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Secondary data:
The secondary data was collected from internet, books and distributor has provided the companys information.
Population:
Customers from the Malabar region of Kerala state.
Sample unit:
The survey was conducted on all the channel members of VKC Pvt. Ltd. Located in Malabar
region of Kerala
Sampling size:
The survey was conducted with the 50 respondents from different organization.
Research design:
Research design is a detailed blue print used to guide the research study towards its objectives. The process of designing a research study involves many interrelated decision. The most significant decision is the choice of research approach as it determines how the information will be obtained. The type of research is descriptive approach which means asking questions to people who are managers of the reputed organization. It measures the magnitude of their knowledge, attitudes and behaviour. In survey method the data collection is through structured direct interview. Structured direct interview is a formal questionnaire (i.e. set of questions) that is structured and direct and the interviewer is instructed to ask the persons those questions only in the order
given in the questionnaire. This type of interview is referred to as structured survey undisguised in nature. It gives standardised information and hence editing, tabulation and analyzing of the data are more easily done.
Sampling technique:
Convenience sampling: it is used in this research where the researcher is interested in getting an inexpensive approximation of truth. As the name implies, the sample is selected because they are convenient. This non probability method is used during research efforts to get a gross estimate of the results without incurring the cost or time required to select a random sample.
1 e. Limitations: