A world community can exist only with world communication, which means something more than extensive short-wave

facilities scattered; about the globe. It means common understanding, a common tradition, common ideas, and common ideals. Robert M. Hutchins

"Effective communication needs to be built around this simple foundation and realization: communication is a dialogue, not a monologue. In fact, communication is more concerned with a dual listening process." Dr. Heinz Goldmann, Chair, Heinz Goldmann International Foundation for Executive Communications, Geneva. Communication Communication is derived from the Latin word communis, which means, to share that is, sharing of ideas, concepts, feelings and emotions. The science of communication is almost as old as man himself. Form time immemorial; the need to share or to communicate had been felt. Different vehicles / channels were identified and subsequently improvised for the purpose of transmission of ideas and concepts. A study of these channels enables us to gain an insight into the process of communication. Another meaning of communication is any act by which one person gives to or receives from one person information about that person's needs, desires, perceptions, knowledge, or affective states. Communication may be intentional or unintentional, may involve conventional or unconventional signals, may take linguistic or non linguistic forms, and may occur through spoken or other modes. But our topics which want to discuss about is Business communication. Definition of 'Business' 1. An organization or enterprising entity engaged in commercial, industrial or professional activities. A business can be a for-profit entity, such as a publicly-traded corporation, or a non-profit organization engaged in business activities, such as an agricultural cooperative. 2. Any commercial, industrial or professional activity undertaken by an individual or a group. 3. A reference to a specific area or type of economic activity
The Definition of Business Communication?

The business communication definition explains that in short communication includes all the processes by which people influence one another. All actions and events

communicate messages. The perception changes the information in terms of the individuals comprehension thereby influencing him/her. This can be included in the definition of communication. The business communication definition includes three types of communication: Linear communication, one-way communication from one person to another. Interactional communication, or two-way communication with feedback. Transactional communication builds on interactional communication. This is communication in a relationship between two or more people. Instead of a two-way flow we have simultaneous things going on all the time, some verbal, some nonverbal. Both styles are used in different ways in employee engagement models and play an important role in change management in organizations. Many types of communication techniques such as viral marketing examples, verbal and non verbal communication, grapevine communication and general workplace communication methods can be used. According to the business communication definition there are many ways to communicate in the business world. It is important to pay attention to the details as you can say a great deal without even speaking a word. Business communication comes in many forms but for the most part it comes down to verbal and non-verbal communication. The way you communicate with those around non-verbally for instance can convey a very negative, or positive message. This can can affect your job as well as the company for which you work. An employer doesn't want an employee to slouch or act disinterested in their job as this shows that the employee doesn't really care about their work or those around them. The same goes for appearance and how you speak to those around you. Someone who shows up for work in wrinkled, stained clothes, shows little respect for the company they work for. A well dressed person, with good posture who maintains good eye contact with others while engaged in conversation or while in a meeting will come across as confident and professional. While nonverbal activities such as looking at your watch during a meeting will portray a negative impression of being bored and disinterested.

Barriers of Communication
What? If all the audience wont grasp the words spoken by you in the end, while you speaking for hours and hours or a minute. It might be sum where due to terrible communication skill or the audience of yours is dump. As per my individual knowledge, its neither the mistake of the

audience nor the speaker. Its the finally fault of process, known as The Barrier of Communication.

The results of communication's barrier are miscommunication, undelivered messages, and meaning diminution. The barrier itself is an integral part of communication process; it can be found both on verbal and non-verbal communication. Miscommunications, wrong reduction of words plus undelivered messages are the outcome of barriers of communications. The barriers are the essential section of communication process, so it is been seen in Verbal as well as Non verbal communications

