1) A number of media vehicles have been used to promote nestle.

Television has been used extensively and commercials can been aired across TV channels in India. Radio (FM) across Metros have can used and 5 creative executions have been broadcasted in the past year. Press, Outdoor and On-ground activities have been used tactically, across the country, to promote nestle. The spends on the brand depends on a number of factors the competitive scenario being a major one. We believe in being flexible when deciding the spends on a specific brand and we let the market factors determine the spends on the brand and on different media vehicles. Choosing media vehicles The choice of different media vehicles for any market is based on an analysis of the standard features like: reach, frequency, cost & availability. Depending on thefactor of reach & frequency, the different media can be classified into thefollowing categories. This categorization can help the marketer to make a decisionabout which type of media would be more suitable to the product & theorganization. (a) High reach High frequency Media Vehicle Television Programme (Star TV) Print Publication (Times of India) Radio Programme (Red fm) Outdoor Site (Hajiali road) Internet Portal (Google)

Jeep based advertising Wall painting Bus stand & bus panels Haats Hoardings Postal branding

Rural marketing personalities and role models. Examples: Textile mills maintaining communitygardens, Mineral water companies supplying clean drinking water during summerfestivals in villages and Consumer goods companies sponsoring Kabaddi. Choosing media vehicles The choice of different media vehicles for any market is based on an analysis of the standard features like: reach, frequency, cost & availability. Depending on thefactor of reach & frequency, the different media can be classified into thefollowing categories. This categorization can help the marketer to make a decisionabout which type of media would be more suitable to the product & theorganization. (a) High reach High frequency

y Jeep based advertising y Wall painting y B us stand & bus panels y Haats y Hoardings y Postal branding (b) Low reach High frequency y Co-operative notice board

Rural marketing Shop front painting Tin plating Dealer boards village boards Well tiles Calendars/labels 2) house

What business communication media you will utilize if you have to launch a soap in rural India?
The effective way is to use Radio as communication tool to launch a soap or any products in the Rural market. Radio has a wide coverage as it covers the entire country geographically . Additionally, Television will reach out the entire rural customers.

Rural marketing Shop front painting Tin plating Dealer boards village boards Well tiles Calendars/labels house

Case-2

What is Marketing Mix?

- Arvind

Posted by Arvind on Nov 10, 2011 in Marketing | 0 comments

4Ps 7Ps marketing Marketing decision Marketing Mix

The term Marketing Mix is also known as the 4Ps of Marketing. This is a tool for making Marketing decisions. All decisions fall broadly into 4 major categories. These decisions are subject to external constraints of the marketing environment.

Each Category has its own set of parameters like, for example, the Product category may have decisions regarding design, colour, packaging, functionality, quality, etc. This concept was used during the early stages of the evolution of marketing. The newer concept does not have 4Ps, but it has 7Ps, providing a comprehensive categorization of Marketing decisions which a marketer would have to take.