Week 7

Name: _________________________________

Homework 6 - Phase I Checklist

Complete by 02/23. Submit on 03/08 (with the phase II work.) Phase I and phase II are graded separately. Design a logo for the organization/project - choose one (Zydeco or MPHTC). Complete logo (re)design phase 1: Review the Brief. Collect other logotypes designed for similar organizations. Study competitors logotypes. Brainstorm and sketch. Turn your best 3 sketches into logotypes / marks using Adobe Illustrator. Use the same (one) font for all your designs. Tip: avoid scripts. Explain your choice for the typeface. Deliverable Deadline met Paper copy submitted: 3 Logotype designs (in color) with typeface name indicated (add few sentences why you decided to use this particular font), submission checklist, 5-6 idea sketches (xerox is ok), 5-6 competitors logotypes. Concept: meaningful, practical, appropriate Color palette indicate CMYK and RGB values for colors selected Readability Free space .pdf les are converted to .pdf binder and uploaded on Scribd Total % 10 20

30 10 10 10 10 100

No corrections for phase I all the changes should be completed in phase II

Brief and Objective

I aim to be a user experience and research professional and want my logo to reflect design aesthetics and also exude a feel of technology or modern temperament. I am most fond of muted dark hues and light bright colors although the only color that breaks this pattern is red which I like immensely. However that wont be a deciding factor in my logo design but a nice to have. The two major concepts that appeal to me in a logo are use of negative space and geometric patterns. I want to create my own logo so I can use it for my online portfolio and general online presence. I have this idea of my logo that is either dictated by S or R or both. It can stand alone or be placed with my name. The following are a few examples of logo designs.

Logos that have S in them and that have a design appeal to me.

I like the U of ubermind. It has personification, is simple and can be used standalone and with the whole word.

I do not like this. It looks old fashioned and does not represent me.

I like the G and L. It is geometric, uses negative space to advantage and is simple and elegant.

oma
Experience | Architect | Design
Experience | Architect | Design Font: Lithospro CMYK: 7.06, 88.63, 100, 1.18 RGB: 221, 67, 38 Font: Copperplate gothic light CMYK: 95.67, 95.33, 0, 0.08 RGB: 54, 55, 149 Font: Berlin sans FB CMYK: 27, 66, 30, 46 RGB: 117, 67, 85

Experience | Architect | Design

Font: Berlin sans FB CMYK: 86, 77, 33, 2 RGB: 69, 81, 126

Experience | Architect | Design Font: Lithospro CMYK: 15, 100, 90, 10 RGB: 190, 30, 45

Experience | Architect | Design

Font: Daunpehn CMYK: 95.67, 95.33, 0, 0.08 RGB: 54, 55, 149