Press Release

BrandTailors appoints two Group Creative Directors ahead of the companys creative department

Beatrice Dani Managing Partner

Bucharest - February 28th, 2012

Melania Moisi Group Creative Director

Ovidiu Pop Group Creative Director

BrandTailors strategic brand consulting and design firm finalized its internal managerial and decisional decentralization process, by appointing Melania Moisi and Ovidiu Pop former Senior Brand Designers at the lead of the companys creative department.
Starting 2012, Melania Moisi and Ovidiu Pop officially hold the Group Creative Directors positions within BrandTailors, succeeding to the lead of the companys brand design department. Their appointment is an integrant part of the assignation process of experienced company members to the firms management team and a direct resultant of the organizational, decisional and managerial descentralization process, commenced by BrandTailors shareholders at the beginning of 2010.

Melania and Ovidiu are the perfect professionals to support BrandTailors determination to prove that effective branding solutions can only exist at the crossroads between brand strategy and brand design. As against all other studios that only offer graphic design solutions, BrandTailors management team now holds two professionals who understand that design without functionality only serves as an aesthetic artefact, while the branding discipline targets economic growth and, by no means, the stakeholders delight.

As Group Creative Directors, Melania Moisi and Ovidiu Pop will ensure the coordination and consolidation of the teams they superintend - made up of four designers each - and will oversee directly to the implementation of all the necessary decisions regarding the development of every strategic brand design solution.

Beatrice Dani Managing Partner

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Thusly, Melania Moisi will lead BrandTailors team of designers who is specialized in the creation and transformation of product brands the expertise that has been generating BrandTailors success for the past eight years, while Ovidiu Pop is in charge of the services branding designers team entrusted with the objective of turning BrandTailors into the most reputed Romanian company within this particular niche of the branding industry.

As Group Creative Director, I feel the need to reiterate my appreciation towards BrandTailors full commitment to performance, oraganisation and creative efficiency. My role in leading the design department and being part of the companys management team completes the firms singular and defining attribute, where design functionality decisively contributes to the commercial success of every program we develop and where it outstandingly reflects the essence of our companys identity: strategic branding.

Melania Moisi holds more than 10 years of expertise in graphic design. Under BrandTailors, she successfully signed the rebranding programs for Mgura, Kandor, Peak, Igienol, Star, Azuga Ap de Izvor, Zuzu or Rarul. She joined the companys creative team in september 2008, is a graduate of the National University of Arts and, prior to working for BrandTailors, she held the Art Director position within LaDorna Group, for 8 years.

Melania Moisi Group Creative Director

I am convinced that BrandTailors currently holds the strongest creative team in the Romanian branding industry. It is the only team of professionals for whom the ambition to grow from mere specialists to industry leaders constitutes the main pillar of the companys unparalleled success across the years and the guarantee of its projects unequalled performance. Ovidiu Pop Group Creative Director

Ovidiu Pop has been woking with design for seven years now. He signs the visual and creative dimensions of BrandTailors iriac Holdings, Naturlich, Smartree or Petrom projects. He graduated from the Tehnical University in Cluj-Napoca, and until January 2010 when he joined the leading branding company in Romania he held the Art Director position for Amprenta Advertising and, later on, the Senior Designer one for Imagistica Advertising. The appointment of Melania Moisi and Ovidiu Pop as Group Creative Directors naturally follows their constant implication and commitment to sustain top performance within BrandTailors brand design department, having unofficially been in charge since June 201 upon Janos Kurkos wihdrawal from both the management of the 1, creative department as well as the companys shareholding. In its final configuration, BrandTailors management team is made up of: Beatrice Dani Managing Partner, Andreea Florea Brand Strategy Coordinator, Alina Crang Client Service Coordinator, Melania Moisi Group Creative Director and Ovidiu Pop Group Creative Director.
Follow us on LinkedIn There are some words that mean everything to us, BrandTailors professionals: strategy, vision, methodology and effectiveness. These words have guided our steps over the last seven years, whilst we have completed over 100 projects and changed the paradigm for over 50 product and service categories. This is what sets us apart, BrandTailors, the first brand strategy consulting and design firm in Romania that applies and promotes a strategic approach as basis for the branding process.
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Our professional approach has enabled us to gain an outstanding client portfolio. The list has grown year after year and looking back we are proud to have partnered with reputable companies such as The Coca-Cola Company, GlaxoSmithKline, Intersnak, Pepsico, Lactalis, Tetra Pak, Albalact, Caroli Foods, Kandia, Azuga Waters, Titan, iriac Holdings, Intact Media Group, Smartree or Petrom, to have revitalized famous brands such as Kandia, Mgura, ROM, Silvana, Zuzu, Fulga, Rarul, Lptic LaDorna, Perla Covasnei, Eurovita, Peak, Antena 1, UTV, Europa FM, Radio 21, BCR Open Romnia, Class Living, Ambasador or Igienol and created ground breaking brands, namely Azuga Apa de Izvor, HapiHap, Grania, Generis, KandOr, Vibe FM, Naturlich or Yammix. As true explorers, we have always believed that our role within Romanian branding industry is to redefine its boundaries by stepping off the beaten track and charting out new territories. Looking back now, we pride ourselves with being the pioneers that separated product and services branding operation in order to set unparallel effectiveness standards. To this respect, in 2009 we took a step ahead the pack and established Community BrandTailors, the first Romanian digital branding consultancy. Early this year, we re-launched our website following a novel on-line communication strategy based exclusively on social networks. Follow us on Twitter

15 Henri Coanda St, 1st Floor 010667, Bucharest1 Phone: (+4)-031-620-84-84 Fax: (+4)-031-620-84-87

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