Verbal Communication The basis of communication is the interaction between people. Verbal communication is one way for people to communicate face-to-face. Some of the key components of verbal communication are sound, words, speaking, and language. At birth, most people have vocal cords, which produce sounds. As a child grows it learns how to form these sounds into words. Some words may be imitative of natural sounds, but others may come from expressions of emotion, such as laughter or crying. Words alone have no meaning. Only people can put meaning into words. As meaning is assigned to words, language develops, which leads to the development of speaking. The actual origin of language is subject to considerable speculation. Some theorists believe it is an outgrowth of group activities such as working together or dancing. Others believe that language developed from basic sounds and gestures. Over 3,000 languages and major dialects are spoken in the world today. The development of languages reflects class, gender, profession, age group, and other social factors. The huge variety of languages usually creates difficulties between different languages, but even within a single language there can be many problems in understanding. Through speaking we try to eliminate this misunderstanding, but sometimes this is a very hard thing to do. Just as we assume that our messages are clearly received, so we assume that because something is important to us, it is important to others. As time has proven this is not at all true. Many problems can arise is speaking and the only way to solve these problems is through experience. Speaking can be looked at in two major areas: interpersonal and public speaking. Since the majority of speaking is an interpersonal process, to communicate effectively we must not simply clean up our language, but learn to relate to people. In interpersonal speaking, etiquette is very important. To be an effective communicator one must speak in a manner that is not offending to the receiver. Etiquette also plays an

important role in an area that has developed in most all business settings: hierarchical communication. In business today, hierarchical communication is of utmost importance to all members involved. The other major area of speaking is public speaking. From the origin of time, it has been obvious that some people are just better public speakers than others. Because of this, today a good speaker can earn a living by speaking to people in a public setting. Some of the major areas of public speaking are speaking to persuade, speaking to inform, and speaking to inspire or motivate.

Verbal communication can be defined as communicating your thoughts through words. Such thoughts may be ideas, opinions, directions, dissatisfaction, objections, your emotions and pleasures. For example, whenever you conduct a meeting, have a conversation over the phone, talk to a friend, or any other form of conversation that you perform with others using words. In this article you will learn how to acquire better verbal communication. The Importance of Good Verbal Communication Why is good verbal communication so important? When it comes to business, verbal communication is very important for the reason being that you are dealing with a variety of people through out the day. In some cases you may deal with people who have different culture, ages and with different levels of experience. Now take for example the way you converse with a family member or friend around your same age, you interact with them with a lot of confidence, there is without doubt that verbal communication is expressed with much ease, and perhaps you may speak differently from the way you speak with a person related to business. Imagine if you expressed yourself the same way with a customer who has different culture, is much older than you and have many years of experience in his field. Most likely your thoughts will be difficult to express. Thus it is necessary to have proper skill when using verbal communication while dealing with different people. How to acquire better verbal communication First of all you need to be aware of the fact that you must be flexible with people depending on the circumstances. Let us say you are presenting a speech in front of an audience at work, and you express your thoughts using business vocabulary. Now what if your audience where to be unfamiliar with the terms you are using, it is without question you will notice the audience lose focused attention to what you are saying , so then you

must be flexible and change the way you are expressing your thoughts by using words that are more comprehendible to the audience. It is suggested to build skills by attending a college course related to business communication. When you are attending the class you will then be forced to communicate more organized. Try to use the opportunity to overcome the fear of talking to a big crowd and a stranger while you are in class. Besides attending a class that teaches business communication, you may also want to consider working in a job-field that involves working with strangers, such job can be a form of practice to gain confidence in yourself and help reduce shyness and intimidation. Another form of practice can be talking to older relatives and friends, about a topic that involves expressing emotions and strong opinions or a discussion that may concern experiences. Such communication helps you to accumulate skills to express yourself in a more formal and proper manner. When practicing with your relatives or friends it is important for you to back up your opinions or statements with facts. In order to have references about your subject it is suggested to read and study about it. Like for example, if you where to discuss the issue that we are all facing today such as the world's economy for instance, then you may obtain the facts from the news paper, the news, Internet, and you can even get it from books. You always want to support your opinions with facts since it makes verbal communication much easier to express when it comes to expressing an idea. Such suggestions if applied may result to improve your verbal communication What You Need to Do? Now that you know how to acquire better verbal communication it will even be of better help to improve your verbal communication skills if you applied the following techniques

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Listen, you must learn to listen well, since verbal communication is considered 25% speaking and 75% listening. In order to have good verbal communication, listening is certainly key to such success.

 Speaking properly should definitely be applied when it comes to good verbal communication, not only because you want people to listen to your thoughts, but for the reason that you want people to understand you.

How do I listen in verbal communication? When you are listening, you will want to consider using these helpful tips. First, you may want to start off with good eye contact, look at the person not at something else, this shows you are really listening.

Not only do you want to listen to the person but try to feel and fully understand the words. You also prove you where listening by restating what the person said, you can start by mentioning,

Use the phrase, What I understood is..., once in a while, when you want to ask the person to clarify what he already mentioned. Finally if you feel you have to express your opinion do so but after the person is finished talking.

It is very common for people to be misunderstood, and it can be blamed for the reason that many people don't speak properly. Unfortunately, due to poor communication skills, a person can offend someone and the results can be dramatic, your words can simply be held against for, for the rest of your life.

Though the results of not speaking properly can be drastic, speaking well can still be achieved. First tip you should consider is being careful when you speak, try to be as clear as possible and avoid blurting out expressions without thinking through it.

How many times have someone said something they regret because they simply reacted with their mouths when they saw the opportunity to speak. This could have been prevented if the person would of been careful and thought about things thoroughly before reacting immediately.

Remember the term, "Think before you Speak", this term probably brings you to a memory in your childhood, even so it is still very wise to apply it, to avoid saying something you may later regret. Examples of Verbal Communication in the Workplace

Business professionals demonstrating effective verbal communication skills use spoken words to convey a message clearly and concisely. To get a message across, the sender needs to ensure the receiver correctly interprets the words. If not, confusion and conflict typically results. By successfully delivering a message, business professionals describe ideas, thoughts and directives that allow colleagues to work better together. Effective verbal communication begins by acknowledging what the audience needs. By planning what he wants to say, how he wants to say it and seeking feedback on how the message was received, a business professional ensures successful communication.

Meetings Verbal communication occurs in meetings when participants share their ideas. Effective meeting organizers clearly define their objective, such as whether the intent of the meeting is to make a decision, brainstorm ideas, approve a plan, communicate a change or get a status report. At the beginning of the meeting, an organizer uses verbal communication to state the priorities of the meeting, the desired outcomes and the amount of time allowed to discuss each topic. By asking for additional input from participants, she ensures the meeting remains relevant for everyone. The meeting organizer also ensures that every participant gets a chance to speak without monopolizing the agenda.

Presentations and Lectures Using effective verbal communication, business professionals give presentations and lectures to convey their expertise on a particular topic. Whether a business professional provides instruction, describes a product to make a sale or communicates a vision or strategy, he needs to keep the message clear by preparing adequately. Using vivid language, descriptive examples and supplementary visuals, he ensures a successful presentation. By using short words and sentences, speakers tend to avoid confusion. Effective presenters allow time for the audience to ask questions and provide comments.

Workshops

Workshop organizers use verbal communication to direct the activities of participants. By providing clear instructions for group, the facilitator ensures a positive development experience. For example, a leader describes the rules for participating a role-playing exercises, talks about the scenario and determines how long the activity takes. Using effective verbal communication, leaders guide participants in researching issues, solving problems, negotiating solutions and making decisions.

