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EU Sustainable Energy Week / EUSEW

EUSEW 2012 SOCIAL MEDIA STORYTELLING WORKSHOP


Introduction Social Media has become an integral part of communications. It is a relatively recent yet very trendy and powerful tool, with a direct impact on audiences, which is expected to become increasingly substantial. One of the main innovations of this years European Union Sustainable Energy Week 2012 (EUSEW) is going to come from social media channels. We will use these new media platforms in order to turn them into a recurrent platform of exchange between EUSEW stakeholders and in particular between Energy Days organisers and Awards entries. Workshop addressed to : It is tailored for EU Affairs professionals in the field of renewable energies and energy efficiency who use social media accounts to communicate on behalf of their organisations. Communication experts and all those interested in the future of gob-stakeholder communication are also welcome to attend.

EU Sustainable Energy Week / EUSEW

Whats on this workshop for you? How to use EUSEW 2012 social media platforms to increase the visibility of your organisation. Explore potential opportunities that EUSEW and social media offer to your organisation. Explain the EUSEW 2012 Social Media Strategy and present this years Social Media User-Guide. Find your unique voice: brainstorm ideas for crafting stories around common issues affecting all participating organisations. Graphic Recording1. The workshop will be highly interactive. Draft Agenda:

10 am 10:15 am 10:15 am 10:45 am 10:45 11:15 am 11:15 am 11:30 am 11:30 11:45 am 12 13 pm 13-14 pm

Welcome from EUSEW Secretariat Presentations from participants EUSEW 2012 Social Media Strategy Presentation of the Users Guide Coffee Break Brainstorming Storytelling. Partnering and encouraging viral sharing Sandwich lunch offered by PRACSIS

When? Friday 09 March 2012. From 10 to 13h. Where? Pracsis sprl Avenue Herrmann Debroux 44 B-1160 Brussels Belgium Who?
1 Graphic recording and facilitation helps groups of people and teams to organise their thinking and create common understanding

EU Sustainable Energy Week / EUSEW

This workshop will be conducted by Manuel Pueyo. He is a PR and Digital Strategist working for the EUSEW Secretariat. How to subscribe? The workshop is free of charge. You may subscribe here. Limited seats (up to 20). https://eusew2012.stagehq.com/events/1311