Paid undisclosed Web Portal Web Portal On device application Credit Card Carrier billing Undisclosed Undisclosed .NET & native Java and native Undisclosed Undisclosed Windows Mobile LG Windows Mobile Devices All devices Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Free Undisclosed Undisclosed Undisclosed Free Undisclosed Undisclosed Undisclosed Free Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed One-time Undisclosed Undisclosed Sky-mobi Motricity entertainment, games. productivity, education, business, finance, reference, travel, navigation, healthcare, lifestyle and utilities. Web and on device portal on some devices Mac OS X, Blackberry OS, Android, Symbian, Windows Mobile, proprietary, Android, Symbian Symbian, BlackBerry, Android, Windows Mobile and Palm webOS http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process mjelly Mobango MobiHand Mobileapps.com 2010-03-20 2004-12-01 2010-03-02 2011-02-01 Worldwide One time Worldwide Worldwide Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed 4 Millions registered users Undisclosed Undisclosed 1 million 700 Millions (June 2010) Undisclosed Yet to be launched 100 Undisclosed Undisclosed All All All Free Free Free and Paid Web Portal, Mobile Website No n/a Free applications Credit Card Credit Card Undisclosed All All All manufacturers All n/a Free applications 95% to Developers Free Free Undisclosed Free Free Free Undisclosed Undisclosed Free Free Undisclosed Undisclosed Undisclosed mmediate Undisclosed 30 Seconds Undisclosed One time Undisclosed Undisclosed mjelly Mauj Mobile MobiHand Mobileapps.com Currently accepting submissions Themes, Videos, mages, Tunes, Apps, Games Free and Paid and Advertising PC discovery, access to apps via mobile web Yes (for BlackBerry and Windows Mobile), via Web for other platforms Native, Java/J2ME, Flash Lite Symbian, Android, iphone, Blackberry, Java Android, Symbian, BlackBerry, Windows Mobile, and Palm BlackBerry, Windows Mobile, Palm, Symbian, Android Android, Blackberry, Palm, Windows, Symbian, Apple BlackBerry, Windows Mobile, Palm, Symbian, Android 60%-80%, depending on point of sale http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Mobile Market Mobile2Day MobileRated China Mobile Pocket Gear 2009-08-17 2009-12-09 2008-06-27 2006-10-02 China North America, Europe Worldwide 493 Million Subscribers Undisclosed 4,500 devices supported Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed 100 Million+ 4000 at launch Undisclosed Undisclosed All Undisclosed All Free and Paid Undisclosed Free Web Portal Web Portal Undisclosed Credit Card, Paypal n/a JL, Java, native Java and native Java, Flash Almost all 70% 60% less transaction fees n/a Free Free Free Undisclosed Free Free Undisclosed Free Free undisclosed Undisclosed 1 business day One time Undisclosed one time Mobileron Enterprise App Store Mobileron MobileRated Germany (Available worldwide) Smartphones in the enterprise - roughly 100M globally and growing rapidly Each enterprise manages their own app store Each enterprise has a separate app store with varying number of applications depending on their business Dependent on specific enterprise Dependent on specific enterprise Web Portal, Mobile Website, on device application, PC application Web Portal, Mobile Website, on device application, PC application Dependent on specific enterprise Java or native depending on platform Windows Mobile, Symbian, oPhone and Android BlackBerry, iPhone, Windows Mobile, Symbian, Android (coming soon) Windows Mobile, Blackberry, Palm OS, Symbian OS Android, Symbian, Windows, and proprietary function phones devices from Nokia, Samsung, LG, Dopod, Lenovo, and Dell. All for smartphone OS listed above Windows Mobile, Blackberry, Palm OS, Symbian OS Dependent on specific enterprise Dependent on specific enterprise Dependent on specific enterprise Dependent on specific enterprise Dependent on specific enterprise Dependent on specific enterprise http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process MobileWorxs App Store Mobspot Mplayit mstore 2010-02-24 2010-03-15 2009-11-19 2009-09-11 EMEA Worldwide Worldwide Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed 15MM+ Undisclosed 29 Undisclosed 175 000+ 1000 (11/09/2009) All All All Capital purchase, lease Undisclosed Free and Paid Free and Paid Web Portal Web Portal, Mobile Website Undisclosed Undisclosed Undisclosed Credit Card, carrier billing .net Undisclosed Undisclosed Undisclosed All Any with Microsoft OS Undisclosed All manufacturers Undisclosed Undisclosed 100% Undisclosed Undisclosed Free Free Undisclosed Undisclosed Undisclosed Free Undisclosed Undisclosed Free