Conversations Conversations typically involve two people discussing a topic. Effective verbal communication occurs during conversations when the speaker acknowledges the sensitivity of the subject, time constraints and types of questions the receiver might ask. If the conversation occurs face to face, successful communicators use active listening skills such as repeating back what the other person has said. They also resist the temptation to interrupt and allow the other person to speak up as well to convey their thoughts. If the conversation occurs by telephone, the participants need to pay even more attention. What Is Non-Verbal Communication? Even though the importance of non-verbal communication has grown rapidly over the last few decades and it is now widely used in media, business, interpersonal relationships, education and politics many people still pay little attention to non-verbal messages and body signals, concentrating mos tly on words. It is one of the biggest misconceptions to think that what is being said is more important than how it is being said. In reality only 7% of information is sent through words, the remaining 93% of communication is non-verbal. If you fail to read and de-code nonverbal messages you set yourself up for constant misunderstandings and various communication problems. I am sure that you have heard the expression, Their actions speak louder than words before. This is very true, because: In many situations people tend to hide their feelings behind carefully chosen words. A non-verbal message is a subconscious response of the body. Therefore, it can not be easily controlled and is likely to be more genuine. As words have limitations, non-verbal communication is more effective in situations where a person has to explain shapes, directions, inner feelings and personalities. Non-verbal signals serve to make the message more powerful and convincing. Try to convince or motivate another person into doing a certain task while keeping your face expression, gestures and tone of voice unanimated. No matter what you say, you will not be able to sound convincing, or motivating.

If a message is too emotional or too complex a separate non-verbal communication channel is needed to transmit this message correctly. Non-verbal communication helps to clarify misunderstanding and avoid possible communication barriers. Non-verbal communication is not just body language, gestures or facial expressions as many people mistakenly think. It also includes eye contact, touch, spatial distance between two or more people or positioning within a group, kinesics or body movements, appearance, smell, tone of voice and even silence! Body language is one of the most important and complicated parts of non-verbal communication. Although many books have been written on this topic, body language is still hard to decode, because it must be interpreted in the context of a persons lifestyle, cultural background, family, education, physical health, and other factors that may be obscure. Gestures are used to express emotions and signify certain feelings. One of the most frequently observed is hand movements, as people often gesticulate with their hands while talking. Facial expressions. Our face is a highly developed organ that can create more than 7,000 facial expressions. Facial expression continually change during interaction and should be constantly monitored by the recipient. Even though the meanings of facial expressions may vary in different countries, there are six main types that are the same in all cultures: Happiness (sincere broad smile, raised cheeks, round eyes) Anger (lowered eyebrow, tightly pursed lips, intensive stare) Surprise (wide open eyes, open mouth, raised eyebrows) Fear (open mouth, round eyes, pale face) Disgust (wrinkled nose, raised upper lip, lowered eyelids) Sadness (lowered corners of mouth, sad eyes) Eye contact is an important feature of social communication. In many cultures it is believed, that even if you can control your facial expressions and body movements, eyes can never lie. This is why in business cultures a fair degree of eye contact is viewed as a sign of a persons openness, honesty and trust. Often, just by eye contact we can signal to another person when to talk or to finish. In interpersonal relationships looking away is often perceived as deviousness and avoidance, while gaze holding, decreased blinking rate and dilated eye pupils show our interest in a partner. Also frequency of eye contact may indicate either interest or boredom. Touch.

