Professional Documents
Culture Documents
OBJECTIVES: The objective of the course is to provide conceptual understanding on the Rural Marketing with special reference to Indian context and develop skills required tor planning of Rural Products. This module thereafter discusses social and environmental marketing as tools for behavior change . The module will cover topics in non-profit branding, social and environmental marketing strategy and objectives, and CSR (corporate social responsibility). UNIT 1 Rural Marketing Introduction: Definition; Myths and Reality of Rural Markets; Characteristics of Rural People; Rural market Environment; Rural Infrastructure; Problems of Rural Marketing as regards Product Positioning; Distributions; Language; Media; Transport etc. Challenges of Rural Marketing. UNIT 2 Rural Marketing Strategies: Rural Market Segmentation; Product Strategies; Pricing Strategies; Promotion Strategies; Distributor Strategies; Rural Marketing Research; Role of IT in Rural Marketing (e-Chaupals etc.) with few case studies; Marketing of Rural and Cottage Industry Products. Future of Rural Marketing in India. UNIT 3 Foundation of Social Marketing: Definition; Nature and Scope; Social Marketing Challenges; Conceptual Framework of Social Marketing; Need for Social Marketing. UNIT 4 Social Marketing Strategies and Applications: Social Markets Segmentation; Product Strategies; Marketing Mix; Pricing Strategies; Promoter Strategies: Role of Govt. and NGO s in Social Marketing; Social Marketing; Applied in Family Planning; Medicare; Small Savings; AIDS Prevention.
SUGGESTED READINGS: 1. S. M. Jha, Social Marketing , Himalaya Publishing House, Delhi, 2004. 2. Kotler P., Strategic Marketing for Non-Profit Organisations , PHI, Delhi 2002. 3. Gopalaswamy T.P., Rural Marketing , Wheeler Publishing, Delhi, 2004. 4. Krishnamacharyulu, C.S.G and Rama Krishnan Lalitha, Rural Marketing Text and Cases ,
INJ BUSINESS SCHOOL PGDM (2010-12) MARKETING ELECTIVE ADVERTISING AND SALES PROMOTION (MK-06)
OBJECTIVES: The course aims at providing a thorough understanding of the concept, need, importance and utility of advertising and sales promotion. UNIT 1 Advertising: Meaning, Objectives, Benefits, Role of Advertising, Social effects of advertising, Ethics & Social Responsibility in Advertising, Structure of the advertising industry, Setting Advertising Objectives, Budget Decision Preparing the Product and Media Brief, AIDA model. UNIT 2 Copy decision, Visualization of Ad Layout, Elements of Ad, Copy and Creation, Principles of verbal versus visual thinkers, Styles and Stages in advertising copy creation, Pre Testing methods and measurements. UNIT 3 Media Decision: Role of Media, Types of Media, Media Selection, Media Plan, Media Strategy, Media Mix, Media Scheduling, Media Cost, Advertising & Media Research Decisions. The Internet as an Advertising medium, Measuring Advertising Effectiveness, Control of Advertising by practitioners, media and the market. UNIT 4 Sales promotion Objectives Importance Growth and Role of sales promotion Forms of sales promotion Consumer promotion , Trade promotion, sales force promotion, Sales promotion techniques - Demonstrations Trade Fairs and Exhibition Coupons Premiums Free offers Price offs Discounts Exchange offer Event marketing. Evaluation of results Coordinating sales promotion and Advertising.
SUGGESTED READINGS:
1. Advertising Management, Aaker, Batra, Prentice Hall of India, NewDelhi. 2. Advertisement - Concepts & cases, Manaendra Mohan, TMH, New Delhi. 3. Philip Kotler: Marketing Management Analysis Planning and Control , Prentice
Hall of India, New Delhi. 4. Clow, Kenneth & Baack, Donald; Integrated Advertising, Promotion and Marketing Communication; Pearson Education; New Delhi 5. Jethwaney, Jaishree and Jain, Shruti; Advertising Management; Oxford University Press; New Delhi
FINANCE ELECTIVE INTERNATIONAL FINANCIAL MANAGEMENT & FOREIGN EXCHANGE MANAGEMENT (FN-03)
OBJECTIVES: To familiarize the students with the systematic description of the global aspects of Corporate Financial Management, important dimensions of International Financial Management: investments in the international context, and financing of international operations and elements of financial management unique to international operations. UNIT 1 Financial management in a global perspective, Multinational financial management, International Forex and financial markets, International flow of funds-balance of payments, Gold standard, Bretton woods system of exchange rate, Exchange rate regime since 1973, European Monetary Union Euro UNIT 2 Exchange Rate Determination, Purchasing power parity theory, Interest rate parity theory, Fischer Effect, Currency forecasting. Exchange Rate Quotations, Nominal, Real and Effective Exchange Rate. UNIT 3 Derivatives : Hedging with currency Options, Financial Swaps, Interest Rate Swaps, Currency Swaps, Currency Futures and Forward rate. Measurement and Management of Exchange Rate Risk. UNIT 4 International Financial Institutions: IMF, World Bank, International Financial Corporation, Regional Development Banks: ADB, African Development Bank, Europian Bank for Reconstruction and Development.