Free Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed One time Undisclosed MobileWorxs Mobspot Mplayit Telefonica / Movistar Spain, later all countries where Telefonica operates ~120,000,000 iPhone + iPod Touch + iPad (Aug 2010) Consumer, Government, Logistics, Utilities, Field Service, New Over air or device docking station Web Portal, future on device application Java, Objective C, Dalvik Windows Mobile, CE, XP, Vista, 7 Mac OS X, Blackberry OS, Android iPhone, iPod Touch, Blackberry, Android devices http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process My Hub Netfront Widgets neXva NokiaTouch.me Access 2010-02-03 2009-10-05 2010-03-01 2009-08-16 UK Worldwide Worldwide All 1 Million devices 3500 devices in database 200 Million 1 Million devices Undisclosed 50 000 (Sept 2010) Just launched Undisclosed Undisclosed Undisclosed 450 5000 232 All All All All Free Free and Paid Free On selected devices Web Portal Undisclosed Free applications Paypal n/a Undisclosed All Undisclosed All manufacturers Undisclosed Undisclosed Undisclosed Free applications 70 n/a Undisclosed Free Undisclosed Free Undisclosed Free Undisclosed Free Undisclosed Free Undisclosed Free Undisclosed mmediate 3 days Undisclosed Undisclosed One time One time Undisclosed Carphone Warehouse neXva inc NokiaTouch.me ~ 75 Million UK mobile phones (2009) Unknown Carphone warehouse base Undisclosed (subset of Getjar catalogue) Free and Paid (contrary to Getjar) Web Portal, on device application to come in the future. OTA from mobile site or via web site Java or native depending on platform NetFront Widgets Native Symbian+ Maemo, Java, Flash, Widget, Mobile Web Windows Mobile 5.0 / 6.0 and S60 S60 , S40, Maemo Samsung, Japanese handsets http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Nokia Ovi Store OpenAppMkt Optus Application Store Orange App Shop Nokia Orange 2009-05-26 2010-07-30 2009-11-17 2009-12-09 Worldwide Worldwide Australia Europe 200 Million Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Launch (17/11/2009) Undisclosed 30000 (Jan 2011) <100 1000 (17/11/2009) 5,000 (Dec 2009) All All All Free and Paid Free and Paid free to undisclosed <10 On device portal On some devices Undisclosed Carrier billing HTML, JavaScript Java, Native, .NET Native, Java iOS4 80.00% Undisclosed %70 Free Undisclosed Free Fees vary Free Undisclosed Free No Free Undisclosed Free Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed OpenAppMkt Optus ~100,000,000 iPhone + iPod Touch + iPad (June 2010 3 Million downloads a day (Nov 2010) Applications, Games, Audio & Video, Personalisation Ships embedded on most Nokia devices from Q4 2009 Web Portal, Mobile Website, on device application SM Card, Credit Card, Operator billing, 99 operators Credit Card or Orange Monthly Bill (SM Card) Symbian, Maemo, Java, Flash, Widget, Mobile Web, Qt S60 , S40, Maemo Symbian, Android, Blackberry, Windows Android, BlackBerry, Windows Mobile, Symbian 120 devices are supported, 70+ are Symbian devices Phone + iPod Touch Any device but iPhone All (only Sony Ericsson and Nokia with App Shop on device clilent) 60% (Oct 1 st 2010) C50 fee to register as a publisher Multi-submission http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Palm Gear Palm App Catalog Phoload Play Now Arena Pocket Gear Palm Sony Ericsson 2010-09-02 2009-09-24 2008-09-03 2009-08-03 Worldwide Worldwide 69 markets (Dec 2009) Undisclosed Undisclosed 25 million Undisclosed Undisclosed Undisclosed Undisclosed > 8 Million (November 2009) Undisclosed Undisclosed Undisclosed 1000 (January 2009) Undisclosed Undisclosed All All All Undisclosed free to undisclosed Undisclosed Free and Paid Web Portal Web Portal, mobile portal Credit Card, Paypal Credit Card Undisclosed Undisclosed Web Undisclosed Palm Web OS All Palm All Most Sony Ericsson devices 60% less transaction fees 70% developer 30% Palm Undisclosed 70% developer Free Free Free Free Free for now Free Free Free Depends on platform Undisclosed Undisclosed mmediate Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Phoload US to start with announced in Europe for 2010 Estimated 1 Million (November 2009) Estimated 1 Million (November 2009) Entertainment, Music, Social Networking, News, Weather, Sports, Finance, Productivity, Games, Food, Business, Books, Reference, Lifestyle, Trave,Navigation Yes , also web portal discovery Web Portal, on device application premium SMS and credit card Java ME, Flash,, native, XPERA panels, Dalvik Palm WebOS Symbian, Windows Mobile, proprietary, Android Pre and Pixi $99 fee for open source developers Depends on the certification program Free for now but $50 fee for being on the device portal