Haptics is a nonverbal communication study of touch. The way one person touches another can tell a great deal of information. Even a handshake can tell a lot about the individuals character and social position. In most interpersonal relationships touching can (arm pat) expresse tenderness, give encouragement and show emotional support. Such physical contacts as embracing, pushing, grabbing, holding another person on the shoulder, patting on the back, ruffling thier hair may reflect elements of intimacy, lack of attraction, patronizing or gentleness. The meaning of touch depends highly on the situation, sex, age, culture and your character. If used improperly it can become a cause of aggravation, communication barriers and mistrust. Distance and Personal space. There are two main types of distance: horizontal and vertical. Horizontal distance determines the distance, which people intuitively feel comfortable with when approaching other and having others approach them. There are four horizontal distance zones: Intimate distance from actual touching to 18 inches. It is assigned for intimate relationships and mother- baby relationships. At this distance the physical presence of another is overwhelming. Violation of our territory, depending on the seriousness may provoke such feelings as discomfort, irritation, anxiety and even anger and aggression. Personal distance from 18 inches to 4 feet. This zone is reserved for interactions with good friends, when discussing personal and casual matters. Social distance from 4 to 12 feet. This is an appropriate distance for impersonal, social gatherings and business communication. Public distance more than 12 feet. At this distance a speaker becomes formal. It is reserved for public speaking and interaction in public places (like parks, supermarkets, or on the street) The more we get to know the person and the more we like them, the closer we permit them into our personal space. Vertical distance often indicates a degree of dominance and subordinance in the relationship. Kinetics Kinetics (or a study of body movements in space) helps a person to transmit information as well as affecting the feelings of the person doing the moving. Body movements are widely used: As emblems or gestures that have a direct translation to words (e.g. OK sign or a thumb up, meaning great!) To reinforce or emphasize words ( e.g. He is THIS tall, The fish was THIS big!) To show strong feelings through body motions ( e.g. jumping and clapping hands from joy, tiptoeing from impatience or anxiety)

To control the flow of conversation ( e.g. showing with body movements to another person when to start or to stop talking) Usually people with a more relaxed posture, an open arm and body position and the body leaning slightly forward in the conversation are perceived as more likable, attentive and trustful. Chronemics Chronemics is the study of the use of time in non-verbal communication. Time perception greatly affects our lifestyle, movements, speed of speech, and the amount of time set for listening. It is also closely linked to a persons social status. The higher the status, the more control the person has over his time. For example, a boss can talk to an employee whenever he chooses to do so, while the employee has to make an appointment to see the boss. In business communication it is very important to remember that various cultures have different perception of time. For example, in North America, Germany or Switzerland, you often hear statements such as, Time is money, Were running out of time, The deadline for the project is tomorrow. In South America or Arabian countries people believe that they have all the time in the world and the word deadline does not exist in their language. Olfactics Olfactics is a non-verbal communication study of smell. We tend to react to people based on their smell. For both men and women body smell is one of the most important subconscious factors of choosing a life mate. During interaction body odor or too much perfume can make even the most attractive person seem repulsive. Appearance Appearance plays an important role in non-verbal communication. Clothes, makeup, accessories, hairstyle, choice of colors and uniforms usually offer signals relating to persons individuality, status, wealth, occupation and even attractiveness. People we find attractive are perceived as more credible, sociable, successful, interesting, sensitive, kind and popular. However you have to remember that forming stereotypes based on other peoples physical characteristics and attractiveness may lead to false assumptions and communication barriers. Voice Paralanguage is a non-verbal element of communication that includes rate (speed), pitch (highness or lowness of voice), volume (loudness), and enunciation of vocal speech. A persons character, emotional condition and ability to get a message correctly to a receiver can be revealed by vocal cues.

Experimental findings suggest that people tend to listen more attentively to men with deep, low voices and resonant tones as these vocal cues are associated with strength, sexiness and self-confidence. High pitch voices are associated with rage, nervousness and helplessness, while despair and depression is often vocalized by a lower pitch and slower word pace. People who speak very loud are often perceived by others as aggressive, overbearing and uncompromising. Soft spoken people are viewed as timid, polite and unsure of themselves. When a vocal message contradicts a verbal one it is considered an indication of sarcasm. For example, a phrase, Great job can either mean a sincere praise or if intoned sarcastically, it has the opposite meaning. Silence Silence is also viewed as a part of non-verbal communication that depending on the situation and usage can influence conversation in a positive or negative way. On one hand silence may create tension and uneasiness, while on the other it may give another person time to collect his thoughts and calm down. Silence can also be an indicator of agreement or disagreement, depending on other non-verbal aspects such as facial expression, body language or eye contact. By learning to observe and understand the non-verbal communication process, you can noticeably improve your communication and persuasion skills. You will be able to immediately identify what another person really thinks and change their point of view if necessary