From, PRADEEPA.

M Research Scholar Institute of Management studies and Research Kuvempu University Shankaraghatta To, THE DEPUTY REGISTRAR Kuvempu University Shankaragghatta Through: 1. The Chairman, Institute of management studies and research, Kuvempu University, Shankaraghatta 2. Research Guide, Institute of management studies and research, Kuvempu University, Shankaraghatta. Respected sir, Sub: reg. submission of fourth half yearly progress report Ref: KU/AC/PhD-01(501):1495:2010-11 With reference to the above cited subject and reference, I am here by submitting fourth half yearly progress report for your kind consideration and needful action. Thanking You, Yours Faithfully

Forwarded to the deputy Registrar (Academic) for needful action

Chairman
Institute of management studies and research

Research Guide
Institute of management studies and research

HALF-YEARLY PROGRESS REPORT FOR Ph.D RESEARCH PROGRAMME

Name of the Candidate and Postal Adress : PRADEEPA.M S/O Mohan Kumar.B D.No.21,Thimmalapura, D.G.Halli(Po), Bhadravathi(Tq) 577302 Name of the Guide : Dr.R.Hiremani Naik Institute of Management Studies, Kuvempu University, Shankaraghatta-577451 Area of research work : Business Adminstration

Topic of research work : Impact of marketing mix strategies of healthcare FMCGs on promotion of loyalty in rural customer-A case study of Shivamogga District. Registration number & Date : 501, 12th April 2010

Tick the No. of Present Progress Report(The Tuition Fees, Laboratory fees should be paid along with I, III,V, VII, IX Report) No. of Prpgress Date of Tution Fee/ Laboratory Dd/Receipts Report Submission to Fee(laboratory fee only for science Number And the Guide students) Date I II III IV V VI Certified that the progress report as per PhD Registration is enclosed with Signature of the Candidate Certified that the progress in research is found satisfactory, Hence the report can be accepted

Signature of the Guide

Progress Report FOURTH HALF YEAR RESEARCH PROGRESS REPORT (June 2011 to December 2011) Fourth half yearly report of PhD Work on the research topic entitled Impact of marketing mix strategies of Healthcare FMCGs on promotion of loyalty in rural customers-A case study of Shivamogga District of PRADEEPA.M, Research Scholar, Institute of Management Studies and Research, Jnana Sahyadri, Shankaraghatta. During the Fourth half year , I have accomplished the fallowing work: 1. Visited Karnataka University Libraray and collected 64 Research articles related to my research area. 2. Visited the library of Kousali Institute of Management studies and collected Text Books on Rural Marketing In India 3. Presented a paper in UGC sponsored state level seminar
th

organized by Arts and

Commerce College at Khanapur, Belgaum District on 16 September 2011 4. Submitted a paper for publication in IIMB management Review on my Research Topic which is under review after revised submission. 5. Presented a Paper at an National Conference organized by Kousali Institute of management studies which has been published in the Conference Proceedings. 6. Presented a paper at an International Conference organized by Don Bosco Institute of Management studies, Kumalagudu, Bangalore. 7. In the last six months extensive information has been collected for detailed review of the research area. Also tools and techniques available for analysis have been explored. Plan for next half year 1. To draft Literature review and the Conceptual framework of the research topic. Date: Place: Shankaraghatta PRADEEPA.M Research Scholar

HALF-YEARLY PROGRESS REPORT FOR Ph.D RESEARCH PROGRAMME

Name of the Candidate and Postal Adress : PRADEEPA.M S/O Mohan Kumar.B D.No.21,Thimmalapura,

D.G.Halli(Po), Bhadravathi(Tq) 577302 Name of the Guide : Dr.R.Hiremani Naik Institute of Management Studies, Kuvempu University, Shankaraghatta-577451 Area of research work : Business Adminstration

Topic of research work : Impact of marketing mix strategies of healthcare FMCGs on promotion of loyalty in rural customer-A case study of Shivamogga District. Registration number & Date : 501, 12th April 2010

Tick the No. of Present Progress Report(The Tuition Fees, Laboratory fees should be paid along with I, III,V, VII, IX Report) No. of Prpgress Date of Tution Fee/ Laboratory Dd/Receipts Report Submission to Fee(laboratory fee only for science Number And the Guide students) Date I II III IV V VI Certified that the progress report as per PhD Registration is enclosed with Signature of the Candidate Certified that the progress in research is found satisfactory, Hence the report can be accepted

Signature of the Guide