http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Pocket Gear Premier App Shop Pocket Gear Premier App Shop 2001-01-31 2008-06-27 2010-03-01 2010-01-07 Worldwide Worldwide Worldwide Worldwide Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed 100,000,000+ 5.7 million Undisclosed Varies by operator 140 000+ 6 Varies by operator All None Varies by operator Free and Paid Free and Paid Paid On device application Varies by operator Credit Card, Paypal Undisclosed Credit Card Brew, Java, Flash Java and native Undisclosed Objective C Mac OS X Undisclosed 2000+ Undisclosed 60% less transaction fees Undisclosed Undisclosed Free Undisclosed Undisclosed $75 per device/PD Undisclosed Undisclosed 0 Free Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed One-time Undisclosed Undisclosed Undisclosed Qualcomm BREW/Plaza Retail PreCentral.net webOS App Gallery Qualcomm PreCentral.net >250 million Brew-enabled devices ~120,000,000 iPhone + iPod Touch + iPad (Aug 2010) >250 million Brew-enabled devices 620,000+ newsletter subscribers, Customers from 200+ countries 445 (homebrew apps) Games, Themes, Software and Entertainment On-device portal or application Web Portal, on device application On device application, PC application Brew, Java, Android with planned support for Android, Windows Mobile, Palm, Symbian, and LiMo Windows Mobile, Blackberry and Palm OS Palm webOS Pre, Pixi iPhone, iPod Touch Free, but charges for some required tools Varies dependant on OS, fee not charged by Pocket Gear http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process R-World RM Gear Samsung Applications Store SHOP4APPS Reliance Communication Pocket Gear Samsung Motorola 2010-02-10 2008-09-27 2009-09-14 2010-01-21 ndia Worldwide Undisclosed Undisclosed Undisclosed Undisclosed ~34.1 Million (April 2010) Undisclosed Not launched yet Undisclosed Undisclosed 0 (not launched yet) Undisclosed Undisclosed 0 (not launched yet) All not launched yet Free Free and Paid Free and Paid Free and Paid Undisclosed Web Portal Yes Undisclosed Credit Card, Paypal PayPal, Credit Card Undisclosed Undisclosed Java and native Undisclosed Blackberry Open Mobile Undisclosed Most Samsung devices Undisclosed 60% less transaction fees 70% Undisclosed Undisclosed Free $1 registration fee Free Undisclosed Free Fees vary Free Undisclosed Free Free Free Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed China only for now 7 countries, 30 more to follow. China (launching soon in Brazil, Argentina and Mexico) Undisclosed Ophone base Undisclosed Ophone base 300 native applications on launch, 2000 expected by the end of 2009. games, social networking, sports, entertainment and productivity Games, Entertainment, Health/Life, E-Book, Productivity, Reference, Social Networking, Utilities Samsung Omnia and Samsung Omnia HD 8910 BlackBerry MDS Runtime (Ending Dec 09 and integrated intoJava), Blackberry Widgets Ophone SDK Symbian, Windows Mobile, Bada All BlackBerry devices: Bold, Curve, Storm etc. Motorola Ophones and potentially all Ophones http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process SlideMe Softwareload Storeoid Symbian Gear General Mobile Pocket Gear 2008-04-11 2010-04-12 2010-03-02 2008-06-27 Worldwide Worldwide Worldwide Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed 2 Undisclosed Undisclosed Undisclosed Undisclosed 1500 15,000 15 (June 2010) Undisclosed All All All All Free and Paid Free and Paid Free Free and Paid Web Portal Web Portal Undisclosed Undisclosed Credit Card, Paypal Undisclosed Native Android Android Undisclosed Android 95% Undisclosed Undisclosed 60% less transaction fees Free Undisclosed Undisclosed Free Free Undisclosed Undisclosed Free Free Undisclosed Undisclosed Free mmediate Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed SlideMe Deutsche Telekom UK, Germany, Switzerland, Austria Web Portal, on device application Web Portal, on device application Dependent on payment method used Dalvik, native Dalvik, native Java, BlackBerry, PalmOS, Symbian and Windows Mobile Symbian OS Most Android devices beyond mobile Symbian devices http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Symbian Horizon T Store TM App Store TM Store 2009-09-15 2009-09-09 2010-06-21 2010-11-02 Worldwide South Korea Brazil taly Undisclosed Undisclosed 44 million Undisclosed Undisclosed Undisclosed 44 million Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed 61 6500+ Undisclosed 1000+ None All Undisclosed All Free and paid Free and Paid Undisclosed Free and Paid Web Portal Web Portal Web Portal Varies for each App Store Undisclosed ntegrated billing Carrier billing Native Undisclosed Undisclosed Objective C, Java Undisclosed Java