SUGGESTED READINGS: 1. 2. 3. 4. 5. 6. 7. 8. Multinational Financial Management by Alan C. Shapiro International Financial Management Written by Jeff Madura International Finance (Macmillan Business) ~Keith Pilbeam Multinational Finance ~Adrian Buckley Madura Jeff, International Financial Management; Thomson Learning Sharan, V., International Financial Management, PHI, New Delhi Levi, Maurice D., International Finance, McGraw Hill Apte, P.G., International Financial Management, Tata McGraw Hill
FINANCE ELECTIVE Taxation & Corporate Tax Planning (FN 08) OBJECTIVES: To familiarize the students with the systematic description of the taxation policy of the government against individual as well as corporate and planning for minimizing tax incidence for companies or individuals. Unit 1 Basic concepts of income tax act 1961.Residential status, Assessee, Previous Year ,Incidence of Tax, Exempted Incomes. Computation of income under different heads of income. Deduction in computation of total income. Unit 2 Concepts & scope of tax planning, tax evasion, tax avoidance. Tax planning through forms of organization, sole proprietorship, Partnership firms, co-operatives & companies. Tax planning for employee remuneration. Unit 3 Residential status & tax incidence, location & size of business, carry forward of losses, capital gain tax & tax planning. Unit 4 Tax planning at the time of designing capital structure, Dividend policy, Depreciation policy. SUGGESTED READINGS: 1) Bhatia H L - Public Finance (Vikas, 1999, 20th Ed.) 2) Lakhotia R N - How to Save Wealth Tax (Vision Book 2001, 9th Ed.) 3) Prasad Bhagwati - Income Tax Law & Practice (Vishwa Prakashan) 4) Santaram R - Tax Planning by Reports (Taxmann, 1978). 5) Singhania V K - Direct Taxes, Law & Practice (Taxmann, 40th Ed.) 6) Datey V.S. - Indirect Taxes Law & Practice (Taxmann, 20th Ed.)
SUGGESTED READINGS: 1. 2. 3. 4. 5. 6.
7.
P.C. Rao : IHRM Management text & cases, Excel Books Tony Edwards, Ch. Rees : IHRM, Globalization national System and MNC s Finance Times, Prentice Hall. Moni H. Tayab: IHRM, A Multinational Co. Perspective, Oxford University Press. International Human Resorce Management, K Aswathappa, Sadhna Das, Mc Graw Hill Companies International Human Resource Management, Tony Edwards, Chris Rees, P Education International Human Resource Management - Monir H Tayeb ,Oxford University ress International Human resource Management PL Rao, Excel Books
1. 2. 3. 4. 5. 6.
Dr. Bhupen Srivastava Organization Design & Development (Biztantra) Stephen P. Robbins: Organisation Theory: Structure, Design and Applications (Pearson) Daft : Understanding the Theory & Design of Organisations (Cengage Learning) Madhukar Shukla : Understanding Organizations, (PHI) W. L. French & C. H. Bell, Organization Development (PHI) Cummings: Organisational Development & Change (Cengage Learning)
Shimp, Terence A. (2009). Integrated marketing communications in advertising and. promotion / Terence A. Shimp. 8th editon, International edition. Boston : McGraw-Hill Irwin.
OBJECTIVES: The objective of the paper is to offer an insight into the impact of globalization on business organization and how managers can take strategic decisions in the global context. UNIT 1 The phenomenon of globalization; drivers and obstacles to globalization; motives and determinants of internationalization of firms; components and challenges of international strategic management; developing a strategic planning model for an MNC; approaches to multinational corporate strategy; impact of personal values and corporate and culture on international strategy. UNIT 2 Motives for strategic global alliances; strategic value of an alliance; partner analysis; criteria for successful alliances; cross -border mergers and acquisitions; managing integration, transition and consolidation phases; strategic considerations ni foreign market identification, entry and exit; product strategies for global markets; strategic decisions over different stages of international product lifecycle; R&D networking and technology strategy; global knowledge management. UNIT 3 Strategic considerations in expatriate personnel management; HR strategies in cross-cultural environment; international control system; aspects of headquarter control over subsidiaries; challenges of multinational recruitment, selection and performance appraisal; integrating ethical and social responsibility concerns with strategic management; communication and negotiation strategies; e-commerce strategy. UNIT 4 Risk strategies in multinational management; global capital structure decisions; international investment strategy; minimizing taxation burden; transfer pricing techniques; managing international intra-company accounts; management of blocked funds; managing project, working capital and trade finance; strategies for global competitive advantage.
SUGGESTED READINGS: 1. 2. 3. 4. Cullen John B., Multinational Management A Strategic Approach, South-Western, Ohio. Sindhwani Trilok N., The Global Business Game A Strategic Perspective , MacMillan, New Delhi Daniels John D. et.al., International Business Environment and Operations, Pearson Education, New Delhi Lasserre Philippe, Global Strategic Management, Palgrave MacMillan, Hampshire