Undisclosed Undisclosed Varies for each App Store 70% Undisclosed Undisclosed Free Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Free Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed One time Undisclosed Undisclosed Undisclosed Symbian Foundation SK Telecom Qualcomm Telecom talia Web Portal, on device application Symbian OS Java to Symbian, Android, Windows Mobile and Blackberry Nokia, Sony Ericsson, Samsung Java to Symbian, Android, Windows Mobile and Blackberry Email premierpublisher@qualcomm.com Symbian Signed Charges http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process TomTom App Store (TBC) Turkcell Uygulamala Pazari VCAST Apps Storefront Vodafone 360 Shop Verizon Wireless 2010-04-29 2008-10-07 2009-09-15 2009-09-24 Worldwide One-time US Worldwide Undisclosed 40+ Million subscribers 60 million registered users Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed TBD Undisclosed Undisclosed Undisclosed 1200 (August 2010) 250 8500 Undisclosed Undisclosed 3C to 20C Free to undisclosed undisclosed Undisclosed Yes and web Undisclosed Carrier billing Carrier billing Java, Native Java and native Undisclosed Limo, Android TOMTOM All All manufacturers 100 phones Undisclosed TBD 70% Undisclosed Undisclosed TBD Free Free Undisclosed TBD Yes, but plan to eliminate Free Undisclosed As per platform Yes, but plan to eliminate Free Undisclosed TBD 2 weeks Undisclosed Undisclosed One-time One time Undisclosed TomTom Turkcell Vodafone Professional, Finance, Hobbys, Sport, Music, Multimedia & Fun, Health, Travel, Dictionaries, Religion, Commnuication. Documents, Utilities, Security, DB development tools, Educational Entertainment, Personalization and Productivity Address Book, Communication, Maps, Photos, Games Yes with downloaded store application Web Portal, on device application Verizon Operator Billing, Use a credit card or Handango Account WebKit JL, Dalvik, Native Android, Symbian, Blackberry Windows Mobile, Blackberry and BREW, Android 2.2 (Froyo) http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process web2go whiteapp T-Mobile USA Microsoft 2009-11-02 2009-10-05 2010-03-02 2009-10-06 USA Worldwide Worldwide Worldwide 30+ million customers All devices 3 billion+ Undisclosed Undisclosed 3 billion+ Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed 22 Undisclosed 20,000 (Nov '09) Unknown n/a TBD All Free TBD Free and Paid Web Portal TBD On device application OTC, MRC, ad revenue Depends on platform TBD Credit Card, carrier billing All Undisclosed .NET & native All Undisclosed Undisclosed Undisclosed All Windows Mobile devices Undisclosed TBD 70% Free Free TBD $99 registration fee Free TBD $99 certification fee Free Depends on platform TBD Free TBD Undisclosed One time Depends on platform TBD Undisclosed Wholesale Applications Community Windows Marketplace for Mobile putTout Wholesale Applications Community Undisclosed number of agencies / clients Free to $29.99, in app advertising Web Portal, on device application Native, .NET, J2ME, Dalvik, Sidekick Windows Mobile, BlackBerry, Android Windows Mobile 7.0, 6.5, 6.1 and 6.0 All, mainly iPhone 70% of app charge, 100% of ad revenue Depends on platform as resigning needed Once fully registered - 5-10 days Depends on skinning + validation process http://www.wipconnector.com Copyright 2010 WP Connector. Parent company Launched DownIoads Apps in store Apps categories Apps pricing On device portaI OS supported Revenue share Joining fee App signing fee Submission fee Appstore name RegionaI avaiIabiIity PotentiaI device base ActuaI device base End user payment method Runtimes supported Devices supported Promised time to market RegionaI submission process Wo Store WP7 Market Place zanox Application Store China Unicorn Microsoft 2010-11-17 2010-10-21 2009-06-03 China All Worldwide 170 million Undisclosed 170 million Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed Undisclosed 1000 (Nov '10) 15 All All Free and Paid Free and Paid Free On device portal Carrier Billing Undisclosed n/a Undisclosed Undisclosed Undisclosed WP7 Undisclosed Undisclosed Windows Phone 7 Undisclosed 70% 70% Defined by developer Free Free for first 5 apps Free Free Undisclosed Free Free Free Variable Undisclosed N/A Undisclosed Undisclosed zanox zanox client base includes approx. 1 million publishers and 2000 advertisers Applications for Advertisers, Applications for Publishers, Widgets, Tools and Software, Software as a Service Web Portal, Mobile portal, Client Any device capable of calling zanox Web Services Silverlight, XNA, and the .NET Compact Framework Free for first 5 apps (additional are $19.99USD) approval usually within 1-2 days of submission